IJALEL 6(6):274-288, 2017
English for Marketing (EFM) 4.0
Developed by Arum, Muanas, J., Suci, U.
Needs Analysis Questionnaire
We would like to know more about you in order to plan an effective course. There are three sections in this
questionnaire. Please read the questions carefully and answer them appropriately. I will be ready to answer your
questions if you have any.
Name:
Age:
Nationality:
Section one: (Tick answers)
1. How long have you been studying English?
a. Less than one year b. 1-2years c. 3-5years d. More than 5 years
2. How often do you use English out of English class?
a. Always b. Usually c. Sometimes d. Never
3. What are your reasons for taking this English for Marketing 4.0 (EFM) course?
a. For personal interest ___
b. To gain a professional qualification for work ____
c. To gain entry into university _____
d. I’ve been told to take it _____
e. To scale up my business
f. To speak business English?
g. To write better email, speak to international colleagues, or attend meetings and presentations in
English?
h. To improve your English skills to get a better job?
Other reason _____________________________________________________
4. How often do you write in English?
a. Always b. Usually c. Sometimes d. Never
5. How often do you read in English?
a. Always b. Usually c. Sometimes d. Never
6. How often do you listen to English music or watch English movies?
a. Always b. Usually c. Sometimes d. Never
7. How often do you speak in English?
a. Always b. Usually c. Sometimes d. Never
8. The EFM 4.0 exam has the following four modules. Number them from 1 to 4 in order of your ability:
1 = I think this is my strongest area 4 = I think this is my weakest area
1 2 3 4
Listening
Reading
IJALEL 6(6):274-288, 2017
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Writing
Speaking
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Section two:
Part 1: What do you expect from an EFM 4.0 course? Rate your opinion. I
attend this EFM 4.0 preparation course:
1. to improve my grammar for EFM 4.0
a. strongly disagree b. disagree c. don’t know d. agree e. strongly agree
2. to improve my writing for EFM 4.0
a. strongly disagree b. disagree c. don’t know d. agree e. strongly agree
3. to improve my speaking for EFM 4.0
a. strongly disagree b. Disagree c. don’t know d. agree e. strongly agree
4. to improve my reading for EFM 4.0
a. strongly disagree b. disagree c. don’t know d. agree e. strongly agree
5. to improve my listening for EFM 4.0
a. strongly disagree b. disagree c. don’t know d. agree e. strongly agree
6. to improve my vocabulary for EFM 4.0
a. strongly disagree b. disagree c. don’t know d. agree e. strongly agree
7. to improve international marketing skills
a. strongly disagree b. disagree c. don’t know d. agree e. strongly agree
8. to improve my pronunciation
a. strongly disagree b. disagree c. don’t know d. agree e. strongly agree
9. to learn academic writing
a. strongly disagree b. disagree c. don’t know d. agree e. strongly agree
Part 2: Topics of interest
Adapted from [Link]
The topics below relate to marketing 4.0, circle the number if you think unrelated? (You
can choose more than one)
1. Product management
2. English vocabulary for marketing - Branding
3. English vocabulary for marketing - Internet marketing
4. English vocabulary for marketing - the marketing mix
5. The 4 Ps (product, price, place, and promotion) of marketing
6. Trade Show English (closing deal)
7. Trade Show English (meeting with a prospect)
8. Trade Show English (qualifying prospect)
9. Trade Show English (Engaging potential customers)
10. Company tour - showing a visitor around
11. Business news
12. ______(Write your addition, if any)______________
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Section three:
Learning style
Adapted from: [Link]
Learning Style Inventory
To better understand how you prefer to learn and process information, place a tick in the appropriate space after each
statement below. This 24- item survey is not timed. Respond to each statement as honestly as you can.
Often Sometimes Seldom
1. I can remember best about a subject by listening to a lecture that includes
information, explanations, and discussions.
2. I prefer to see information written on a chalkboard and supplemented by
visual aids and assigned readings.
3. I like to write things down or to take notes for visual review.
4. I prefer to use posters, models, or actual practice and other activities in
class.
5. I require explanations of diagrams, graphs, or visual directions.
6. I enjoy making things with my hands.
7. I am skillful with and enjoy making graphs and charts.
8. I can tell if sounds match when presented with pairs of sounds.
9. I can remember best by writing things down.
10. I can easily understand and follow directions on a map.
11. I do best in academic subjects by listening to lectures and tapes.
12. I play with coins or keys in my pocket.
13. I learn to spell better by repeating words aloud than by writing the words
on paper.
14. I can understand a news article better by reading about it in a newspaper
than by listening to a report about it on the radio.
15. I chew gum, smoke or snack while studying.
16. I think the best way to remember something is to picture it in your head.
17. I learn the spelling of words by “finger spelling” them.
18. I would rather listen to a good lecture or speech than read about the same
material in a textbook.
19. I am good at working and solving jigsaw puzzles and mazes.
20. I grip objects in my hands during learning periods.
21. I prefer listening to the news on the radio rather than reading the paper.
22. I prefer obtaining information about an interesting subject by reading
about it.
23. I feel very comfortable touching others, hugging, handshaking, etc.
24. I follow oral directions better than written ones.
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Interview Questions:
1. What do you think are the most important skills that you need to practice for EFM 4.0 ?
2. What do you want to learn in this course? Do you think your EFM 4.0 results would depend on your teachers
or yourselves?
3. What do you think are some challenges you may face when studying English? How do you solve these
problems?
4. Are you quite clear about the format of the EFM 4.0 test? How do you approach the reading module of the
test?
5. How do you approach the listening module of the test?
6. What do you expect from your teacher during the course?
7. How much homework are you ready to do?
8. What do think about the test during the course?