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Coca-Cola External Factors Analysis

This document analyzes the external factors, opportunities, and threats for an organization. It assigns weights and ratings to various opportunities and threats to calculate an overall weighted score of 3.54. The opportunities include versatile promoting, new vending machines, marketing acknowledgement, and customer loyalty. The threats include competitors, reduction in deals, recalls, healthier products, and water resources. It interprets the weighted score and discusses how the organization can manage threats by taking advantage of opportunities like diversification, mobile financial methods, acquisitions, customer loyalty, and reducing carbon footprint.

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130 views3 pages

Coca-Cola External Factors Analysis

This document analyzes the external factors, opportunities, and threats for an organization. It assigns weights and ratings to various opportunities and threats to calculate an overall weighted score of 3.54. The opportunities include versatile promoting, new vending machines, marketing acknowledgement, and customer loyalty. The threats include competitors, reduction in deals, recalls, healthier products, and water resources. It interprets the weighted score and discusses how the organization can manage threats by taking advantage of opportunities like diversification, mobile financial methods, acquisitions, customer loyalty, and reducing carbon footprint.

Uploaded by

heiza
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

ANSWERS:

External Factors Weight Rating Weighted Score Comments


Opportunities
 Versatile Promoting 0.25 3.0 0.75 New marketing adventure
 New vending machines 0.10 1.0 0.10 Mobile banking
 Marketing Acknowledgement 0.15 2.0 0.30 Well positioned
 Customer Loyalty 0.20 2.0 0.40 Maintain loyalty
 Carbon footprint 0.20 1.0 0.26 Smaller impact on
Threats environment
 Competitors
0.30 2.0 0.60 Well positioned
 Reduction in deals 0.25 1.0 0.25 Questionable
 Recalls 0.05 1.0 0.05 Well maintained
 Healthier products 0.20 1.5 0.30 New partnerships
 Water resources 0.10 1.3 0.13 Overseas businesses
TOTAL SCORES 1.0 3.54

INTERPRETATION

Weighted score segment will increase the weight factor and the rating factor. Add the
weighted score complete which will give the all out weighted score of the organization.
External factor generally influence the organization's chances and dangers. Significant
freedoms for Coca Cola organization remembers Diversification for wellbeing and food area,
versatile financial methods, development from acquisitions and associations, customer
unwaveringness, tidying up the Carbon impression, ultimately production network the
executives.

Dangers which Coca-Cola needs to bargain to support the market are negative
exposure that states enormous wellbeing peril, solid rivalry from Pepsi, Raw material
sourcing, water the executives, backhanded contender from espresso chains like Starbucks
that offer sound beverages.

To manage the dangers we have scope for promising circumstances. Talking about the
principal danger that is rivalry from the carbonated drink business, for example, Pepsi
.Presently Coca-Cola leads in market cap and yearly income however Pepsi is however much
perceived as Coca-Cola may be. Due to this Pepsi looked to different freedoms like portable
application, holding hands with new business people that extended the brand of Coca cola
and supported deals.

REFERENCE:

[Link]
cola

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