Implementation Report
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Implementation Report
（Questionnaire Result）
Contents
Exhibition Outline ……………………………………………… 2
Exhibition Map ………………………………………………… 3-4
Exhibition Dimension ………………………………………… 5
Visitors Dimension ………………………………………… 6
Questionnaire Result of Business Conditions …… 7
Interviews with Exhibitors ………………………………… 8
Questionnaire Result by Visitors ……………………… 9-11
Questionnaire Result about Special Plan Zone … 12
1
Exhibition Outline
Name … Tokyo International Industry Exhibition 2012
Purpose … The main purpose of the 15th Tokyo International Industry Exhibition in this year
is to be exhibited bringing together unique small and medium-sized business of
the Greater Tokyo Area (Tokyo, Saitama, Chiba and Kanagawa), allowing them
to showcase their superb technology and products, and providing opportunities
for market expansion, inter-company collaboration, information gathering and
exchange, and other business activities.
Eligibility … Small and medium-sized Companies and other organizations with business
establishments in the Greater Tokyo Area (Tokyo, Saitama, Chiba and
Kanagawa) involved in the field of information, environment, healthcare/welfare
or machines/metals
Exhibition Fee … 52,500 yen (tax included) for each 9㎡ booth
Dates … November 20(Tue.) – 22(Thu.), 2012, 3 days
Hours 10:00am-5:00pm
Venue … Tokyo Big Sight (Tokyo International Exhibition Center) East Halls 2 and 3
Organized by … Tokyo International Industry Exhibition 2012 Executive Committee
Tokyo Metropolitan Government, The Tokyo Chamber of Commerce and
Industry, Federation of Tokyo Chambers of commerce and Industry, Tokyo
Metropolitan Federation of Societies of Commerce and Industry, Tokyo
Metropolitan Federation of Small Business Associations, Tokyo Big Sight Inc.,
Tokyo Metropolitan Small and Medium Enterprise Support Center,
Tokyo Metropolitan Industrial Technology Research Institute
Supported by … The Federation of Tokyo Factory Association, Organization for Small & Medium
Enterprises and Regional Innovation, Tokyo Guarantee, Tokyo Small and Medium
Business Investment & consultation Co., Ltd., Asian Network of Major Cities 21
Prefectures and … Saitama Prefecture, Chiba Prefecture, Kanagawa Prefecture, Saitama City,
Cities Chiba City, Yokohama City, Kawasaki City, Sagamihara City
Admission Fee … Free（Registration required)
Number of … 943 companies and organizations
Exhibitors
Number of … 869 booths
Booths
2
Exhibition Map
3
Exhibition Map
4
Exhibition Dimension
Number of Exhibitors by Exhibition Fields
【This time（in 2012）】 【Last time（in 2011）】
Number of Number of
Exhibition Fields Exhibitors Composition ratio Number of Booths Composition ratio Exhibitors Number of Booths
Information
Environment
Healthcare/Welfare
Machines/Metals
Tokyo Venture Technology Award Commendation Zone
Tokyo Business Innovation Award Commendation Zone
New Industry - Energetic Industry Zone
Asian Network of Major Cities 21 & Asian Zone
Metropolitan Techno-Network Zone
Overseas Companies /External Trade Support Zone
Other Industry/Association Zone
The Tokyo New Business Conference Zone
“Sparkling” Industry Technology from Nine Cities and
Prefectures Zone
Manufacturing Demonstration Zone
Creative Industry Zone
Tokyo Metropolitan Small and Medium Enterprise
Support Center Exhibition Zone
Others
Total
Growth Rate（from 2011）
Regarding the exhibition fields, the various exhibited contents were developed included the main four fields, ‘Information’
‘Environment’ ‘Healthcare/Welfare’ and ‘Machines/Metals’ to add the twelve special zones like ‘Tokyo Venture Technology Award
Commendation Zone’ ‘New Industry-Energetic Industry Zone’ ‘Manufacturing Demonstration Zone’ and so on.
