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Falla Alifa Mega Lesmana
1001953840
The Impact of Social Media on Buying Behaviour of Consumers
Article 1 Article 2
Title and
Social Media and its Impression on
Author Effect of Social Networks on
Consumers Behavior during Their
Consumer Behaviour: Complex
Decision-Making Process
Buying
Ola Homaidan Noureddinea, Reem Jonida Xhema
Bou ZeinEddine
Research aim This research aims to explain why, This research aims to understand
when, and how social media the effect that social media have on
influence consumer decision customer behaviour
making
Research How social media affects and ● Social Networks negatively
questions/hy gives the impression on consumers affect customer loyalty.
pothesis behaviour during their decision- ● Social Networks negatively
making process? affect customer tolerance.
● Social networks positively
affect customer experimenting.
Methodology This research is using a The data in this research is
, subject quantitative approach which is a collected through a quantitative
questionnaire to collect the data of method of statistical analysis.
students as consumers in Lebanese The questionnaires are distributed
Universities. to a sample of 200 randomly
selected customers of complex
buying (laptops & cars).
Findings There are a few processes that In this research, the author divides
affect the consumer’s purchasing consumers' behaviour into 3
decision and it is categorised into different types: customer loyalty,
5 different stages of problem customer tolerance, and customer’s
recognition, information search, experimenting.
decisions making, final decision, Customer loyalty occurs when
and post purchase decision. customer switching opportunities,
1. Problem recognition future purchasing, and
Consumers will recognise that recommending the product to
they have a problem because others. Customer tolerance is
consumers have a desire for measured with respect to bad
something new. service, over pricing and
2. Information search complaining. Customer’s
Consumers will start to find experimenting has been identified
related information through with trying new products and
internal information search like buying products without seeing
consumers’ memory about them.
products, and external
information search such as Conclusion
visiting the store and browsing This research finds out that there is
through social media and a negative relation between
social networks once they customer’s loyalty and social
recognise the problem. Social media usage. Customers that
media has a great impact spend more time using social
towards customers when they networks and search engines
purchase stuff for the 1st time are less loyal to brands, that
or when the product is has a meaning that they do not
luxurious. consider some brands in the future,
3. Decision making nor do they encourage others to
In this stage, consumers begin buy company’s products.
to evaluate and compare all There is also a negative relation
alternatives they get in terms of between social media usage and
product features, consumers’ customer tolerance, meaning that
desire, and their needs in this customers that spend more time
stage. on social networks and search
Consumers will also consider engines are less tolerant to bad
which alternative suits the service and over-pricing.
consumers’ needs better. Moreover, this study has shown
4. Final decision that there is a positive relation
In this stage, consumers will between social media usage and
ultimately constitute their customer experimenting. This
preferences between the means that with the increase of
brands. Nevertheless, the social media usage, customers
decision can be affected by tend to experiment more on
refraining from fulfilling their purchase decisions (try
support the intention of buying new products or buy products
conditions or when there is an without physically seeing them).
unexpected purchase more In consequence, social media has a
compelling compared to the great impact on customers’
first one. behaviour.
5. Post purchase decision
Once the consumers get the
product, the consumers then
test certain levels of
satisfaction or dissatisfaction,
and assess the wisdom of the
choice made in choosing the
alternative. When consumer’s
experience with the purchase
becomes counterproductive,
the value of the option is
reduced.” Consumers begin to
search, obtain information, and
evaluate other options for
future purchasing decisions,
which lead to new behavior.
Conclusion
This research finds out that there
was a positive and significant
relationship between recognition of
the problem and the search for and
the evaluation of information as
key factors determining how social
media affect this stage among
consumers.
Items related From this article, I found out that From this article, I learnt that social
to my there are a few stages consumers media can affect customers towards
research will face before and after buying a decision making, loyalty, and
product. Social media also has a tolerance.
great impact in affecting
consumers’ behaviour.
