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Service Model Canvas Overview

The service model canvas is a template used to map out the key elements of a service including users, value proposition, channels, activities, costs, and key performance indicators. It prompts the user to consider questions around who the service users are, how the service creates value for them, how it will be delivered and accessed, what resources and partners are needed, and how success can be measured. Filling out the template helps service designers and providers develop a holistic understanding of all aspects involved in providing a given service.

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Andrian Ekaputra
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23 views1 page

Service Model Canvas Overview

The service model canvas is a template used to map out the key elements of a service including users, value proposition, channels, activities, costs, and key performance indicators. It prompts the user to consider questions around who the service users are, how the service creates value for them, how it will be delivered and accessed, what resources and partners are needed, and how success can be measured. Filling out the template helps service designers and providers develop a holistic understanding of all aspects involved in providing a given service.

Uploaded by

Andrian Ekaputra
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

The service model canvas Service: Created by: Date:

USERS SERVICE PROPOSITION CHANNELS KEY ACTIVITIES CHALLENGES


Who are / will be the service users? Why would someone use the service? Through which channels (e.g. online, mobile, Which key activities are required to deliver the What current challenges exist?
Who are the most important users? What value does the service bring? telephone, shop) is / should the service be service? What challenges do you foresee in the future?
available? Which are the most important activities?
Which channels are most cost effective?
Which channels are users like to favour?

ACTORS USAGE COMPETITORS KEY RESOURCES COSTS


How should / do users use the service? What other similar services are available? Which key resources are / will be required to What costs are involved delivering the service?
Who is / will be involved in delivering the service? deliver the service? (physical, technology, people
Who are / will be the key partners, suppliers and How frequently is / will the service be used? Who are the key competitors? etc.) What is the most cost effective way to deliver the
stakeholders? What other options do users have? service?

ROI KPIS
How will the service deliver a return on investment? Which KPIs are / can be used to track the performance of the service?
What are the key KPIs?

[Link]

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