Dear Sir/Madam.
I am a student of [Link] Program at Maharani Laxmi Ammani College for Women, carrying on
a research project entitled “Market Potential for Foamless Toothpaste – A Study”, in partial
fulfillment of the requirements of the [Link] Program of Bangalore University. I request you to
help me in completing the project, by filling in the enclosed questionnaire. I assure you that all
the information provided by you will be kept strictly confidential and used for academic purposes
only.
Thanking you,
________________
QUESTIONNAIRE
1. Name of the respondent: ____________________________
2. Age:
(a) ≤ 20 years
(b) 21 years – 35 years
(c) 35 years – 50 years
(e) 50 years and above
3. Gender:
(a) Male
(b) Female
4. Educational Qualification:
(a) Under-graduate
(b) Graduate
(c) Post-graduate
(d) Professional
(e) Others (please specify)
5. Occupation:
(a) Self-employed
(b) Businessman
(c) Employed
(d) Housewife
(e) Others (please specify)
6. Average monthly family income:
(a) <Rs. 10,000
(b) Rs. 10,000 – Rs. 30,000
(c) Rs. 30,000 – Rs. 50,000
(d) Rs. 50,000 and above
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7. Number of family members:
(a) 2
(b) 3
(c) 4
(d) 5
(e) >5
8. What do you and your family members use for cleaning your teeth?
(a) Tooth Powder
(b) Tooth Paste
(c) Mouth Wash
(d) Any other (Please specify)_______________
9. If you are not an user of Tooth Paste, kindly specify the reason for the same
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(Please go to Question Number )
10. If you are an user of Tooth Paste, kindly specify the reason for the same
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11. Which type of toothpaste do you use?
(a) General
(b) Ayurvedic
(c) Herbal
12. Kindly rank the following attributes you look for in a toothpaste (1 for the most
important attribute, 2 for the next most important attribute and so on)
(a) Colour
(b) Taste
(c) Extent of Foam
(d) Package design
(e) Brand Name
(f) Easy availability
(g) Presence of Vitamins and Proteins
(h) Any other (Please specify) _________________
13. Which brand of toothpaste do you use?
(a) Colgate
(b) Pepsodent
(c) Close-up
(d) Babool
(e) Any other (Please specify)
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14. Kindly specify the source of awareness of the brand you use?
(a) Media
(b) Dental Doctor
(c) Shopkeeper
(d) Friends/family members
(e) Others (Please specify)
15. What is the quantum of toothpaste used in a month by your family?
(a) < 100 grams
(b) 100 grams to 250 grams
(c) 250 grams to 500 grams
(d) > 500 grams
16. Do you travel often? Yes / No
17. If yes, what do you carry with you for use during journey?
(a) Toothpowder
(b) Toothpaste
(c) Mouthwash
(d) Any other (please specify)
18. Would you prefer using Foamless Toothpaste? Yes / No.
19. Kindly specify the reasons if you are not willing to use Foamless Toothpaste
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20. If you are willing to use foamless toothpaste, you would prefer to use it
(a) Daily at home
(b) Only during travels
(c) Occasionally (please specify)
21. If you are using Toothpowder or Mouthwash, would you be willing to change to
Foamless Toothpaste? Yes / No.
22. Apart from foamless, what other attribute do you look for in toothpaste? (Rate
1 to 5 – 1 being most important and 5 being least important)
(a) Proper and complete usage guide on the pack
(b) Attractive packing
(c) Optimal Usage (Less Quantity Longer Usage)
(d) Taste (Sweetish / Saltish)
(e) Brand name
(f) Transparent Sachets
(g) Portability
(h) Any other (Please specify)
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23. What is your opinion about local toothpaste brands?
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24. What price would you be willing to pay for foamless toothpaste of
(a) 100 grams
(b) 250 grams
(c) 500 grams
(d) > 500 grams
25. Where would you prefer to buy toothpaste from?
(a) Local Kirana Stores
(b) Food Bazaars
(c) Branded Shopping Malls
(d) Home Delivery
(e) Others (Please specify)________
26. Do you have any suggestions regarding Foamless Toothpaste
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THANK YOU