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Optimizing Job Descriptions for Bay View Point

Bay view point is a large seafood restaurant chain that recently adopted a new business strategy focused on value and improved image. To better execute this strategy, the company simplified menus, updated restaurant designs, and added coastal imagery. Bay view point is now looking to revise its manager job descriptions to attract candidates that are more aligned with the company's new vision, mission, and values of providing a high-quality yet affordable seafood dining experience in a clean, crisp environment.

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laalan ji
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13 views1 page

Optimizing Job Descriptions for Bay View Point

Bay view point is a large seafood restaurant chain that recently adopted a new business strategy focused on value and improved image. To better execute this strategy, the company simplified menus, updated restaurant designs, and added coastal imagery. Bay view point is now looking to revise its manager job descriptions to attract candidates that are more aligned with the company's new vision, mission, and values of providing a high-quality yet affordable seafood dining experience in a clean, crisp environment.

Uploaded by

laalan ji
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Job Description Caselet

Bay view point operates over 670 casual-dining seafood restaurants in India and across globe,
employing more than 63,000 people. When Bay view point developed a new business strategy
to focus on value and improve its image, it established a new vision, mission, and goals for
the company. The restaurant chain simplified its menu with the highest-quality seafood it
could offer at mid-range prices, traded its restaurants’ tropical themes for a crisp, clean look
with white-shirt-and-black-pants uniforms for its employees, and added Indian coastal
imagery to its menu and Web-site. Executing the new mission and differentiation strategy
required hiring fun, hospitality-minded people who shared its values.

Although Bay view point had not had any problem with hiring restaurant managers, the
company felt that the managers it hired did not always reflect Bay view point’s strategy,
vision and values. The company also realized that their old job descriptions did not reflect the
passion its new strategy needed from its employees.

Bay view point ask your opinion of what it should do in writing its job descriptions to
improve the fit between its new management hires and its new business strategy.

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