CBM 321: International Business Manual
UNIVERSITY OF MINDANAO
College of Business Administration Education
Business Economics
Physically Distanced but Academically Engaged
Self-Instructional Manual (SIM) for Self-Directed Learning (SDL)
Course/Subject: CBM 321 – International Business and Trade
Name of Teacher: Jesson Rey F. Sabado
THIS SIM/SDL MANUAL IS A DRAFT VERSION ONLY; NOT FOR
REPRODUCTION AND DISTRIBUTION OUTSIDE OF ITS INTENDED USE.
THIS IS INTENDED ONLY FOR THE USE OF THE STUDENTS WHO ARE
OFFICIALLY ENROLLED IN THE COURSE/SUBJECT.
EXPECT REVISIONS OF THE MANUAL.
TABLE OF CONTENT
Title Page
Part 1. Quality Assurance Policies Course Outline Policies 4
Part 2. Instruction Delivery 8
Module 1: Week 1 – 3
Topic 1: Introduction to Macroeconomics 8
Metalanguage 9
Key Concepts and Terms 8
Essential Knowledge 11
Topic 1.1: School of Thought in Macroeconomics 11
Topic 1.2: The New Classical School 12
Topic 1.3: The New Keynesians 12
Topic 1.4: The Role of Government in the Macroeconomy 13
Topic 1.5: The Components of the Macroeconomy 14
Topic 1.6: The Three Market Arena 15
Topic 1.7: National Income Accounting 16
Self Help 21
Let’s Check 21
Let’s Do It 24
Question and Answer 24
Keyword Index 24
Topic 2: Global and International Business 26
Metalanguage 26
Key Concepts and Terms 26
Essential Knowledge 27
Topic 2.1: Global vs. International 27
Topic 2.2: International Business 27
Self Help 28
Let’s Check 29
Let’s Do It 30
Question and Answer 31
Keyword Index 31
Module 1: Week 1 – 3
TOPIC 1 : INTRODUCTION TO MACROECONOMICS
Unit Learning Outcome: At the end of the unit you are expected to:
1. To understand the roots and history of macroeconomics
2. Understand the core functions of the government in the macroeconomy
3. Explain the importance of macroeconomic sectors and understand the different
types of market were economic activities took place.
4. Understand and calculate the national income accounts and sources of national
output.
METALANGUAGE
When dealing with all these essential, we need to go beyond the details of the behavior
of individual economic units, such as household and firms, and the determination of
prices in specific markets (this belongs to microeconomics). In macroeconomics we deal
with the consumer markets as a whole, e.g. the agricultural products market, the labor
market, the medical services market and etc. In other words, we go for the abstract, the
benefits of abstractions in this case it increased the understanding of the vital
interactions among goods, labors, and assets markets. Of course, the trade is that we
loss the details of these markets.
Since the economy as a whole is just a set of many household and many firms that
compete in many markets, microeconomics and macroeconomics are closely connected
together. For example, the basic tools of supply and demand are fundamental to
macroeconomics analysis as they are for the analysis of microeconomics. Yet, studying
the economy in its entirely raises new and intriguing challenges.
Key Concepts and Terms
1. Macroeconomics is a branch of economics that focuses on the behavior and
decision-making of an economy as a whole.
2. Great Depression is an economic event that referrers to the downturn of the
economy. Great depression happened during the 1930s that affects the world
economy.
3. Classical economist believes that recession (economic downturn) can be self-
correcting with no government interventions. As production decline and the
demand for labor moves to the left, the wage rate would decline, thus raising the
amount of labor required by the business which will employ more employees at
the new lower wage rate.
4. Keynesian economist believes government needs to interfere in the economy to
influence production and employment level.
5. Fiscal Policy is one of the policy that government used to affects the economy
through its tax and expenditure decisions.
6. Expansionary fiscal policy government should cut taxes and/or raise spending
7. Contractionary fiscal policy government should raise taxes and/or cut spending
8. Monetary Policy this when the government controls the economy through the
BSP (Banco Sentral ng Pilipinas) when government determine the quantity of
money in the economy.
