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EC VA Complete Course

This video provides a message for virtual assistants and freelancers. It discusses setting realistic goals and strategies for the next two years. The trainer emphasizes focusing on skills, completing courses, and gaining experience to become profitable freelancers and virtual assistants.

Uploaded by

Ahmad Shakeel

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71% found this document useful (7 votes)

2K views452 pages

EC VA Complete Course

Uploaded by

Ahmad Shakeel

We take content rights seriously. If you suspect this is your content, claim it here.

Available Formats

Download as PDF, TXT or read online on Scribd

BSCR348

Version 20200719
Table of Contents
Important EC Websites 2
Video Title From EC VBC VA 3
Course Information 4
Introduction 5
S1 - Amazon Virtual Assistance 6
S1V1 - Message for VAFreelancers 7
S1V2 - VA Induction Session 10
S1V3 - Follow Up Session 14
S1V4 - Induction Session 17
S1V5 - Introduction to Amazon 28
S1V6 - Introduction to Amazon 34
S1V7 - QA Session 62
S1V8 - Product Research 69
S1V9 - Product Research 87
S1V10 - QA Session 112
S1V11 - Sourcing & Logistics 119
S1V12 - Sourcing & Logistics 130
S1V13 - QA Session 149
S1V14 - Listing Creation 152
S1V15 - Listing Creation 180
S1V16 - QA Session 204
S1V17 - Order Management & Customer Support 206
S1V18 - Order Management & Customer Support 217
S1V19 - Amazon Cases and Reports Handling 240
S1V20 - Amazon Cases and Reports Handling 254
S1V21 - Advertisement on Amazon 281
S1V22 - Advertisement on Amazon 302
S1V23 - Product Launching & Ranking - I 322
S1V24 - Launch and Ranking - I 328
S1V25 - Launch and Ranking - II 343
S1V26 - Bookkeeping and Record Handling for Amazon 351
S2 - Freelancing 359
S2V1 - upWork Session 360
S2V2 - upWork Session 364
S2V3 - How to Get Work From upWork & Understanding Moral & Ethical Values 383
S2V4 - How to Get Work From upWork & Understanding Moral & Ethical Values 409
S2V5 - upWork Session + Winning Client 421
S2V6 - QA Session 427
Bonus-1 - upWork Account Creation on 15 July 2020 430
Bonus-2 - Points to Remember 441
Bonus-3 - Things to Do 442
Bonus-4 - Checklist for VA 443
Topics Tags 444
Important EC Websites

Icon and meaning

Remember
Please Note that
S1: Amazon Virtual Assistance
S1V1
Topic Message for VA/Freelancers - Set a
realistic strategy for next 2 years
Trainer Sunny Ali
Duration 0:07:15
Date 1-Dec-2019
S1V1P1

Message for VA Freelancers - Set a realistic strategy for next 2 years

Key Ideas
Best Strategy for VA for next 2 Year
• First Goal
○ Don't think of earning $300 per month Must earn $3000 to
○ Your goal must be 10 regular Clients who paying you $3000 to $4000 $4000
per months
○ So for 10 regular clients you need to have team working with you
(Usually 3 to 4 Employee)
 Your main job is to communicate with client and keep your
client happy and be in touch with him Tip for picking Rich Client
○ Your ideal goal is to fire 7 clients and keep only 3 clients with you and
these 3 clients are "Motay Tazay" because you can only make money
from rich people, making money from poor people is toughest job, Traits of Poor Clients
Poor people mean that:
 They got poor mindset
 They got limited budget
 They got limited vision
 They got all sort of limited things in life + they got Chotay
Demagh Free work for Poor Client
 Tell your poor clients that you will work free for them and you
have to loot the rich people because they are ready for loot as
their mindset is design by default and rich people do everything
expensive, they can even hire expensive VA too Change your mindset
○ You have to move from Sasti Dunya to Mangi Dunya
 You need to be expensive service provider and you have to deal
with expensive client Benefit of Rich Clients
○ Benefit of keeping Rich Clients are
 They don’t bargains
 They don't argue with you
 You can work in peace, and in some cases you may lose $3000 to
$1500 but at least you sleep in peace
 You may lost from overall clients but these few clients are way
more peaceful for you
 Your hours are less consuming

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V1P2

Key Ideas
• Second Goal
○ You need to acquire the Visa because Get the visa from client
 Your rich clients are loyal and have rich mindset Rich are loyal
□ They only demand for loyalty and get the work done
 They will assign you all of their own work and provide you their Rich give you his
all business and it will bring big buck for you and eventually at business
end of month you will be making $3000 to $4000
□ Assign your Ghareeb Client freely to VBC student
 In Future, Once your Rich Client get loyal to you then request
your clients to stamp a visa for you whichever country your
client is living
□ German clients are pretty fast to stamp a visa for you
□ Make your passport value able by visiting foreign country
 Foreign traveler make more money as they are location Location Indepedence
independence. Staying on one land don't make enough money
where as traveling country to country, changing lands bring
much more money
○ Look at big picture that you make big buck
• This is strategy for next two years and over time you need to shrink the
numbers to few for "Motay Tazay" and these motay tazay clients will stamps
visa for you for all over the world and you keep traveling
• VA have highest demand all over the world that can't be fulfill
• You just need to open Freelancing account
• VBC is full of training, you just learn it at all
• Do practice with clients account
• You need to have guts in yourself to offer the service
• If you don’t have AMZ account for practice then offer your services free of Work for free to get the
cost to the plate form and gain the skill and learn from it . Over time you will practice
start getting clients

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V2
Topic VA/PM Induction Session
Trainer Sunny Ali
Duration 2:04:42
Date 7-Dec-2019
S1V2P1

[Link]/rafiquesaad
S1V3
Topic Follow Up Session
Trainer Sunny Ali
Duration 1:18:10
Date 24-Jan-2020
S1V3P1

Follow Up Session of Mr. Sunny Ali (1-24-2020):

Key Ideas
• Share your knowledge and experience in group that how you earning Share you earning
○ What strategy you follow? experience
○ Which plate form you use to earn?
○ Think that why zero earner didn't earn a penny yet
• If you didn't get the Amazon ID then go to fiver and catch the Gora client to Tips to get AMZ ID
explore his ID
• Even you can get the ID from BC and EC group
○ That you will launch the product of BC student
○ You will do listing
○ You will monitor his whole account
• You got everything in hand, You got a powerful eco system that ready to
serve and help you upon your single query
• Explore all plate form and start selling your services
• Go through all video in VBC or go to EC office in your city
• Not recommended for VA to touch the Investor money as VA skills are
related to A/c Administration not to product launch, You better launch the
○ Product Launch
○ Bamboo Launch
○ Hyper Launch
Once your learn all above launches then you able to put investor
money on stake
• Best strategy to deal with investor is to request him to add you in BC by Enrolling into BC
doing a loyalty pledge with him
• Once you get the ID in hand you have chance to do as much practice as you
○ Don't go for dropshipping and metoo listing Practice
• To purchase your own tools, try to buys tools as a group of 4 to 5 members
• If mamu is in AU with tiny Gurda then AU market is best otherwise he need
to go in US
• Get yourself empower from VBC as it is full of knowledge
• In AMZ you need 3 things
○ Sale Velocity
○ Reviews
○ Age of A/c
• Never complain about zero skill
• If after VBC, you can't make $300 then you are not best fit for AMZ, you If you fail to make $300
need to move out of this Ecommerce business
• Get married if you are mentally disturb or you need some peace of mind in
life
• Never stalk in Gora a/c if you are not sure, better is to post in EC group to
learn what you need to do Privacy of client A/c
• If any gora client ever request you to rank his list then tell him that according
to H10, these are main KWs and on these keywords; bleeding will happen.
Do the whole calculation and share the results and total budget required
• Give value to others to get fame and fame bring you money
○ Value mean that you guide and empower people Fame bring money

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V3P2

Key Ideas
• Both PM & VA are backbone of your source of income so try to learn both
• You can earn $200 to $300 on product hunting Product Hunting Rate
• You can get experience by learning and working in ecosystem
• You need to rewatch the VBC for 3 to 4 times in order to get a strong Tips to get more
knowledge and it must embed in your mind knowledge
• Sit in EC Office for whole day in order to grasp the knowledge and latest
updates
• Along with these, start creating your FFL a/c and start doing with small gigs
• Do partnership with others and do work together by sharing tools
• Watch Tandasti video
• Above 18, they are recommend to achieve passport and degree Strategy for 18 years old
• Above 30 it is recommend that they start creating wealth and if they got it Strategy for 30 years old
then they can purchase the Caribbean countries passport @100 on which
you can travel more than 10 0 Countries visa free entry
• If you are living in UAE or Saudia with less salary, you better move to Tip for overseas in Arab
Pakistan and start making money online via sasti zameen
• With product hunting you can earn $100 to $200
• People who speak multiple language or travel multiple countries or Second
Passport got more opportunities then others

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V4
Topic Induction Session
Trainer Shoail Tariq
Duration 2:44:23
Date 6-Dec-2019
S1V4P1

[Link]/rafiquesaad
S1V4P9

Key Ideas
○ Discrimination Discrimination
 Don't discriminate against employer's or sub-contractors race,
religion, country of origin or similar background
 Avoid discussion on political and religious view
- Give him full time, regardless of what he do, which race he
is etc.
○ Avoid background noises Avoid background
 Always talk to your client in peaceful environment noises
 There should be background noises
 Or Talk to them later from a better peaceful place
○ Your Area of work Area of work
 Leave the job that is not of your expertise
 Don't commit for a job when you are busy
 Tell them when you'll be available
○ Work in a bright, cheerful Home Office setting Home Office
 Avoid working where you sleep
 Keep your bedroom separate from your office
 Avoid working in the living room or kitchen where you can easily
get distracted
- By setting home office you will have great productivity
level
○ Find time for office management duties Office Timing
 Leave the billing, technology upgrades, expense reporting and
other office management duties for your most unproductive
times
 Like the late in the afternoon, when many people experience an
energy slump
- Active VA is fully aware of what happening or going
around him
- Create each and every client filing

• Summary
○ Honesty
○ Knowledge
○ Execution and equity + Everything

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V4P10

Key Ideas
Questions & Answers

VA & Freelaning
• If your client block you for any reason, don't argue with him/her but instead
leave it for some b time
• Don't exceed the hours on upwork
• Polish your skills in at least 3 to 4 area of Amazon field
• If you got old upwork ID, try to create a new ID for AMZ work
• Give your 100% effort and work to client to get the work done

UpWork
• Seek the reviews for upwork from Facebook groups
• Work in individuals ID not as a agency

Others Team
• Read cubical office post by sunny Ali to get idea how to work in team and
share tool

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V5
Topic Introduction to Amazon
Trainer Sohail Tariq
Duration 1:31:04
Date 7-Dec-2019
S1V5P1

[Link]/rafiquesaad
S1V5P5

Key Ideas
Questions & Answers Main Idea
Sub Ideas
SC
• Tell Your client that he don't need to share the password of SC but instead
get the access to his account via User Permission Otherwise accessing his SC
can ban his a/c forever

Product Hunting
• Understand Heliumn10 thoroughly

VA & Freelancing
• For Payoneer with Pakistani bank, Meezan bank is best

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V6
Topic Introduction to Amazon
Trainer Owais Amin
Duration 3:00:46
Date 7-Dec-2019
S1V6P1

Introduction to Amazon By Owais Amin (7th Dec 2019 Saturday):

Key Ideas
• We choose to work on Amazon because AMZ got market share worth of AMZ marketshare
trillion Dollars in e Commerce market and that why AMZ got more
opportunity than others

Selling Model on Amazon

AMZ got 5 Selling model

• Retail/Online Arbitrage Retail Arbitrage

○ Selling from one marketplace to another marketplace, like take order
from AMZ and ship your customer from Walmart and hence you earn
some profit
○ It is ban on ebay and other e market places

• Dropshipping Dropshipping
○ Most of time, it is sort of brand selling
○ You contact wholesaler, take a reseller certificate and list product on
AMZ
○ Once you get order on AMZ you request your Wholesaler to ship the
product to your customer
○ Here you don’t need heavy investment, all you need to have a credit
card to pay and receive the amount
○ AMZ ask you for invoices to verify if you are authorize reseller or not
○ AMZ request you to follow shipping matrix set by AMZ or stick to the
policies that you sent shipping to AMZ, In case of violating the policy,
AMZ suspend your account

• Wholesale FBA Wholesale FBA

○ Safest model on AMZ
○ You take some brand inventory depending on demand and you ship
for FBA
○ AMZ FBA do FBA for your inventory once your list get a order
○ You must have invoices of inventory
○ You need to be a authorize reseller of the brand

• Here you can set your own preferences to notify you whenever AMZ do
anything with your order

Login Setting Login Setting

• Confidential as it includes all personal info of clients

Return Setting Return Setting

• Not use mostly but only two part are important

○ Default Automate Return Rules
 It is use in FBM model
○ Your Return Mailing Label
• You can write a instruction for return below in field area where you can
mention that how to get the return back and get the refund

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V6P5

Key Ideas

Gift Option

• Not required in VA

Shipping Settings Shipping Setting

• It all relate to shipping, here you can create your own template for delivery
transit time

• In shipping template you can define rate model

○ Price brand is where AMZ set a shipping price base on price of your
product
○ Per Item/ Weight Base will be discuss later

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V6P6

Key Ideas
User Permission User Permission

• Here client can give you access as a sub account, to give VA access, client User Permission
need to have your Real Name and Email address so he can send invitation to Procedure
you and you will get invitation on your email
○ Because nobody can create a/c from Pakistani IP address, you need to
create a account base on your client invitation by providing email,
password and Pakistani Phone number BUT keep in mind that this is
sub a/c. This sub a/c have access to SC depending upon the client
permission to allow you to access parts of SC

Info & Policies

Your Info & Policies

• Here you can add your name, logo etc.

