Future Endeavors:
How much would you sell your product for?
Price directly affects the profitability of café, so setting the right prices is crucial to success. Café
pricing strategy depends upon the style of the café and the target market. If the café is providing
Table Service, High-End location, or offer “Internet Service” they can charge more. But in our
case we consider competitive base pricing strategy, so our prices will be same or less than the
competitors but our product will be of High quality as compared to the competitors.
People always go for low price and better quality of product. If the prices of our product are
relatively lower than our competitors than they will definitely go for it and they will be willing to
pay those prices.
By studying publically available sources, we have found out that our estimated buyers would be
500 to 600 per day. But due to the pandemic situation the government has introduced proper
SOP’s for markets, shopping malls, restaurants or cafes etc due to which our estimation of
buyers become lower that is 100 to 200 per day.
What startup costs would you incur?
By considering all the expenses related to starting a café business, so our team has decided to
start café business whose startup cost will be between $180,000 to $200,000. Firstly the team has
decided to take loan from business mogul of an amount of $20,000 by offering 20% ownership
to them and the second is that every partner has to invest equally in the business by offering 16%
ownership to each of the partner (5 partners). The type of our business is partnership and our
team has decided that 20% ownership will be given to the business mogul and the rest will be
equally divided among the partners that will be 16% ownership.
Where do you see your company in ten years? Twenty years?
As a business man there is no end for thinking and implementing new ideas. As our team has
started a new business our aim is not to stick at one place which means we will introduce our
product and services in every corner of our country as well as at international platform.
The first aim of our business is to expand our service menus by introducing various innovative
products according to the demand of our customers. Then by analyzing future trend among the
people of the different big cities so we have an aim to make a chain of our business by opening
different branches in different big cities that will expand our brand image as well as our overall
business. So we can predict ourselves that after ten or twenty years our business will be like
same as that of KFC and MCDONALDS and our brand will be popular and will become a first
choice for the consumers.
Why should someone invest in your company? Why you?
Investors consider many points before investing in any company. There are some points related
to our business due to which investor will attract towards our business and will invest in our
company:
First any investor thinks about the competitive advantage of a business. Competitive
advantage of any company helps to bring the company to next level and unique in the
market. In case of our business the competitive advantage is offering best quality of
product and service at lower price as compared to the competitors. So our business will
be eye catching among the customers and as a result net revenue will be maximum at the
end of year which means greater the revenue greater the return the investor will get.
As the customer is the key of any business. Business can successful as well as bankrupt
due to the strategies and methods introduced for their customers. So our café is one of
place where no formalities are required to fulfill by customers before entering or ordering
our menu. We trying to give a comfortable environment in daily basis for the ease of
customers so that they can come and enjoy their day with us by paying affordable prices.
By keeping this kind of environment the demand for our product and service will increase
in customers and generating revenue which will become plus point for our business and
will also increase customer loyalty which is also the reason for the investors to invest in
our company.