DIGITAL
MARKETING
TYPES
Here we go...
CONTENTS OF THIS PRESENTATION
Ø SEO (Search Engine Optimization)
Ø SMM (Search Media Marketing)
Ø SEM (Search Engine Marketing)
Ø Email Marketing
Ø Affiliate Marketing
What is Search Engine Optimization?. It is
a modern technique to show your
business website on google and. it helps
to optimize the website, which makes
more leads and sales for your business. it
focuses on improving the rank of your
website by optimizing an organic method.
it is also called white hat [Link] you have
a website and you want to get more
traffic, it should be part of your marketing
efforts.
On-page SEO
On-page SEO is the process of optimizing content
inside the website. and making changes in HTML, CSS,
images, videos, and contents on the website. To
optimize the website. Keywords are playing a
significant role in website optimization. choosing the
popular and relevant keywords to the content and
title which bring your website to the top position on
the search engine result page. Which should follow by MASERA
an organic method to optimize. there are so many AGENCY
methods in on-page SEO to optimize. To learn and
optimize your website.
OFF-page SEO
On-page SEO is the process of optimizing from outside the
website by using backlinks, articles, blogs, infographics, social
media sharing, etc... majorly backlinks are needed to increase
the ranking of the website on off-page. sharing the backlinks of
your website to another high-rated website will lead to an
increase in your website Domain authority and page authority.
and bounce rate, conversion rate, etc..comparing on-page. off-
page is easy to boost rank for your website. here keywords also
play a role to increase rank. Google has some specific
algorithms for websites and search engines. users should
follow the algorithm to boost their website by the organic
method
Social Media Marketing
SMM
● Nowadays most people spent their time on
social media. social media like Facebook,
Instagram, Linked In, Twitter, etc.. through
these media so many businesses are running
by branding, lead generation, sales. backlinks
are also given here to generate leads by
sharing the landing page of the website. and
given ads on FB, youtube, can improve to reach
the target audience, and increase website
traffic, etc.
SEARCH ENGINE MARKETING
What is Search engine marketing (SEM) is a digital marketing
strategy used to increase the visibility of a website in search
engine results pages (SERPs). it is also alternately referred to
as search engine marketing PPC. web crawler advancement is
the demonstration of displaying a business using paid
advertisements that appear on web list results pages (or
SERPs). Advertisers offer on expressions that customers of
organizations, for instance, Google and Bing may enter while
looking for explicit things or organizations, which gives the
support the open entryway for their promotions to appear near
to results for those request requests. These advancements,
routinely known by the term pay-per-click commercials, shown
up in a variety of setups. Some are nearly nothing, text-based
advancements, while others, for instance, thing posting
advancements (PLAs, in any case, called Shopping notices) are
more visual, thing based ads that license clients to see critical
information at first, for instance, cost and overviews.
Email Marketing
There are some strategies to make e-mail marketing.
The old marketing digital modes of the technique and Email marketing tools
are needs
* Set email marketing goals
* Pick the necessary email marketing tools
* Determine the target audience
* Identify the appropriate list building tactics
* Divide your mailing list into segments
* Identify the types of emails to send
* Create a schedule for sending emails
* Format the email content
* Optimize your emails
* Conduct split-testing
* Monitor email performance reports
AFFILIATE MARKETING Affiliate marketing is the process of
earning a commission by promoting other
people’s (or company’s) products. You find
a product you like, promote it to others,
and earn a piece of the profit for each sale
that you make.
There are three stages in affiliate
marketing, that is Merchant, affiliate, the
consumer. the products from the merchant
are sold to the customer by affiliates. the
person with more influence. who makes a
connectivity bridge between merchant and
customer to sell the products. they called
affiliate marketing. nowadays you can get
Digital marketing services for your
business through online service websites.
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