FBA
Fulfillment by Amazon

• Next page is screenshot of FBM Client but in case of FBA there is option for
Repackage for return
Repackage for Return product, make sure to disable it because if you make
Product
it enable then AMZ repackage your item and send it to another customer
and if the item is broken then that customer will give a negative review plus
return it and this cycle continue giving you negative reviews

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V6P7

Key Ideas

SC Home page
SC Home Page

• On home page we got these layout

• The globe icon is a marketplaces, When you sign up for US marketplaces

then you will get US, CA and MX markets. But when you sign up for UK or Globe Icon
Europe marketplaces you will get UK, Germany, France, Italy and Spain

• In FBM your open order will show in next part which need to be deliver Open Order

• In Next part it will show you 7 Days sales 7 Days Sales

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V6P8

Key Ideas
• In next part you will see messages from customer, which can see also on Buyer Message
Message on top and from flag

• Last one is Buy Box Wins, which show that how many chances that you can Buy Box Wins
wins the box

Payment Summary
• On main page, you will find Payment summary

• Below it is Sale Summary which get update on daily basis, Your today sale
reset at 12 AM. These are screenshot you mostly see in the group Sale Summary

Seller Forum
• On your left side you will see Forums option which give you feedback of your
query, if you can't find feedback option then you can search it on search box

○ Back in September feedback option was shown in the listing but AMZ
have set Rating, Review and Feedback together in Feedback manager Feedback Manager
○ You can see all your feedback in Feedback Manager or search Seller
Feedback, Feedback have 3 types
 Positive Feedback occur when customer give you 4 to 5 stars
 Neutral Feedback is when you got 3 stars
 Negative Feedback is when you got 1 or 2 stars

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V6P9

Key Ideas

Feedback Manager
Overiew

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V6P10

Key Ideas
SC Tabs SC Tabs

• You will see tabs in SC below AMZ SC logo

Catalog Catalog
• You can find Add a Product both in Catalog and Inventory next to it. AMZ
have gave you single option in multiple tabs

Inventory
Inventory

• Add a Product Add a Product

○ You can also Add a Product from here too

• Manage Inventory Manage Inventory

 In manage inventory we do listing creation, title, images, bullet
points and backend optimization
 When we click Manage inventory we got

○ All Inventory
 Here all your FBM + FBA listing is showing up
○ Inactive
 List that are incomplete and inactive
○ Manage Pricing
 You can manage price not from here but it is available below in
the page
○ Inventory Amazon Fulfills
 Only FBA inventory will show here
○ Shipping Queue
 Use in FBA and give you all details of your inventory that is in
shipping queue

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V6P11

Key Ideas

• Manage FBA Inventory Manage FBA Inventory

○ You can not only access FBA inventory from here but you can see FBA
inventory in Manage inventory by applying filter (Active + AMZ)
○ You can even search your SKU, title etc. in search box here too

• Add a Product via Upload

○ Here we have a option to Add a Product via Upload which mean that
in FBM they have variation of products so they make a excel sheet of it Add a Product
and upload all variation easily by once, your excel file must have all
data include in it, Some explanation on next page

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V6P12

Key Ideas
○ When you get a FBM client, you need to upload the product sheet in Excel File Detail
bulk, same happen in Dropshipping, once your excel file is ready as per
AMZ Criteria, you can check your file in Step 1 to make sure that file is Step 1
error and mistake free

○ Once your file is check, you can upload the file in step 2 and you will Step 2
get your listing ready for you

• Inventory Reports Inventory Report

○ Rarely use for VA

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V6P13

Key Ideas
• Manage Promotion Manage Promotion

○ Coupon are generate here, Will be discuss in detail

○ Now we got Chatbot for Launching our product by free giveaway by
running ads on Social Media
○ Before we launch our product from launch pad, we use this by adding
coupon on our products to get rank

Sell Globally
• Sell Globally
○ If you wants to sell globally, you can enable from here
○ So your products can be purchase from anywhere in the world

• Manage FBA Shipments Manage FBA Shipments

○ Relate to FBA shipment
○ Just same like we discuss early in Manage Inventory

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V6P14

Key Ideas
Pricing Pricing
View Pricing
• View Pricing Dashboard Dashboard

○ Work exactly same like inventory management tab, only difference is

additional price can be change here
Manage Price
• Manage pricing and Fix Price Alerts
Fix Price Alerts
○ Both are same like pricing dashboard
Automate Pricing
• Automate Pricing

○ Best use in Retail Arbitrage, Dropshipping where it is use for buy box
 Buy box is when you see other seller on your list selling same Buy Box
product like your, you will see a buy box button on some list as
"Buy Now".
○ When other seller sell same product like your so AMZ algo set a buy
box so everyone can sell on AMZ

Buy Box Button

 And you can see multiple seller by clicking on this link on the
listing
Seller in buy box

○ To win buy box, seller usually automate their prices by selecting their
Winning Buy Box
product and inform AMZ the minimum and maximum price and set
the rules so when anybody win buy box, he may set few cents below
then others

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V6P15

Key Ideas
Automate Pricing
Overview

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V6P16

Key Ideas
Orders Orders
Manage Orders
• Manage Orders

○ Whenever you see a View Seller Fulfilled Order on screen then it mean
Seller Fulfilled Order
it's showing you FBA orders otherwise it will show you FBM order here
which can be change by clicking on View FBA order
○ In future if any client run Hyper launch and customer buy 100% free
product from you then you have to rebate and refund him full amount
via Paypal
○ If your client request you to pick up these order for him then you have
FBM order
to go in Order > Manage Orders and select Order ID and write ID
number and search it, you will get the status of your order

○ When order is ship you will see a green color in column and if not ship
then it will be red color Shipping Status

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V6P17

Key Ideas
• Order Reports Order Reports
○ Required mostly in dropshipping

• Upload Order Related Files

○ Not required in VA

• Manage Return Manage return

○ In FBA Amazon take care of your product but in case of FBM you need
to check your return in Manage Return tab
 Same like we discuss in Setting (Return)
 You have to get rid of A to Z Guarantee Claims when you get
customer return in FBM

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V6P18

Key Ideas
Advertising Advertising

Campaign Manager
• Campaign Manager
○ You can run campaign/PPC for products and brands here

Campaign Type

○ This will be discuss in PPC session but important one is targeting Automatic Targeting
 Automatic Targeting is when AMZ itself target the product
related to keyword
 Manual Targeting is when you target the product with your own Manual Targeting
keywords

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V6P19

Key Ideas
• A+ Content Manager A+ Content Manager
○ It is related more to EBC
○ Where you can insert the image description with graphic content in it
○ It is good for those who have their brand register with AMZ
○ To get this brand register and get trade mark you need to have 9 to 12
months in US market and 3 months in UK
○ If you are not brand register then most people offer EBC services on
freelancing sites

• Deals
○ It's related to deals like Black Friday, Cyber Monday or Amazon Fine Deaals
day deal
○ This option only activate when AMZ invite you

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V6P20

Key Ideas
Stores Stores

• Manage Stores Manage Store

○ If your client request you that he want to register his brand then you
can do it here by clicking on AMZ brand Registry

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V6P21

Key Ideas
Reports Reports

• Payments
○ As a VA you don't need this part to do Payments

• Amazon Selling Coach AMZ Selling Coach

○ Not required for VA

• Brand Analytics Brand Analytics

○ Use in brand register product

• Business Reports Business Reports

○ On main homepage we see that our sales summary have some time
period but not for every day. This is good to get report of one ASIN or
one product
○ For multiple product/ASIN, you need to check it in Business report
○ Sales Dashboard show you general view with customize date and all
products
 You have to apply filter for date and fulfillment channel and hit
apply button

○ You can get other reports by date and ASIN by clicking on left column

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V6P22

Key Ideas
○ To get report on ASIN you can click on ASIN detail on left column
 You will get customize date report
 You can see how many people have seen your page in Session
column
 You can see your product conversion rate in Session Percentage
column, It is calculate as Total Order Items/Session
 You can see your total order in a specific date by looking in Total
Order Items

Advertising Report
• Advertising Report
○ No need in VA
Tax Document Library
• Tax Document Library
○ No need in VA

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V6P23

Key Ideas
Performance Performance

• AMZ keep eyes on FBM, Dropshipping etc. so you can see about it in
performance tab

• Account Health Account Health

○ It will tell you that what is status of your AMZ SC
 Either it going in positive condition or negative condition
○ Account health have three parameters here
 Customer Service Performance Account Health
□ Your Order Defect Rate must be below 1%, it have three Parameters
metrics that affect the rate
 Negative feedback
 A to Z Guarantee Claims
 Chargeback claims
 Product Policy Compliance
□ Different policies define by AMZ
 Shipping Performance
□ No problem for FBA
 Your Late shipping Rate must be below 4%
 Pre-fulfillment Cancel Rate (when customer cancel
the order before completion) must be below 2.5%

• Other sub tabs are discuss before

[Link]/rafiquesaad
S1V6P26

Key Ideas
• If you don’t have trade mark and brand register then AMZ don't consider
you as a unique brand and hence you will see Hijacker attach to your list for
selling their products. At EC, before product launch they register the band.
It's more related to Seller and not the VA but this whole process can be
reverse by hiring freelancer

VA & Freelancing
• Get your account approve from upwork and be ready for picking up the
project once you are good and strong confidence of doing the work
• Spend much of time in a day in EC group to learn new techniques etc. by
searching VA related keyword (Product Hunting, Product Analysis, PPC,
Product Launching, ID issue), read them all one by one
○ Must learn the value addition in client projects
• Upwork, Fiverr are top recommended FFL sites. You can also go to
[Link], Freelancer, Craigslist + You can check with Freelancing Agencies
• Two type of employee needed under client, VA and Freelancer. VA handle
the client account (A/c Management, Order Management, Return, Customer
Support, Create listing, Optimize Listing, PPC, Claims on day to day basis) and
Freelancer work on task base project (Just product hunt)
• If you read the job and apply on it accordingly then you have maximum
chances of selection on the project
• You don't need to mention about EC and it services in cover letter
• Most of VA get FBA or FBM Clients
• You can create you accounts on Freelancing sites but you don't need to bid
for now, Once you have confidence to work then create account
• Upwork can work well with your Pakistan Bank Account BUT still create a
Payoneer Account if in case you can work outside upWork with client then
you can charge him with billing
• Payoneer got great exchange rate compare with upwork exchange rate
• Once you got super skill, then you can leave your job if you want

Amazon ID
• If you are seller on AMZ then you got big problem to access the account
from Pakistan as IP from Pakistan is ban. But if you got SC account as a VA
then you are good to go
• AMZ account can be created on individual details OR it can be created on
company name.
○ Selling plan have two types
 Individual Selling Plan: You will not PPC, EBC and other services,
it is best use in Use items and AMZ charge your $1/Item as a fee
 Professional Selling Plan: AMZ charge you $39.99 per month
and give your many privilege and allow you to sell countless
items
• You need to sign up for the marketplace where you want to sell the product

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V6P27

Key Ideas
Performance
• AZ claim is when your customer file a complaint against you and your
product and you won't accept it then it is considered as a AZ Claim
• On a list, customer give reviews about the product and give feedback about
the seller. If any case the reviews fall into feedback, you can request AMZ to
remove it
• SC account health is for life time

Client
• You must add value in client project like he request you to hunt a product
then tell him that how your product get to top 5 on seller and you know very
well about all hunting tools

Others Amazon Services

• AMZ can do everything for you from brand registry, photography, PL etc. but
they are not as best quality as freelancer are offering to you Sourcing
• If you are interested in Sourcing then tell your client that you know how to
do sourcing and how to talk to the supplier. Sourcing is good if you know
someone in China Learning
• In case you wants to learn more about SC you can YouTube it

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V7
Topic Q/A Session
Trainer Sohail Tariq
Duration 3:11:41
Date 13-Dec-2019
S1V7P1

Q_A Session by Sohail Tariq (13th Dec 2019 Friday):

Key Ideas
Most use and Important Tabs
Adding Product on SC
Adding Product on SC
• To do this, you need to go to

• In new window you can either enter ASIN to get the category or you can click
on create a new product listing

Inventory
Inventory
• Most use tab in inventory is "Manage FBA Inventory", which you need to
check on daily basis

• Listing, editing and everything relate to list happen here

• You will find all of your listing in a table in row side, click on Edit

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V7P2

Key Ideas
Orders Orders
• It is important as client may ask you for order verification, because hijacker
can steal your order through ManyChat or buy box goes to Hijacker then you
need to verify order here in manage order

• Search Order number in new window to get the order that was place

• Once you get details of your order, you need to check the status of payment Order Payment
in order contents table

• If Payment is complete then you will see green status, and you need to pay
for that product to the client. Keep in mind Tax and shipping to Alaska and
Hawaii include separate shipping cost

Campaign
• Here PPC is done PPC

• Please write down your date as a record before starting PPC to make sure
how you ACOS is working

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V7P3

Key Ideas
Account Health Account Health
• You need to check account health on daily basis

• If you see any problem in SC at any time, just inform to Client

Sale Statistic
• In order to get the data for specific date or specific date range then On main Sale Statistic
SC screen, In Sales Summary, click on View more of your sales statistics

• You can get your detail sale and traffic by date by clicking By ASIN and
Business Report
clicking Detail Page Sales and Traffic and select date on top right corner
above table

Buyer Messages
• In case buyer message your client, you can check it on SC home page and go
in Buyer messages under performance Buyer Message

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V7P4

Key Ideas
Question & Answer

Client (Pre Project)

• Create a new chrome window specifically only for SC by going to Add people
in Chrome and make a separate Chrome Window Copy for SC. So while you
working on SC, there will no traffic on that chrome window. The purpose of
doing this to make this chrome window for earning purpose and free from
clutter
• Tell your client to give you access to SC by going to setting and User
permission, once he enter your name and email, he will send you invite on
your email
• Some client may ask for passport or any documents for verification then do Document required by
provide him that client
• Tell them to share all right with you except Financial part
• Tell your clients that you got all tools in hand

