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Fishbone Analysis of Low Sales Issues

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This fishbone diagram identifies potential causes for a company's low market share. The main categories are store, customer, goods, and external factors. Specific issues include a small ware…

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Ikhwan Amirudin

Low Market Share - Fishbone (Ishikawa) Diagram

Store Customer Goods

Small warehouse
Customer number decrease Go to public too late
Display not attractive
Small inventory
Dark Frequent complaint
Color and size variety not enough
Hot
High VIP loss Unreasonable product structure
Competition
Low Sales
Volume
Vague indicator Not familiar with goods

Salary decrease Information delay Low morale

Lack of skill Lack of skill

Too low/high temperature Improper shift time Low transaction rate

Lack of standard tools Insufficient workforce

External
Method Personnel
Factors

Low Sales Volume Goods Go to public too late Small inventory Color and size variety not enough Unreasonable product struct

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