And this time ‘Exhibitors Party’ was held in front of the main stage. It provided to facilitate the exhibitors’ exchanges from various fields
and make an opportunity to have new meetings with the other exhibitors in the different fields so that they actively exchanged their
name cards and information of their technology and products, etc. ‘Concierge Desk’ that is an inquiry counter for a business exchanges
was also created to support the exhibitors and visitors to promote their exchanges.
■Composition Ratio by Exhibition Fields
【This Time（in 2012）】 【Last Time（in 2011）】
Tokyo Business
‘Sparkling’ Industrial Technology from Tokyo Venture Technology Award
Innovation Award Zone
Nine Cities and Prefectures Zone Commendation Zone
Overseas Companies/
External Trade Support Zone ‘Sparkling’ Industrial Technology from
The Tokyo New Business Nine Cities and Prefectures Zone
Tokyo Venture Technology Manufacturing Demonstration Zone Conference Zone
Award Commendation Zone
Asian Network of Major
Cities 21 & Asian Zone Creative Industry Zone Metropolitan Techno- Overseas Companies/
Network Zone External Trade Support Zone
Metropolitan Techno-Network Zone
Others Tokyo Business Innovation
Others Award Zone
The Tokyo New Business
Conference Zone Asian Network of Major
New Industry- Cities 21 & Asian Zone
Energetic
Industry Zone Machines/ Machines/
Other Industry/
Metals Zone
Healthcare/
Association Zone Metals Zone
Welfare Zone
New Industry-
Energetic Industry Zone
Other Industry/
Association Zone Environment
Zone Environment
Healthcare/Welfare Zone Zone
Tokyo Metropolitan
Small and Medium Information
Enterprise Support
Center Exhibition Information Zone
Zone
Zone
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Visitors Dimension
Number of Visitors （total）
【This Time（in 2012）】 【Last Time（in 2011）】
Date Number of Visitors Weather Date Number of Visitors Weather
November 20(Tue.) Shine October 26(Wed.) Shine
November 21(Wed.) Shine October 27(Thu.) Shine
November 22(Thu.) Cloudy October 28(Fri.) Shine
Total Total
Tokyo International Industry Exhibition 2012 had 35,008 visitors. As effective measure to attract visitors, we implemented
extensible official website (made fulfilling registration system and English contents, and gave information of special plans and stage
events by official website) , sending invitations and direct mails, multiple delivery of mail magazine, mail advertisements and
advertising in national newspapers. We also attracted the television, newspapers and information magazines for the interviews.
On the main stage, ‘Tokyo Venture Technology Award Commendation Ceremony’ and ‘Tokyo Business Innovation Award
Commendation Ceremony’ were held, and also we had the various seminars like ‘Keynote Lecture’ and ‘Panel Discussion’ by
intellectuals from many fields to transmit the multiple information like economy and industrial technology that lead to the small and
medium-sized enterprises in the future.
We also provided a tool to expand their business exchanges by using QR code. For visitors, smooth entry was realized by issuing
the registration card with QR code limited pre-registration visitors. We also issued ‘QR name card’ that the visitors information
could be read out by their mobile phones and smart phones. For exhibitors, we provided exhibitors card with QR code and QR code
paper they could put on their booths, that visitors could get the exhibitors information easily and quickly.
■Visitors by industry ■Visitors by area
Students
Government and Municipal Press
Officer / Organization
/Educational Institution
Others
Retailing / Chiba
Service Industry
Manufacturer
Saitama
Tokyo
Trading /Wholesale
Industry
Kanagawa
Others
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Questionnaire Result of Business Conditions
About a month later after the end of the exhibition, we sent out questionnaires to exhibitors regarding result of business conditions by this
exhibition. The companies that they answered they had business meetings for 3 days during exhibition are 79.9%, it shows that 2.5% increase more
than last year. Regarding business meetings during and after the exhibition, ‘Negotiations were completed and the deal was done’ is 203, it shows
that 10 is more than last year. ‘Had business meetings and continuously under negotiation for a deal’ is 13,120, it’s much more increasing than
7,726 in last year. There is an important degree and high degree of expectation as a place of business meetings.
