Privacy Policy

INTRODUCTION
The EU General Data Protection Regulations (GDPR) require all companies to treat personal
information collected or handled securely and maintain accurate records as to how this
information is stored and used. This privacy notice provides you with details of how we collect
and process your personal data through your use of our site, including any information you may
provide through our site when you purchase a pet service, sign up to our newsletter or take part
in a prize draw or competition.
By providing us with your data, you warrant to us that you are over 13 years of age.
Claire Yates of Peak Pet Services is the person responsible for your personal data

If you are not happy with any aspect of how we collect and use your data, you have the right to
complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data
protection issues
([Link]). We should be grateful if you would contact us first if you do have a complaint
so that we can try to resolve it for you.
It is very important that the information we hold about you is accurate and up to date. Please
let us know if at any time your personal information changes by emailing us at
peakpetservices@[Link]

Whatt Data Do We Collect About You

Personal data means any information capable of identifying an individual. It does not include
anonymised data.

We may process certain types of personal data about you as follows:

• Identity Data may include your first name, maiden name, last name, username, marital status,
title, date of birth and gender.
• Contact Data may include your billing address, delivery address, email address and telephone
numbers.
• Transaction Data may include details about payments between us and other details of
purchases made by you.
• Marketing and Communications Data may include your preferences in receiving marketing
communications from us
We may also process Aggregated Data from your personal data but this data does not reveal
your identity and as such in itself is not personal data. An example of this is where we review
your Usage
Data to work out the percentage of website users using a specific feature of our site. If we link
the
Aggregated Data with your personal data so that you can be identified from it, then it is
treated as personal data.

Sensitive Data
We do not collect any Sensitive Data about you. Sensitive data refers to data that includes
details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual
orientation, political opinions, trade union membership, information about your health and
genetic and biometric data. We do not collect any information about criminal convictions and
offences.
Where we are required to collect personal data by law, or under the terms of the contract
between us and you do not provide us with that data when requested, we may not be able to
perform the contract (for example, to deliver a pet services to you). If you don’t provide us
with the requested data, we may have to cancel a service you have ordered but if we do, we will
notify you at the time.

How We Collect Your Personal Data

We collect data about you through a variety of different methods including:
• Direct interactions: You may provide data by filling in our contact form (or otherwise) or by
communicating with us by post, phone, email, SMS, Facebook, Messenger or
otherwise, including when you: request any if our services
• Doggy daycare
• Home boarding
• Pet home visits
• When you give us feedback

•Automated technologies or interactions: As you use our site, we may automatically collect
Technical Data about your equipment, browsing actions and usage patterns. We collect this
data by using cookies, server logs and similar technologies. We may also receive Technical
Data about you if you visit other websites that use our cookies.
• analytics providers such as Google based outside the EU;
• advertising networks such as Amazon
• search information providers such as Google

Email links
If you email us directly, or via an email mailto hyperlink (like this one), the email is transmitted
to us via the Simple Mail Transfer Protocol (SMTP). Depending on your email provider, the email
contents may or may not be encrypted from the point at which it leaves your computer, until it
reaches your email provider or in some cases, until it reaches us. We have no control over this,
but most popular email providers like Gmail do provide end-to-end encryption

HOW WE USE YOUR PERSONAL DATA

We will only use your personal data when legally permitted. The most common uses of your
personal data are:
• Where we need to perform the contract between us.
• Where it is necessary for our legitimate interests (or those of a third party) and your
interests
and fundamental rights do not override those interests.

• Where we need to comply with a legal or regulatory obligation.

Generally, we do not rely on consent as a legal ground for processing your personal data, other
than in relation to sending marketing communications to you via email or text message. You have
the right to withdraw consent to marketing at any time by emailing us at
peakpetservices@[Link]

Purposes for processing your personal data

Set out below is a description of the ways we intend to use your personal data and the legal
grounds on which we will process such data. We have also explained what our legitimate
interests are where relevant.
We may process your personal data for more than one lawful ground, depending on the specific
purpose for which we are using your data. Please email us at peakpetservices@[Link] if
you need details about the specific legal ground we are relying on to process your personal data
where more than one ground has been set out in the table below.

Purpose/Activity
Type of data
Lawful basis for
processing
To register you as a new customer
(a) Identity
(b) Contact

Performance of a contract with you

To process and deliver your order

including: (a) Manage payments, fees and charges (b) Collect and recover money owed to us
(a) Identity
(b) Contact
(c) Financial
(d) Transaction
(e) Marketing and Communications
(a) Performance of a contract with you
(b) Necessary for our legitimate interests to
recover debts owed to us
To manage our relationship with you which will include: (a) Notifying you about changes to our
terms or privacy policy (b) Asking you to leave a review or take a survey
(a) Identity
(b) Contact
(c) Profile
(d) Marketing and Communications
(a) Performance of a contract with you
(b) Necessary to comply with a legal obligation
(c) Necessary for our legitimate interests to keep our records updated and to study how
customers use our products/services

To enable you to partake in a prize draw, competition or complete a

Survey
(a) Identity
(b) Contact
(c) Profile
(d) Usage
(a) Performance of a contract with you
(b) Necessary for our
legitimate interests to study how customers use our products/services, to develop them and
grow our business
(e) Marketing and
Communications
To administer and protect our business and our site (including troubleshooting, data analysis,
testing, system maintenance, support, reporting and hosting of data)
(a) Identity
(b) Contact
(c) Technical
(a) Necessary for our legitimate interests for running our business, provision of administration
and IT services, network security, to prevent fraud and in the context of a business
reorganisation or group restructuring exercise
(b) Necessary to comply with a legal obligation

