Pahinag, Mariell J.
BA Communication-3rd Year
1. Use concept analysis to clarify the following terms:
a) Intellectual capital versus physical assets
Intellectual Capital
Key Attributes Examples None Examples
Organized Business Value Intellectual Capital
Knowledge is not tangible assets
Intellectual Property
Asset Intellectual Capital
Contextual is not goods.
Actionable Information
Knowledge Intellectual Capital
Skills is not shareable to
Human other company or
Resource/Knowledge Competence organization.
Structural Capital Information Systems Intellectual Capital
is not material
Relational Capital Alliances things.
Physical Assets
Key Attributes Examples None Examples
Tangible Assets Properties Physical Asset is not
intangible
Materials Equipment
Physical asset is not
Touchable Inventories unfixed.
Real Item Physical asset is not
unrecorded.
Intellectual capital refers to the intangible assets of the company or organization. It
is the sum of the expertise and skills of employees, organizational processes, knowledge
earned by the employees and other intangibles that contribute to a company’s success or can
produce wealth to the company or organization. While Physical Assets are merely the
tangible assets of the company. This are the real item assets like equipment, properties and
other touchable assets.
b) Community of practice versus community of interest
Community of Practice
Key Attributes Examples None Examples
Shared practices Sharing best Community of
practices/Tradition Practice is not
individualistic
Sharing of Ideas Community Building approach.
Development Forum Community of
Practice is not
Contribution interdependent.
Support
Group of People
Influence
Community of Interest
Key Attributes Examples None Examples
Shared Identity Interest on one topic Community of
like Photography Interest is not
Sharing experience focused on shared
problems or
Individualistic concerns.
Approach
Focused on one goal
Group of People
Community of Practice is basically a group of people who share practices, ideas, to
collaborate with one another to solve a certain shared problem or issue in a certain
community. The purpose of Community of Practice is to influence every member of the
community to help, to support and to produce new knowledge that can be helpful to resolve
problems within the community. While Community of Interest is a group of people who
share specific idea, practice or goal. They make no commitment to deliver something
together. The motivation is to stay current on the topic and to be able to ask and answer
questions about it. One at a time.
2. “Knowledge management is not anything new.” Would you argue that this statement is
largely true? Why or why not? Use historical antecedents to justify your arguments.
I disagree that Knowledge Management is not anything new anymore even it seems
that it has been started long time ago. Knowledge Management is the backbone for any
business that leverages the power of codified and experiential knowledge in driving
organizational goals by adopting up-to-date tools and automation. KM is not just document or
quality management but an extensive adoption of storytelling, technical knowledge
repositories and self-service knowledge portals. With the advent of technology, as time goes
by, Knowledge Management became newer and newer every time. It is simply because,
stored knowledge are keep on updating everytime we discover new things, new explorations,
new investments.
3. What are the three generations of knowledge management to date? What was the primary
focus of each?
1. First Generation of Knowledge Management (-1995–2005) – first generation centered
on capturing documented knowledge and building it into a collection, interfacing individuals
to content.
2. Second Generation of Knowledge Management (-2005–2015) - Connecting people
through communities of practice and social business tools. This generation gave rise to
communities of practice and reflection processes.
3. Third generation of Knowledge Management (-2015–present) - Third generation
requires the clear separation of context, narrative and content management. Integrating ideas
from multiple perspectives through conversation in both its virtual and face-to-face forms.
The third era is about the creation or development of ideas that have not existed before. It is
not the management of anything organizational members have learned through their work
experience, but what they create jointly when they are brought together in an environment
that supports the use of collective knowledge. That support includes convening, cognitive
diversity and transparency.
4. What are the different types of roles required for each of the above three generations?
First Generation- Container of Knowledge
It focused where knowledge stored. In the First Generation, the emphasis was placed
on containers of knowledge or information technologies in order to help us with the dilemma
exemplified by the much quoted phrase “if only we knew what we know. The early adopters
of KM, large consulting companies that realized that their primary product was knowledge
and that they needed to inventory their knowledge stock more effectively, exemplified this
phase. A great many intranets and internal knowledge management systems were
implemented during the first KM generation.
Second Generation- Communities
The second generation swung to the opposite end of the spectrum, to focus on people;
this could be phrased as “if only we knew who knows about.” There was growing awareness
of the importance of human and cultural dimensions of knowledge management as
organizations pondered why the new digital libraries were entirely devoid of content and why
the usage rate was so low. The second generation focused on people since people are human
capitals and intellectual assets too.
Third Generation-Content
The third generation of KM brought about an awareness of the importance of content,
how to describe and organize content so that intended end users are aware it exists, and can
easily access and apply this content. This phase is characterized by the advent of metadata to
describe the content in addition to the format of content, content management, and
knowledge taxonomies. After all, if knowledge is not put to use to benefit the individual, the
community of practice, and/or the organization, then knowledge management has failed.