Ethnocentrism and Cultural Relativism o Look at other culture’s
elements as inferior and
Challenges the pillars of anthropology unacceptable
and sociology in terms of universality
and common awareness. Filipino Ethnocentrism
Ethnocentrism in the Philippines is still
Ethnocentrism emerging due to the sense of identity
View that one’s own culture are The mixture of different cultures has
dominant and superior to others created several identity marks resulting
Term coined by William Graham in our diverse cultural heritage, both
Sumner (Folkways, 1906) tangible and intangible
o Ethnocentrism sees things in Indigenous culture can be categorized
which one’s own cultural as old, non-advanced technology with
identity is the center of no sense of modernity
everything over which all must After the primitive age, Philippines
be scaled, rated, and referred began to be the melting pot of Western
to. and Oriental cultures resulting in a
Led to conceited behavior and the shaky and complex identity attributed
belief of the superiority of one’s own to us today
group with great prejudice to outsiders
Provides a rational explanation for Philippines today stands strongly
attack made on other culture or behind our acceptance of our Filipino
subculture in its extreme forms identity marked by our appreciation of
foreign influences
Characteristics of Ethnocentric persons o If we totally disregard them, we
o Have a dominant cultural run the risk of being left with
element which they see as nothing but purely our own
superior to other cultures; native culture and tradition that
o View rigidly their own socio- may alienate us from the
economic, political, and cultural globalized world
elements;
o See their cultural elements as Cultural Relativism
normal and acceptable to all; Objective analysis of one’s own culture
o Consider in-group norms can be —seeing and understanding of one’s
universalized; beliefs and traditions from own point of
o Discard out-group ethnicities view.
and cultures; Not to judge the practices of others
o Believe that other cultures are based on own culture
inferior; and Respect other cultures in their own
cultural context
Claims of cultural relativists
o Each society has a diverse set of
moral conducts;
o The rightfulness of an action is
primarily determined by the
moral standards of that society;
o There is no objective standard
that can be used as a basis of
comparison;
o The moral code of our own
society is just part of a larger
body of morality and ethical
standards;
o High tolerance among all
culture must be exercised
always
Consequences of cultural relativism
o Difficult to determine if the
custom of other societies is
morally inferior to others;
o Judgement of actions can be
done just by consulting the
standards of society;
o Moral progress is always
questionable;
o Objective criticism of one’s own
culture is shallow
o There is no idea of moral
progress because of acceptance
of other’s culture
Mutual respect and understanding must
be observed to deeply appreciate one’s
culture
Tolerance and acceptance of cultural
diversities within the bounds of own
moral and ethical standard can be a
way to understand individual
differences