VA & Freelancing
• Read the job description then apply on it by using client terminology in
description + add some detail of any skill that you know very well
• Work with your US client from 8 Pm to 4 Am VA Timing
• You will charge client base on Task per hour
• Be ready for that your client can contact you any time so make him clear
that what time you will be available for him
• If your client ask you that what you do then tell him that you are AMZ FBA PL VA Responsibility
A-Z expert. A-Z means that
○ Product hunting as per client criteria
○ Sourcing from China (Selecting right supplier, negotiating right price,
branding and do shipping)
○ Branding (Facebook Page, Logo, Store name, Packaging, Listing,
Pictures)
○ Listing with images
○ Keywords ranking
○ Take care of client competitor for what reason they are on top by
picking right and best Keyword (KW), tell him that you got up to date
techniques like Chatbot using AI, influencer plate form (ShoutCart -
Where celebrities/influencer promote your product)
○ Tell him that you will try and through your own communication on
chat bot, you can make strategy and you can bring reviews in your way
and hence client can rank. Tell him about any coupon website you
know like Zonjump, Jumpsend etc OR Google for other sites
 Coupon are generate on AMZ and anyone who going to
purchase and hence when he make add to cart then he apply for
coupon. Coupon are use to boost the sale velocity
○ Tell him that with your strong communication skill, you can improve
the review of client and tell him that in past you have help other client
in improving the reviews

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V7P5

Key Ideas
Upwork
• Tell your client in cover letter that you will work according to his time zone
• Regarding payment from Clients, It's all depend on you that how you going
to take the payment from him
• Purchase the pro version of upWork so you will get connect that will be use
to apply for jobs
• Attach any Udemy FBA certification if required
• Set $3 to $4 per hours at start on upwork and increase hour once you Hour Rate
complete the hours milestones
• Take idea from top freelancer that what content they use to get to top
• Take as much work as you can do on your end. Check your available hours
and then apply accordingly
• Don't access different upWork on single Laptop as it may lead to suspension
• Never bid for 1 to 2 jobs a day
• Create only FBA upWork profile and make it grow for rest of life
• Pick the work that you able to do, and if you don't know about the work
then simply say "No"
• Keep in mind that when you apply for job on upWork, there are other
people apply along with you so provide such speedy one click data to the
client that he got yes or no for you, if you got Yes then present him a demo

Fiverr
• Create gigs in your AMZ niches and then provide services and see what other
Fiverr AMZ VA earning on Fiverr and base on that you set your price

SC
• You need to print Item label (Label on Individual product like QR code) and
Box Label from SC Shipping Section

User Permission
• Always provide your own email and other credential to open Sub account
and don't create Sub Account from one Laptop and access from another
Laptop
• At a time, you can add as many client to your SC sub account as you can

PPC
• PPC stand for Pay per Click OR Amazon Sponsor Ads
• We get ACOS when AMZ let us know that what output was achieve when we ACOS Calculation
spend on PPC
• If you spend $10 on PPC for $10 price product and get one order than you
ACOS rate is 100% and ACOS reduce when you get more and more order
over time. Below 25% is consider as a Good ACOS
• PPC price rate is determine and base on KW

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V7P6

Key Ideas
Listing
• Buy box is when you don’t have trademark of your product then when
hijacker start selling from your list as AMZ consider them as a seller too and
hence AMZ allot each seller with buy box which circulate with other seller
over period of time. Anyone who have cheaper price will get the buy box.
To stop this activity, you need to register the trademark
• Sometimes when you set high price, then AMZ don't issue anyone buy box,
for this you need to reduce the price or you register a case with AMZ

Other
• If you doing PM then mention anywhere on upWork or to any one to any of PM Warning
your client
• Product don't get unsuccessful BUT in fact the one who own the product is
fail

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V8
Topic Product Research
Trainer Okasha Hafeez
Duration 2:18:03
Date 14-Dec-2019
S1V8P1

Product Research by Okasha Hafeez (14th Dec 2019 Saturday):

Key Ideas
Product Research Tools
Changing Marketplace
• Make sure which marketplace you want to research the product for US use
[Link] and UK use [Link] and Germany use [Link]
• Always change "Deliver to Pakistan" with your marketplace (City Zip code)

Merchant Words
Merchant Words (MW)
• MW give you overall search volume
• It is use for keyword search, search volume in different countries and help in
keyword extraction
○ It help us which keyword we need to target
• MW give you idea that which keyword is search on AMZ and by this KW data
will reach to your product
Jungle Scout
Jungle Scout (JS)
• Work on AI system
• Not 100% accurate, variation range from 70% to 89%
• Give you data of top competitors of your product
• This data is then use for decision making
• You need to install JS chrome extension in order to get the result

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V8P2

Key Ideas
• To run JS you need to type first in AMZ search box and then hit JS button. JS Demo
For example Search Car Charger on AMZ and running JS gave us this result,
JS run over your AMZ search results

• On top it give us Average Monthly Sales, Average Sales Rank, Average Price, JS Opportunity Score
Average review and opportunity score
○ Opportunity score give your JS opinion about the product
 JS get score base on reviews, sales, price, variation, list age,
Market, number of sellers etc. this score is sort of competition
 EC recommend opportunity score must be above 5 specially 7 &
8 are optimum Best Score
□ At 7 we got High demand, low/medium competition
□ Less than 5 we have high demand and high competition
and so we need more budget for it
• Below in sheet we have different column for different purpose which give us
idea how seller have set price, what seller brand name is JS overview
○ Product Name
 Keep mouse over product name will pop up images and detail of
the product, clicking on it will open it AMZ list in new chrome
tab
○ Brand
 Brand name
○ Price
 Price of product by seller
○ Mo. Sales
 Monthly sales by seller
○ D. Sales
 Daily Sales
○ Mo. Revenue
 Monthly revenue from total sale. Profit will be determine from
this revenue after determining cost of the product, landing cost)
○ Reviews
 Reviews given by customers
○ Rating
 It's 5 stars rating and calculate after combining all stars rating
○ Brand
 Give you idea that if the brand is FBA or FBM or AMZ

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V8P3

Key Ideas
• JS give you idea about your competitor and what price you must set, JS also
tell us if AMZ is dominant brand among competitor or not Brand Dominant
○ On top 5 list if any brand is repeating then that brand is consider as a
dominant brand
○ Going into brand dominant is not recommended
 If brand is dominant in 3 then you can go into it
• You still need to check each rows in JS data and not rely solely on Average
results on top

Helium 10 (H10) Helium 10

• You can use H10 extension on chrome which is free of cost
• On H10 website, drag mouse on H10 logo on Left corner and you will see this

• H10 have following segments

○ Black box
○ Trendster
○ Magnet
○ Cerebro
○ Frankenstein
○ Keyword Tracker

○ Black Box Blackbox

 Help us in product research
 EC have different criteria for hunting the product
 You can use black box for any other client if required
 Product Research on H10
□ If you are requested to search a product in some special
category or niche then you can select it from "Categories"
in product tab of Black Box
□ Add other filter to get the final product for yourself

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V8P4

Key Ideas
□ If product is as per client demand then present the
product to him and if he didn't like the product then do
the research again

Trendster
○ Trendster
 It is trend finder of different product
 Not use in VA

○ Magnet Magnet
 It is better than MW because it give you accurate data about
AMZ/product and give accurate search volume

 CPR 8 Day giveaways is free gives away in form coupon,

percentage off or free giveaway. You can get per day give away
by dividing CPR result by number of CPR days

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V8P5

Key Ideas
 We need to rank the product which have highest search volume
on MW Magnet results
 You will also get Organic Keywords of your product

 It will also give you other keyword suggestion

 You will also get related filtered keyword by applying different

filter and figure out what best related keyword fit to your
product

Cerebro
○ Cerebro
 ASIN is a unique code given by AMZ for your product, usually ASIN
you will find ASIN in product listing page in product Information
section

 Or you can look for ASIN from chrome Omni box

Reverse ASIN
 Cerebro is use for reverse ASIN Look
 If you search your product on Amazon and run H10 extension
then it give you brief info of product like ranking, ASIN, brand
sell by and hijacker info
 When competitor rank to top against their keyword (High Search
Volume) then we need to extract their main keyword so we
need to copy ASIN to Cerebro search bar and get the data for it
Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V8P6

Key Ideas

 With a single ASIN, it give you all keywords that make that ASIN
to top Reverse ASIN tips
 Best option is to enter multiple ASIN to get to know that what
keywords competitors use to get rank to the top.
 If we don't wants to put individually ASIN one by one in cerebro
then we can also get our competitors keywords against our ASIN
by checking mark "Exact ASIN match" and click "Get
Competitors" button and it give you all your top ASIN related
competitors so you can select their ASIN to get the top KWs

 Using get competitors button can save your time for selecting
multiple ASIN. In Get Competitors option you can choose up to
10 ASIN
 H10 sometimes takes time to load the data so you need to wait
 Your market ASIN must match to market where you searching
for keyword
If you didn't purchase H10 then you can download with restricted use
for practice or you can purchase on shared basic Filtering reverse ASIN
 Once you got your keyword in Cerebro, you can filter them as Data
you wants but best option to filter search volume from high to
low

 You will get your Search Volume

 You can see your products in competition with your products in
"Competing Product" Column
□ As per EC criteria, Search volume must be high with low
CPR 8 days and low competing products
 Don't consider the keywords that are not relevant

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V8P7

Key Ideas
○ Frankenstein Frankenstein
 Sponsored ASIN are sponsor by AMZ because of PPC
 We need to pick 2 tail keywords and 3 is okay and avoid 4 or 1
keyword
 From Cerebro, If you want to pick fine keywords then we need Export to Frankenstein
extract down to Frankenstein by clicking on Export > To
Frankenstein

 Once all keywords goes into Frankenstein, we can copy it and Frankenstein result
send to anyone or we can refine more (in Output Setting) to get
the desire output for ourselves. Your output result will be shown
in right column

○ Keyword Tracker Keyword Tracker

 Here different keywords are add to check tracking (of your
keywords) on daily basis
 It work when you attach your SC with MWS (in H10 Account
setting) and sync it to H10 and you will your keyword tracking
and hence you can analysis your product with respect to
available filter. To do this Click your account on H10 and in H10 Keyword Tracker
Connectors add token as per your marketplace and provide your Procedure
Seller ID and MWS Auth Token to integrate your H10 with SC.
Once Integration is done, H10 pick up all relevant keyword from
your list for tracking purpose

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V8P8

Key Ideas

Organic Rank
□ Organic Rank is when you rank/position your product
without any PPC Sponsor Rank
□ Sponsor Rank is when you run ads and rank your product
□ Keyword tracking result change over period of time and
hence not giving the exact figures
 You can add up to 20 Keywords here in Keyword Tracker
Alert
○ Alerts
 When you are attack with hijacker you will get alert here
Viral Launch
Viral Launch (VL)

○ Best use in US market

 VL is use to check the product score (Prediction Score - Judge VL Product Score
score 1 to 10 )
 Give idea about Season (Black Friday, Christmas, four weathers) VL Seasonality
and once season is over the product purchasing is over too
○ We run VL chrome extension on AMZ search result to access the data

○ In above result it showing 2 stars so it not a great product

○ We get all these result of Top sellers in JS
○ We use VL for market trends and VL Analysis

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V8P9

Key Ideas

Market Trend
○ Market Trend
 It give you of prediction of best selling period VL Analysis
○ VL Analysis
 Give you product idea score and suggest you that what you
should do next
1-2 stars Keep Looking
3 stars So so
4 stars You can go
5 stars Yes Excellent
 Monthly sales
 Reviews needed
 Sales pattern like seasonal, typical
 VL also give you tips and warning against your product search
result

Cost Calculator
○ Cost Calculator
 Give you idea about product price base on weight and
dimensions
□ Total price
 Profit per unit
 Referral fee
 AMZ Fee
 Landed unit cost

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V8P10

Key Ideas

Cost Calculator

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V8P11

Key Ideas
Category Analysis
Category Analysis

○ Gated Categories
 AMZ don't allow you to sell without permission from AMZ Gate Category
 Product may be sensitive
 Certification needed
• To ungate the gated product Ungating the gated
○ We need to register a case to request AMZ describing about your category
product and fulfilling their criteria, if AMZ allow you then you can sell
the product
• EC use categories Recommend Category
○ Mentioned in above slide
○ Sport and outdoor

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V8P12

Key Ideas
Keyword Research

KWs types
• Types
○ Primary Keywords
 Relevant to you i.e. Car Charger
○ Secondary Keywords
 Less relevant to you i.e. iPhone Charger
○ Short Tail Keywords
 Consist of one or two keyword i.e. Car Charger
○ Long Tail Keywords
 Consist of 3 or more words i.e. Car Charger iPhone 11
• EC recommend to use short keyword, in case if product is not define with
short tail keyword, you can use long tail keyword

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V8P13

Key Ideas
Product Criteria
Product Criteria

• EC have set this criteria (for US) to submit to EC Team

• Your price must not be less than $15
○ Figure out the average price of top 5 seller and set the average price Price Criteria
for it
○ Product with less than 26% profit margin is not recommended
• Variation is consist of single product with different colors, different size, Variation Criteria
different design for example T-Shirt got sizes, colors, and design
○ Managing variation is tough
• For top 5 seller, Consistence monthly sales Revenue on JS without filtering Revenue Criteria
and sorting, Revenue variation must not be large, for example un
consistence sales revenue,

• Review rating must be calculate as a average of all review rating on JS Rating

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V8P17

Key Ideas
Questions & Answer

Keywords
• Main Keywords don't have to long, you can write the details of the product
with it variation, colors, properties in Listing
○ Listing is a content base task KW in listing
○ We will insert all top keywords from tools into title and using other
words in description
• You rank against all keyword
• While you source for the product, it will take times and hence only 20% to
30% impact will be on search volume Golden KW
• Golden Keyword is the keyword that have maximum Search Volume, less
competiting product with less CPR

H10
• Keyword is select base on
○ Keywords that you want to rank against it H10
○ Search Volume on H10 must be great
○ Competing product must be low
○ CPR must be low
• Blackbox help you to hunt the product easily for your client Blackbox is a
tailor product hunting tool. But EC criteria is different.
• You will use key tracker once your product is launch
• If you want so learn tools in H10, you can watch the video from video option
on that function page
• If you want to clear the search history in H10 then click on History and delete
one by one. For example, on magnet

VL
VL
• Referral Fee is affiliate charge by AMZ
• AMZ fee is fee charge by AMZ for pick, pack and ship
• Landing cost is cost of shipping, freight cost for forwarder to make it way to
AMZ warehouse
○ Product cost will be determine with manufacturer cost + landing cost

