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Comprehensive SWOT Analysis Guide

This document outlines a SWOT analysis framework for identifying an organization's strengths, weaknesses, opportunities, and threats. It lists internal and external factors to consider, including competition, technology, customers, and economic trends. The SWOT framework involves analyzing how strengths can enhance competitive advantages and protect against threats, while weaknesses keep the organization from pursuing opportunities and make it vulnerable. It also examines how to leverage strengths to take advantage of opportunities and overcome weaknesses, while minimizing threats.

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Akash Amiangshu Dutta
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8 views1 page

Comprehensive SWOT Analysis Guide

This document outlines a SWOT analysis framework for identifying an organization's strengths, weaknesses, opportunities, and threats. It lists internal and external factors to consider, including competition, technology, customers, and economic trends. The SWOT framework involves analyzing how strengths can enhance competitive advantages and protect against threats, while weaknesses keep the organization from pursuing opportunities and make it vulnerable. It also examines how to leverage strengths to take advantage of opportunities and overcome weaknesses, while minimizing threats.

Uploaded by

Akash Amiangshu Dutta
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analysis

Sources of Opportunities and Threats (usually external factors)


Competition
Technology
Customers, suppliers, channels
Economy
Social, culture, demography, geography, political, government, and legal
Trends and changes

Sources of Strengths and Weaknesses (usually internal factors)


Management
Marketing
Finance
Operations
R&D
Information Technology
Human Resources (variety, skills, experience, morale)
Organizational image

Use SWOT Analysis framework

SWOT Framework Strengths Weaknesses

How can we enhance it? What does it keep us from doing?


How can we protect it? How we can eliminate it?
How can we use it to our How we can disguise it?
advantage?

Opportunities S-O W-O


(Positive Risks)

What prevents us from taking How can we use our strengths How can we overcome
advantage of it? to take advantage of weaknesses by taking advantage
How could we take advantage of it? opportunities? of opportunities?
How long will the opportunity remain
available? Can we sustain it?
Threats S-T
(Negative Risks)

What is the worst that may happen? How can we use strengths to How can we minimize
How long will it continue? avoid threats? weaknesses and avoid threats?
How can we eliminate or minimize
its effects?

Dr. S. Sakthivel Page 1 of 1

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