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NCCBL Advertising Impact Survey

The document is a user survey questionnaire about the effect of advertising on products and services of NCCBL. The survey asks respondents about their demographics, how they learned about NCCBL, their opinions on NCCBL's advertisements, which advertising channels they prefer, and how advertisements influence their purchase willingness.

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Mithila Sultana
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6 views5 pages

NCCBL Advertising Impact Survey

The document is a user survey questionnaire about the effect of advertising on products and services of NCCBL. The survey asks respondents about their demographics, how they learned about NCCBL, their opinions on NCCBL's advertisements, which advertising channels they prefer, and how advertisements influence their purchase willingness.

Uploaded by

Mithila Sultana
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

APPENDIX

1
User Survey Questionnaire of effect of Advertising on Products
and Services of NCCBL

Name…………………………………………………………………………………………………………………

Account number………………………………………… Sex………………………………….

Place………………………………………………………… Date…………………………………

Instruction: Please put the tic mark on your desired answer

A. Age
o 18 to 25 years
o 26 to 35 years
o 36 to 50 years
o Above 50

B. Educational qualification
o Undergraduate
o Graduate
o Post graduate
o Professional/ Degree

C. Occupation
o Business
o Service holder
o Self employed
o Student

2
1. How do you know about NCCBL?

o Advertising
o Personal Selling
o Sales Promotion
o Sponsorship

2. Did any of our customer suggest you about NCCBL?

o Yes
o No
o Not sure

3. Advertisement of NCCBL is attractive

o Strongly Agree
o Agree
o Neutral
o Disagree
o Strongly Disagree

4. In which media you will feel comfort to see our ad?

o Facebook
o Television
o Billboard
o Newspaper
o Leaflet Magazine

5. Our advertising tagline is attractive.

o Strongly Agree
o Agree
o Neutral
o Disagree
o Strongly Disagree

3
6. How well do you remember our last advertisement?

o Don’t remember at all


o Remember company
o Remember product
o Remember ad

7. Our ads are more understanding than our competitors?

o Strongly Agree
o Agree
o Neutral
o Disagree
o Strongly Disagree

8. Why our advertisement is not doing so well?

o Tagline is not so attractive


o I rarely see the advertisement of NCCBL
o No creativity or memorable point in ads

9. How well do you remember this ad?

Printing ad on taka image

o Remember ad concept & company


o Remember product & company
o Remember the ad
o Don’t remember at all

4
10. Which present advertising channel you liked most about NCCBL?

o Personal Selling
o Sales Promotion
o Billboard
o Sponsorship

11 .Current advertising strategy of NCCBL is good for advancement to improve its


effectiveness

o Strongly Agree
o Agree
o Neutral
o Disagree
o Strongly Disagree

12. What’s your thinking about the purchase willingness level inspired by the advertisement
sender

o Very high
o High
o Medium
o Low
o Very low

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