Other
• Product Score is Scoring done by tools to show their judgement score base
on stars or numbers to show how great the product is
• We don't use AMZ Scout
• BSR is Best Seller Rank that on main category where your product is rank. BSR
Ranking is base on category and sub category
• Use diplomatic with client by informing him that what tools you will use but
try not to share that how you will use them

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V9
Topic Product Research
Trainer Muhammad Ali
Duration 4:00:56
Date 18-Dec-2019
S1V9P1

Product Research Tool by Muhammad Ali:

Key Ideas
*** Same Slides Content like Okasha Hafeez Product Research Tool Training***

• Product start with some keyword

Merchant Words (MW)

• It is use to search for right keyword MW definition

• It's search volume give you idea if customer is finding that product on AMZ
or not
• The search volume is based on monthly search done by customer on AMZ Monthly SV
• MW give you suggestion for other Keywords too for your consideration
• Once you got your keywords, you need to check on JS
• Depth is the character calculation of the keyword before suggestion like
Corn have 5 Characters and hence depth is 5
• MW search volume is monthly
• Numbers next to flag represent number of result in that particular market

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V9P2

Key Ideas
Jungle Scout (JS)

• Give you analysis on the particular keyword

• On top row, all result shown are in Average
• Average Sale Rank is BSR BSR
• JS give you Opportunity score base on Number of reviews, Number of Opportunity Score
competition and give you score which give us idea that what is demand and
how many seller on it
• Moving mouse over products in row will pop up the images and list view of
product on AMZ
• Monthly Revenue is calculated by Revenue
Price x Monthly Sales = Monthly Revenue
• Date first Available columns is the date when the list was up on AMZ
• Net column is showing the net price of the product after subtracting the Net Price
AMZ Fee
Price - AMZ fee = Net price
• Fee Column Is FBA fee charge by AMZ
• Rank Column is BSR
○ BSR is base on your sale, the more sales you list is making, the lower
the BSR rate will be
• You can also use JS in JS Web app But extension is easy and highly
recommended
• Product with inconsistence revenue happen when JS is showing results of
other keywords that getting more sales
• In product hunting we need consistence Revenue Consistence Revenue
• If you getting irrelevant product in your list then EC won't consider it BUT if
you got relevant product then EC consider it
• You can filter and customize your result from menu on top left corner JS Customization

• It is recommended to turn off sponsor in menu

Turning off Sponsors

• You can also add and remove column in JS

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V9P3

Key Ideas
Helium10 (H10)
• Once your product got launch and rank, you still need to use this tool to H10 Usage
optimize the list from time to time
○ H10 is use manage alter from AMZ
• H10 search volume is daily basic search volume Daily SV
• Segments of H10 are

Overview of H10 Tools

• Black Box
○ Never get excite that with black box you got your golden keyword b/c
H10 never extract data from AMZ but instead from it own database Blackbox
PLUS may be product is not feasible for you
 If you get the right product then you good to go
• Trendster
○ Give you trend of the product base on it seasonality, price, BSR Trendster

• Magnet
○ Work like magnet, You provide on keyword and it deliver you all
related keywords to you Magnet

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V9P4

Key Ideas
• Cerebro Cerebro
○ Use in listing creation
○ Reverse ASIN is dismantling keywords in ASIN to check what keywords
make the list great
○ Provide you reverse ASIN of any competitor
 On what keywords ASIN are rank
 Give you CPR of those keywords

• Frankenstein Frankenstein
○ Keyword processing tools
○ Once we got to know about Keywords in Cerebro we export it to
Frankenstein to process them furthers to get a content like list

• Scribbles Scribble
○ Need during listing creation
○ We export all keywords from Frankenstein to Scribbles and create our
listing and use them in our title, bullet points in listing,
○ It give you idea that what keywords have use so far and which is
repeating and give you suggestion which keyword to use

• Index Checker Index Checker

○ Use to see if any keywords is index by AMZ

• Keyword Tracker
○ Once your product is launch, You need to integrate your SC with KW Tracker
Keyword tracker via MWS
 This give you reports about your keywords after every 2 to 3
hours

• Inventory Protector Inventory protector

○ It is use so no one can abuse your inventory when you distributing
your coupon
 You need to set a limit on your listing then Seller or reseller can't
buy more inventory from you making you no advantage at all
 We can set limit in our SC too

• Refund Genie Refund Genie

○ Look after reimbursement when product got damage
 When product got damage at AMZ Warehouse then this tools
inform you that on specific order number you should tell AMZ to
reimbursement to the customer

• Misspellinator Misspellinator
○ Misspelling Checker

• Alter
○ Once your list launch then Hijacker attack your list by selling your Alter
brand

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V9P5

Key Ideas
Demo of H10 Tools

Blackbox

• You need to enter your desire outcome in H10 Blackbox filed Advance Filter of blackbox
• You can even use Advance filter to get the product

• We use Fulfillment and some time if required use Keyword search field
• If you want to search for Wholesale product then search with number of
seller too
• Once you got the product then you need to find the exact keyword by first
typing product (from blackbox) keyword in AMZ search box then check on
MW, Run JS and then H10
○ If result on AMZ are inconsistence then you type a wrong keyword
○ Here we need H10 Magnet tool
Trendster
Trendster
• Here we check the trend of the product by adding ASIN and a selected
keyword from that ASIN to get the trend of the product
• You can see the trend for different time from 24 hours to all time
• Google trend will also show it result along
• Trend Result is shown in next page

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V9P6

Key Ideas

High BSR bring less sale

• When you got high sale rank (BSR) then you will get less sale

Magnet H10 Magnet

• Magnet give you relative keyword for any keyword
• You can filter your keyword by applying different filter

• AMZ choice (A badge on your product) is choice keyword by AMZ that is AMZ choice
generating more sales and hence they get more sales on that keyword. Just
like a when you see a rush in store you will visit it for sure where as compare
to less rush you will try not to go.. That how AMZ choice work

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V9P7

Key Ideas
Cerebro

Cerebro
• Cerebro give you idea that what keywords a competitor use in his listing to
get rank
• We pick right keyword here for the product
• You need to enter ASIN to get it reverse ASIN

Cerebro IQ score
• Cerebro IQ Score is scoring done by Cerebro, The high the score the more
better will be
• Search Volume is done on daily basic
• Sponsored ASIN is ASIN that was run on ads
• CPR 8 Day is per day you need to giveaway (Free product to customer to get
rank) on that particular word
• Match Type is of two
○ Organic (Start normally after sponsor)
○ Sponsored (1st two list + Appear in mid of search Volume)
○ Amazon Recommended (Amazon Choice) Organic Rank
• Organic Rank is organic position without any ads and promotion, It start
after sponsor. It is also ranking against the specific keyword KW Indexing
• Keyword index is when your product get visible on specific keyword
• To sort the result just click on top first row heading to get the sort result

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V9P8

Key Ideas
Frankenstien Frankenstien
• You need to export the keywords from Cerebro (top Right Corner)

• You have option to filter the keyword in Output Setting and once apply you
will see the result in right column box

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V9P9

Key Ideas
Scribbles Scribble
• We create our own listing in Scribble
• It help us in optimizing our list
• From Frankenstein we export the finish result to scribbles by clicking on
scribbles button below Scribble result

• Type in any field in scribbles and hit apply to see which words is use so far Working on Scribble
with how many repeating

• While typing scribbles will give you suggestion

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V9P10

Key Ideas
Index Checker
• Title and bullets get quickly index
• You just have to enter ASIN and any keywords that you want to rank Index Checker
• And you will see in result which keyword is index

Keyword Tracker
• Once your product launch you use keyword tracker once in a day. KW Tracker
• You need to attach and integrate you SC with Keyword tracker in H10 via
MWS
○ Just copy Token # and authorization code from SC and paste it here in
Account > H10 Connector > Select Marketplace and click Add Token

• Here you even add some keywords related to your product and see if any
keyword Search Volume etc. get improve in past 24 hours
• In organic Rank, keyword tracker track up to 306

• Child account have no access to Keyword tracker OR access owner H10 with Child A/c can't access KW
MWS attachment with his account tracker
• Always check your rank position

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V9P11

Key Ideas
Alert Alert
• This tools give you alert that if any hijacker on your list or not and selling
your brand
• You can be reseller if you got authorization from the brand for reselling
• You can see any Seller attach to your list by seeing the following on your list

And you will see all reseller

• Hijacker are the one that sell product on your list illegally
• To remove Hijacker, Register your trademark

Inventory Protector
• When your listing in on bleeding phase, coupon distribution then you set a
limit not only in SC but in H10 so one buyer can only able to buy limited
product at a time. Once your sales up and running, you can increase the limit
to stop the outside seller abuse
• When you create listing, you get option for maximum a buyer can buy, add
your limit number in it

Others
• You can delete history on H10 from bell icon by hitting delete all

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V9P12

Key Ideas
Refund Genie Refund Genie
• You need to integrate this tool with your SC
• Your product get damage both from customer side Or product got damage
by AMZ warehouse due too internal system. When any damage happen by
AMZ then AMZ need to pay for it
• It make easy for you when you got large number of product in warehouse
and you get more order on daily basic and this tools inform you that how
much reimbursement is pending form AMZ
Misspellinator
Misspellinator
• Spelling correction tools

H10 Chrome Extension H10 Chrome Extension

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V9P16

• Check Coupon site like Coupons

[Link]
Check in deals
Pinterest
• Use Pinterest by searching generic keyword
Blogs
• Check out different blogs

• Watchcount is ebay search tool giving you results for top selling products on
ebay

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V9P21

Key Ideas
Basic Patent Research

• We need to check the patent of the product before final selection of the
product Try yourself
• You need to do basis task at your own end and outsource the detail on
upWork, Fiverr so expert can sort issue for you
• For basics we use patent site like
[Link]
• [Link]

• Patent have few types Patent Types

○ Utility Patent
 It is about product physical shape. Product shape and product
material can't be copy by anyone
○ Design Patent
 It is about product design or any design on your product

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V9P22

Key Ideas
General Topic

• Buy box is a Buy Now button on listing Buy Box

• Me Too
○ If you want to sell on brand with me too then you must have brand
authorization and invoices in hand
○ You will see this button

○ Once you click on it, you will be direct to your SC and you need to sell
fulfillment method (FBA/FBM)

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V9P23

Key Ideas
Questions & Answer Main Idea
Sub Ideas
Keywords
• Keyword snipping won't allow you to go above 30%, it also give you alert for
exceeding in keyword size, Snipping tools allow you to improve your
keyword

Gated Vs UnGated Category

• To ungate the gated product, you need to open whole sale account for that
gate product and take invoice and attach ourselves with that listing in me
too and we submit invoices, if AMZ ask for it.

Tools
• These tools are only mean for idea and it is recommended to use MW, JS
and MW
• Tools requirement is all base on client requirement
• Tell your client to purchase H10 tools in order to get more and effective
results
• Tools can run without SC, SC is only required when you need to list and
launch the product
• It is recommended to buy tools in group/partner in order to avoid problems
arise by using

List
• Listing mean when you list a product in your SC with it title, description,
images, bullet points etc
• AMZ prime is fulfillment by AMZ
• BSR is for main Category as well as Sub category
• At least one seller BSR is less 1000 then it less competitive
• You can check the number of sellers on AMZ Search result left top side

• You can take services for EBC @$7

• More listing mean more product

Product
• You need to figure out which competitor you want to copy. If you see that
everyone is selling same items then you can copy top 5
• Giveaway is giving free product and VVRO is real placing order
• Bleeding is when you tell buyer to buy free product from you and later you
pay him back for whatever he buy
• It is not recommend to pick the product any Dominant brand or AMZ
dominant exist
• UPC is Universal Product Code, it is unique identity of your product and you
need to buy barcode for it and ASIN is AMZ generate code against UPC

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V9P24

Key Ideas
Patent Main Idea
• Search for patent once you have select the product through all process, your Sub Ideas
expert may charge you $150 and save your $10k loss, if you don't spend
$150 now, you will suffer $15k later

Client
• Charging client is all depend on you by reading it requirement and it willing
to pay

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V10
Topic Q/A Session
Trainer Muhammad Ali
Duration 3:18:33
Date 20-Dec-2019
S1V10P1

Q_A by Muhammad Ali (20th Dec 2019 Friday):

Key Ideas
• Student Assignments were discuss Main Idea
Sub Ideas
Student 1

Finding

Results

• First step is to see the product on AMZ and see if all images showing the
consistence product and found all result images consistence

• JS
○ Hide Sponsor Ads in JS
○ Check the top 10 got 150 reviews in review column

• Trend
○ Google trend seasonality

• MW
○ MW search volume

Comment
Because this product required certification from AMZ so base on this we
reject this product

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V10P2

Key Ideas
Student 2 Main Idea
Sub Ideas
Finding

Results
• All images result on AMZ are consistence

• JS
○ Consistence Revenue

• MW
○ MW search is low but JS showing high revenue so that mean this
product got big KW
○ Make sure KW got maximum SV

• VL
○ VL analysis show that this product is seasonal so base on this we can't
consider this product

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V10P3

Key Ideas
Student 3 Main Idea
Sub Ideas
• Gymnastics Bar

• JS
○ Because of dimensional and heavy product, FBM is more then FBA
and price is high so base on this we can't go into this

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V10P4

Key Ideas
Questions & Anwers Main Idea
Sub Ideas
Product Hunting Procedure
• Look for KW from anywhere
• If the KW is not primary, check it on H10 Magnet and take related KW and
sort them with SV, pick the one with highest SV and search on MW and AMZ
to see if the results are consistence or not
• Do above steps again and again to get the primary KW
• Search on MW and take monthly search volume
• Do the magnet H10 again on that KW
• Search on AMZ and run JS then H10 and then VL and check revenue on these
three tools
• Product consistence is done on AMZ search result where if you see
consistency result in images then it is consistence product
• Also revenue must be consistence by distribute from top to bottom
• Always do product hunting as per your own budget
• Ideal product is the one which have high demand, Low competition,
Germany is best country for this

Client
• You need to take product requirement from the client
• When you serving your client, use all tools so he better make comparison
himself
• Never decide any criteria for product by yourself, Ask your client for criteria
Once you found the product and if he is not happy with it then redo the
process again to get one product approve for him as per his criteria
• Do your project as per client requirement, if he ask you for JS then go for JS,
if H10 then
• Inform your client about how much bleed will be done and how CPR 16 days
can bring more organic sales

