AMB372
Self-Reflection
Suggested Structure
Name: YING ZUO
Student Number: n10182501
Tutor: JaleesaSimpson & EllenTyquin
1
Summarise the feedback from your pitch to industry. What three things could
you do differently next time you pitched an idea?
Elissa gave great feedback on my presentation which I will keep in mind next time I
have to pitch an idea. Because I am responsible for interview questions. She
commented that, although some essential information has been included in my speech,
the parts of the problem are too scattered, with no central point and focus. This kind of
information does not add to ideas, but is a waste of time, and can sometimes mean
that the audience will be distracted. In the next thought, it should be simple and clear
to let the audience understand the content of the speech. During my speech, I was too
nervous lead to speak too fast, and suddenly forgot what I needed to say in the next
sentence. In the future, I should relax my mind before speaking, and practice many
times in advance for the presentation that needs to be delivered to become more
proficient. Finally, I need end the presentation with a stronger call to action, to inspire
audiences to take action.
In W1, you rated your knowledge and confidence across a number of items
relating to applying for a job, planning and research. Pick elements that are of
interest to you. How did your scores change? What led to this change? And what
does that mean to you and your future study/work?
Before studying AMB372, I lacked knowledge and understanding of the elements of
public relations plans and how to conduct effective campaigns. Through this
semester's study, I think I have understood the necessary elements of a PR plan and
can create a "planning checklist" by myself, which will help me in any future work
related to PR, I can plan made in any learning and workplace in the future. In addition,
If I can introduce a pitch to the client, I will be more confident on work.
Think back to our semester. What about our learning in AMB372 really sticks
with you in a good or bad way. How did it impact you? What would you do
differently? What could we do differently?
The feedback I received on AMB372 indicates that I need to further improve my
professional capabilities in order to more accurately define key information and
formulate valuable success strategies. This semester I learned some very practical
skills, which can be used in future study and work. After finishing the processing of this
2
unit, feedback showed that I can practice more oral and tonal skills. I also learned that
one of the important contents of the public relations plan is a clear connection between
strategy and tactics. This is something I need to continue to work hard on in my future
studies. As an international student, there will inevitably be some deviations in
understanding the teaching content. The teaching team can more actively answer the
questions of international students in order to better help us learn professional
knowledge.
What did you learn about your professional accountability as a practitioner-in-
training?
In any workplace, be responsible for the projects you want to handle and customer
needs. If we lose responsibility for our work, then customers will lose their trust in
individuals and companies. It is more efficient to improve the problem through
continuous repetition and feedback, and at the same time, you can receive timely
feedback to improve your ideas. After finishing this semester, my professional
responsibility has been greatly improved. In future work, I will always remind myself
not to lack a sense of responsibility.
What did you learn about your professional accountability as a practitioner-in-
training?
Timely feedback can help us better understand the difference between ideas and
evaluation standards, and feedback on evaluation can ensure that ideas are consistent
with evaluation standards. I would advise myself not to be afraid to raise questions to
the teaching team in W1, raise the question in time and solve it, which will be more
helpful for later learning.
Write a LinkedIn post about your key learnings in AMB372.
I have completed the AMB372-Public Relations plan and proposed a campaign idea
for Ostelin. The learning content of this unit is very helpful to the PR work. In the final
evaluation, I provided a complete promotion idea for Ostelin's products. As part of this
unit, I can also create a campaign planning checklist independently and quickly, which
will be very helpful when I start working on advertising campaign.