9. Income Policy while monetary and fiscal policies are the two key methods used
by the government to regulate the economy, there are other instrument available
as well. Income policies are the government’s primary efforts to regulate prices
and wages.
10. Supply-side Policy supply-side policy proponents oppose the Keynesian idea
that government should intervene in order to increase aggregate demand; rather,
they emphasize on AS and growth.
11. Gross Domestic Product (GDP) total Market value of all final goods and services
produced in a country within a specific period of time by factors of production
located within the economy.
12. Gross National Product (GNP) is the value of all final goods and services
produced by domestically owned factors of production within a given period.
13. Real GDP measure changes in the physical output in the economy between
different time period by valuing all goods produced in the two periods at the
same price from the total GDP.
14. Nominal GDP measures the value of output in a given period in the prices of that
period, or as sometimes put in current price.
15. Expenditure Approach the expenditure approach measures GDP by adding
together all final expenditures.
16. Income Approach the income approach measures GDP by adding together the
incomes paid by firms to factors of production and two other items –
depreciations and net indirect taxes.
17. Production Approach the production approach measures GDP by summing the
value added of each firm in the economy.
ESSENTIAL KNOWLEDGE
Topic 1.1: Schools of Thought in Macroeconomics
Topic 1.1.1: The Roots of Macroeconomics
The Great Depression
The Great Depression decade spurred much of the thinking about macroeconomic
issues that occurred in the 1930’s. In the 1920s the US economy had generally been a
prosperous year. Virtually anyone who wanted a job could get one, income irises
considerably, and prices were stable. Nonetheless, things went too quickly turning for
the worse beginning in late 1929. In 1929 there were .5 million unemployed.
Ø To read more about the Great depression go to:
[Link]
power/great-depression/a/the-great-depression
There are two major schools of macroeconomics, namely; (a) those who believes that
market was best if they are left to themselves, and (b) those who believe the
government’s intervention can significantly improve the way the economy operates.
a. During 1980’s, the former is led by Milton Friedman (University of Chicago)
called the monetarist while the other group called the Keynesians is led by
Franco Modigliani and James Tobin.
b. In the 1970’s the monetarist arguments are taken over by the New Classical
Macroeconomist, and the other side is replaced by the third generation
Keynesian who may not entirely share many of the beliefs of Keynes but share
the conviction that government policies will enable the economy to work better.
The Keynesian Revolution.
One of the most important works in the economic history was the Keynesian revolution.
In 1936 “John Maynard Keynes’ General Theory of Employment, Interest and Money”
was published. Based on what was already known about the market and its actions,
Keynes set out to construct a theory that would clarify the complex economic events of
his time and the fundamental origin of macroeconomics in the work of Keynes.
Ø To understand more about the great contribution of John Maynard Keynes to
macroeconomic watch this video;
[Link]
Topic 1.2: The New Classical School
In the 1980s the New Classical Macroeconomics that was established in the 1970s
remained influential. Proponents of the New Classical Macroeconomics share the idea of
Freedman, the leader of the group includes Robert Lucas, Thomas Sergeant, Robert
Barro and Edward Prescott and Nail Wallows of the University of Minnesota. The NCM
argues that interventions is likely to make things worse for the government . NCM has
three main working theories.
a. Economic agents maximize
b. Expectations are rational
c. Market clear
What are the implications of these assumptions?
a. There is no possibility of involuntary unemployment. Any unemployed person
who really wants a job will offer to cut his/her wages until the wage is low
enough to attract an offer from some employer.
b. Anyone with excess supply of goods will cut prices so as to sell.
c. Flexible adjustment of wages and prices leaves individual all times in a situation
in which they work as much as they want, and firms produce as much as they
want.
d. In NCM, markets are continuously in equilibrium.
Topic 1.3: The New Keynesians
The New Keynesians emerge in the 1980’s. This group includes; George Akerlof and
Janet Yallen and David Ronner of the UC-Barkely; Olivier Blanchard of MIT, Greg
Mankiw and Larry Summers of Harvard, and Ben Mermanke of Princeton. The New
Keynesians don’t think the market is always clear, but they try to understand and
explain exactly why the market is failing. The New Keynesians arguments are;
a. Market sometimes do not clear even when individuals are looking out for their
own interest.
b. Information problems and cost of changing prices lead to some price rigidities,
which help cause macroeconomic fluctuations in output and employment.