KeyWord (KW)
• If you have selected the secondary KW, may be you will get sales from
Primary KW, You need to figure out the main keyword and do more research
for it
• Primary Keyword is the KW which give you consistence result of the
product. So when you search any KW on AMZ then it give you all similar
images. Same goes to H10 Magnet, you keep looking for each and every
result by checking it on AMZ and at one point you will see a consistence
result
• Focus more on main KW as you will get more sales on it

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V10P5

Key Ideas
JS
• JS score is base on competition, sales
• JS results are sometimes get exaggerated
• Sales over revenue distribution is when we have Sales from top to bottom
coming equally consistence
• Recommended sale must be 50+ for top 5 so when you compete with top
seller then you able to generate $15K

H10
• Use Magnet to figure out the primary KW
• Sort the organic rank in order to get the organic KW rank
• In Cerebro, Get competitor means that when you enter any ASIN, H10 popup
all other competitor for you

Patent
• If your clients ask you to search the patent for him then do the basic
research and inform him and if he need detail patent then outsource this
task to expert and experience freelancer to get a detail Patent Analysis.
Always check the freelancer reviews an rating so your client won't regret for
hiring you
• Check images on patent sites if it match to your product or not
• Patents are not register in general items but any items that need more
invention can be patent

Others
• In BC product hunting you need to check reviews, patent in details, price
range, avoid bulky products, seasonality
• Organic rank is keyword rank and BSR is category rank
• If you want to go in season product then plans for it accordingly BUT EC
recommend you to look for consistence product so it will sell throughout
year Board & Exact KW
• Board match is the board KW, like soap > it will give you all sort of soap
result including any KW that have soap word in it, Exact match is specific KW
like organic soap. These matches are use in PPC, so whenever any customer
type any exact match KW then our ads show up Budget for product
• To identify the budget of the product; you need to check SV and Revenue of
top ones and base on them you can set your budget for it, which include
bleeding and others expense Bleeding
• If you see tough competition of your product then you need to do more
bleeding in order to rank yourself
• You can check about gate category product on public blogs, or on AMZ
forums. Once your list your product, AMZ inform you if the product is gated
or not
• Never go into the product which have inconsistence revenue with 20%
difference
• Once your product launch then follow other keywords, at start focus on the
KW that have highest SV
• BSR is inversely proportion to revenue

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V10P6

Key Ideas
• Never target the generic KW, in fact you must looks for all result shown by
tools to figure out if the product is good to go. Once product got stable, we
run PPC to get more order
• Using Cerebro to figure out KW according to your budget and start bleeding Picking Primary KW
on it, once you get organic sales, do less bleed and focus on secondary KW
close to primary KW to get more organic Sales so basically you journey start
from long tail to secondary KW to primary KW BUT now we do bamboo
Launch
• Best strategy is to get successful on small product and earn revenue on it
and once you got enough revenue then move to big product
• Bleeding includes Discounts, Free giveaway, PPC, using coupon etc
• We use coupon when we go for Bamboo launch for sale velocity. We also
use coupon when our MC is not bringing order as per our daily requirement
• When you see price variation then it is because of pack and size
• It is recommended to go for 16 Days CPR and once you get real organic
order, you keep reducing the bleeding
• BC student are far far far better than VA students because they get
investment in hand and everything that need to launch the product

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V11
Topic Sourcing & Logistics
Trainer Sohail Tariq
Duration 2:07:22
Date 21-Dec-2019
S1V11P1

[Link]/rafiquesaad
S1V11P9

Key Ideas

Packaging
• Some product may go in normal plastic bag, other goes in box and some
other goes in special packaging Freight Charges
• Freight charges depend on size and weight

Vendor
• Always go for vendor as they will give you better price
• Above questions are varies from product to product

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V11P10

Key Ideas
Questions & Answers

Sourcing
• If your sourcing is done within FBA country @ cheap rate then it is great for
you to pick that product for sale as it will save time
○ On DH8 you will get supplier from FBA countries

Supplier
• Pick the supplier who listen to you with patience, answer your queries and
above all respond you quickly
• In Case of Sample Consolidation, you need to finalize the consolidation
company once you got samples ready. if they ask for price of sample then
pay for it. And request your supplier to ship the product to consolidation
company
• Ask for free sample and tell your consolidation company to pay for courier
shipping for you and you will pay them later
• Freight have two type Freight Types
○ Normal - Deliver on normal routine
○ Express - Deliver in 3 to 4 days
• Keep your client in loop (By regular communication, take screenshots) and
never miss chance to leave him alone so you can ask from him if anything
happen in future

Shipping
• It is recommend to go in DDP

Packaging
• You can add your brand website on product packaging

Listing
• Once you create a dummy listing, don't change the category later

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V12
Topic Sourcing & Logistics
Trainer Owais Amin
Duration 2:47:57
Date 21-Dec-2019
S1V12P1

Sourcing And Logistics by Owais Amin (21st Dec 2019 Saturday):

Key Ideas

1st check patent

• Once your client select the final product, first check the patent of the
product (either it's FBA PL or FBM)
○ At first check the patent of your product on [Link] by
typing your product name and read them all and if you found anything
match to your product then note it down, check all web pages on
patent of your product and at one point you will get info if your
product is a patent product or not Patent Types
 Patent have two types Utility Patent
□ Utility Patent
 Patent is about usage that how it will use, for
example, Glass is use for liquid intake
 If you found utility patent then you don't need to go
in this product and you need to change the product
for client Design Patent
□ Design Patent
 Base more on design, you will find patent for each
design, for example you will different design of glass
or any product
 If you found design patent in your product, you still
have opportunity to go in different design
 In patent you need to check the claims, if any claim match to
your product then it is consider as a patent Patent Checking by
• If you still have little patent match with your product then you need to check outsource
with professional patent checker by
○ Hiring freelancer on upWork, Fiverr, [Link] or
check with EC group
○ Maximum charges for patent checker is $100
○ You can take service from two patent checker @ $50 Dummy Listing
• Along with your supplier contact, you need to create a dummy/skeleton
listing
○ Here you create a basic Amazon listing by using UPC barcode,

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V12P2

Key Ideas
Pictures from supplier on Alibaba, Title, brand name, Minimalist list
 Dummy listing is 30% complete and with optimization you
complete the 100% complete list Open case with AMZ for
○ Once listing is read in generic term, you need to open case with AMZ your product
in three different timing starting from morning, noon and night
 You contact AMZ in morning time that if AMZ have no issue in
selling your product
 Then again at noon and night do the same to verify if your
product good to go

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V12P3

Key Ideas

Product design
• You need to finalize your competitors base on design,
○ Pick up the one for client with simple design
○ Inform your client that which product is good to go
○ Never go into sponsored ads product
• You need to run JS in order to check if your product have potential to fight Check JS review
with review in order to make revenue for you, recommended reviews are
150
• Make sure your listing must not have any brand dominant specially AMZ Brand dominant
• Your list must not have any large Brand Large brand
○ Large brand are the one who generate more revenue than others, it
happen because they got their sale velocity after huge investment and
patience and
○ You need to select the product next to large brand if it review are in
recommended range
• When you contact your supplier, then keep in mind When Contacting supplier
○ Target price Target price
○ Check the negative reviews of the product that you are going to Check negative
compete, so you can get quality product and cover those drawback reviews
when you order your product, you can check negative review on listing
by clicking on review rating below 3

○ It is recommended to read all negative reviews of top 10 who design

are similar
○ By reading reviews of your product, you will get idea about your target
audience

Summary:

[Link]/rafiquesaad
S1V12P6

Key Ideas

Check Variation BSR

• Figure out which variation is most selling by checking BSR
• Once you got idea about target price, then start contacting supplier on
Alibaba Alibaba Supplier Hunting
• Parameters to choose the safe and right suppliers on AliBaba Gold Supplier
○ Gold Supplier (Coin Icon)
Supplier deposit a premium amount (~ $8000) as a security with
Ali baba in case if any dispute arise from buyer and hence
supplier deliver excellent performance and it built trust between
supplier and buyer

Trade Assurance
○ Trade Assurance (Crown Icon)

Ali baba play a third party role between supplier and buyer for
any dispute arise between them and hence deal between get
more secure

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V12P7

Key Ideas
○ Transaction Level (Gem Icon) Transaction level

It show you the transaction history (How much business in

thousand) of past 6 months, recommended is that there must be
3 gems

○ Duration of selling on Alibaba Year of operation

Check that how many years supplier is selling on Ali Baba,

Recommended is that supplier must be selling on Alibaba for at
least 2 years and avoid new entry supplier

○ Response Rate
Response rate

Any supplier whose response rate is above 80% will be consider

○ Reviews Reviews

[Link]/rafiquesaad
S1V12P10

Key Ideas

• Previously discuss all points

• Payment trend, order and inspection Payment term with
○ Payment term with supplier: Once your branding is final then you need supplier
to place a order with supplier who have trade assurance, never
approach anyone who have no trade assurance, then your payment
terms will be decide
 Some supplier offer you 30% upfront payment and other offer
you 50% upfront payment
 Mention all terms in trade assurance (package, colors, items
numbers), price that is set earlier
 Inform your supplier that you need his commitment that he will Tip for Supplier
offer you exact same price for next few months because your
supplier also checking you on AMZ and when you order for
replenishment then he may offer you higher price OR tell your
supplier to inform you earlier that he going to raise the price so
you can look for other option
○ Once payment is final and you place the order with supplier and Production time period
manufacturing for product is started, then during this time period, you
do following Improve listing
 Improve your listing on AMZ (Dummy which was 30% complete
and optimize)
□ Content from professional
□ AMZ allow you 9 images. Photography from professional
Photographer for your product, minimum 7 (three 3D,
four normal HD pic) images, + lifestyle images (Person
using the product) + infographic images (explaining
product dimension, usage) so this way your buyer will
have no objection on your product when compare with
image

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V12P11

Key Ideas
○ Inspect your inventory Inventory inspection
 Take services from EC group who do inspection
 Search on AMZ who provide inspection services
□ You inform your supplier to finalize and complete the
inventory so your inspection team (Third Party) can
inspect it
□ Tell your supplier to show you your whole inventory via
video call
○ Freight Forwarder: Freigt Forwarder
 You pay 100% upfront payment
 Ship the inventory from factory to AMZ warehouse
 You can choose freight forwarder from
□ EC group
□ Alibaba website (Research on them same like you did on
supplier, specially work with the one who have trade
assurance)

 Your freight forwarder may ask for details to give you quotation
(base on volume, Dimensional/unit weight) so for this you need
to ask your supplier
□ How many boxes your inventory is holding?
□ What is dimension, unit weight of each box?
□ Product image for freight forwarder
 Recommended is to talk to 2 to 3 freight forwarder and pick the
one who is best base on response rate, price, trade assurance
 Your forwarder will ship the product to your AMZ warehouse

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V12P12

Key Ideas
• Previously all points were discuss in slides below

Tip for sample

Negotiation

[Link]/rafiquesaad
S1V12P15

Key Ideas
• Quality Higher Higher Quality
○ In case your client own a manufacturing unit and his product design is
different from AMZ then you need to choose different plate form like
Control test website (Pickfoo) where they test your product from 50
numbers of people (Quality buyer) and they give you opinion about
the product and base on those opinion you decide to go with that
product or not

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V12P16

Key Ideas
Questions & Answers Main Idea
Sub Ideas
Inventory
• If AMZ not shipping the exact number of product that is mention on listing
then on
○ AMZ setting > Manage FBA > Disable the option for return product for
refurbish
○ You will lose the product but you will not get any negative review
• You can plan your inventory base on sale velocity, Lead time (Manufacturing
+ Shipping)

Patent
• Patent claim is define as when you check your patent on Google patent
regarding your product then you will see two parts on it
○ Description of the product, never worry if any match here
○ Claims, If anything match then don't go into this product, mostly
claims includes features of your product
• Patent owner will file a infringement case with AMZ if he found that you
copy his patent claims and AMZ remove your list and you need to recall the
inventory
• If you found any patent claim match with your product then do mention it to
professional Patent checker to produce a detail analysis of patent
• Design Patent registration take 8 months in US and 2 weeks in UK
• Utility patent take 2 - 3 years in both UK and US

Supplier
• You don’t need to negotiate directly with client on some number of items at
early stage of dealing, but instead you go with small number and gradually
increase it to get big discount at end
• Contact your supplier on WeChat

Product
• You need to go in the product variation of competitor whose BSR is better
because they more sales on AMZ, the lower the BSR is and hence you have
chance to sell the product. In case BSR is same for all variation then you
need to pick the product who got more reviews
• In case you find negative review of your product then check if it only happen
with a single unit or it happen with overall product. If impact level is severe
then you need to improve the product OR give up the product
• Your client will pay the price of sample and regarding checking and testing,
leave this decision on client
• You can avail the service of photography from EC group member who are
base in China to do 3D images for you
• In order to compare your competitor sample with your inventory you need
to hire a third party inspection guy to inspect the item for you by visiting to
factory and give you report of it

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V12P17

Key Ideas
• Once your product is ready for ship, your supplier will ask for barcode then Main Idea
you need to go in SC shipping plans and generate barcode for item and box Sub Ideas
and send PDF file to supplier to paste them on your products and boxes
• Your client will purchase the UPC code for the product, UPC code is a global
code of your product
• It is recommend that you go EXW
• You need to produce unique images of your product and never steal any
other competitor pictures AND never use supplier images too
• To do detail inspection, you need a third party work for you

Trademark
• Before registering any trademark, make sure you got the brand name and
logo of your product
• It take 3 months to register trademark in UK and 9-15 months in USA
• Because it takes 3 months in UK so we choose UK to register our trademark
to get the brand registry from AMZ
○ A advantage you get is EBC for your product
• Whichever marketplace you targeting, you need to register your trademark
with that marketplace country accordingly and hence you will get protection
from Hijacker in that marketplace
• Brand registration and trade registration both are same
• It is recommended to register your trade mark in China otherwise other
supplier will register your product trademark with them and it will cost you ~
$600

Shipment
• For air shipment, it take 4-14 days, and you get more expensive if you
choose minimum days and for Ocean, it take 22 to 35 days
• Integrate Chinese Logistics is global logistics company acquire by AMZ where
AMZ provide you freight services. You need to provide basic info regarding
SC and brand to AMZ to enable option for it on SC and once you check with
shipping plan on SC, AMZ give you choice to send the product via Global
Logistics. Advantage of going in Global logistics are
○ You won't need to pay upfront but AMZ deduct on your monthly
revenue
○ Amazon distribute your product to it all different warehouses
○ Amazon give you facility to claim for refund if inventory get delay or
loss by any reason
• DDP is a Door to Door Delivery for freight forwarder to pick the product from
Supplier Warehouse and deliver it to AMZ warehouse and your freight
forwarder is responsible for all customs, duties etc.