Presence or absence of business meeting Presence or absence of business
during the exhibition meeting during the exhibition
（multiple answers allowed）
No Business Meetings
[Link] business meetings and the deal was done.
[Link] business meetings and under negotiation for a deal
Had Business Meetings
[Link] deal may be done soon
[Link] (provide) estimates
[Link] the samples and documents
Transition Deals during and after the exhibition
[Link] a plan to visit for business meeting
[Link]
（Requested for brochure, got e-mail etc.)
[Link] business meetings but the deal was not done
2007 2008 2009 2010 2011 2012 0 2,000 4,000 8,000 10,000 12,000 14,000
Free Comments
Good Things Requests
■This is a first time for us to exhibit. It made unexpected ■I’d like you to make a smartphone dedicated website to
effect and we could have a high expectation for our research the exhibitor information easily from a
future business. smartphone.
■This exhibition has visitors from a various field, so we ■I’d like you to increase good booth packages of additional
had business meetings with some companies we had not booth fixtures.
expected. It was a very effective exhibition for us. ■I think good to have a present event in the exhibitor
■We could develop some new field by cross-industrial party and raise the prizes from the exhibitors.
association.
■We, exhibitors should make efforts to bring visitors in our
■A lot of exhibitors came to our booth, so we may have
booth, but I’d like the secretariat office to increase
business meetings with them. We could be reminded of
the advantages of the exhibition. visitors also.
■We exhibited in the booth of Information Zone, but we ■I’d like you to make one place for the exhibitor
could expand horizontal connection more than getting the catalogues and put all the exhibitors catalogues there.
end-users. ■It would be grateful that we have multiple occasions for
exhibitor presentation.
■I’d like you to make some business meeting space in
Bad Things every blocks that the exhibitors in the block can share.
■The business meeting area was not utilized much. ■I’d like you to advertise us even if we must pay.
■I felt the visitor bias was big depend on the fields. ■I think it would increase the PR occasion of products
■I think the booths were not sharp. and technologies if not only ‘Exploration Tour to Small
and Medium-sized Business of the Greater Tokyo’ but
also some tours of each fields would be held.
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Interviews with Exhibitors
After Tokyo International Industry Exhibition 2012, we visited three exhibitors to have interviews and obtained various
feedback about the attraction of TIIE, the exhibited results and use of exhibition, etc.
Harasawa Co., Ltd. （Arakawa-ku） Exhibited Field：Machines/Metals Zone
We manufacture ‘winding core pipes’ used for automobiles and bikes. Our purpose of exhibiting TIIE is expanding our
distribution route for new fields and new business development. We have continually exhibited this exhibition from
2009 and have some results to have business with the Healthcare/Welfare company dealing with protectors we never
had connected with. That’s why TIIE is a total exhibition that a lot of companies gather from various fields.
In our booth, our staff wearing a metal spear attracted visitors to appeal our products. This purpose was that we
could get more chances to have business meetings and exchanges by attention from visitors and exhibitors. We’ll also
exhibit next year and expect for some strategies to increase visitors like having the other exhibition held
simultaneously. We feel satisfied with exhibiting to have a lot of kind support and flexible response. Especially for Department Manager
Skill Improvement Seminar, it makes a big effect just to follow the seminar contents properly. Mr. Yuichi Nishimura
The Secret of Success for Exhibiting ‘Invite customers actively from various
perspectives to visit us’
We planned from 6 months ago for exhibiting, and showed our customers to visit our
booth by sending the invitations, direct mails, mail magazines and our website for
attracting more customers definitely. Especially for customers we’d like to reinforce our
approach, our sales staff visited them directly to show.
