BUSINESS PLAN

Business E & J milktea shop

Information
address: Enriques st. Brgy. 2 , Lucena City , Near
Sacred Heart College beside oak park Hotel.
Website: www.E&[Link]
Name of Owner: Evander M. Hernandez & Jeann D. Garcia
Business E & J milktea shop
Paragraph
 Types of business structure
- Partnership
 Management Team
– The business will be solely owned and operated by
Evander M. Hernandez , Cristina H. Rogelio and Jeann
De chavez who is graduate from AMA computer college
in BSBA course . me and my business partner hire a
small team . service crew, cashier, milk tea maker .
 Location
– Enriques st. Brgy. 2 , Lucena City , Near Sacred Heart
College beside oak park Hotel
 Company history
– The three business owners they are both among
millenials, they want to try all the trends in which almost
everyone participates. Milktea drink is one of the
trending today especially among millenials. Business
owners are both find of milktea, they built the business
not only to make money and gain more profit but also to
give their customers a drinks that is not only Delicious
but also nutritious that customers will definitely like.
 Products or services and target market
- the business product alis Milktea drinks with different
flavors such as matcha, okinawa, wintermelon, taro,
chocolate, strawberry and blueberry. The target market
are the millenials and the generation Z which is born
from 1997 until now. they are the target market because
almost all of them like trends and also they are part of
today's trends. the business will provide good quality
and nutritious Milktea at low priced. Both owners and
customer will benefit.

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  Mission statement
– To provide the best quality,most innovative and
reasonably priced products in the milk tea industry
- To continuously generate awareness, interest and
disire for our products resulting in frequent/ repeat
purchases.
 Objectives
- To make sure that each employee provides quality
products and offer excellentservice to all customers.
- To create a service based firm who's primary goal to
exceed customers expectations.
- To develop a sustainable home based business,
surviving off of its own cash flow.
- To provide high quality milk tea drink for customer.

 Vision statement
– Our goal is to provide the best quality milk tea
experience for our customers. Truly E&J milk Tea shop
wants to continue the trend of providing healthy
beverage options and by combining drinking excellent
teas with their daily lifestyle. We want to change the way
people see and think about milk tea, one cup at a time.
Amount of P 325,000
Marketing Budget
Proponents 19003318300 Name BSBA-MM
19 Name BSBA-MM
USN Name BSBA-MM
Date Submitted December 25, 2020 (sample only)

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THE CONTEXT OF BUSINESS

Growth Potential

Our milktea shop aims to be the number 1 or top priority when it comes to the industry of
[Link] aim to have a larger target market for us to gain more profit and we that we
are able to satisfy the daily cravings of our [Link] tend to add more delicacies
not just for milktea but also for main courses that is unique to the taste of our target
[Link] will increase our strategies so that customer will be attracted and will
comeback to us.

New Products and Developments

Through out our service to the customers many competitors will be many because here
in our country which is Philippines we have our culture that if other business is earning
many profit someone will pull them down. Therefore E & J milktea shop decide to
release a new and delicious flavor of milktea and also we offer a new products such us
cookies, donuts and many more also we assure that our shop and our service will be
good we also offer a free wifi for everyone cause we know that many customers
addicted in social media like facebook, Twitter, Instagram by this development this will
make it easier to share ,advetise our milktea shop using social media.

Economic Trends

More people are now health conscious and so there are less people going for
carbonated drinks and more people going for healthy alternatives such as smoothies,
milk . This has caused more already established carbonated milk tea drink companies to
go into the production of these healthy alternatives so as to maintain a share of the
target market. Even though this trend barely touches the E&J milk tea market but
anyone in this business will need to be proactive as regards researching new flavors and
types that will excite the existing customers while attracting new customers to patronize
the [Link] trend in the E&J milktea business is the fact that most milk tea
businesses have gone beyond just making and selling milkteas to customers, but they
have also come up with recipes and DIYs for customers who would want to make these
milkteas for themselves at home. Also, to garner more publicity for E&J milktea, most
E&J milktea stores have gone beyond selling these milktea in basic stores but have
ensured that the milktea is now sold via van to people in the parks and in other public
places, this has raised awareness for E&J milk [Link] fact that we are living in an
internet age has a great impact on any business particularly the E&J milk tea business.
The website is a good place to advertise and promote milktea, as well as social media
platforms such as Instagram, Facebook, and Twitter. Also, there are now mobile apps
that will allow customers know when there is a new recipe, and also provide tips and
advice and even information regarding milk tea.

