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Understanding Attitude Formation Components

The document discusses the tri-component attitude model which identifies three components for forming attitudes: 1. The cognitive component involves forming beliefs about an attitude object based on past experiences and observations. For KUSOM university, students believe it provides excellent career outcomes and practical education. 2. The affective component relates to emotional feelings toward an object, such as Samyami's mother having a soft side for KUSOM due to her cousin's experience there. 3. The conative component refers to the likelihood or inclination of taking a particular action regarding the attitude object, such as consumers intending to purchase or having certain aims toward highly regarded brands.

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Samyami Thapa
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45 views2 pages

Understanding Attitude Formation Components

The document discusses the tri-component attitude model which identifies three components for forming attitudes: 1. The cognitive component involves forming beliefs about an attitude object based on past experiences and observations. For KUSOM university, students believe it provides excellent career outcomes and practical education. 2. The affective component relates to emotional feelings toward an object, such as Samyami's mother having a soft side for KUSOM due to her cousin's experience there. 3. The conative component refers to the likelihood or inclination of taking a particular action regarding the attitude object, such as consumers intending to purchase or having certain aims toward highly regarded brands.

Uploaded by

Samyami Thapa
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd

Attitude formation theories offer us some assistance with understanding how a man's attitude comes to

fruition and why a man may have a specific disposition or how that mentality came to exist. Attitude
arrangement is exceptionally compelling to brain science on the grounds that mentalities regularly
coordinate conduct. The tri-component attitude model reveals that there are three important
components for composing attitudes and this includes knowledge. This forms cognitive component,
feeling and emotional (affect) component and the action (conative) component. The cognitive processes
pave way for formation of attitudes.

Cognitive Component:

Cognition is essentially settling on choices experiencing a reasoning procedure. So this reasoning


procedure can happen on the premise of information and discernments that are as of now existing in
our brains. So here we’ll say that Cognitive Component of attitude is adding to a conviction in view of
past experience or observation and at whatever point we are presented to state of attitude article
(about which we are to frame certain attitude) and our those conviction will shape our conduct towards
that attitude object, and if its positive our attitude towards it will likewise be sure or the other way
around.

On the cognitive side, we believe KUSOM is the place to create the leaders of tomorrow, most of the
senior have excellent working positions or have their own business because the teachers and the
university provided us the necessary tools to achieve our goals. Education system much more practical
than other universities. The standing out attributes would be its teaching pedagogy.

Affective Component:

This Component of Attitude arrangement is about passionate sentiments of a buyer about the specific
item or brand. Individuals have certain feelings in regards to the state of mind questions positive or
unfavourable; great or awful, it might be paying little heed to any quality, determination, components,
utility or brand name. Like May favour “KFC” over “McDonald's” as “KFC” individuals are more into
altruistic social work. So my positive feelings would be with “KFC”.

For affective component, Samyami’s cousin are graduates of KUSOM, for such her mother had a soft
side for KUSOM. With that bring said, she wished her daughter to pursue BBA at KUSOM.
Conative Component:

This last part is worried with the probability or inclination that a particular activity will be embraced by
an individual in regards to attitude object. It is dealt with as a statement of buyer's aim to purchase. It
may incorporate activity itself. Shoppers normally make buys for absolutely assessed brands. Their aims
towards those brands are certain, so their attitude towards those brand would be sure.

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