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Cold Chain Business Plan for India

The business plan proposes developing a national cold chain transportation system for delivering perishable goods and life-saving medicines, especially polio vaccines, safely to rural areas of India. Currently, improper storage and transportation breaks the cold chain, reducing vaccine effectiveness. The plan involves modifying vans with refrigeration technology powered by solar panels and CNG to transport goods while focusing on the four P's of marketing - product, place, price, and promotion. Financial projections estimate costs of vehicles, modifications, offices, and operations to transport medicines and generate returns depending on assignment details. Long term goals include expanding the cold chain to additional sectors like food and exporting.

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krishnatomar
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66 views3 pages

Cold Chain Business Plan for India

The business plan proposes developing a national cold chain transportation system for delivering perishable goods and life-saving medicines, especially polio vaccines, safely to rural areas of India. Currently, improper storage and transportation breaks the cold chain, reducing vaccine effectiveness. The plan involves modifying vans with refrigeration technology powered by solar panels and CNG to transport goods while focusing on the four P's of marketing - product, place, price, and promotion. Financial projections estimate costs of vehicles, modifications, offices, and operations to transport medicines and generate returns depending on assignment details. Long term goals include expanding the cold chain to additional sectors like food and exporting.

Uploaded by

krishnatomar
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Business plan

Executive Summary

Cold chain

Submited by : Saneel Gaonakar


Sapna Sharma
Krishna Tomar

Business plan : Cold chain


Executive summary
Introduction
In India there has been a problem of transportation of perishable goods as well as life saving
medicines that require cold [Link] is one of the horrifying reality in india. India
has the largest number of cases of polio despite vaccination campaigns and awarness carried
out by the government. The important reason for this is precautions are not taken for the
proper transportation and storage of these vaccines. Many times these vaccinces fail to reach
the rural part of india, even if they reach there the vaccine is of no use as the cold chain in the
medicine which is essential for prevention of polio is broken leaving water injected into the
childrens.

Our business plan is to prevent this from happening by developing a cold chain transportation
channel that allows distribution of life saving medicine as well as polio vaccines safely to the
remote and interior parts of india. Mainly it has been seen that polio suffering people are
from rural areas. Improper storage of polio doses while carrying them to the rural areas lead
to a higher number of polio infected people.

Market Research
Competitors in the market are less and operate locally. They do not undertake projects like
transportation of polio doses or life saving medicine through the cold chain. There is a need
in the market for a National cold chain to be set up that links not only important cities
together but also rural parts of india.

Requirements for setting up a cold chain :


- Atleast 5 Vans modified with a large coolant box with scalable refrigeration technology at
every office

-setting up offices even in rural areas.

Marketing plan
Being lone national competitors with modern technology we can ove step ahead of all the
local competitors. Promoting our company to various medicine manufacturing companies,
grabing contracts from government for safely transfer of polio vacines as well as other life
saving drugs that has to be carried in the cold chain.

The paln is based on 4 P’s of marketing

Product: providing cold chain transportation service


Place : Office near medical companies

Price : Price will be calculated according to the assignment given depending on the quantity
and place of transportation

Promotion : Promoting our brand to medicine manufacturing firms.

The plan is focused on the four P's of marketing:

Financial statements and projections


Initial investments

Cost of van : 6 lacs per van , the cost of van may vary

Cost of modification to the van with coolant technology : 4 lacs + 1 lac solar panels

Cost of setting up office varies according to location

Cost of CNG used transportation will be according to the assignment taken

Our vehicles will be using a cng kit so as to decrease the cost of transportation.

As well as the technology used will be electrified on solar panels fitted on the vans and as a
back up CNG wil be used as a source of power for the coolant technology

Returns

Depending on all the factors such as cost of transporation, cost of the driver, location of
transport, medicines to be transported price will be set as per the assignment taken.

Future plans : Setting up cold chain for exports, gorwing from cold chain for bio pharma
sector to other sectors like food sector transportation, horticultre sector, sea food
[Link] being ahead of the competitors in the market by using latest and efficient
Technology

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