It is argued that firm are reducing wages on the labor market not only to reduce labor
cost, but are also likely to eliminate low quality of labor.
Topic 1.4: The Role of Government in The Macroeconomy
The government uses four types of policies to control the macroeconomy;
a. Fiscal Policy
b. Monetary Policy
c. Income Policy
d. Supply-side Policy
Fiscal Policy. One of the major ways in which the government uses to influence the
economy through tax and expenditure decisions. The government collects taxes from
both households and firms and spends it through various item such as purchasing
missiles, building parks, providing social security payments and building highways.
Both the magnitude and composition of these taxes and expenditures have a major
effect on the economy.
Ø To learn more about fiscal policy read and watch the link below;
[Link]
[Link]
Monetary Policy. Taxes and expenditure aren’t the only way that the government
control the economy. The government controls the quantity of money in the economy
through the BSP (Banco Central ng Pilipinas).
Ø Learn more about Monetary Policy through the link below;
[Link]
Income Policy. Even though monetary and fiscal policies are the two main tools used by
the government to regulate the economy, there are also other instruments available.
Income policies are direct attempts by the government to control prices and wages.
Ø Learn more about Income Policy through this link;
[Link]
Supply-side Policy. Advocates of supply-side policies rejects the Keynesian notion that
the government should act to improve aggregate demand; instead, they concentrate on
AS and increasing production. In fact, the tax system has been the key tool of supply-
side policy. (Supply-side policy in this context is just a special case of fiscal policy).
Personal taxes are reduced to increase labor supply by increasing the incentive to work
and the supply of capital by increasing the incentive to save. It could take the form of
reduced business taxes to provide extra incentives to stimulate investment. Proponents
of these policies argued that stimulating the supply of labor and capital and increasing
investment was best way to increase the supply of goods and services.
Ø To Learn more about Supply-side Policy watch this video;
[Link]
Ø To summarized the discussion about macroeconomic history, government
policies and the school of thoughts watch the video below;
[Link]
92WhzNyzPde8QgV5_w
Topic 1. 5: The Components of The Macroeconomy
Macroeconomics focuses on four economic groups; household, government (public
sector), business (private sector), and the rest of the world (foreign sector).
The Circular Flow Diagram
A useful way to examine the economic relations between the four sectors of the
economy is by analyzing the circular flow diagram showing the revenue earned and
payments made by each sector . The image below is a basic circular flow diagram.
must determine whether to be a part of the workforce and how many hours they going
to render for work. The rest of the world also demands labor.
Money Market. Household purchase stocks and bonds from the firms in the capital
market, or sometimes referred to as the financial market. Household supplied funds the
money market with the intention of receiving extra revenue in the form of stock
dividends and bond interest. Households often need (borrow) money from this market
to fund various purchases and activities of the household. Business borrow money from
the money market to fund the building of new buildings, in the expectation of gaining
more in the future. The government borrows by bonds issuance. The rest of the world is
borrowing from financial market, and even lending to the financial market as well. Most
of the lending and borrowing is managed by financial institutions – commercial banks,
savings and loan institutions, insurance firms and the like. These financial institutions
are taking deposits from one group and lending it to another.
Topic 1.7: National Income Accounting
Topic 1.7.1: The Circular Flow of GDP
GDP is the overall Market value of all final products and services produced in a country
within a specified period of time by factors of production located within the country. It
includes houses, all goods, value of services, airplane rides, lecture of professors, etc.
