DSIM CONTENT FOR
EMAIL MARKETING
1. What is Email Marketing?
2. How Email Works?
3. What is Gmail’s Daily Limit on Sending Email?
4. Google Apps email sending limits
5. Permission E-mail Marketing
6. 2 types of Email Marketing
7. The Difference Between Opt-In and Double Opt-In
8. BEST PLATFORMS for Email Marketing
9. Setting up list and webforms
10. Broadcast & Autoresponders
11. Tricks to land in inbox instead SPAM box
12. ADVANCED STUFF (Open rates, Click through rates, PPC
emails, Unsubscribe hack, Profit Funnels & more)
What exactly is Email Marketing?
Promoting your brand, service via an email where the sender has given you permission to send
you an email.
It's essentially any e-mail a company sends out to people, but there are a few approaches to it. E-
mail marketing can be:
Promotional emails sent to encourage potential customers to buy a product or service or
convince current customers to keep buying
Regularly sent e-mails meant to strengthen the relationship between the business and the
customers and encourage loyalty to a product or service. Eg: ebooks, free course, video training,
coupons, contest, newsletter, webinars, demo etc.
Advertisements for a product or service that are placed in e-mails sent by other people or
companies (typically found in “banners” above or to the side of the e-mail's body of text)
HOW EMAIL WORKS >>
Explain the FLOW CHART on White board with the example mentioned below:
a@[Link]>>b@[Link]
When email is sent from a@[Link] gmail checks the domain of recipient (yahoo) and here it
passes through 2 spam filter mechanism. (gmail & yahoo).
If gmail >> gmail then 1 spam filter (local delivery). This one is faster.
If gmail >> yahoo, then 2 spam filters (foreign delivery)
Below 2 articles are just for FYI >>
What is Gmail’s Daily Limit on Sending Email?
[Link]
Google Apps email sending limits
[Link]
Permission E-mail Marketing
Let's say you've developed a new energy drink you're excited about, and you want people to get
excited about it and buy it.
After writing a quick, flashy paragraph about the drink and typing out a vague subject line, you
search the Web for as many e-mail addresses as you can find -- the more people who receive
your message, the more potential you have at making more money.
Sounds easy, right? Unfortunately, not only will people probably identify your message as spam or
an e-mail marketing scam and delete it, you might even be breaking the law.
One of the most important concepts in e-mail marketing is that ofpermission -- a business must
receive a customer's authorization before sending out any promotional e-mails.
If a person receives an e-mail from a business that he never requested, chances are that e-mail is
considered spam.
2 types of Email Marketing:
- Legit (Permission Marketing) >> Collect emails and building lists.
- Illegit (Spamming) >> You buy a list and send bulk emails.
The Difference Between Opt-In and Double Opt-In
Email addresses on a (single) opt-in list are not confirmed. Anybody can submit anybody's address
to the list, and it will be there until it is unsubscribed.
On a double opt-in list, all email address must be confirmed before they are added. A request for
confirmation is sent to the submitted address and the address owner must take some action to
confirm thatshe is the owner of the email address,the address is working andshe indeed wants to
subscribe.
Most often, the confirmation action is as simple as replying to the confirmation request or clicking
on a link.
BEST PLATFORMSfor Email Marketing
(Email Marketing Softwares)
Aweber
Send Grid
Constant Contact
Get Response
MailChimp
Official email – make one from your hosting>>
For eg: support@[Link]
Official email will have your website (domain) name after @ symbol just like the one above.
Setting up list and webforms
Practical Inside Getresponse…..
Broadcast & Autoresponders
Practical inside Getresponse…. Show difference both!
Email List –
Buy the list/data
Build one – webinar, provide a free ebook, provide a free 7 day e-course, provide a free
valuable video, sidebar of your blog, a pop up, give some freebies in exchange of email,
ecommerce – give 50% discount on registration
Tricks to land in inbox instead SPAM box
Practical eg of My personal welcome email…
Always include unsubscribe button in the footer of email
Make sure the email which you are using has a website on the domain
like:support@[Link]
Do not use all capital letters inyour subjectline/body line
Include less links and more words>> Sales email: 3 links works the best. Short email: 1
link.
Always check your Spam score (1-100) – the spam checkers would be available with your
email marketing softwares. Practical eg from Getresponse.
Send mailer from a name if possible! Company name or a person name! Practical
Avoid using words like money, won, coupons, offer (You should use these words in images)
ADVANCED STUFF >>
EMAIL MARKETING IMAGES
Open Rates - [Link]
Click Rates - [Link]
PS Strategy - [Link]
Unsubscribers and Complaints - [Link]
content/uploads/2015/05/IMG_0060.jpg
Lead Generation Emails - [Link]
PPC Emails - [Link]
Selling via emails - [Link]
Profit Funnel - [Link]
Most important part of Email: Subject Line>>
1. Blinder: Hey! Grab this before it’s gone / You need to watch this (curiosity)
2. Presell with Benefits: Write benefit in the subject line.
3. Scarcity (Blows up open rate): Take action now before it goes away.
4. Cleanup (every 3 months may be): Remove members who aren’t opening or clicking or else
it affects IP after an year or so.
DIFFERENCE between URGENCY & SCARCITY >>
Urgency: Time frame dependent.
Scarcity: Something is limited (only 100) (number dependent)
P.S. Technique > Gravity for next email. Draws attention. Eg: A new product launch information
like watch out for my email tomorrow or give a link to confirm the registration.
Sales video email needs to be LONG because people needs to understand before they give money.
UNSCRIBED HACK explanation > I will have custom made unsubscribe link (page). So I am having
more clicks which will increase my IP reputation as well. So 2 purposes solved. I would be able to
retain my subscriber most of the time and my IP reputation also increases as they are clicking on
my unsubscribe link.
Email Marketing Tips, Tricks and Secrets
[Link]
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