NAGASE （Musashimirayama City） Exhibited Field：Manufacturing Demonstration Zone
We are a company we have a special technology of ‘Spinning’ in metal processing. Now with the catch phrase
‘from a pot to NASA’, we expand across Japan as a total manufacturing company in various fields like electronics,
electric parts and medical equipment, etc.
This is a second time for us to exhibit TIIE, and this time we exhibited in the new field ‘Manufacturing
Demonstration Zone’. Last year, when we demonstrated spinning, it caused the next booths problem because of
people lined up, but this year the visitors could see it as much as they wanted. Representative
We approach for exhibiting with all the sales staffs every time. We used the young craftsman who had been working Director, President
in the 6th year on demonstration and made an appeal that we make a strong effort to pass the spinning technology. Mr. Toru Nagase
TV stations also featured us and we received a great response. We aim to increase not only the customer
satisfaction rating but also our employees and subcontracting companies satisfaction rating. Next time we will also Director, Sales staff
make a strong effort to promote our company with our products and technologies. Mr. Yuichiro Nagase
The Secret of Success for Exhibiting ‘How to make an attracting booth for visitors’
When we first exhibited, we just set out our products, so we couldn’t get any business
chance easily. Demonstration is the best way to attract visitors. We also stick to the
decorations, movies and staff’s styling to make the attracting booth. Even if we cannot
understand the customer’s needs, we think it’s important that we should talk with them
actively and bring out what they want.
General Incorporated Associations HAIZAI PROJECT（Sumida-ku） Exhibited Field：Creative Industry Zone
Our project is that we make the local area more energetic by sending ‘HAIZAI (waste material)’which is made out
from small factories everyday in the process of manufacturing, to the world as valuable ‘HAIZAI’ again through a
different lens. Our exhibit purpose is that we make some connections with new fields and local companies because
TIIE is a total exhibition many companies participate from various fields in the Tokyo metropolitan area.
This time we exhibited in the new zone named ‘Creative Industry Zone’. Our contents were kaleidoscopes made of
waste materials TIIE exhibitors offered and workshop, etc. To exhibit kaleidoscopes, we made a map of the Tokyo
metropolitan area and set each kaleidoscope on the location of the provider company. We wrote the booth number of Representative Director
the provider company on the map so that the visitors went to their booth. The visitors who the provider company Mr. Daisuke Mita
showed also came to our booth, and we could expand business chance each other.
The Secret of Success for Exhibiting ‘Effective transmission of information using SNS’
I think the transmission of exhibit information is important. 3 degrees of it;
‘Announcement’ ‘ Report of ground situation’ and ‘Report after the exhibition’ is
important. We used SNS(Social Networking Service) like Facebook and Twitter, etc. and
received a lot of feedback. To keep the new connections made through SNS after the
exhibition is important.
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Questionnaire Result by Visitors
We sent out questionnaires to more than 1000 visitors during the exhibition and received various opinions and requests.
Visitor segments covered all the fields like ‘Manufacturing’ ‘Trader/Wholesaler’ ‘Retailer/Service Provider’ ‘Government and Municipal
Officer/Organization/Educational Institution’ ‘Service Industry’ and ‘Student’, etc. The visitors who belong to big companies were more
than 20%. Also ‘Business Manager/Executive Officer’ ‘Administrative Position’ who have a rights to purchase and put in were more than
60% beyond last year, it shows the visitors were high quality.
The first visitors were increasing 7.5 points, it shows the good effect by DM, mail magazine and promotion to the national newspaper.
Regarding the question ‘Could you accomplish your purpose?’ , the answer ‘ We could ’ is more than 90%. Additionally, regarding the next
visiting, about 90% visitors answered ‘I’d definitely like to visit’ ‘I’d like to visit as possible’ , so we can see that the rate of visitors’
satisfaction and expectation is high.
Which is your appropriate category of Which is your appropriate employee size?
industry?
