Scenario Summary
Current Values: A B
Changing Cells:
$B$7 22 22 20
$B$13 6 6 6
$B$6 1000 1000 1200
$B$12 5000 5000 4000
Result Cells:
$B$17 11000 11000 12800
Notes: Current Values column represents values of changing cells at
time Scenario Summary Report was created. Changing cells for each
scenario are highlighted in gray.
Scenario Summary
Current Values: A B C
Changing Cells:
$B$7 24 22 20 24
$B$13 5 6 5 5
$B$6 1200 1200 1200 1200
$B$12 4000 4000 4000 4000
Result Cells:
$B$17 18800 15200 14000 18800
Notes: Current Values column represents values of changing cells at
time Scenario Summary Report was created. Changing cells for each
scenario are highlighted in gray.
Hi All,
today we will create a very basic model
Revenue
Qty 1200 qty qty
SP 24 22 price price
Revenue 28800
costs
fixed cost 4000 fixed fixes
var cost 5 per unit vc
total var 6000
total cost 10000
profits 18800
SI & CI P 100000
R 8%
T 6
SI 480
8%
Opening Amount Interest Total
1 100000.0 8000.0 108000.0
2 108000.0 8640.0 116640.0
3 116640.0 9331.2 125971.2
4 125971.2 10077.7 136048.9
5 136048.9 10883.9 146932.8
6 146932.8 11754.6 158687.4
158687.4322944 Err:509
Direct Mail Profit Model
Input Cells Response Rate
Number mailed: 275,000 $8,937 1.50% 1.75% 2.00% 2.25%
Response rate: 2.50% 100,000
125,000
Parameters 150,000
Number Mailed
Printing costs per unit: $0.15 175,000
Mailing costs per unit: $0.28 200,000
Responses: 6,875 225,000
Profit per response: $18.50 250,000
Gross profit: $127,188 275,000
Printing + mailing costs: $118,250 300,000
Net Profit $8,937 325,000
Response Rate
2.50% 2.75% 3.00% 3.25%