Executive Presentation
of HUD
Presented by: Scholar’s Senior Associates, Augustine Adepoju,
Yvonne Cowan, Karlie VanKruiningen
September 30, 2020
Agenda
● Introduction of our Public-Sector Organization
● Organizational Structure
● Leadership
● Environmental Analysis
● SWOT Analysis
● Competitive Advantage
● Global Opportunities
● Recommendations
● Conclusion
Introduction
Neighborhood Reinvestment Corporation (NeighborWorks) also known as: The Federal
Organization of Housing and Urban Development (HUD) is a government agency responsible for
the housing needs of America.
MISSION
To create strong, sustainable, inclusive communities and quality affordable homes for all
VISION
To improve lives and strengthen communities to deliver on America’s dreams (Mission/U.S.
Department of Housing and Urban Development (HUD): [Link] / U.S. Department of Housing
and Urban Development (HUD))
Organizational Structure
● Headed by the Secretary of the U.S Department of Housing and Urban
Development
● Ten program departments with specific roles which report back to the
Secretary
● Nine regional offices supporting over 235 business partners entities
Leadership of HUD
Environmental Analysis
Bargaining
Industry
Power of
Rivalry
Buyers
Porter’s 5
Threat of Forces Bargaining
New Power of
Entrants Suppliers
Threats of
Substitute
Prodcuts
Environmental Analysis continued.
Target Market: middle to lower financial income brackets of residents
Supporting resources:
● Homelessness
● Equal Housing Opportunities
● Financial Independence
● Social, Health and Educational services
SWOT Analysis
Internal Analysis
Strengths Weaknesses
• Congressionally backed, taxpayer funded • Structural bureaucracy
• Sponsors over 235 entities in US • Lack of creativity
• Extensive reach/structure provides • Redundancy of services in most states
economies of scale • Excessive costs to run entities
• Solid departmental structure
• Provides education, research, and financial
assistance
SWOT Analysis continued.
External Analysis
Opportunities Threats
• Changing US demographic is affecting • Budget cuts
housing • Negative press or media coverage
• Increased development of IT systems bring
• Change of direction with every new
awareness to options
• Residents yearn for financial independence political administration
• Public skill and talent training improves • Economic recession decreases
earning capabilities quantity of low income housing
Competitive Advantage
HUD’s Competitive Advantage:
● Flexibility within Administration
HUD’s Point of View:
● RBV (Resource Based View) - allows an organization to resiliently react to
changes that may occur
Going Global
(2020)
HUD is going to be implemented in Nigeria by partnering with the FHA in Nigeria
Why? HUD will need to be aware of
• It is the most populous country in differences in…
Africa • Culture
• Inadequate housing opportunities • Religion
for citizens • Economic Environment
• Wealthy nation with many natural • Political Environment
resources
• Open minded, friendly citizens
Recommendations
Maintain target market Take HUD global to
through a merger of entities Nigeria
Increase development of IT Increase educational programs that
systems to bring awareness to the HUD offers to improve earning
capabilities throughout the community
services HUD offers
Conclusion
What have we learned throughout this process?
• HUD’s Organizational Structure & Leadership
• HUD’s Mission & Values
• Determined HUD’s Competitive Advantage
• How we can take HUD global
• What we recommend for HUD
THANK YOU!
Augustine Adepoju, Yvonne Cowan, Karlie VanKruiningen
References
(2020, January 16). Retrieved September 30, 2020, from [Link]
Aureli, S. (2019). Key factors that improve knowledge-intensive business practices which lead
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(Integrated Access Perusall Version Only)
Federal Housing Authority. (n.d.). FHA Who we are. The Federal Government of Nigeria.
Retrieved from [Link]
Mission/U.S. Department of Housing and Urban Development (HUD): [Link] / U.S. Department of Housing and Urban
Development (HUD). (n.d.). Retrieved October 01, 2020, from [Link]
NEIGHBORHOOD REINVESTMENT CORPORATION (NEIGHBORWORKS AMERICA). (2020). Retrieved from HUD:
[Link]
Our Story / Our Story. (n.d.). Retrieved August 31, 2020, from [Link]
U.S. Census Bureau. (2010). Age and Sex Composition: 2010. Economics and Statistics
Administration. Retrieved from [Link]
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