PRODUCT LABELING RUBRICS
CRITERIA LACK OF BASIC (3) APPRENTICE (4) MASTERY (5)
CONTENT (1)
NAME OF PRODUCT No product selected The name of the product can be The name of the product can The name of the product can
Label needs to be appealing for assignment visible from 1ft. away and be visible from 2ft. away and be visible from 3ft. away and
to customers describes the subject of the describes the subject of the describes the subject of the
project. project. project.
LABEL LAYOUT Product not Several items on the label are Several items on the label are Several items on the label
Product clearly named and identified, no clearly listed and the information clearly listed and the are clearly listed and the
identified with visual of front picture included is 50% organized and somewhat information is 75% organized information is 100%
and back labels appealing. and appealing. organized and very
appealing.
CONTENT ACCURACY No clear or accurate Included no more than 3 of the Included no more than 4 of Included all of the following:
Clear explanation of the explanation of the following: the following: 1. Name of the product.
active ingredients you have product. 1. Name of the product. 1. Name of the product. 2. Instructions How-to-use
chosen to write about. What 2. Instructions How-to-use 2. Instructions How-to-use 3. Main ingredients
are the most common uses 3. Main ingredients (nutrition 3. Main ingredients (nutrition label)
for this ingredients. label) (nutrition label) 4. Caution/Warning
4. Caution/Warning 4. Caution/Warning 5. Three important facts
5. Three important facts 5. Three important facts
COLOR USAGE Uses no color (Black Uses 2 colors Uses 3 colors Uses 4 or more colors
Uses a variety of colors only)