Army Institute of Business Administration
Savar Cantonment, Savar, Dhaka.
Army IBA
Topic Name : Product Development Training Module
Course Name : Human Resource Management
Course Code : MGT -5203
Submitted To:
Name : Muhammad Hussain
Designation : Lecturer
Submitted By:
Name : Muirshid Iqbal
Roll No : M9200B012
Batch : MBA-9
Date of submission : 27 / 08 /2020
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Product Development Training Module
In our New Product Development (NPD) Course we aim to keep the combination of theory and
practical hands-on activities in a healthy balance. This allows us to provide both in depth topics
coverage as well as to maximize erudition by experiential learning.
Learning Objectives
Some of the key new product development (NPD) training course learning objectives includes:
Understanding of complete product development process
Understand how to build products with sustainable competitive advantage
Learn to prioritise new product ideas based on business strategic alignment, return on
investments and ability to execute.
Deliver new product developments on time and how to manage a team (or virtual team)
of project resources and multiple business units stakeholders
Learn how to conduct a detailed project financial analysis, how to develop value and
market based product pricing and how to develop product cost models and product
forecasts etc...
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For more comprehensive detail on learning objectives please see our complete PDF brochure
on Product Development Training Learning Objectives.
Course Length
Our product development course is suitable for both novice and experienced product managers.
Length of the course is customisable from 1 to 5 days of full day learning with specific focus on
practical examples and team exercises. Course can be broken up over several separate weeks to
suit your development project timeline. Total classroom contact hours can range from 8 to 40
hours depending on customer requirements.
Prerequisites
Good grasp of English language and ideally some experience in product management, marketing
or related disciplines.
Training Modules Breakdown (Example 3 Day Course)
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Module Description Duration
(hours)
Day 1
Strategy and planning Define your strategic objectives, 1
understand your own value position
Define your market Market size, market demand and 1
market share
Strategic market Market attractiveness and 1
assessment competitive advantage
Development options Create or outsource, partner 1
selection criteria, operational
models
Value creation and Customer needs and key product 1.5
product feature selection features identification using Kano
method
Market segmentation Needs based market segmentation 1
Competitor analysis Industry analysis, competitor 1.5
analysis, competitive advantage
Day 2
Concept development Idea and concept development, 1
and ideas screening project screening and prioritisation
Feasibility study How to conduct a feasibility study 0.5
High level project Project resources, project 1
planning management
Business case Business case structure and writing 1
Financial analysis Detailed project financial analysis, 1
cost factors, revenue factors
Product pricing Value based product pricing 1
Cost modelling and Cost model development and 1
forecasting product forecasting
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Product and business Business and product requirements 1
requirements documents structure and sample
PRD
Detailed Project integration management, 0.5
project management scope management, time
plan management, cost,
communications, risk, procurement,
quality
Day 3
Product solution Detailed product design including 1
definition and design product description, marketing
plan, product features,
commercials, service levels
Business process design Quoting and ordering process, 1
implementation, support, billing
Technical solution Functional model, data model, 1
architecture vendor evaluation, bench testing,
ensuring design quality
OSS/BSS Architecture considerations 0.5
Design tools and tips PoC, ITIL, solution architecture 0.5
templates
Finalising product build Product sales and marketing guides, 1
price sheets, product/service
collateral, proposals, application
forms…
Technical solution build Finals processes, technical guide, 0.5
OSS/BSS
PRT / LOCATION Product readiness testing 0.5
(technical, commercial and
operational)
Product launch Launch activities, presentations 0.5
Product lifecycle Performance management & 0.5
reporting
Other tools and tips Leadership and staff choice, 0.5
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portfolio planning, marketing
planning and budget
Activities and Practical Tools
New Product Development (NPD) Training Course is characterized by a large amount of
practical and hands on exercises using over 60 interactive tools and templates. For all the
software tools a templates please see Online Platforms section.
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