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Optimize Your Conversion Rates Guide

The document provides benchmarks for conversion rates at various stages of the customer journey for different types of online businesses. It shows that on average, only 1% of website visitors become paying users, with rates ranging from 0.5% for shareware to up to 22% for some dating sites. The document encourages growing conversion rates by addressing common customer questions and concerns at each stage, from initial signup to becoming an active long-term user. It emphasizes understanding where customers fall along the "knowledge spectrum" and ensuring the right messaging is used to move them towards the desired next step.

Uploaded by

Shatir Launda
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© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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29 views18 pages

Optimize Your Conversion Rates Guide

The document provides benchmarks for conversion rates at various stages of the customer journey for different types of online businesses. It shows that on average, only 1% of website visitors become paying users, with rates ranging from 0.5% for shareware to up to 22% for some dating sites. The document encourages growing conversion rates by addressing common customer questions and concerns at each stage, from initial signup to becoming an active long-term user. It emphasizes understanding where customers fall along the "knowledge spectrum" and ensuring the right messaging is used to move them towards the desired next step.

Uploaded by

Shatir Launda
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

HOW TO

IMPROVE YO
CONVERSION
RATES YO SELF
Website Visitors 100%

Signup to Trial 10%

Login to Account 7%

Active Users 5%

Paying Users 1%

Staying Users .3%


Conversion

Growth!

Churn
Benchmarks
Shareware
0.5%
Casual Download Games
2%
Freemium SaaS
Range from 1.5% to 5%
Average Overall less than 3%
Flickr
5-10%
AdultFriendFinder
10% - 22%
Habbo : 10% of players
Club Penguin : 25% of uniques
Runescape : 16.6% of uniques
Puzzle Pirates : 22% of players
TurboTax Online
70%
Knowledge Spectrum
None All

Current Target

Knowledge Gap
Push Me, Baby!
What is the
call to action?
Push Me, Baby!

d=0

Magic Moment!
What is it?
Is it right for me?
Is it legit?
Who else is using it?
How much? What’s the catch?
Where can I get help?
LET’S LOOK AT SOME

EXAMPLES
Thanks!
Kevin Hale
Partner, Y Combinator

@ilikevests

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