Shopping TYPES OF CLOTHES
Production of raw Retail Sales
materials
Online Examples:
Street shopping The Industry Tops
Thrift-stores Hats
Boutiques Dresses
Various forms of Shoes
Limited Editions Fashion goods by
advertisement & Under wears
promotions: social media, designers,
commercials, online manufacturers &
magazine, street advertising contractors Future Plans
Economy
Fashion shows
FASHION/ Stability in economy
Rising MANUFACTURING Increasing profit
economy INDUSTRY Market share
Making profit Social media: Influences: Sustaining and
Out-resources Influencers Culture expanding the market
Stars, Fashion Political “Dress-Code”
Icons Celebrity
Brand deals Economy, work
environment
Promotions
Fashion trends
Production
Fast Fashion Slow Fashion
+ Affordability
+ High quality
Target/ + Ability to adapt fast to trends Target/
+ Good working condition
Audience: - Bad working condition Production Audience:
+ Sustainable clothing
Low=> - Mass production mostly in Medium=>
+ Protection of cotton fields
medium - Child labor developing high income
- Expensive
income Low wages countries & - Slow production
Textile industry