Article 3 Article 4
Title and Impact of Social Media
Impact of social media on
Author Marketing on Consumer Buying
consumer behaviour
Behaviour: An Empirical Study
Duangruthai Voramontri, Leslie
Dr. Manjit Kour, Dr. Rajinder Klieb
Kaur
Research aim To investigate the role of social The aim of this research is to
media and how they can influence research empirically the role of
the consumer’s intention to buy social media in consumers’
and impact on a user’s trust in a decision-making process for
social commerce environment. complex purchases – those
characterised by significant brand
differences, high consumer
involvement and risk, and which
are expensive and infrequent.
Research ● Trust is positively related to
● There is a significant
questions/hypo consumer buying behaviour
relationship between satisfaction
thesis on social media
in the first stage of information
● Perceived value is positively
search and satisfaction in the
related to consumer buying
second stage of alternative
behavior on social media
evaluation.
● Positive reviews on social
● There is a significant
media positively affects
relationship between satisfaction
consumer buying behavior on
in the first stage of information
social media
search and satisfaction in the
third stage of purchase decision.
● There is a significant
relationship between satisfaction
in the second stage of alternative
evaluation and satisfaction in the
third stage of purchase decision.
● There is a significant
relationship between satisfaction
in the first stage of purchase
decision and the post-purchase
satisfaction.
● There is a significant
relationship between satisfaction
in the third stage of purchase
decision and post-purchase
satisfaction.
Methodology, This research is based on a This research is based on a
subject quantitative method using quantitative method of
questionnaires distributed to 400 retrospective questioning through
participants in Punjab region in a questionnaire survey that was
India. The questionnaire was sent sent to 158 participants.
through e-mail and Whatsapp
based on a google form format.
Out of 400 questionnaires, a
total of 260 responses were
received i.e. response rate of
65%, which is fair enough for
online surveys.
Findings This research finds out that The study indicates that during the
perceived value is one of the initial stages of information search
most essential things that affect and alternative evaluation, the use
consumers buying behaviour on of social media increased
social media. Gaining consumers customer loyalty, but did not aid
trust is also important as it can be much in enhancing satisfaction in
a predictor of buying behavior on the purchase decision phase or in
social media. Furthermore, the post-purchase evaluation.
another thing that can impact Since conducting their online
consumers' buying behaviour is search and evaluation, many
positive reviews on social media. customers are just as willing to
In consequence, companies need make their purchase decisions in
to have business planning conventional physical stores; this
adapted to social commerce as it means that brick-and-mortar shops
can encourage and engage in have not yet lost their meaning.
social interaction of consumers
through social media.
Items related to In this research, I learn about a lot Customer loyalty is essential and a
my research of things that can affect company can increase it through
consumers’ interest to buy a the use of social media. Social
product. I also learnt that a media can also influence consumer
company needs to have a clear satisfaction.
business plan because it can attract
consumers.
Article 5 Article 6
Title and The Impact of Social Media on
A study of the impact of social
Author Society
media on consumers
Jacob Amedie
M. Nick Hajli
Research aim To present evidence from several
The key objective of this paper is
researches that were done by many
to explore the role of social factors
scholars in different environments
in trust, which may affect the
that distinctly demonstrates the
decision of a person to buy.
negative impact of social media in
three main categories.
Research Is social media work as a tool for
1 . Do social media in social
questions/hypo criminals and the link between
networking sites affect the user’s
thesis social media and criminal
trust?
activities?
2 . Do PU (perceived usefulness)
and trust affect the user’s
intention to buy?
3 . Which factors (PU or trust?)
are more important in determining
the user’s intention to buy?
Methodology, The recent research uses The research was done by
subject modeling of structural equations analyzing social media and
(SEM). The research uses the psychological issues and criminal
method of re-sampling for activities.
significance testing and
bootstrapping of 500 re-samples
and 237 cases per sample to
determine the significance of the
direction.
Findings The outcomes of data analysis Despite the positive benefit of
reveal that social media rapid information sharing, social
empowers users through online media enables people to create
groups, feedback and suggestions false identities and superficial
to create content. The results connections, causes depression
indicate that trust, promoted by and is a primary recruiting tool of
social media, has a major effect criminals and terrorists.
on purchasing intentions.
Items related to How social media influences How social media gives negative
my research consumer’s trust in e-commerce impacts to consumers.
and how social media facilitate
consumer’s social interactions
which increases the intention to
buy.
