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BCG Analysis of Fitness Equipment Market

This document contains information about a working group and its members. It also contains market share data for fitness equipment products for years 2010-2011 and 2011-2012. For both years, there were around 3 products that generated a lot of cash for the company, showing a good portfolio. The presence of star products indicates the company is a market leader with a good brand reputation. However, some brands saw a decrease in relative market share from 2010-2011 to 2011-2012. By looking at both years of data, the company seems to have a good brand reputation and high cash generation, as supported by positive consumer ratings in Appendix 1.

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kavya gupta
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31 views7 pages

BCG Analysis of Fitness Equipment Market

This document contains information about a working group and its members. It also contains market share data for fitness equipment products for years 2010-2011 and 2011-2012. For both years, there were around 3 products that generated a lot of cash for the company, showing a good portfolio. The presence of star products indicates the company is a market leader with a good brand reputation. However, some brands saw a decrease in relative market share from 2010-2011 to 2011-2012. By looking at both years of data, the company seems to have a good brand reputation and high cash generation, as supported by positive consumer ratings in Appendix 1.

Uploaded by

kavya gupta
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd

WORKING GROUP O2

SECTION 3
Team Members
Gursheen Kaur 20F322
Jay Gagnani 20F328
Kavya Gupta 20F329
Ravi Ranjan 20F344
Shashank Shekhar 20F348

Market
Share of
Products
Body
Shape
Selectorized Equipments 250.5
2010 - 2011 Plate Loaded Equipments 452.5
Multi Gym Equipments 354.5
Benches and Racks Equipment 221.6
Cardio Fitness Equipments 0
Spa Equipments 0
Fitness Accessories 285.9

Market
Share of
Products
Body
Shape
Selectorized Equipments 256.512
2011 - 2012 Plate Loaded Equipments 522.6375
Multi Gym Equipments 373.9975
Benches and Racks Equipment 227.3616
Cardio Fitness Equipments 0
Spa Equipments 0
Fitness Accessories 317.0631

Overall Analysis
Selectorized Equipments DOG DIVEST
Plate Loaded Equipments STAR HOLD
Multi Gym Equipments QUESTION MARK BUILD
Benches and Racks Equipment DOG DIVEST
Fitness Accessories CASH COW HOLD
Cardio Fitness Equipments QUESTION MARK INVEST
Spa Equipments QUESTION MARK INVEST
STARS Relative Market Share (2010

Market Growth Rate


Leading Market Share of
Relative [CELLRANGE],
Market Revenue[CELLRANGE],
Market
Company Largest Competitor Growth VALUE]
[Y ($ M) [Y VALUE]
Share(%)

Health works 361.6 69.275442478 4% 250.5


Health works 424.5 106.59599529 12% 452.5
Muscle fitness 406.5 87.207872079 12% 354.5
Health works 348.5 63.586800574 3% 221.6
[CELLRANGE],
Muscle fitness 556.2 0 14% 0
[Y VALUE] [CELLRANGE],
Health works 227.4 0 11% 0
[Y[CELLRANGE],
VALUE]
Muscle fitness 279.6 102.25321888 5% 285.9 [Y VALUE]

Relative
Leading Market Share of Market Revenue
CASH COWS
Market
Company Largest Competitor Growth ($ M)
Share(%)

Health works 385.4656 66.546016039 5% 256.512


Health works 413.8875 126.27525596 13% 522.6375
Muscle fitness 442.6785 84.485128598 13% 373.9975
Health works 364.1825 62.430676927 4% 227.3616
Muscle fitness 528.39 0 15% 0
Health works 232.8576 0 12% 0
Muscle fitness 299.172 105.98020537 6% 317.0631

STARS Relative Market Share (2011


ket Growth Rate

[CELLRANGE], [CELLRANGE],
[Y VALUE] [Y VALUE]
STARS Relative Market Share (2011

Market Growth Rate


[CELLRANGE], [CELLRANGE],
[Y VALUE] [Y VALUE]

[CELLRANGE],
[Y VALUE] [CELLRANGE],
[Y VALUE]
[CELLRANGE
[Y VALUE]

CASH COWS
ative Market Share (2010-11) ?

NGE],
UE]

[CELLRANGE],
[Y[CELLRANGE],
VALUE]
[Y VALUE]

DOGS

ative Market Share (2011-12) ?


[CELLRANGE],
[Y VALUE]
ative Market Share (2011-12) ?
[CELLRANGE],
[Y VALUE]

GE],
E] [CELLRANGE],
[Y VALUE]
[CELLRANGE],
[Y VALUE]

DOGS
WORKING GROUP O2
SECTION 3
Team Members
Gursheen 20F322
Jay Gagna20F328
Kavya Gup20F329
Ravi Ranj 20F344
Shashank 20F348

For 2010-11 For 2011-12

We see that the we have 3 products


We see that the we have
as cash cows which will generate
around 3 products as cash
cash for the company. This shows
cows which will generate cash
that company has a good portfolio
for the company. This shows
and are the leaders in relatively
that company has a good
stable market. Presence of stars also
portafolio and are the leaders
shows that our product is a market
in relatively stable market.
leader and has a good brand
Presence of stars also shows
reputation. The brands have shifted
that our product is a market
towards right showing that the
leader and has a good brand
relative market share has decreased
reputation.
for some o the brands.

By observing the 2 years we see that the company is carrying a good


brand reputation and has high cash generation. This is justified by good
consumer ratings as soon in Appendix 1

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