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V12P18

Key Ideas
Sourcing Main Idea
• If you didn't found any supplier on Alibaba, then check with B2B website, Sub Ideas
MadeinChina, DHgate and many sourcing sites exist

Client
• Your client will pay to supplier directly
• Patent, trademark, sample are up to client, getting inform regarding these
terminology are just to educate your client if anything needed in future
• Let client decide for his business, you just suggest, guide and educate them

Others
• Check in EC group file for FBA calculator excel file
• Always make sure that you will 25% profit margin
• To check competitor product pictures and packaging, then check it in review
section of that listing
• Create account on Alibaba using your own credential, and negotiate with
your supplier, and later connect client with supplier for further trade
assurance contract
• If you got website for your product then it Okay otherwise it not necessary
• As a VA your job is more related to AMZ work and if you got any task out of
your scope then you can refer him to specialist to work for the task

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V13
Topic Q/A Session
Trainer Owais Amin
Duration 2:13:19
Date 27-Dec-2019
S1V13P1

Q/A by Owais Amin (27th Dec 2019 Friday):

Key Ideas
FBA Main Idea
• As per EC criteria, budget require to start FBA business for Sub Ideas
○ UK 15K Pound
○ US 20K-2K USD
• If you have UK account and you want to sell in US then AMZ just ask for
emails that they send you email regarding US to your US designated email

VA & Freelancing
• It is good strategy to make a business card for yourself to represent yourself
as a manager of company
• You can start with your own preferable niche on upWork to make profile
effective before moving to FBA BUT you will face problem later when any
client figure out that you are focus on one niche
• Once you apply for job on upWork, you will not get back your connect if you
didn't get any response. But if your job got cancel, you will get back your
connects
• If your upWork account got suspended then contact Sohail Tariq in group
• You can create your account any time but do bidding once you learn and
practice the skill on your own
• Other than upWork, you can work on Fiverr, Guru, Craiglist, freelancer,
people per hour

Product
• You will face different sort of clients who will ask you to hunt for product
base on review, on revenue, on variation etc.
• Making decision on variation is all base on data (Reviews, BSR, Sales)
• If you found any product as per EC criteria, then you can verify it from EC
office on meetup day and later you can sell it in EC group
• With your experience you will get consistence result by tools
• To check seasonality of the product then check on Google Trend then on VL
then on H10 Xray and then on Keepa
• If any product KW is copyright, you don't need to go into it
• KW indexing make your product visible and you can get your product on
index by using that KW in title, bullets point, description and in backend +
you get index with Auto PPC
• You need to pay tax to the country where you are going to sell the product
• Comparing SV of the product, we will go with H10 SV
• If any product have plural word then it is consider as a separate word
• Launch the seasonal product one month before start of season
• Your main KW is the only KW that you focus more
• For UAE, Australia market, egrow tools is best
• If you found multiple product where one product have good BSR and other
got good revenue then you need to check for BSR with Keepa for last 3
months and check if the product is within criteria then you can go for it

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V13P2

Key Ideas
• Start with small pack of item and then grow it over time and covert that pack Main Idea
to pack of big number Sub Ideas
• It is not recommend to go into product who KW is brand name
• Once you get the product, you need to figure out the Golden KW for it,
Golden KW are KW which got AMZ Choice award and for this you need to do
AMZ choice filter in reverse ASIN H10

Sourcing
• Prepare a effective template to contact supplier
• Your inventory inspecting guy will share the complete result of what result
stands for
• On Ali baba, a option access is showing which means that Ali Baba have
verify it that factory exist and manufacture the item

Supplier
• RFQ on Alibaba is a way to get quotation fast and quick. RFQ can be send by
supplier, wholesaler and even this send your cross product
• It is recommend that use the method of hunting suppliers that is previously
discuss
• If your supplier have certification for your product then provide that
certification to AMZ
• You need to pay 30% in trade assurance for inspection
• If you find any dispute or defect in the product, you can open case with Ali
Baba

Patent
• When you check the patent, you need to provide all the major KW, e.g.
Garlic press and Garlic Crusher

Listing
• In case of bundle listing, create a single listing and include your products and
keywords and AMZ will assign a single ASIN to it
• In case you have multiple listing for a single product you can request AMZ to
merge them together
• If you have variation you can group them together BUT on top of ASIN is
parent ASIN and all variation groups get into child ASIN

Marketing
• It is part of launch strategies of any brand to distribute the product free of
cost in early bleeding stage

Inventory
• At start you need to order 150% sales velocity of targeted competitors

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V14
Topic Listing Creation
Trainer Okasha Hafeez
Duration 2:47:07
Date 28-Dec-2019
S1V14P1

Listing Creation by Okasha Hafeez (28th Dec 2019 Saturday):

Key Ideas
• This listing creation is more relate to Seller Center where a seller create Listing definition
listing for buyer to purchase product from that listing
• You can also convert your listing from FBA to FBM and from FBM to FBA FBA to FBM
• You will get update regarding your product sale on left side of main SC as
below, Seller Fulfilled is done by FBM and Fulfilled by AMZ is done by FBA

Listing update on SC

• On SC you can view your Account performance in Performance Area Account performance

○ You can also check Buyer message from here and from top right Buyer message
corner of SC
○ A-to-Z Guarantee Claims are claims from customer for any defect or A-Z Claim
return or refund
○ Buyer messages tab is use by FBM, if they reply to customer within 24 Buyer message
hours then it's number will show in "Under 24 hour Target" and if
seller get late then message will show in "Over 24 hour Target"
○ Customer will give seller feedback in shape of reviews and rating

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V14P2

Key Ideas
• You can view your payment summary on right top corner of SC, where it Payment Summary
show you that how much money is disburse in your bank and how much left
to pay from AMZ

• You can view sales summary of product on middle left side Sales Summary

• You can see your inventory report on right side and hence you plans ahead
of inventory Inventory report

• Get SC from anywhere to practice on it

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V14P3

Key Ideas

Dummy Listing Dummy Listing Definition

• Dummy is something fake BUT in case of Amazon, we use it for testing
purpose
• When our inventory is getting ready in China, we start working on our listing
and list our product BUT we don't make our list active
○ FBM listing get active on spot
○ FBA listing get active once our inventory reached to AMZ Warehouse
• We create listing to get the response from AMZ if they have objection on our
product or if the product is gated
• This list look exactly same like Active list
• We create the list and over the time we do editing, changing, adding images,
and work on title, bullet points and description
• You can delete Dummy Listing any time

Creating Dummy Lising Creating Dummy Listing

• Open your SC and click on "Add Product" from Catalog or Inventory Tab,
both got same function

• In new window we will be given by two option

○ I'm adding a product not sold on Amazon
○ I'm uploading a file to add multiple products
• Because our brand won't exist on Amazon then we need to select "I'm
adding a product not sold on Amazon" and it will lead us to create a new
listing for us

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V14P4

Key Ideas

Category selection
• In next window, AMZ will ask for category where you want to sell, you can
search for category manually

Approval Request
• For some product category, you need approval from AMZ

AMZ seller
• While some category are lock by AMZ because AMZ is selling in this category

[Link]/rafiquesaad
S1V14P8

Key Ideas
 You need to enter the Quantity that you want to stock in FBA or Quantity
FBM
 Select your color map as per color of your product Color Map
 Keep in mind in later stage, you need to create separate listing
for each of your variation and AMZ will assign each one with
their own different ASIN
Your variation on listing will show below, if you click any variation it will open
that listing for you

 Click Next

Summary:

[Link]/rafiquesaad
S1V14P11

Key Ideas
• Compliance (Tab)

Product Data
○ Here your enter product data like volume, unit of measure, weight etc.
These options are shown to you because you have select Advance
view
 You can enter weight from the product box
○ Because here we were ask more data related to electronic, we will skip
it

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V14P12

Key Ideas
• Images (Tab)

Product Images
○ You need to add your product images here, Here we have option to
upload 10 pictures but AMZ allow you to enter 7 images at a time Images tips
○ Always take pictures of your product from professional photographer
who can also take 3D & HD pictures for you
○ Always post the real pictures of your product otherwise if your
customer get product other than images then you have high chance of
negative reviews

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V14P13

Key Ideas
• Description (Tab)

○ Try your best to write the description from content writer because he
do research by checking multiple listing and write content for you Content Writing
 If he use coding then he can add heading in Description if
needed
○ Don't copy from other listing
○ Try to explain benefits and advantages of your product in your listing Description writing tip
as much as you can
○ Add General Question & Answer about your product by yourself
○ You can add bullet points (Add Description first and then covert it to Bullet Points
bullet) in Description if you wants
○ Rest of field are not important
○ Enter other details in Keyword Tab and in More detail Tab
○ Click Save and your listing will be created and you can view your fresh
listing in Inventory > Manage Inventory

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V14P14

Key Ideas
• Suppressed Listing

Suppress listing sign

○ If you see suppressed listing then you will see Red Warning Icon next
to your tab and when you click on that tab, it will give you red
highlight for any missing/wrong information
○ Once you fix the listing you will get notification that new info will
reflect in 15 mins and your status change from suppress to Inactive

Improving Listing
○ You can edit and improve your dummy list as much as you can
○ You can view your listing by clicking SC Menu bar Inventory > Manage
Inventory Dummy Listing inactive
○ Your list will be dummy here until your inventory reach to AMZ
Warehouse Inactive listing to Active
○ Once your inventory reach AMZ warehouse they match your product Listing
barcode and pull your dummy list and then your list convert to Active
list
 Once your list active, you can still improve it if needed FBM Inventory
○ If you deal with FBM then you have to enter available quantity
because AMZ have no idea about your available inventory

○ If you deal FBA, then your numbers will be shown in Freeze which you
can't change but you can track the progress of inventory in FBA

Summary:

EBC Demo

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V14P19

Key Ideas
• In EBC, AMZ give you more suggestion to make your EBC more attractive
• To add A+ Content you need to go in SC > Advertising > A+ Content Manager Creating EBC

○ When you click on it will give you new screen for registering your
brand

Brand Registration

○ Even AMZ ask you regarding your eligibility for EBC

 If you have register your brand then you can register for EBC, Brand registry with AMZ
and when you click on Register your brand, AMZ redirect you to
AMZ brand registry website

○ Once you get register with brand registry, now you get option for Creating EBC
creating A+ Content in your SC, You can add A+ Content from Top
Right corner and enter your ASIN that you wants EBC for

[Link]/rafiquesaad
S1V14P22

Key Ideas
• Once we add images our EBC look like this

EBC module demo

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V14P23

Key Ideas
• Adding Variations Adding variation
○ Previously discuss how to create Variation
○ Variation listing can be view in
SC > Inventory > Manage Inventory

Viewing Variation
○ Click on variation pull down and you will see all of your variation from
the parent variation, you will see All ASIN are different from each
other including Parent ASIN

• Merge Variation
○ If you got two listing with only difference in variation then you can Merge Variation
merge them into one parent listing, Once your merge your variation
then you see them in listing as

○ You can merge listing in (Done previously)

 Catalog > Add Product (Done previously) Merge Variation steps
 Add vital Info (Done previously)
 In Variation Tab, Select theme and add your variations (Product
SKU, Product ID, Product ID Type, Condition etc)
 Add your variation listing details in table below
 Enter other details in other tabs and save it

○ You can also add variation (Same like above) from

SV > Inventor > Manage Inventory

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V14P24

Key Ideas
○ Your variation will active on list within 15 minutes and your variation
will be shown under parent listing

○ If your product differ in variation then AMZ give your error, make sure Variation tip
variation must be same

• Stranded Inventory Stranded inventory

○ To learn about it, check it in SC help section in Stranded Inventory
○ Any inventory in a fulfillment center that does not have an active offer
on Amazon. Stranded inventory report shows a breakdown of units in
your inventory that are in stranded status
○ Inventory can be stranded for any reason (Damage, issue with product Stranded Inventory reason
or packaging etc.)
○ If your inventory get stranded you can still have option for it Stranded Inventory Option
 Relist - Relist your product (if it is in sellable condition) to new, Relist
use product from Inventory > Add Product
□ In case of FBA, AMZ purchase your return product and
relist them with your list with "Me too" at lower price Me too by AMZ
□ In case of FBM, you have to manage it by yourself Removal Order
 Removal Order - If your product is damage, you can create
removal order for it, and you can do it in SC as
Inventory > Manage Inventory and you will see option for
Remove Unfulfillable Inventory on top

□ And you will get new screen for it as

□ You can set Auto-Removal Settings where you tell AMZ to Auto removal
remove order automatically if inventory get stranded and setting
thus it will save you cost and AMZ will destroy this
stranded inventory or put them in waste
 Change to FBA - You can change the fulfillment to FBA if you are Changing fulfillment
selling from FBM
 Create new listing - Create new listing for your stranded
inventory

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V14P25

Key Ideas

Do's of Listing Product Selling policy of AMZ

• Aware yourself about selling policy at AMZ that which product is allow to
sale and which is not and which product is restricted product, Which product
are gated and required permission from AMZ
○ Familiar with seller code of conduct, category, product and listing
restriction and product rules Title
• Make your title short with no more than 100 characters and your title must
include brand name, model number, product type, size and color
○ Try to use Brand name at start so everybody know which brand they
choosing
○ Use diplomatic KW so no one can figure out that you have use KW
○ Hire a content writer, who will write effective content and title for you UPC
• Use barcodes that are issued by manufacturer
○ Use authentic barcode
○ You can't use already use barcodes because UPC is use only once Images
• Your listing images must clear and in 3D form
○ Do not copy any other images as it may lead to account suspension Description
• Add great product description
○ Describe your product such a way that your product is the only
product that buyer looking for and it is consider as a best product
○ Make sure you have the product with all features that you explaining
to customer otherwise if your description differ than your product
then you will see return and hence negative seller feedback and it lead
to suspension of account
○ Include major features and attribute of the product in description
because buyer will see each and every detail before clicking add to
cart button Proof reading
• Once you done with title and description, do the proofreading for any error
and mistake because mistake & error have bad impact on your listing
○ Professionalism on your listing can give positive impression to
customer and hence it increase sale
Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V14P26

Key Ideas

Don'ts of Listing Product

Don't use personal info
• Anything that relate to your personal info is not allow on AMZ in any form,
You have do everything from selling, to communication with buyer on AMZ
plate form Don't use promotional
• Don't include the personal information in your listing like list your cellphone info
number so customer can reach as this is against AMZ policy, Keep in mind
you must not include promotional information Don't add website
• Don't include specific information related to seller
• Don't add your personal website Text free images
• Don't write anything on images except If you got EBC, then you can write on
images
○ You main image must be super clear with white background
○ Don’t write promotional information like offering discount on your
product image

Think your client product as your own and always think positive to make your
client happy and his listing safe. If you see setback in the listing then inform
your client about it

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V14P27

Key Ideas
Question & Answer

Listing Customer Purchase also

• Sometime AMZ promote other product on your listing via medium of
compare. So basically AMZ show you options for other product on your
listing that some other customer have purchase this product too
• When you add the product or the moment you create the listing, you will
automatically get ASIN from AMZ and you can view your ASIN below your
listing.

