Nokia’s Vision of the
Future
presenter
Strategy 1 © 2009 Nokia
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Nokia Strategy
Strategy 9 © 2009 Nokia Company Confidential
Our competitive
environment is Traditional competitors making
changing an effort to increase their volume
share in the low end
As the mobile telecom, Internet
and PC industries converge, the
industry ecosystem is expanding,
and new entrants like Apple, RIM
& Google are creating value with
mobile solutions
Strategy 10 © 2009 Nokia
Consumer needs are
changing
Voice and design driven devices business
continues to be important and volume growth
will resume
Innovative mobile solutions are delivering
significant new value for many consumers
Our goal is to be a truly consumer driven
company and we are responding to these
divergent consumer needs
Strategy 11 © 2009 Nokia Company Confidential
We believe in a world of changing paradigms
- the nature
of consumers’ relationships with companies
is changing
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From a monologue… to a conversation… into continuous
relationships
From a unified… to a segmented… Into a dynamic personalized
offering together with our
ecosystem
Strategy 12 © 2009 Nokia
What we want to achieve
Connecting people to what
matters empowers them to
make the most of every
moment.
We want to become the leading provider of
mobile solutions
Strategy 13 © 2009 Nokia Company Confidential
Our businesses
Nokia Devices & Services has 2 distinct priorities
Products business focused on keeping and
extending our scale advantage
Solutions business delivers mobile solutions
focusing on innovation and seamless UX
NAVTEQ's mapping content enables the delivery
of innovative location-aware solutions and
advertising opportunities
NSN enables Communications Service Providers
to maximize network efficiencyy and to deliver
rich experiences
Strategy 14 © 2009 Nokia
The power By demonstrating
responsibility
of we: through our own
actions, sharing our
knowledge and
inviting others to
get on the journey,
we can make a real
difference.
We use our scale for good by offering
sustainable products and solutions
across
the whole portfolio, advocating
sustainable choices with mobile
services
and ensuring a world-class global
take-
back program
Str 15
ate
gy
© Company Confidential
2009
Nokia
Our competitive advantage
now and in the future
Leveraging our core strengths Developing new strengths
Leading brand Seamless, delightful and effortless user
Scale experiences
Distribution capability Vibrant partner ecosystem
Product portfolio excellence People and places enriched solutions
Leading market position in most markets Direct and continuous consumer
relationships
Regain market position in all markets (NA)
Str
ate
gy
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© 2009 Nokia
Our Goal
To become the leading provider of mobile solutions, because…
…in the mobile converged internet space consumers expect seamlessly
integrated solutions
…to deliver these solutions requires continuous relationships with
consumers
and vibrant ecosystems
Our Strategy
New focus and clear prioritization
Create irresistible solutions through vibrant
ecosystems with our partners
User Experience at the heart of all we
execute
Continuing our transformation
·Intensify pulse on consumer needs
·Bringing the best devices to all markets
·Smart context aware services with People
& Places
Strategy 17 © 2009 Nokia Company Confidential
1.
Irresistible
solutions & vibrant
ecosystems
Starting from a consumer need or want
Radically improve the user experience
Co-creating value with developers, operators,
partners by building an open ecosystem
Strategy 18 © 2009 Nokia
Transforming into a solutions driven
company
optimizing user experience
past present future
device only device + service(s) + partners Seamless User Experience across
device
+ services + partner ecosystem
E72+
Messaging
Nokia X6 +
Comes with
Music
N97mini+
Ovi store
Str gy
ate
2009 Nokia
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Laying the foundation
for a inclusive and
sustainable ecosystem
A sustainable ecosystem where Nokia services will be only one part of the
offering.
99% comes from others
Operator
Operators Services
Open Interfaces Attractive offering to mobile users
Services
Nokia 3rd Party
People and Places (incl. NAVTEQ) Services
Consumer understanding
Strategy 20 © 2009 Nokia
2.
Nokia devices strive to
initiate
all consumers to the rich
world
of services
Consumer understanding to
maximize our value to the
Direct and consumer
continuous Privacy & Trust: Permission-
based
consumer
relationships 300M active users by end
2011
Strategy 21 © 2009 Nokia
3.
Best devices
Three device areas with different Seamless user experience is
ways to create and capture value: #1 priority
Computers
Smartphones
Phones
Strategy 22 © 2009 Nokia Company Confidential
4.
Focus on four interconnected
Smart services under the Ovi brand
services Differentiation through
Context
enriched services - People and
Places
Share content and
micro-blog between
Share favorite songs friends
with friends
Locate friends Surface the most
around you relevant content
on a map
Open Interfaces
Str ategy
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People and Places (incl. Navteq)
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2009
Service Platforms
Nokia’s
transformation
is underway
Str
ate
gy
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© 2009 Nokia
How company transformation has been
defining
our strategy evolution
2010
2009 Fine-tuning execution
2007-8 Transformation planning areas
We will transform into the We will focus on execution
Decision to expand into
services leading mobile solutions and
provider. fixing critical success factors
We will expand into services essential to our strategy
area, and become more like Vision and Transformation
path & Goals defined delivery.
an internet company
Directional 4 strategic Continue execution on our 4
We will set-up the structural directional business objectives
capabilities to do so business objectives defined
Solutions Unit created; and Prioritize Quality & Speed in
Re-organized to be able to execution with special
create services Solution & Product
operational modes created attention to priority focus
areas
S trategy
2009 Nokia
25 © Company Confidential
Thank you
Strategy 26 © 2009 Nokia Company Confidential