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Operations Management & CRM Insights

Operations management oversees business operations and coordinates with information technology, while supply chain management coordinates the flow of goods and services. Business intelligence uses data analysis to help industries like airlines, banking, law enforcement, and retail make decisions. Common big data characteristics include volume, velocity, and variety. Data mining provides benefits like cluster and classification analysis to extract patterns. Dashboards visualize data while data visualization presents information visually.

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Ronesh Prasad
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12 views2 pages

Operations Management & CRM Insights

Operations management oversees business operations and coordinates with information technology, while supply chain management coordinates the flow of goods and services. Business intelligence uses data analysis to help industries like airlines, banking, law enforcement, and retail make decisions. Common big data characteristics include volume, velocity, and variety. Data mining provides benefits like cluster and classification analysis to extract patterns. Dashboards visualize data while data visualization presents information visually.

Uploaded by

Ronesh Prasad
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

CIN708-Management Information System Tutorial Week 10

1. Explain operations management role in business.


2. Describe the correlation between operations management and
information technology.
3. Explain supply chain management and its role in a business.
4. In terms of Porter's Five Forces Model, explain the benefits an
organization can receive from implementing an efficient and effective
SCM system.
5. Define the relationship between supply chain management and decision
making.
6. Explain how the following use Business intelligence:
 Airlines
 Banking
 Law Enforcement
 Retail
7. What are the common characteristics of big data?
8. What are the benefits of data mining? Differentiate between cluster
analysis and classification analysis.
9. Differentiate between data visualizations and BI dashboards.
10. In a tabular format differentiate WAN, LAN,MAN and state local
examples of where they are used.
Study the given statement and answer the questions that follow.

Today's CRM systems do much more than help companies store customer
data and manage leads; these platforms provide sentiment analysis, supply
data analysis and deliver hyper-personalized customer experiences thanks
in part to artificial intelligence technologies.
With a boost from the AI tools that make CRM systems more effective,
worldwide CRM software revenue overtook that of database management
systems in 2017, making it the largest of all the software markets and the
fastest growing, according to Gartner.
From marketing to sales and customer service, the industry is full of CRM
case studies highlighting how chatbots and virtual assistants help
businesses improve the customer journey. It's not just AI, though;
companies are using data mining and personalization technology and
overhauling their customer service channels to better interact with
customers.
Use of social media monitoring tools is on the rise, as well, with 37% of the
369 North American respondents to the TechTarget 2018 IT Priorities
survey indicating planned investments. That's compared to 13% in 2017.
The CRM case studies and features in this guide offer insights from
marketing, sales and customer service professionals who have
implemented AI and today's leading technologies into their customer
experience management strategies.

i. Discuss with example how CRM is benefiting companies across


the World.
ii. How can businesses use Social media can be combined with
CRM to help reach business goals.
iii. For the company above, discuss pre- and post-operations.
Discuss how it has changed.

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