Example: Gross Domestic Product, Philippines, 2003 – 2004 (in million pesos; at current
prices)
Expenditure Approach
Type of Expenditure 2003 2004
1. Personal consumption expenditure 2,988,240 3,344,220
2. Government consumption 477,411 494,575
3. Capital formation 715,236 825,361
A. Fixed capital 715,492 797,874
1. Construction 325,623 370,936
2. Durable equipment 333,138 360,303
3. Breeding stocks & orchard development 56,731 66,635
B. Change in stocks (256) 27,487
4, Exports 2,125,368 2,440,954
A. Merchandise export 1,923,958 2,186,749
B. Non-factor services 201,410 254,205
5, Less: Imports 2,212,677 2,413,489
A. Merchandise export 2,061,185 2,251,152
B. Non-factor service 151,492 162,337
6, Statistical Discrepancy 199,448 134,722
GROSS DOMESTIC PRODUCT (GDP) 4,293,026 4,826,343
The Income Approach. The income approach measures GDP by adding together the
incomes paid by firms to factors of production and two other items – depreciations and
net indirect taxes. All these income items, taken together represent the cost of
producing GDP. To use the factor income approach to measure GDP, we need to add
indirect taxes to total GDP at factor cost and subtract subsidies.
Ø Read more: [Link]
[Link]
Ø For example watch this: [Link]
The Production Approach. The production approach measures GDP by summing the
value added of each firm in the economy.
Example: Gross Domestic Product, by Industrial Origin, Philippines, 2003 – 2004 (in
million pesos at current prices)
Industry 2003 2004
1. Agri, Fishery and Forestry 631,304 734,344
a. Agri and Fishery 629,055 730,809
b. Forestry 2,249 3,535
2. Industry Sector 1,372,588 1,537,653
a. Mining and Quarrying 43,566 52,887
b. Manufacturing 1,004,004 1,115,034
c. Construction 187,846 213,912
d. Electricity, Gas and Water 137,172 155,819
3. Service Sector 2,289,134 2,554,347
a. Transpo, Communication and Storage 313,160 366,836
b. Trade 602,772 681,742
c. Finance 188,118 215,270
d. Ownership of Dwelling & real estate 270,074 292,208
e. Private services 537,941 604,759
f. Government services 377,069 393,532
GROSS DOMESTIC PRODUCT 4,293,026 4,826,343
Topic 1.7.3: Problem in Measuring GDP
a. Sometime output are not valued correctly as it is traded on the market. This
include volunteer work, do it yourself and government activities and services.
b. The changes in the price of products are difficult to account for. Computers, for
example, improved tremendously as their prices decreases.
c. Some activities measured as adding to GDP is fact represent the use of resources
to avoid or contain “bad” such as crime or risk to national security.
d. The underground economy output is difficult to measure.
e. Gross Domestic Products disregard all activities in which money or goods change
hands but in which there were no new goods and services are being produced.
GDP is concerned only with new, or current, production. Old output produced
will not be counted because it was already accounted back at the time it was
produced. Examples: selling of used cars, resold house.
f. GDP excludes output produced abroad by domestically owned factors of
production.
SELF HELP
Please refer to the articles below to further deepen your understanding in
macroeconomics
Read more: [Link]
domain/macroeconomics/macro-economic-indicators-and-the-business-
cycle/macro-the-circular-flow-and-gdp
[Link]
the-macroeconomic-perspective/
[Link]
Video Clip: [Link]
[Link]
LET’S CHECK
Congratulations! you just finished most vital concept in the study of international
business and trade. Let us check your understanding of the important concept. Please
proceed to the multiple choice. Select the letter that best describe your answer.
1. Which of the following would not be included in the GDP for 2009?
a. Production of microcomputers in 2009
b. Government’s purchase of tissue papers in 2009
c. Consumer expenditures on haircuts in 2009
d. Mazda’s expenditures on steel for producing the latest car model in 2009
2. The National income accounting refers to as:
a. A set of rules in determining macroeconomic policy.
LET’S DO IT
Use the data for an imaginary economy, Alpha, given in a table below to calculate;
The Alpha Economy: Expenditures and Other Figures
Amount (in PhP M) Compute for the following;
Consumption Expenditure 300
Taxes 120 a. GDP
Transfer Payments 50 b. Net investment
Exports 40 c. Net exports
Imports 50
Government Expenditure on 100
goods and services
Gross Investment 70
Depreciation 10
KEYWORD INDEX
C G
Classical economist p11 Great depression p11
E Goods and services p15
Expenditure approach p17 Gross Domestic Products p17
F I
Fiscal policy p13 Income policy p14
Financial market p16 Income approach p18
K N
Keynesian revolution p11 New classical p12
Keynesian p11 New Keynesians p12
L P
Labor market p15 Production approach p20
M S
Macroeconomics p11 Supply-side-policy p14
Microeconomics p11 Statistical discrepancy p17
Monetarist p11
Market clear p12
Monetary policy p13
Money market p16
METALANGUAGE
Global business practice and international business become common phenomena with
dynamic globalization. Often, foreign companies and MNCs are involved in more than one
country. Managing such cross-border operations requires a thorough understanding of
local cultures, practices, laws and business and political environment. International
managers, therefore, have to play several important roles within their organization.
