Scribd
Upload
3 views2 pages

Internet Advertising Insights and Strategies

This document contains an interview questionnaire for a business owner regarding their use of internet advertising. The questions address factors in deciding to use internet advertising, perceived advantages and disadvantages, impact on customer communication and relationships, effects on brand recognition, struggles establishing an online brand, disadvantages encountered, and developing effective internet advertisements. The questions are broken into 6 sections addressing these topics.

Uploaded by

Angela Quililan
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
3 views2 pages

Internet Advertising Insights and Strategies

This document contains an interview questionnaire for a business owner regarding their use of internet advertising. The questions address factors in deciding to use internet advertising, perceived advantages and disadvantages, impact on customer communication and relationships, effects on brand recognition, struggles establishing an online brand, disadvantages encountered, and developing effective internet advertisements. The questions are broken into 6 sections addressing these topics.

Uploaded by

Angela Quililan
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Rogationist College·Senior High School Department

St. Anthony’s Boys’ Village · Lalaan 2, Silang, Cavite, Philippines, 4118


Telephone: (046) 414 0448 · (046) 414 0125

Name: _____________________________________ Age: ______ Gender: ____

Address: ____________________________________________________________________

Contact Number: _________________ Email: ___________________________________

Occupation: ___________________ Years of Experience in Internet Advertising: _______

Establishment Address: _______________________________________________________

Interview Questions

1. What are the factors that helped you decide on using internet advertising as one of

your marketing strategies?

1.2 Did someone encourage you to invest in internet advertising?

1.3 Have you tried other marketing strategies prior to internet advertising?

2. What do you think are the advantages and disadvantages of internet advertising

when it comes to the profit of your business?

2.1 Do you think internet advertising is worth investing for?

2.2 On your estimation or based on fact, is there a huge increase rate on your

business’ return on investment?

2.3 Did you encounter any net loss in internet advertising? If yes, why did you

continue using internet advertising?

Education through Discipline, And Character Building


3. Does internet advertising help in communicating to your customers?

3.1 Does internet advertising help you in identifying your customers’ needs and

wants?

3.2 Does it help you on establishing good relationship with your customers? Did you

gain regular customers?

3.3 Have you experienced misunderstandings with the consumers on internet

advertising? If yes, how did you handle it?

4. What does your business gain on internet advertising in terms of brand recognition?

What are your struggles in establishing your brand in the internet?

4.1 Does it help in establishing a good product name?

4.2 Did you encounter threats that damage the brand you are advertising? If yes,

how did you overcome it?

5. How do you deal with the disadvantages of using internet advertisement?

6. H ow do you develop an effective internet advertisement?

Education through Discipline, And Character Building

You might also like