Industry Outlook and Trends

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We will have to know who would be our competitors and we that we will have unique
ways and that unique way will mark on the minds of our consumers.

Different product and even though some products are same with others competitors our
product will be on the top Even though it is the cheapest among the others.

We have the quote “Cheap yet high class taste among the rest”.

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PROFILE OF THE BUSINESS

Business Name

E & J Milk tea shop

Business Structure

Partnership

Business Location

Enriques st. Brgy. 2 , Lucena City , Near Sacred Heart College beside oak park
Hotel

Date Established

January , 2020

Business Owner(s)

Mr. Evander M. Hernandez , Cristina H. Rogelio and Jeann D. Garcia

Owner/s Experience

Guidance: Create a brief summary of your (and other owner’s) experience in the industry
and any major achievements/awards.

Start writing your content here

Vision Statement

Our goal is to provide the best quality milk tea experience for our customers. Truly
E&Jmilktea shop wants to continue the trend of providing healthy beverage options and
by combining drinking excellent teas with their daily lifestyle. We want to change the
way people see and think about milk tea, one cup at a time.

Mission Statement

– To provide the best quality,most innovative and reasonably priced products in the milk
tea industry
- To continuously generate awareness, interest and disire for our products resulting in
frequent/ repeat purchases.

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Business Objectives

- To make sure that each employee provides quality products and offer excellentservice
to all customers.
- To create a service based firm who's primary goal to exceed customers expectations.
- To develop a sustainable home based business, surviving off of its own cash flow.
- To provide high quality milk tea drink for customer.

Products

Product / Service Description Price

Strawberry Milk Tea This is probably one of the P80.00 - P 95.00
most frequently-ordered and
favorite milk tea flavors,
especially of kids. Indeed, it
brings back childhood
memories because of the
strawberry milk it has for the
main ingredients.
Taro Milk Tea Soft serve ice cream. Cookies P80.00 - P95.00
and cream. If you like any of
these sweet treats, then you
need to get this purple milk
tea immediately. Not a lot of
people know what taro is, but
don't let the name of this
unique vegetable discourage
you from ordering this drink—
you will regret it.
Coffee Milk Tea If you're anything like the P80.00 - P95.000
Gilmore girls, who basically
need coffee every single day
in order survive, this is your
match.
Almond Milk Tea It's not too difficult to guess P80.00 - P95.00
what the other main
ingredient is besides the tea
base. Almond milk has
become a popular alternative
to drinking dairy milk, so a
large number of you will be in
favor of this [Link] of my
roommates also said that it
sort of tastes as if it had some
coconut flavor (personally, I
didn't notice), so just to be on
the safe side, ask a friend to
get this drink for you to taste
test if you really dislike the
taste coconut.
Mango Milk Tea This is for those with a fruity P80.00- P95.00

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 palate (and have a love for
mangoes).

Short Term goals

Goal / Objective Description By when

{insert goal/objective name} {insert brief goal/objective {insert date of completion}
description}
Social Media Contests and If growing your client base or From Feb - April 2021
Giveaways social media presence is on
your radar, social media
contests, like Facebook
contests and Instagram
giveaways, can help you get
[Link] a Facebook
or Instagram giveaway for
your social media followers
creates additional interaction
with the consumer and allows
you to flex a little extra
marketing muscle. A social
media contest can help you
promote a sale, build your
email database or just earn
your brand some extra “cool-
company” points!
Promoting a New Product or If you’re thinking about Feb - April 2021
Service launching something new, it’s
important to have a clear
objective in mind. That could
mean selling a particular
amount of the new offering
within the first month of
launch or hosting an event to
introduce the new product to
customers.
Employee Appreciation Goals Supporting short-term goals January to December 2021
are to award employee of the
month designations each
month throughout the year to
mark the progression of
creative input, and to include
more employees in the
reward process than is
possible with a single annual
award.