International business encompasses all commercial activities that take place across
national borders to facilitate the movement of products, services, capital assets, ideas
and technology.
Key Concepts and Terms
1. Countries are sovereign states that have definite geographical regions and
have distinct cultures, languages, and people.
2. Global is an adjective which means concerning the entire earth and not just
one or two regions. It is synonymous to worldwide and universal and it also
means unlimited, unbounded, general and comprehensive.
3. International is an adjective which means “concerning two or more nations.”
4. International Business comprises the impact of the above practices on the
domestic and international markets, economies, states, companies and
individuals.
ESSENTIAL KNOWLEDGE
Topic 2.1: Global vs. International
Countries are sovereign states with definite geographical regions and have distinct
cultures, languages, and individuals. They are politically organized, distinct and
separate from each other. They communicate with each other on an regional or global
level, through trade and other activities.
Ø For further discussion go to:
[Link]
between-global-and-international/
Topic 2.2: International Business
Foreign or international business activities take place in different picture such as :
• The movement of goods from country to another (exporting, importing, trade)
• Contractual agreements that allow foreign firms to use products, services, and
processes from other nations (licensing, franchising)
• The formation and operations of sales, manufacturing, research and
development, and distribution facilities in foreign markets
International business studies includes understanding the impact of the above practice
on domestic and international markets, economies, states, firms and individuals.
Successful multinational business understand the world marketplace’s complexity and
are able to deal with the challenges and threats of doing business in a rapidly evolving
global market environment.
Ø For more discussion go to: [Link]
international-business/
Features of International Business
A cross-border business is very different from one that involves a single country. The main
feature of such businesses is that they operate on very large scales and involve multiple
jurisdictions.
Ø For more discussion go to: [Link]
management-and-entrepreneurship/recent-trends-in-
management/international-business-and-global-practices/
Challenges of International Business
Because nation-state have specific structure of government, laws and regulations, taxes,
duties, currencies, culture and traditions. International business is definitely more
complex than business that exclusively operates in the domestic economy.
Ø For more discussion go to: [Link]
international-business/
SELF HELP
Please refer to the articles below to further deepen your understanding in Global and
international business
Read more: Difference Between Global and International | Difference
Between [Link]
language/difference-between-global-and-international/#ixzz6Ks6Ctri5
International Business: [Link]
Saylor:
[Link]
nternational%[Link]
Video clip: [Link]
[Link]
LET’S CHECK
Congratulations! you just finished most vital concept in the study of international
business and trade. Let us check your understanding of the important concept. Please
proceed to the multiple choice. Select the letter that best describe your answer.
1. Exporting countries can earn __________ from importing countries.
a. foreign exchange
b. developed
c. government benefits
d. E-commerce
2. MNCs from __________ countries dominate international business.
a. foreign exchange
b. developed
c. government benefits
d. E-commerce
3. Tax sops and financial incentives are examples of __________ to attract foreign capital and
business.
a. foreign exchange
b. developed
c. government benefits
d. E-commerce
4. __________ companies can function remotely and sell their products worldwide.
a. foreign exchange
b. developed
c. government benefits
d. E-commerce
5. Which of the following could be defined as a multinational company?
a. A firm that owns shares in a foreign company but does not participate in the
company's decision making.
b. A UK based internet package holiday firm specializing in selling tours to
Turkey to German customers.
LET’S DO IT
1. Discuss the scope of international business and define international business in your
own understanding.
2. Discuss precisely the importance of each international business environment into
international business activities.
3. Among international business environment what do you think is the most important
environment that greatly affects international business activities. Explain to support
your answer.