To deliver relevant content and advertisements to you and measure and understand the
effectiveness of our advertising
(a) Identity
(b) Contact
(c) Profile
(d) Usage
(e) Marketing and
Communications
(f) Technical

Necessary for our legitimate interests to study how customers use our products/services, to
develop them, to grow our business and to inform our marketing strategy

To use data analytics to improve our website, products/services, marketing, customer

relationships and experiences
(a) Technical
(b) Usage

Necessary for our legitimate interests to define types of customers for our products and
services, to keep our site updated and relevant, to develop our business and to inform our
marketing strategy
To make suggestions and recommendations to you about goods
or services that may be of interest to you
(a) Identity
(b) Contact Necessary for our legitimate interests to develop our
(c) Technical
(d) Usage
(e) Profile products/services and
grow our business

How is your information used?

Collecting this data helps us understand what you are looking for from our business, enabling us
to deliver improved products and services, and in particular for the following reasons:
• to contact you in response to a specific enquiry or request
• to collect payments and send invoices and statements
• to supply products and services
• to notify you of changes to our legal terms or compliance requirements etc
• to contact our customers relating to past, present and future sales
• to inform you off any changes to our services due to holidays or adverse weather conditions
Change of purpose
We will only use your personal data for the purposes for which we collected it, unless we
reasonably consider that we need to use it for another reason and that reason is compatible
with the original purpose. If you wish to find out more about how the processing for the new
purpose is compatible with the original purpose, please email us at peakpetservices@[Link]

If we need to use your personal data for a purpose unrelated to the purpose for which we
collected the data, we will notify you and we will explain the legal ground of processing.
We may process your personal data without your knowledge or consent where this is required or
permitted by law.

Disclosure of sensitive data

We may have to share your personal data with the parties set out below
• Service providers who provide IT and system administration services.
• Professional advisers including lawyers, bankers, auditors and insurers who provide
consultancy, banking, legal, insurance and accounting services.
• HM Revenue & Customs, regulators and other authorities based in the United Kingdom and
other relevant jurisdictions who require reporting of processing activities in certain
circumstances.
We require all third parties to whom we transfer your data to respect the security of your
personal data and to treat it in accordance with the law. We only allow such third parties to
process your personal data for specified purposes and in accordance with our instructions.

Data Security
We have put in place appropriate security measures to prevent your personal data from being
accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we
limit access to your personal data to those employees, agents, contractors and other third
parties who have a business need to know such data. They will only process your personal data on
our instructions and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected personal data breach and will notify
you and any applicable regulator of a breach where we are legally required to do so.

Data Retention
We will only retain your personal data for as long as necessary to fulfil the purposes we
collected it for, including for the purposes of satisfying any legal, accounting, or reporting
requirements.
To determine the appropriate retention period for personal data, we consider the amount,
nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or
disclosure of your personal data, the purposes for which we process your personal data and
whether we can achieve those purposes through other means, and the applicable legal
requirements.
By law we have to keep basic information about our customers (including Contact, Identity,
Financial and Transaction Data) for seven years after they cease being customers for tax
purposes.
In some circumstances you can ask us to delete your data: see below for further information.
In some circumstances we may anonymise your personal data (so that it can no longer be
associated with you) for research or statistical purposes in which case we may use this
information indefinitely
 Your Legal Rights
Under certain circumstances, you have rights under data protection laws in relation to your
personal data. These include the right to:
• Request access to your personal data.
• Request correction of your personal data.
• Request erasure of your personal data.
• Object to processing of your personal data.
• Request restriction of processing your personal data.
• Request transfer of your personal data.
• Right to withdraw consent.

You can see more about these rights at:

[Link]
gdpr/individualrights/
If you wish to exercise any of the rights set out above, please email us at
peakpetservices@[Link]

You will not have to pay a fee to access your personal data (or to exercise any of the other
rights).
However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or
excessive.
Alternatively, we may refuse to comply with your request in these circumstances.
We may need to request specific information from you to help us confirm your identity and
ensure your right to access your personal data (or to exercise any of your other rights). This is
a security measure to ensure that personal data is not disclosed to any person who has no right
to receive it. We may also contact you to ask you for further information in relation to your
request to speed up our response.
We try to respond to all legitimate requests within one month. Occasionally it may take us longer
than a month if your request is particularly complex or you have made a number of requests. In
this case, we will notify you and keep you updated.

Third Party Links

This website may include links to third-party websites, plug-ins and applications. Clicking on
those links or enabling those connections may allow third parties to collect or share data about
you. We do not control these third-party websites and are not responsible for their privacy
statements. When you leave our website, we encourage you to read the privacy notice of every
website you visit.

Cookies
You can set your browser to refuse all or some browser cookies, or to alert you when websites
set or access cookies. If you disable or refuse cookies, please note that some parts of this
website may become inaccessible or not function properly.

Review of this Policy

We keep this Policy under regular review. This Policy was last updated in December 2018, but we
may change this Policy from time to time so please check this page occasionally to ensure that
you’re happy with any changes. By using our website, you’re agreeing to be bound by this Policy.
Any questions regarding this Policy and our privacy practices should be sent by email to
peakpetservices@[Link]