• ASIN will be different in your parent and variation listing, Buyer can't see ASIN & Variation
parent ASIN, only you can see parent ASIN. ASIN will be remain with your
product forever.
• We create Parent listing to bond all variation listing into one
• It is recommend to create variation list separately first then bond them all
together into one in parent listing
• If you are not allow to sell on anybody listing in "Me too" then this is illegal
and they are known as Hijacker
• Use One UPC for one listing, and never reuse that UPC
• Because Brand have allow seller to do Me Too therefore Me too guy will get
order regardless of that order must go to brand itself

FBA & FBM

• When you sell same product on FBA and FBM then AMZ will allot different
ASIN to your product both in FBA & FBM
• In FBA try your best to sell small size item as it will cover less area and hence
it will cost less. Try to use less variation

Others
• You register your trademark with government via your accountant and in
brand registry you register your brand with AMZ, brand registry depend on
trade mark
• Interface for all selling mode on AMZ are same

Summary:

Notes Prepare By Saad Rafique

Key Ideas
 If you purchase UPC on your brand name from Benefits of UPC
authentic website then it will give you extra
advantage later, and you will get UPC certificate
form UPC provider
 If your product get out of stock, OR you not working
on your product OR your product is not a trade
mark, Then Hijacker can change your listing and
brand name and upload their own register brand on
your listing. And if you provide your UPC certificate
to AMZ then you can restore your listing back
□ Any other product type is GTIN where you tell AMZ that
your product is temporary on sale for few months and
AMZ give you exemption on it BUT you need to take
permission for GTIN from AMZ before
○ You have character limit to enter your title name i.e. 200 Characters so
don't try to insert every irrelevant KW in your title
Your listing on AMZ save on Catalog, and listing is AMZ property
 Enter your product name, brand name and manufacturer in vita
info and save and Finish

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V15P5

Key Ideas
• Variation (Tab)
○ Any product which have more than one listing base on color, size,
weight, package is consider in Variation, for example color variation of
the product will look like

Variation listing demo

Adding Variation
○ You can add your product variation from Variation Tab by choosing
your variation theme and insert you variation and it UPC's

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V15P6

Key Ideas
• Offer (Tab)
○ If you have set variation in pervious tab then you got option for your Variation price
variation pricing on your variation tab

○ Enter your price (price that you want to sell after extensive research
by comparing top competitors). Keep in mind that don't change your Keep price same
price frequently and keep pricing constant as AMZ algo keep tracking
you
○ Enter condition of your product and if you select "I will ship this item
myself" which is FBM then you must have to enter quantity Fulfilment channel
 You can shift both model later any stage

○ If you click on advance view then we get other field

 Seller SKU is SKU of your product within the SC
○ If you are selling on sale (discount) then you can enter your sale price
in Saleprice field and enter duration of your sale in next two field. Here Sale price
you have to enter your actual price of the product
 Enter your manufacturer price if they suggest you the price to
sell on it, Enter price higher than your price
 On your listing, during sale period your manufacturer price and
sale price are showing, once sale is over, your price get restore
to original price

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V15P7

Key Ideas
• Compliance (Tab)
○ This tab will show up when you click on Advance view button on top
right corner

○ Compliance flied can be different in different category and it is Compliance for different
recommended to enter those fields when you go with their specific category
categories, like volume, weight battery properties

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V15P8

Key Ideas
• Images (Tab)

○ You need to upload the images of your product taken by product 3D image
photographer expert who will take 3D pictures of product
 If you client required images from you then outsource the task
to expert photographer
○ You can upload 9 images at a time, including 1 main image on top
○ Size requirement for images is mentioned in images tab
○ Your images must be clear and attractive
○ In case of fashion items you need to upload the lifestyle images
○ Your customer will see the image first when he visit your listing

Inform your client about list optimization that either

• we need to educate customer OR
• We need to educate AMZ Algorithm (Optimize KW's in listing, description,
bullet point) therefore always make sure that you have include all related KW
and H10 Scribble is best for that

Be Honest with your client, if you are not sure about the task, inform him and
outsource the task.

Convince your client with your work not with the demand of raising money (So the
more money he pour the more work you will do)

[Link]/rafiquesaad
S1V15P14

Key Ideas
• Delete Listing
○ You can delete you listing by going in SC > Inventory > Manage
Inventory and select the listing and click on Dropdown of action on
top of table

And select Delete Product and listings

○ Listing get deleted from your SC but not on AMZ Catalog

○ To restore your deleted listing you need to go in Inventory > Add a Restoring Listing
Product and search you ASIN/UPC and select your listing and click "Sell
Yours" to restore your listing back to SC

When you do me too then take it ASIN and search it in Inventory > Add a Product
and choose brand listing where you going to do me too and click on "Sell Yours". It
will add that brand list in your SC and you can only change the offer and price

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V15P15

Key Ideas
• Optimization Using Tools
○ Already discuss in Product research session
○ We use H10 for o optimize our listing H10 Cerebo
○ For this we need to get all KWs against our ASIN in reverse ASIN in
Cerebo
○ Export your KW's from cerebro to Frankenstein and apply filters to
remove unwanted KW
○ Export those KW from Frankenstein to Scribbles and pick all right
words for your listing title, Bullet, description to optimize your listing
 Never repeat any KWs
 Enter all KW for search by customer in search terms field

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V15P16

Key Ideas
• Winning the Buy Box
○ Buy box is a box on your listing where your seller details is showing

○ You can see which other seller are doing me too to the listing

 Sometimes AMZ doing me too so when customer choose to get AMZ me too
the product from me too listing OR any listing that have Buy Box
then AMZ will ship the product from that warehouse where the
order was place by customer
 Seller attach to the list to offer the lower price
 If you see "Available From these seller" and you didn't have buy Suppress Buy Box
box button on listing then nobody have buy box and it is known
as Suppress Buy Box

□ This suppress happen because of sudden lower/increase

price of the product set by the seller
○ Buy box is rotating among seller so to win the buy box Winning Buy box
 You must have good seller rating/reviews, so if your product
have most review and rating then AMZ give your buy box for
more time
 AMZ offer buy box to FBA over FBM, so if you are doing FBA
then your chance for getting buy box is higher
 Price must be low

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V15P17

Key Ideas
• EBC/ A+ Content
○ Any listing whose content have HD images (Lifestyle, HD et), videos is
consider as EBC and hence it increase conversion rate of your listing
○ In EBC you can get more features for your description writing like
HTML enrich box (Content heading, Bold, Italic etc.)
○ You can get EBC for your listing if EBC requirement
 Your brand on SC is register with AMZ
 Or you have Vendor seller central (VSC)
□ You will get VSC when your list is bamboo listing and doing
massive sales with extensive revenue then AMZ offer you Vendor Seller Central
to become vendor with AMZ (so you give your inventory
to AMZ by paying price to AMZ), Once you accept the offer
from the AMZ then your SC converted to VSC and AMZ
start selling on your listing and most time AMZ get the buy
box
 Contact VSC person on Fiverr or on other freelancing site Getting EBC from
because they do me too to your listing and your listing will show Freelancing services
up on their VSC and hence they can edit your listing and they
add EBC to your listing

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V15P18

Key Ideas
• Merging List
○ Go in Inventory > Add Product and add all details in vital info and go to
Variation tab and select your variation theme and enter our variation
against your theme and use ASIN for all the variation listing that you Merging variation
want to merge and enter condition, price and quantity and within 36
hours your listing will be merge

○ You can see your variation on listing as Variation example

○ Once your listing get merge together you will see that their reviews
and rating will also merge together

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V15P19

Key Ideas
• FBA & FBM Offer on the Listing
○ We choose FBM when we want to save FBA fee or we got big size
product
○ To change from FBA to FBM or FBM to FBA, click on edit on your listing
in Manage inventory section and select Add another condition

[Link]/rafiquesaad
S1V15P22

Key Ideas
Questions & Answers

Listing
• You create dummy listing in order to see if the product is gated product or
not
• UPC is better than EAN number
• You can change the category of the product in More Details and choose
Category (item-Type) and choose your new category
○ BSR will not change as long you don't change the main category, once
you change the main category your BSR will change
○ You can change your category as long as no body did Me too to you
listing Otherwise if anybody do me too to your listing then you need to
open case with AMZ
• When you merge your listing then only your parents listing content and
detail will be shown to buyer
• Each variation have their own description and title
• Check brand website to check if any brand is brand registry
• At start you have to tell AMZ about your KW in search KW field so anyone
who search for those KW will reach to your listing
• If any customer purchase any other product along with your product then
AMZ show those product on buyer listing as

• You can upload inventory excel template in add product by downloading Upload bulk listing
Inventory file. This practice is mostly use by me too guys who fill the
templates with all of their product details and upload the template against
their brand listing and within five minutes their listing is upload. It is also
mostly use for uploading bulk listing
• If you delete parent listing in variation, then all variation get isolated from
each other
• Start your bleeding on small packs then once it grow then merge or add
more variation in it OR start with small pack and let it go out of stock and
then re edit your listing and add new pack title, description and images in it
• You can add variation at start as well as you can add later once create all
variations separately and then add those variation into parent listing
• When you merge the listing, you don't need to add parent ASIN and images
• You will get your ASIN as soon as you create the listing and ASIN is attach
with UPC in backend, For each UPC AMZ issue a unique ASIN

Summary:

Notes Prepare By Saad Rafique

• And select Send/replenishment inventory

• And you will see

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V17P7

Key Ideas
• AMZ will ask you about shipping plan
○ Create a new shipping plan by Providing
 You supplier address
 Packing type Packing types
□ Individual Product
 When your product are un equal or there is no
similarity
□ Case Packed
 Similar and Equal quantity in each pack
○ Add to an existing shipping plan that you already plan before Shipping plan
• Click Continue

• Choose your Marketplace destination

• Write your unit per cases that how many units in one box?
• Write number of boxes in Number of cases field
• Once you enter above field, AMZ will calculate total units for you
• Total units on your end and total units in AMZ shipment may varies because
we choose case pack in pervious step
• Click Continue

• You need to select the category

• Select your choice that who going to prepare (Merchant or AMZ)
• Click continue and in next screen, AMZ give you box label so AMZ can scan Box lable
both item and box
• You need to send both Item label and box label to your supplier
• Click continue and AMZ will provide you the location where you need to ship
the inventory

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V17P8

Key Ideas
• To view your pervious shipping plan
SC > Inventory > Manage Inventory > Shipping Queue Shipping queue

• Any shipping plan that is complete will be shown as Closed in status

• Click on shipment plans to see it details

Shipment plan details

• Keep in mind you need to provide the supplier address, AMZ will provide
your warehouse address where you need to ship the inventory
• And hence your freight forwarder will ship your inventory to AMZ
warehouse

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V17P9

Key Ideas
Others options (from page S1V17P6)
• If you inventory get any problem or damage then you need to Create Removal order
removal order to send your inventory in your warehouse in USA. AMZ give
you choice to move the inventory or destroy them
• Once you have create shipment plans, you need to create label (after
providing AMZ about your product weight and quantity) for your shipment Item label
from "Print Item Labels". Item labels need to be attach on the single product
box like car charger box. And AMZ give you PDF files which have labels as per
your quantities. You need to send this PDF to Supplier and your supplier
paste all label (Barcode) on all of your product

• You can close the listing by clicking Close Listings

• You can even delete Products and listing from here too
• You can do PPC from Advertise Listing

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V17P10

Key Ideas
Questions & Answers Main Idea
Sub Ideas
FBM
• You must provide the invoice
• In Buy Shipping, AMZ giving you option for shipping as AMZ have done
contract with mailing company (AMZ earn it commission from it)

Inventory
• As long as your inventory is in AMZ warehouse, AMZ will charge it fee
• AMZ keep you update about product once it receive from supplier. Once
your inventory reach to AMZ warehouse, your all items get scan one by one
and you get idea if supplier sent the right product with right quantity
• If you got limited inventory (1000,2000) then AMZ tell you to ship to one
warehouse

Others
• If you getting more return on your end then you need to inquire about the
product and do the ranking again
• If delivery is getting delay in FBA, then AMZ pay you for delay and hence it
won't affect the ranking. BUT in FBM if you have purchase shipping from
AMZ then you will not get any issue
• You will get different charges for different warehouse when freight
forwarder ship the product to different warehouse

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V18
Topic Order Management & Customer Support
Trainer Muhammad Ali
Duration 2:41:07
Date 6-Jan-2020
S1V18P1

Order Management & Customer By Muhammad Ali (4th Jan 2020):