4. Changes in the technological trend provides challenges among business thus, affects
human capital. Do you think technology is a threat to human capital and why?
KEYWORD INDEX
C N
Cross-boarders p26 National state p28
Culture p27 P
G Political environment p26
Global p26 Phenomena p26
Global business p26 R
Globalization p26 Regulations p28
Geographical region p27
I
International managers p26
International p26
International Business p27
L
Local culture p26
Laws p26
METALANGUAGE
International business refers to any business activities that take place across national
boundaries. International business talks about the act of buying and selling of products
and services across two or more national boundaries. On the other hand, international
business is defined by those big businesses or enterprise that operates outside their
domestic economy.
International business strategy may differed from one enterprise to another depending
on the level of differences on each enterprise. Differences in different environment such
as political and legal, cultural, economic, currency, language, marketing infrastructure,
trade restriction, cost of distance and trade practices may leads to the differences of
international business activities and strategies that are being discuss on the succeeding
topics.
Key Concepts and Terms
1. Political and Legal Differences. Each nation possess different political and legal
environment practices that differed from the domestic economy of the foreign
market.
2. Cultural Differences. In international business cultural differences is considered
to be one of the most challenging problem into international marketing.
3. Economic Differences. Economic environment in international business can vary
from country to country.
4. Differences in The Currency Unit. In international business activities, currency
unit plays an important role that varies from one nation to another and
sometimes may cause problems such as currency convertibility and also the
problems of exchange rate fluctuations.
5. Differences in The Language. Differences in language is one of the common
problem that an international marketer often encounter
6. Differences in The Marketing Infrastructure. Different countries may vary
widely on the availability of its marketing facilities and its nature.
7. Trade Restrictions. In international business activities, trade restriction or
barriers particularly import control become a very important problem face by
international marketer.
8. High Costs of Distance. Distance is one the factor considered in international
business that contribute additional cost when the markets are far located from
each other.
9. Differences in Trade Practices. Every nation’s trading practices and customs
differ from nations to another.
10. Material culture. Material culture discuss about technological goods being
utilized by most of the population.
11. Cultural preferences. Preferences for products, foods, product quality level and
brands my differed in every international market.
12. Languages. The Languages used in a country affects the marketing activities, the
brand names, gathering of data through interviews, advertising and the conduct
of business relationship.
13. Education. Education refers to the level of completed educational attainment in
a region that can be an indicator of the quality and potential work force and the
status of consumers.
14. Religion. Religion is consider to be the major cultural influencer that can affect
the life of individuals.
15. Ethics and values. Ethics and values influence on international business,
especially on the conduct of business into another country.
16. Social organization. Social organization are composed of family and groups, the
prevalence of special-interest groups and attitude toward them.
ESSENTIAL KNOWLEDGE
1. Political and Legal Differences. Each nation possess different political and legal
environment practices that differed from the domestic economy of the foreign market.
Generally, the complexity of the political and legal environment increases the number of
companies that does business on other countries. It should be remembered that the
political and legal environment in all the provinces of many markets is not
homogeneous. In the United States, for instance, the political and legal system is not the
same as all other states in the US.
2. Cultural Differences. In international business cultural differences is considered to
be one of the most challenging problem in international marketing. Thus, domestic
market however are not excuse from cultural diversity.
3. Economic Differences. In international business, economic environment may vary
from country to country.
4. Differences in The Currency Unit. In international business activities, currency unit
plays an important role that varies from one nation to another and sometimes may
cause problems such as currency convertibility and also the problems of exchange rate
fluctuations. The monetary system and regulations also vary from one nation to
another.
5. Differences in The Language. Differences in language is one of the common problem
that an international marketer often encounter. There are instances when the same
language (words and terms) is used in different countries but it gives different meaning.
Challenge on language differences, however, is not something peculiar to the
international marketing like for example, India has multiplicity of languages.
6. Differences in The Marketing Infrastructure. Different countries may vary widely
on the availability of its marketing facilities and its nature. For instance, an advertising
medium could be very effective in one market and may not be available or not yet
developed in the other market.