Mass
Education Institution・ Communication
Research Institution
Finance
Retail
Construction・
Real Estate
Information
Processing・ more than Less than 4
Software Manufacturing 300
Development
Others 5-9
Student 100-299
10-29
Trader・
Wholesaler 30-99
Service
Provider
Government and Municipal Officer・
Support Organization for Small and
Medium-sized companies・
Other Organization
Which is your job category? Which is your position?
Advertising・PR
Others
Material・
Purchase
Others
General Affairs・
Personnel・ Sales・ Manager・
Accounting Distribution Executive Officer
General Staff
Independent
Research・ Management・
Development Administration Administrative
Position
Design・
Technology
Planning・
Exploration
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Questionnaire Result by Visitors
TIIE in this year is 15th. Have you visited Which is your purpose to visit?
before? （multiple answers allowed）
Collect information of the technologies
and products
I visited before 2010
Exchange with the specific exhibitor
Listen to the lecture/seminar
Consider to purchase the products
I also visited
last year Get the employment information
This is first time
to visit Exchange with the foreign exhibitor
Others
How did you know about this TIIE? Could you accomplish your purpose
（multiple answers allowed） to visit?
Introduction from the organizer (Including DM)
Introduction from the exhibitor (Including DM)
I couldn’t accomplish
Official website of TIIE 2012
Website of the organizers
Introduction from school
Event information magazine, Event
information website, etc.
Newspaper ad I could accomplish
Mail ad
PR by various organizations without organizer
（Including website）
TV・Radio・Newspaper・Magazine
Others
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Questionnaire Result by Visitors
Did you participate in the stage events and seminars?
（ multiple answers allowed ）
Keynote Lecture
（ Mr. Takahiro Fujimoto ）
Panel Discussion （ Edokko No. 1 ）
Business Innovation Seminar
（ Mr. Isao Endo ）
Tokyo Business Innovation Award
Commendation Ceremony
Tokyo Venture Technology Award
I participated Commendation Ceremony
Asian Business Seminar
（ Mr. Arun Goyal ）
Asian Business Seminar
（ Mr. Le Huu Quang Huy ）
Intellectual Asset Seminar
（ Mr. Hideto Kohno ）
I didn’t participate
New Industry - Energetic Industry
Seminar （ Mr. Fuminori Yamasaki ）
Human resource development / Business
strategy Seminar （ Mr. Mizuya Tajima ）
Olympics / Paralympics
Special Lecture （ Ms. Yuko Arakida ）
Are you planning to visit TIIE next year?
I would not like to I don’t know
visit Main reasons to visit next time
■Unexpected technologies and products were exhibited. I also
enjoyed passionate business conversation.
■I could talk and have business meetings with the persons in
I would not only one field but also different industries. It’s really
definitely interesting gathering.
like to visit ■I constantly visited four times, and I could collect effective
information every time.
■I felt their enthusiasm for their research and development.
■I’d like to confirm the new company’s technology and
I’d like to visit as technical innovation by regular exhibitors.
possible ■Our business is expanding by TIIE.
■There were many helpful booths .
■There were many interesting technologies.
■I’d like to find much more partners.
Free Comments
Good Things Bad Things Requests
■There was a lot of exhibitors’ technologies. ■It’s difficult to focus on because the ■I think TIIE should consider the strategies of
■Small and medium-sized companies energy exhibitors industries are so many. increasing visitors because visitors is
was good. ■I felt the visitors were not so many. decreasing year by year.
■I can focus on business because of weekday. ■There were not so many helpful ■I’d like TIIE to increase exhibitors more.
■This is first time to visit, but it’s helpful. technologies and products for our ■I’d like TIIE to increase demonstrations of
■I could get information of different industries. company. machine processing more.
■I felt their efforts. ■I’d like TIIE to make it global more and more.
■I thought the exhibited products were ■If there are some backstage tour, it’s easier
increasing more than last year. to participate.
■Activity is good.
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