Long Term goals

Goal / Objective Description By when

{insert goal/objective name} {insert brief goal/objective {insert date of completion}
description}
The competitive position or From January 2022

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 [Link] Feasibility the edge of the business in
terms of their pricing,
provided services and the
quality of the product .
The proposal of the From January - may 2022
2. Technical Feasibility machineries and equipment,
it's specification and the
number of the units to be
used and the cost of such
products.
In any business feasibility, From Jan. 2021 - Dec. 2044
3. Financial Feasibility most lending institution and
potential investors will place
the most emphasis on the
financial Feasibility.

Financial Analysis

Guidance: In this section provide a high level analysis of your current financial situation,
specifically addressing sales and profitability.
Financial analysis:
Major assumptions:
The following list is applied in the financial statement of the business.
1. All sales and purchases are made in cash.
2. Sales and purchases will increase by 10% each year.
3. 1% of the raw materials used will be the normal wastage of raw materials on the first
year of [Link] will be no normal wastage on the succeeding year.
4. Salaries will increase 5% every year.
5. Expenses on advertising materials will decrease by 20% annually.
6. Sanitary and Safety supplies will increase by 10% annually except fire extinguisher
and emergency light.

Sales Analysis

SALES PROJECTION:

Product/Service Price Average Projected Daily Monthly Year 1

Price Quality sales Sales sales
sold(Per amount amount amount
day)
Mango milktea P80 - P95 70 30 2,100 42,000 504,000
Coffee milktea P80 - P95 90 9 810 16,200 194,400
Taro milktea P80 - P95 90 15 1,350 27,000 324,000
Strawberry P80 - P95 90 10 900 18,000 216,000
milktea
Almond milktea P80 - P90 85 10 850 17,000 204,000

TOTAL: 6,010 120,200 1,442,400

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 Year 2 sales Year 3 sales
amount (10% inc) amount
(10%inc)
554,400 609,840
213,840 235,224
356,400 392,040
237,600 261,360
224,400 246,840
1,586,640 1,745,304

COST OF SALES:

Product/service Monthly Cost Monthly Year 1 Year 2 Year 3

sales ( % of cost of cost of cost of cost of
sales ) sales sales sales sales

Mango milktea 42,000 30% 12,600 151,200 166,320 182,952

Coffee milktea 16,200 35% 5,670 68,040 74,844 82,328.4
Taro milktea 27,000 30% 8,100 97,200 106,920 117,612
Strawberry 18,000 35% 6,300 75,600 83,160 91,476
milktea
Almond milktea 17,000 35% 5,950 71,400 78,540 86,394

TOTALS: 32,670 401,440 512,784 560,762.

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Profitability Analysis

Guidance: Use the sales numbers above to identify realized revenues rather than just
projections and then breakdown marketing expenses in terms of direct (expenses
directly tied to products) and indirect or proportional (general administrative or broad
marketing expenses).

Start writing here

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SWOT analysis

Guidance: Use the table below to list each of your businesses Strengths, Weaknesses, Opportunities or Threats (S.W.O.T.).

Strengths Weaknesses
- Fresh, healthy  Many competitors
- Free wifi  High Rental
- Long business hour 
- location

Opportunities Threats
 New product introductions  more people in downtown area
 Brand is attractive to global partners 
 Provide bulk packages sale different flavors solid milk tea powder

SWOT activity sheet

Guidance: Outline how and when you plan to address each of the weaknesses/threats from your SWOT analysis above.

SWOT weakness/threat Activity to address weakness/threat Completion Date

Many competitors - will provide new products that are not - in immediately
available in other milktea shops
High rental - give our customer a nutritious and delicious - in immediately
milktea so that we can be sure that our
customer will come back to us and so that we
can earn big and we can pay our rent.

Branding dont have many loyal customer

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