CHAPTER-1
PARLE PRODUCTS PVT. LTD.
INTRODUCTION TO THE COMPANY
The Parle Industries was founded at 1929 in Mumbai. With great efforts of Mohanlal Dayal
Chauhan family the Parle Industries came into existence and today it has become one of the
greatest manufacturing confectionery company in India.
Parle Industries had been into this business since last 80 years and still their existence is
unrevealed. The Parle Company gained its name through the due to the largest selling biscuits
named “Parle-G”. Due to its consistency in the taste quality and nutrition Parle-G has
constantly been attracting the costumer since last 8 decades. Parle-G is one of the product of
the Parle Company which has been serving the rural areas from the time it had been
introduced in the market.
The main advantage of the Parle Company is that the company has a good distribution
channel in the overall country. The market share of the Parle Company is 40% in the market
of biscuits and 15% in the confectionery market all over India. Even at remote areas one
would find a Parle biscuit. It has taken years for Parle Company to establish this network.
Parle Company started just one salesman in Bombay and some few agents in other cities.
Today the company has almost as many as 33,00,000 outlets in the country.
The efficiency of the company is seen in its every step till the product reaches the retailers.
Starting from husking the wheat and melting the sugar and finally delivering the product the
company takes special care of each and every step. The largest confectionery plants of the
Parle company are in Bahadurgarh, Haryana and Neemrana located in Rajasthan of India.
Apart from producing biscuits and confectionery items in its own plant Parle has also many
contractors who are manufacturing biscuits and confectionery items for Parle Company.
There are in total 75 manufacturing units which are on contract bases. Parle’s product has
been known all over the country. It has become the household name for the families in the
country. The product is eaten by all people considering from kids to the adults and even the
old people.
1.1 JOURNEY OF THE COMPANY
The Parle company was founded by the Chauhan family and Mohanlal Dayal in the period in
which Britishers were ruling India. In 1929 the company inaugurated its premises and started
the production of biscuits and other confectionery items. In 1929 Parle made its entry into the
confectionery market and even after 10 years in 1939 the company was able to capture the
market with all variety of products available in the market. After the year 1949 the company
got a great turn due to the independence of the country. Till today the company has been
attracting a large number of consumers and it will still attract more so.
1.2 FUTURE OF THE COMPANY
Parle Company has from beginning a bright future because it was established in a period
when there was increasing demand of the confectionery items. Today, the group brand
manager Krishna Rao said the company is looking to establish more and more outlets. The
manager also added that it would like to increase still more than 7 million outlets in the
coming five years.
1.3 PRODUCTS PROFILE
A Confectionery Industry can always be related to a Bakery because they have many products
in common, the KEY PRODUCTS of a Confectionery Industry are:
Parle-G (introduced in 1938 as Parle Gluco)
Monaco (1941-1945) India's first salted cracker
Cheeselings (1956)
KrackJack (1974)
20-20
Golden Arcs
Parle Marie
Milk Shakti
Parle Hide & Seek (1996)
Parle Hide & Seek Bourbon
Fab!
Top
Parle Gold Star
Happy Happy
Simply Good
Namkeen coconut
Magix
Parle-G Gold
Milano
Nutricrunch
Bakesmith
Sweet confectionery
Kismi Toffee Bar (1963)
Poppins (1966)
Melody (1983)
Mango Bite (1986)
Londonderry
2 in 1 Eclairs
Mazelo
Kaccha Mango Bite
Snacks
Mexitos Nachos
Parle's Wafers
Full Toss
Parle Namkeens
Parle Rusk
Parle Cake