7. Trade Restrictions. In international business activities, trade restriction or barriers
particularly import control become a very important problem face by international
marketer.
8. High Costs of Distance. Distance is one the factor considered in international
business that contribute additional cost when the markets are far located from each
other. Transportation cost and the time required affects the delivery that tends to
become longer. Distance tends to increase certain cost of each products.
9. Differences in Trade Practices. The trade practices of every nation and customs vary
from nation to another. (May 17, 2020 <[Link]
downloads/ibiii_ibe.pdf>)
Determinant of Culture
It is important that companies take into account the lifestyles and culture of countries to
which they are considering exporting. Such information can be used to decide whether a
products or service in a target market will be considered important, valuable, luxurious
or even undesirable. You might even find certain products and services culturally
unacceptable.
Ø For the continuation of the discussion go to:
[Link]
factors-need-consider-choosing-next-export-market/
SELF HELP
Please refer to the articles below to further deepen your understanding in International
business differences
Read more: [Link]
[Link]
exchange/articles/overseas-business-and-national-differences/
KEYWORD INDEX
C H
Cultural differences p32 High cost distance p33
Convertibility p33 I
Cultural preferences p33 International business p32
D L
Differences in currency p32 Legal differences p32
E Language differences p33
Exchange rate fluctuation p33 Language p33
Ethics and values p33 M
Education p33 Marketing infrastructure p33
Material culture p33
P T
Political differences p32 Trade restrictions p33
R Trade practices p33
Religion p33
S
Social organization p33
TOPIC 4 : GLOBALIZATION
UNIT LEARNING OUTCOME: At the end of the unit you are expected to:
1. Understand the underlying concepts about globalization and identify different
types of globalization.
2. Assess the negative and positive attributes of globalization into the growth of
economy.
3. Understand the effects of globalization on cultural changes, political and socio-
cultural environment.
METALANGUAGE
The world is more linked than ever after decade of technological progress and
developments in international co-operation. But how much has the growth of
globalization and the new global economy contribute to or affects American businesses,
jobs and the consumers? Here is a basic guide from current research to the economic
side of this broad and much debated topic.
Globalization is the term used to describe the interdependence of the economies,
societies, and populations of the world, brought on by cross-border trade in products
and services, technology, and investment, citizens and knowledge flows. Countries have
built economic partnerships over many centuries to facilitate those movements. Yet the
term gained prominence in the early 1990s after the Cold War, as such cooperative
agreements dominated modern everyday life. This guide uses the term more narrowly
to refer to international trade and some of flows of investment between advance
economies, focusing mostly on the US.
Globalization’s wide-ranging consequences are dynamic , and politically charged. As
with the big developments in technology, globalization benefits society as whole, while
hurting other communities. Knowing the relative costs and benefits will pave the way
for problem alleviation while preserving the boarder payoffs.
ESSENTIAL KNOWLEDGE
Globalization Definition
Globalization means speeding up movements and transactions (of people, products, and
services, money, technology and cultural practices) across the globe. One of
globalization’s effects is that it promotes and increases interactions among different
regions and population around the globe.
Globalization can be characterized as growing interconnectedness and interdependence
between people and countries according to the WHO. It is generally understood that
there are two interrelated elements: the opening up of international borders to
increasingly rapid flows of goods, services, finance, people and ideas; and the changes in
national and international institutions and policies that facilitate or promote such flows.
Ø For complete discussion go to:
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benefits-effects-examples/
SELF HELP
Please refer to the articles below to further deepen your understanding in globalization
Read More: [Link]
[Link]
[Link]
papers/globalization-concept-causes-and-consequences
Video Clip: [Link]
LET’S CHECK
Congratulations! you just finished most vital concept in the study of international
business and trade. Let us check your understanding of the important concept. Please
proceed to the multiple choice. Select the letter that best describe your answer.
1. Globalization means:
a. A more integrated and interdependent world
b. Restricted foreign trade and investment
c. Global damage
d. All of the above
2. Which of these does NOT facilitate globalization?
a. Improvements in the communications
b. Barriers to trade and investment
c. Looser immigration controls
d. Removing border control on capital movement
3. Which of the following is globalization driven?
a. Border barriers and control on foreign direct investment inflows.
b. Competitive competition.
c. Technological advance.
d. All of the above
4. Globalization is good for business, because
a. This protects them from international competition.
b. Among other nations, it cushions them from the impact of events
c. It opens up new market opportunities.
d. It increases the risk and uncertainty of globalization economy.
