Assignment #13
1. If there was a strategic alliance between competitors for the development of new technology, then
what are the strategic issues for these firms once that technology becomes available?
Establish a go-to-market strategy
Decide which time to go to the market
Have revenue-sharing agreement among the firms.
Conduct continuous R&D for product improvement at the firm level.
Agree on inter-firm mechanisms for the technology.
2. Apply the notion of product platform to service industries. How relevant is it to financial services or
hotels? What are the issues that would need to be investigated if an idea emerged in a firm in those
industries for a novel platform that had no connection with what was done before in that industry?
A product is a set of platform elements and architectural rules that enable a group of planned product
offerings. Key characteristics of a product platform included. (1)Architectural rules/standards governing
how technologies and subsystems. the service industry is an industry that produces value is that
primarily intangible such as customer service, management, advice, knowledge, design, data, and
experiences. Advanced economies are experiencing a long term shift whereby service industries are
becoming a larger component of economic output relative to other industries such as manufacturing
and agriculture.
[Link] you agree that product portfolio analysis is too simplistic to be of much value?
No, we don't agree that product portfolio analysis is too simplistic to be of much value. A product
portfolio is the collection of different items or products currently being sold by a company or a collection
of products/items being evaluated by a company to determine which among them the firm should
invest in. Within the product portfolio, each product is expected to make a different contribution to the
firms' net income or bottom line.
[Link] the connections between differentiation strategy, core capabilities, and positioning strategy.
How are they relevant to new product planning?
New product planning requires input from both R&D and also market. this activity is done before the
substantial resources are applied to a project. Product strategy expresses how to organization seeks to
differentiate itself.
[Link] brand extensions as relevant in industrial markets as in consumer markets? Do they have a
strategic role or are they short-term tactical exercises?
A brand extension can be defined as the usage of an existing brand name on a new product in the same
field. This strategy aims to take advantage of potential carry-over effects from the original name.
6. It seems Toyota has been successful at recalling some of its cars for modifications, without damaging
the Toyota brand. How has it achieved this?
Toyota has succeeded in building its brand. When they are forced to recall its product, Toyota quickly
engages in managing the crisis because it understands that the crisis can threaten its reputation. This
shows that strong has somehow brought benefits in the long rung.
7. Apply CIM (Figure 1.9) to the case study at the end of this chapter to illustrate the innovation project.
Entrepreneurship: Munich Gases R&D department entrepreneurship is planned to develop a new
product for teeth whitening.
Technological Research: Munich Gases R&D department, chemical technologically use of plasma a
cleaning agent. Plasma is the fourth matter which can be either solid, liquid a gas fourth type
Product Creation: For the past year
[Link] whether it is only the launch of technology-intensive products that can benefit from the use
of ‘blog buzz’ or whether all product launches could benefit.
It a better to launch technology-intensive products like Apple iPod [Link] all the products launching case,
in case if there is any issue occurs with one product may after to other products market share like
Toyota all three models fail.