Article 7 Article 8
Title and Association of Social Media Use
Influence of social media on social
Author With Social Well-Being, Positive
behaviour of postgraduate
Mental Health, and Self-Rated
Health: Disentangling Routine Use
students.
From Emotional Connection to Use
Akubugwo, Ijeoma
Maria Burke
Mesfin A. Bekalu
Rachel F. McCloud
K. Viswanath
Research aim The study is aimed at exploring In this study, it examined the
the concept of social media, its association of social media use
meaning, usage and how it integration into social routines and
impacts on academic work and emotional connection to social
social behaviour of the students media use with three health-
and to investigate the attitude of related outcomes: social well-
students towards the use of social being, positive mental health, and
media during formal class and self-rated health.
library; how it affects their
academic and social well-being.
Research 1. Does social media usage How does emotional connection
questions/hypo has negative effects on to social media use are associated
thesis students’ social behaviour? with sociodemographic factors?
2. Are there ways to control
the use of social media
during formal class and
library by students?
Methodology, This research work investigated This research was done by using
subject the attitudes of students towards quantitative methods. Data for the
the use of social media and its study come from a nationally
effect on social behaviour of representative sample of 1,027
students. A mixed method American adults.
approach, which involved
qualitative and quantitative
paradigms, was adopted for data
collection.
A total of 120 postgraduate
students was randomly selected
from the population of
postgraduate students. From the
same population, another, 6
students which consist of both
male and female students were
randomly selected and
interviewed.
Findings 1. The respondents There are no significant
emphasized that constant differences in emotional
involvement in social connection to social media use
media can make the based on gender and income. The
student become a habitual relationship between routine use
social media user. and social well-being is weaker
2. Majority of the among the elderly (60+),
respondents agreed that Hispanics, and the “Other”
using social media racial/ethnic groups compared
encourages cultivation of with the youngest age group.
bad behaviours such as bad
slangs, disrespect, and
idleness amongst students.
Items related to Exploring the concept of social Social media use with health-
my research media and social behaviour of related outcomes
people and to investigate the
attitude of people towards the use
of social media.
Article 9 Article 10
Title and New media and society: A Study Impact of social media on
Author on the impact of social consumer behaviour
networking sites on indian youth
George Herbert Walker
Dr. M. Neelamalar
Ms. P. Chitra
Research aim Identifying and assessing issues The goal of this paper is to
regarding youth social empirically research the role of
social media in consumers
networking usage and the
decision-making process for
resultant impact on their social complex purchases.
interactions and social behavior
on the whole.
Research Does social networking be Does social media affect people in
questions/hypo advantageous in many ways by their decision making?
thesis building new relationships but
also brought behavioral changes
among the youth?
Methodology, This research employs the A quantitative survey was used
subject method of qualitative research to retroactively attempt to explore
aspects of the phases in the
through quantitative analysis to
decision process. A total of 158
gather an in-depth understanding
of the behavioral changes caused participants completed the survey,
by the social networking sites. and their responses were used to
analyse the decision-making
The sample size is 100 and they
process of their complex purchase
are divided into two categories instances.
each of 50, the categories are
teens (17-19) and youth in the
age group of 20-22.
Findings • 54% were members in more The results overall show that the
than one social networking site. classical model of decision-
making is valid in describing the
• 95% who are members in one or
decision process of consumers in
more social networking sites
this social media age.
spend varying amounts of time
from less than 1 hr to about 5 hrs The study shows that the use of
everyday in social networking social media improved
sites. satisfaction for consumers during
the initial stages of information
• 42% youth make friends on
search and alternative evaluation
such sites based on their likeness.
but did not help much in
• 10% share their personal improving satisfaction in the
problems with online friends purchase decision stage, nor in
while 7% have very intimate the post-purchase evaluation.
relationships with their online
friends (strangers). And 20% are
good friends with virtual
strangers.
• 95% of youth state that social
networking sites act as a platform
for reconnecting with lost friends,
maintaining existing
networks/relationships and
sharing knowledge, ideas and
opinions.
Items related to Social networking can bring both Social media that plays with
my research positive and negative things to people's minds.
our lives.
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