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Economic Benefits and Gender Analysis

The document summarizes research on whether economic benefits vary across gender. It presents a hypothesis that economic benefits do not vary by gender and uses a t-test to analyze the data. The t-test results show that the significance value is more than 0.05, so the hypothesis is rejected, meaning economic benefits do vary across gender. Further analysis is presented on how economic benefits, product authenticity, and product reviews impact purchase satisfaction differently for men and women.

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laksh goyal
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65 views3 pages

Economic Benefits and Gender Analysis

The document summarizes research on whether economic benefits vary across gender. It presents a hypothesis that economic benefits do not vary by gender and uses a t-test to analyze the data. The t-test results show that the significance value is more than 0.05, so the hypothesis is rejected, meaning economic benefits do vary across gender. Further analysis is presented on how economic benefits, product authenticity, and product reviews impact purchase satisfaction differently for men and women.

Uploaded by

laksh goyal
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Research Question “Do economic benefit vary across gender?

Hypothesis: economic benefits do not vary across gender

Since the sig value is more than 0.05, we accept the hypothesis.

Leard - text

T test

If sig value is more than 0.05 that means data is not normally distributed. And we move to next
row and as the sig tow tailed value is more than 0.05 hypothesis is rejected. Economic benefits
do vary across gender.

Group Statistics

VAR00001 N Mean Std. Deviation Std. Error Mean

VAR00002 1.00 62 4.2581 .84805 .10770

2.00 38 4.3224 .90961 .14756

Mean of females - 4.32

Mean of male – 4.25

Females pay more attention to Economic benefits.


Q - is economic benefit more important than product authenticity.

Q – is economic benefit more important than product review.

Hypothesis 1 – economic benefits are not more imp than PA

Hypothesis 2 – economic benefits are not more imp than PR

As sig 2 tailed values are less than 0.05 we accept the null hypothesis.

Q – does EB PA and PR affect men’s PS

Null hypothesis – EB PR PA does not affect men’s PS

Coefficientsa

Standardized
Unstandardized Coefficients Coefficients 95.0% Confidence Interval for B

Model B Std. Error Beta t Sig. Lower Bound Upper Bound

1 (Constant) -.432 .216 -2.003 .050 -.865 .000

PR 1.166 .371 .976 3.142 .003 .423 1.909

PA -1.341 .304 -1.129 -4.412 .000 -1.950 -.733

EB 1.273 .282 1.073 4.508 .000 .708 1.838

a. Dependent Variable: PS

Null hypothesis rejected.

PA effect PS more than PR


Research question – does those who buy during sale, give more imp to PR than those who buy on other
occasion as well

Null hypo – no

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