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Westside Market Expansion Strategy

This document outlines the deliverables and useful information for a project. The deliverables are to identify 4-5 new lucrative product categories for expansion where opportunities exist, and create a 5-year revenue projection for launching one category in 2021-22. Useful information provided includes that Westside has 150 stores currently and plans to double stores in 5 years, expand online sales, and currently operates in categories like apparel, home goods, and cosmetics.

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Abhimanyu Choudhary
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32 views1 page

Westside Market Expansion Strategy

This document outlines the deliverables and useful information for a project. The deliverables are to identify 4-5 new lucrative product categories for expansion where opportunities exist, and create a 5-year revenue projection for launching one category in 2021-22. Useful information provided includes that Westside has 150 stores currently and plans to double stores in 5 years, expand online sales, and currently operates in categories like apparel, home goods, and cosmetics.

Uploaded by

Abhimanyu Choudhary
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

PROJECT

Deliverables:

 Identify lucrative product categories where Westside is not present / under represented: List
4/5 along with rationale (market scope, competitive landscape, why is it a good fit for
westside, margins etc)
 Choose one and create a 5 year revenue projections assuming launch in FY 2021-22 (base
year)

Useful information:
 Westside has 150 operational stores (20% standalone, 80% in malls)
 We plan to double our store footprint in 5 years (FY22-27)
 Stores to be opened in metros as well as tier 2/3 cities
 We plan to scale up online business from 10% of total westside business to 30% in FY27
o Westside products are available on TATA Cliq and [Link]
 Westside is an own label retailer. We design, our vendors manufacture, we source it,
distribute it to stores from a central warehouse close to Mumbai and sell it offline & online
 Categories we play in:
o Western womenswear
o Ethnicwear (women)
o Menswear
o Kidswear
o Home
o Innerwear- Lingerie, Sleepwear
o Beauty & Cosmetics
o Footwear

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