Scribd
Upload
30 views1 page

Structuring YouTube Videos Effectively

The document provides guidance on structuring video content and including effective calls-to-action. It recommends outlining videos around relating a problem to a solution, describing the solution, and providing a personal story to demonstrate the solution's impact. Videos should include multiple calls-to-action throughout but limit them and repeat the most important one at the end, as viewers who watch fully are more likely to engage with the final call. Potential calls-to-action include subscribing, watching another video, or clicking through to other online content.

Uploaded by

PotchinoParuntong
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as TXT, PDF, TXT or read online on Scribd
30 views1 page

Structuring YouTube Videos Effectively

The document provides guidance on structuring video content and including effective calls-to-action. It recommends outlining videos around relating a problem to a solution, describing the solution, and providing a personal story to demonstrate the solution's impact. Videos should include multiple calls-to-action throughout but limit them and repeat the most important one at the end, as viewers who watch fully are more likely to engage with the final call. Potential calls-to-action include subscribing, watching another video, or clicking through to other online content.

Uploaded by

PotchinoParuntong
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as TXT, PDF, TXT or read online on Scribd

content

Relate the problem to your solution


Describe your solution
Prove how the solution works or will help transform the viewer through
a personal story or anecdote
Summarize what you talked about and why it’s important
You don’t necessarily have to script out your entire video. I do and will talk
about why in a coming chapter, but just outlining your ideas in this structure
will help keep you from rambling and will give your content a flow that
makes sense.
Wrapping up Your Video with a Call-to-Action
A call-to-action (CTA) is what you want viewers to do whether it be watching
another video, subscribing or clicking through to your blog or affiliate.
You can have multiple CTAs throughout your video. Some might call on the
viewer to watch for a link in the video description to another video or to a
special offer. Some might be to subscribe like in your channel welcome
section.
You should limit your CTAs though and repeat your most important towards
the end of the video. Pushing too many calls-to-action and your viewer can
get overloaded, meaning none of the CTAs really stand out as important and
none get clicked.
Putting your most important CTAs towards the end works on a couple of
levels. If someone has watched your entire video, they probably liked it or at
least were entertained. This increases the likelihood they’ll listen to you
when you ask them to do something else. Putting a CTA towards the end
also means it’s one of the last the viewer will hear and will be top-of-mind.
Potential CTAs to include throughout and towards the end of your videos

You might also like