5. The internet facilitates globalization by:
a. Making it harder to contact potential foreign customers.
b. Cutting the cost for firms of communicating across borders.
c. Makes the sending of money from one country to another more difficult.
d. Making it easier for governments to filter the information their people access
from outside sources.
KEYWORD INDEX
C P
Cultural globalization p39 Political globalization p39
D S
Development p38 Sociological globalization p39
E T
Economic globalization p39 Technological progress p38
Ecological globalization p39 Technological globalization p39
F
Financial globalization p39
G
Globalization p38
Global economy p38
Globalization in geography p39
Geographic globalization p39
I
International co-operation p38
International trade p38
Interdependence p38
Fiscal policy involves government tax and spending decisions to influence the economy, using tools such as tax cuts or increased public spending (expansionary policy), or raising taxes and cutting spending (contractionary policy) to manage economic growth. Monetary policy, on the other hand, involves the control of the money supply and interest rates, usually managed by a country's central bank, such as the BSP (Banco Sentral ng Pilipinas), aiming to maintain price stability and manage inflation .
The expenditure approach measures GDP by summing all final expenditures within an economy (consumption, investment, government spending, and net exports). In contrast, the income approach sums the incomes paid by firms to factors of production, including wages, rents, and profits, alongside adjustments for depreciation and net indirect taxes. Each method offers a different perspective but aims to measure the same economic activity .
Trade restrictions, such as tariffs and quotas, limit the free flow of goods and can hinder market entry, leading to higher costs and reduced competitiveness. Companies can overcome these barriers by forming joint ventures, establishing local production facilities, or lobbying for trade agreements that reduce barriers. Additionally, adapting products to meet local regulations and standards can help navigate trade restrictions effectively .
The "statistical discrepancy" arises when calculating GDP using different approaches—such as the expenditure approach and the income approach—because they rely on varied data sources, leading to different estimates. This discrepancy is included conventionally on the expenditure side. It underscores the challenges in accurately measuring economic activity, reflecting potential data collection errors or timing differences in reporting .
The two major schools of macroeconomic thought include those who believe in minimal government intervention, like the monetarists led by Milton Friedman, and those who advocate for significant government intervention, such as the Keynesians led by Franco Modigliani and James Tobin. Monetarists argue that markets function best without interference, emphasizing control of the money supply to manage economic stability. In contrast, Keynesians stress the necessity of government intervention to manage economic output and employment levels, particularly during economic downturns .
International businesses face challenges such as differences in consumer preferences, language barriers, and varying ethical standards due to cultural differences. These factors can impact marketing strategies significantly, requiring businesses to adapt their products, advertising, and overall approach to align with local customs and expectations. Failing to do so can lead to misunderstandings, decreased market penetration, and even brand damage .
Keynesians believe that actively managing demand through government intervention is necessary to correct recessions. They see wages as sticky, meaning they do not fall easily to restore employment levels. Classical economists, however, argue that wages will naturally adjust downward during a recession, leading to increased demand for labor and self-correction of economic downturns without the need for government intervention .
Gross Domestic Product (GDP) measures the total market value of all final goods and services produced within a country's borders over a specific period, while Gross National Product (GNP) includes the value of all final goods and services produced by domestically owned factors of production, regardless of location, within the same period .
Distance contributes to higher costs in international business due to transportation expenses, longer delivery times, and potential delays. These factors increase the overall cost of doing business and can affect the competitiveness of products in distant markets. Businesses may need to adjust pricing strategies or seek efficiencies elsewhere to mitigate these effects .
Understanding national income accounting is crucial because it provides comprehensive metrics like GDP to assess the economic performance of a country. These metrics help in formulating fiscal policies and making informed decisions regarding economic planning, investment, and policy-making. They also provide insights into the economic contributions of various sectors and gauge economic growth over time .









