Implementing Technology Scouting

to Increase Innovation
A two-day executive workshop on how to identify, find and structure
technology partnerships, acquisitions and licenses

August 17 - 18 , 2016 Shanghai, China

Key Benefits of Attending LEARN:

OVERVIEW


Identify technologies required to address
current or potential customer needs
Anticipate emerging technical trends while
• When it is most advantageous to go
outside for new technologies versus
developing on your own
there is still time to react – the difference
between invention and innovation; knowing • How to select the right matches for
your specific needs
how to commercialize
• What kinds of deals to strike and how
 Set up an effective scouting program and to structure agreements
mesh it with other development initiatives
• How to transfer technical know-how
 Identify the most promising technologies once we decide to go forward
and sources worldwide; how to assess the • How to establish and manage a formal
potential value of IP technology scouting program
 Tools and techniques you can use to
anticipate disruptive technologies WHO SHOULD ATTEND
This workshop is Ideally for VPs, Directors
 Expand your knowledge of new technologies and Managers of Open Innovation, Scouting,
through crowd sourcing
Research & Development , Advanced
 Find unexpected technology nuggets; Technology Development, Strategy and
including entrepreneurial, university and Marketing and Business Development.
government sources
 Choose and structure the most favorable WORKSHHOP FACILITATOR
arrangement (alliance, license, acquisition, Jay E. Paap , Ph.D
joint development, and/or spin-out) President of Paap Associates

 Apply new externally-developed technologies Foremost expert on technology

scouting,corporate venturing
for rapid commercialization
and other approaches to open
 Best position your firm for the future–how to innovation.
use competitive intelligence, roadmapping & Winner of the 2005 IRI Maurice
market forecasting to integrate technology Holland Award (best article in Research-Technology
Management: “Anticipating Disruptive Innovation”).
scouting with overall open innovation efforts

+ 8621 6132 9897 [Link]@[Link] [Link]

Implementing Technology Scouting
to Increase Innovation August 17 - 18 , 2016

Why Technology Scouting is Important Dr. Jay Paap is one of the world’s
most experienced and respected expert
-- How to Derive Maximum Benefit on innovation and product development.
Most companies today recognize the importance He serves on the faculties of the
of open innovation and technology scouting - the Industrial Relations Center at Caltech
challenge is translating the promise into profitable & the Executive Program at The Sloan
reality. Many begin their journey with the simple School (MIT), is a Fellow of The Society
of Competitive Intelligence Professional,
goal of filling gaps in their development skill-set,
and a PDMA Certified NPD Professional.
driven primarily by the need to implement approved
Dr. Paap has been active in the mgmt.
projects in a timely way. They quickly learn that of technology for over 40 years and
this tactical perspective, while adding value, limits consulted with major firms globally on
the potential of external scouting. The real value innovation, new product and business
comes from making Open Innovation and tech development, technology strategy,
scouting an integral part of a long-term growth competitve intelligence and corporate
strategy and innovation culture. venturing.
His clients have included 3M, Apple,
This interactive, practical, and example-filled Astra-Zeneca, Boeing, BP, British
workshop is designed to help those seeking Telecom, Dow Corning, DuPont, Ford,
maximum business impact and payback from Gillette, Hewlett-Packard, IBM, Johnson
scouting. Drawing on Dr. Paap’s deep expertise & Johnson, Kraft, Mars, Motorola,
and 40+ years of experience, this highly-rated Nokia, Procter & Gamble, Reckitt-
Benckiser, SC Johnson, Shell, Steelcase,
course is widely considered the definitive one Unilever and Xerox.
on the subject.
By attending you will come away with a practical
guide to forming and managing a world-class
Key Deliverables
scouting program. You will know how to cultivate You will return to your organization with:
an open culture, and how to choose & successfully · Your own technology sourcing matrix
integrate new technologies and opportunities. · Competitive intelligence gathering
The purpose of this two-day session is to give you tools
proven tools & planning frameworks that you can · Suggested resources to tap for new
immediately use to accelerate your development technologies
efforts and promote a more innovative product · Comparative best practices from
portfolio. Our goal is to help you develop the skills leading firms
that will allow you and your team to effectively · Recommendations and advice for
leverage internal technical capabilities by your specific situation
selectively going outside to meet strategic · Comprehensive reference materials
objectives. · An implementation action plan

+ 8621 6132 9897 [Link]@[Link] [Link]

Implementing Technology Scouting
to Increase Innovation August 17 - 18 , 2016
 PROGRAM OUTLINE
The Logic of External Sourcing
How it provides value:
TESTIMONIALS
• Overcoming challenges to pursuing innovation internally:
the three Rs: Resources - Risk - Resistance
• Collecting the intelligence on emerging markets and technologies "Best workshop I've been to
that fuel innovation in years."
• Stimulating innovation and new ways of thinking within your firm
Rich Marando
• Speeding time to market
Director Technology and
Technology Scouting Innovation
What it is and how it works: Dana Corporation
• The three basic elements of scouting
• Organizational approaches – examples of some leading practitioner
• Understanding your ‘External Sourcing Posture’ "This is a valuable tool for
• Keys to effective scouting corporate planning and an
• Measuring success – how you know you are providing value essential competition tool. In
Identifying Technology Requirements two days, an exceptional
• Developing a Sourcing Strategy to guide the search – the amount of valuable material
Technology Sourcing Matrix was presented and explained."
• Project driven requirements – using creative problem solving to
accelerate developments Len Jenkins,
• Technology forecasting – positioning the firm for the future VP Technology Development
• Scenarios and other strategic planning exercises Crown Technology
• Disruptive technologies – what they are and how to protect yourself
from being ‘disrupted.’
• Using Technology Scouting to stimulate the ‘fuzzy front end’ of your "Excellent job of providing
development process insights on how a technology
Identifying Technology Sources scout can contribute. "
• Sources of information – selected Competitive Technical Tom Mildenhall
Intelligence tools geared to the open innovation model Technology Scout
• Using crowd sourcing and social media to identify new technologies Kimberly-Clark
• Unexpected sources of technology – the importance of looking
outside one’s industry
• The art of thinking generically about your needs "Session provided key
• Assessing the fit – when is a fit a ‘good fit’ elements of tech scouting
Managing the Transfer and outsourcing needed in
Key steps in collaborative relationships our R&D program."
• Structural options for leveraging external technology: licenses,
alliances, acquisitions, spin-offs, and contracting Mike Goettel
• Managing Intellectual property – assigning value, attributing credit, Engineering Manager
and protecting your interests Blount Inc.
• Overcoming internal barriers to collaboration – the importance of
managing the culture

+ 8621 6132 9897 [Link]@[Link] [Link]