Key Ideas
• In FBA, clients hire VA for launching, product hunting, little bit customer
support VA jobs
• In FBM, order processing to customer support is done by merchant so most
job for order management and customer support come here for VA

Order and Shipping

• Both order for FBA and FBM are manage from Order > Manage order

FBM Shipment option

• In FBA you will see fewer button for your order whereas in FBM you got
multiple button with all order details

○ Here we got multiple type of shipping and your buyer will decide
which type of shipping he wants Shipment Types
 Standard - Normal shipping with more days
 Express - Take less time than standard
• We got multiple option for order in action column, let discuss one by one

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V18P2

Key Ideas
• Buy Shipping
○ You can do a contract with courier services companies like DHL, FEDx AMZ Shipping contract
etc. but AMZ already make contract with these companies and you can
buy shipping from AMZ to ship the product to buyer
○ By buying shipping from AMZ we get following benefits Buying shipping Benefits
 AMZ deduct the shipping charges from your SC
 Courier companies comes to your location to pick the product to
ship to customer
○ As a VA your job is to create shipping plans and courier company will
come by itself to pick the product and pack and ship the product
 Take tracking number from courier service and insert here in SC
○ When you click on Buy Shipping, you will be given new interface where
you have to enter dimension of the product by selecting Packaging
pull down option and enter weight and this interface will provide you
shipping charge

[Link]/rafiquesaad
S1V18P6

Key Ideas
Return Management
○ Product can be return for any reason or without reason because AMZ
provide easy return policy to it customers
○ In FBA, AMZ handle return by itself where as in FBM you have to take
care of return by yourself
○ You can find return of your product on main screen of SC

○ AMZ wants you to handle the return like AMZ itself handle the return Handling return
in FBA, Click on return request

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V18P7

Key Ideas
• In FBM, seller have power to handle and make customer happy on return Return Options
products therefore you got four options
○ Authorize: That you accept the return reason
○ Deny Request: Where you deny the reason provided by buyer
○ Issue Refund: You refund to your buyer
○ Contact buyer: You contact your buyer to seek detail about return and
negotiate about the return
• In case of FBM, if product is return by courier company after not finding the
address then AMZ blame you for this
• If order is old OR you run out of stock then you can deny the customer
request
• If you have chance to get loss then suffer the loss for positive feedback

Never argue with your buyer in return but instead try to make him happy by
diplomatic way, Never try to prove your buyer as a wrong but try to give a
impression that he is right and you trying to fix and resolve the issue for him

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V18P8

Key Ideas
Customer Support
○ You need to provide full customer support by yourself, AMZ only Customer Service Tips
charging you referrer fee
○ Deal with your customer as per customer country policy
○ To communicate with your buyer, you need to click on contact buyer
and talk to him diplomatically and emotionally
○ Give importance to buyer who message you before returning the
product because he is honest buyer
○ You must have to reply to your customer within 24 hours of his
message, and you will get countdown to reply to customer in
messages

type and transit time

 Handling time is when you enter tracking number in SC, mean

that once you create shipping plan then how much is time you Handling and Transit time
deliver your parcel to courier company and transit time is
delivery time taken by courier company

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V18P12

Key Ideas
 If you click on edit you can create your own template, even you Creating own template
choose your own shipping type (2 Days, 1 Day) and enable them
on your listing and hence it will charge more to buyer

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V18P13

Key Ideas
Shipment Plan Creation Shipment plan creation
○ It is use in FBA because when we shipping our inventory to FBA steps
warehouse then we need to create shipping plan whereas we don't
need any shipment plan in FBM
○ In order to create shipping plan we need to go
SC > Inventory > Manage Inventory

○ It will open list of all your listing in SC

• If you select any listing, it will activate the action on top right left side of
table and you will get option in dropdown as

○ Here you can convert your listing from FBM to FBA and FBA to FBM,
you can even change it from "Add Condition" Which was previously Change Shipment Channel
discuss
○ We will create shipping plan by clicking on Send/Replenish Inventory
 Send inventory is first time shipping Shipping plan creation
 Replenish Inventory is second time and so on shipping

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V18P14

Key Ideas
○ When you click on it, it will open new interface

○ Here you need to enter your location from where the shipment is
coming from
○ Select your packing type
Packing Types
 Individual Products: You add different FNSKU (AMZ ID for your
product on which label is created OR one product box) in one
box and ship to AMZ
□ It is mostly use by reseller, retail arbitrage, wholesale
□ Ask your supplier to share size and weight of box with you
so you can create shipping plan for him by clicking here
 Case-packed Products: Where you ship all of your single
inventory in a single box to AMZ, it can be multiple box
depending on quantity of your product
□ It is mostly use in FBA
○ Click on Continue to Shipping Plan

○ Base on your past selling, AMZ suggest you recommended quantity

○ Enter your number units per cases (Box) and number of cases and
AMZ will calculate total units for you
○ Make sure to check Information required and removal required tab
then Click Continue

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V18P15

Key Ideas

○ You need to select that who will do preparation for your product Prep at warehouse for
product
 Any task related to pasting label
 Product quality check
 Inspect the product
 Pallet preparation because AMZ accept some product on pallet
because it can be carry easily by robot at warehouse
○ If you select prep by AMZ then Choose your Prep activities category by
clicking on Choose category that what prep you need from AMZ. Or
you can select no Prep Needed. For example, in case of prep needed
for baby product

○ In case you are sending the box full of your inventory then select
Merchant in Who Prep
○ And AMZ will give your prep cost for it
○ Click Continue

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V18P16

Key Ideas

○ Here AMZ will provide you label that need to be paste on each product
unit, you just need to click on "Print labels for this page" and AMZ give Item Label
you file in PDF (Each product FNSKU) and you need to send this PDF to
supplier to paste them on your products
○ Click Continue

○ If you got bulky or oversize box product then AMZ will distribute your
shipment in to separate warehouses by mentioning units with cases Oversize product
○ If you got standard size product then AMZ will create single shipping distribution
plan
○ Your warehouse location is calculate after AMZ check your product
and account health
○ Click Approve & Continue

○ Click on "Work on Shipment"

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V18P17

Key Ideas

○ You need to select that which shipping method you following

 Small Parcel Delivery (SPD) Shipping method
□ Boxes
□ Steel/plastics
 Less Than truckload (LTL)
□ Pallets
□ Use for breakable items
○ Choose your carrier like DHL, USPS etc.
○ Here in last tab you are allow to make change up to 5% therefore you Changing criteria
need to calculate in pervious step that where you need to do thing
right
○ Provide other details like product weight and dimension

○ Click Confirm
○ In next screen you need to print box labels

Box Label

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V18P18

Key Ideas

Box Label

• And paste this barcode on your box as

• And your shipment plan is complete

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V18P19

Key Ideas
Other Actions Explanation from S1V18P13 Main Idea
Sub Ideas

○ Click on "Set Replenishment Alerts" to set alerts for replenish

inventory at some level of inventory so when AMZ need your replenish
inventory, AMZ inform you to send more inventory
○ If you click on Match Low Price then it will match your price to the
lowest price of Me Too listing guys
○ When there is product damage by shipping or customer, it goes into
unfulfillable inventory and you need to create removal order to recall
the inventory to your warehouse
○ If you get any order from external source like Facebook, Shopify then
you can click on create fulfillment order to create order for customer.
When you click on it, it will give you a detail page where you need to
enter customer details and when you create order, it will generate
order ID for you and give you tracking number and give these detail to
your customer
○ Print Item label is use by FBA, because it is required once your
inventory reached to warehouse, they can scan it by these label so you
can print these item label from here and provide label to supplier to
paste on your product packaging
○ You can close and delete listing by clicking on their options
respectively

Listing get delete from your SC but not from AMZ catalog

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V18P20

Key Ideas
Questions & Answers Main Idea
Sub Ideas
Shipment
• Keep in mind AMZ have it buyer on top priority and AMZ do more care to
buyers then to seller
• You give product label to your supplier and Box label to your shipper
• You need to provide product detail (size, dimension) to your courier
company in order to create shipping plan and your courier company will give
tracking number for your shipment
• If you change from FBM to FBA then create shipping plan in pervious step
and just enter add your warehouse address in ship from
○ You have to pay by yourself to your shipping company

Order Management
• Keep in mind Invoice for US business buyer also required to upload the
invoices
• You can automate your order management by using third party services like
[Link]
This tools even do replenish work for your inventory

Changing Fulfillment
• If you want to do both AMZ model on your product then go to
SC > Inventory > Manage Inventory
 Select your listing from table and click edit on far right of your
selected listing and click "Add another condition"

 And add your details

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V18P21

Key Ideas
Return Main Idea
• AMZ provide reasons in template to buyers in return Sub Ideas
• You have to pay for return shipment
• If buyer still return the product after the return policy period and if he go to
AtoZ claims then you can inform AMZ that buyer is abusing you
• A to Z claims is use when buyer get the product contrary to your product
description. AMZ give buyer option to go for A to Z claim if buyer found such
type of product. For example product didn't fulfill the description points or
product is fake or product quantity is not as per product quantity mention in
listing or item is missing. BUT if product is broken or item box is tear etc. by
shipping then it is done by other way
• Usually in FBA, when buyer want to send private message to seller, initially
AMZ tell them to return the product OR give buyer option to send message
to seller and later seller have to deal with it

Listing
• If buyer is asking question on your list publically then you can respond to his
question
• Some buyers will asks question in private message
• In order to get more sale on your listing do the PPC, discount the price and
use Zon Jump, rebate key, Jumpsend where you offer discount for your
product OR you can use ManyChat for free offer and Facebook ads

Others
• When you go for PPC, you must make strategies after doing research from
H10 (CPR giveaway, KW ranking) and email these strategies to wait for green
signal
• Some clients store their inventory in some warehouse where they hire a
worker to handle the inventory for shipment and when you create shipment
plan for customer you sent to client worker and he pick, pack and ship the
product to customer. Most client hire you for seller central management,
you only need client help when you need product info like product weight,
dimension etc.
• You do both FBA and FBM for any reason, and once you run both model
then buy box rotate between both of them
• Learn the psyche of your client before making any deal for work on client
project, observe his profile and his communication that how serious he is.
Observe that if client is scam or he is real businessman. If anything wrong
happen to you, you must keep your "Gurda" big
• If you find dispute with Alibaba in term of Paypal then you can open dispute
case with Paypal and provide all evidence to resolve the case, unfortunately
on Paynoeer you can not open case
• Your client mention on upwork that how he going to pay you Hourly or Fix
• Give your client extra ordinary time

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V19
Topic Amazon Cases and Reports Handling
Trainer Okasha Hafeez
Duration 1:55:24
Date 11-Jan-2020
S1V19P1

Amazon Cases & Reports Handling By Okasha Hafeez:

Key Ideas

Negative Feedback Removal

We can remove negative feedback from customer by two way Removing Customer
• With Customer negative feedback
○ Go to your listing and click on recent rating in rating section
○ Check when the last time was order place by customer who gave
negative review

Contacting customer

○ Above negative review by customer we can guess that order may be

place between 9 to 10 September
○ To remove this negative review go to SC > Order and browse the list
to get your customer order who gave negative review and click his
name making sure he has paid you payment of the product

○ Once you click on customer name, it will open new interface to

contact the customer

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V19P2

Key Ideas

○ AMZ will ask you reason for contacting the customer, you can select Reasons for contact buyer
return or refund or select Other and type a complete message to your
buyer in message box
 Use diplomatic language with buyer
 If product quality is not good or broken, then apologize the
buyer and make him sure that you going to pay him back the
refund, Or you offer him return or replace
 Make your buyer feel that you are sorry for the product

○ If buyer have full name is negative review then search the customer on
Facebook, Instagram and contact your buyer
○ If your buyer get convince with you on refund or exchange then he
may reconsider his review and convert it to 5 stars and remove his
negative review
○ If you feel that negative review was given by your competitor then you
register the complaint with AMZ mentioning that your competitor is
creating problem for you

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V19P3

Key Ideas
○ In case of removing Feedback through Amazon Chase AMZ to remove
 Keep chasing AMZ because AMZ took buyer side but you have to negative review
deep chase AMZ in order to get the issue resolve and if AMZ get
convince with you then they may remove negative review

Amazon Cases

• You can open case with AMZ

○ If you have issue in listing, title, variation AMZ cases
○ Changing category
○ Account reinstate
• To open case you need to go to
SC > Help
And AMZ will give you options

○ If you didn't find any of option above then you can search for your
issue below OR click on Get Support

○ When you click on Get support, AMZ give you two options and you
need to click on category to sub category

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V19P4

Key Ideas
 Important sub category in Selling on "AMZ > Customer or Non-
FBA order" are A-Z claims & Chargeback Issue

 Here feedback removal is related to Seller Feedback

Key Ideas

• Customer can claim A-Z claim as mention in above on conditions set by AMZ
AND if you satisfy the customer then the whole issue is resolve Handling A-Z Claim
• If buyer go for A-Z Claims then you can open case with AMZ that we discuss
previously and sort the issue out OTHERWISE AMZ put you on penalty

• Charge dispute is relate to debit/credit card, It may happen when Handling Chargeback
○ When amount is deduct from your/customer account without claims
your/customer permission or you didn't proceed the transaction
○ Receipt of the product are not matching that you purchase something
and amount was deduct from your account for another reason
○ For any card issue you need to contact to your bank and bank will send
case to AMZ to verify the transaction and AMZ will send you charge
dispute email to verify which order it belong to, You will get notify by
email as well as SC notification
 Here also you need to respond to customer with 48 hours, if
extra amount is deduct from his account
○ You can open case for charge back claim in Setting > Help and if your
claim was right then your money will be return back

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V19P8

Key Ideas

Gated Category
• Gated category products required AMZ permission to sell the products and Gated Category
to sell gated category product, you need to send application to AMZ
• To see the list of gate products, Search "Gated" on search box in SC

• You can request to sell in gated product by clicking on Request Approval in

Add a Product option and fill the application mentioning that you got
certification of the product and send certification in attachment
• Restricted products are the one that can harm to human or dangerous to
health

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V19P9

Key Ideas
Report Generation
• In order to generate report go to
SC > Reports

• VA related reports are

○ Payment Reports
○ Business Reports
○ Advertising Reports
○ Return Reports

○ Payment Reports
 How much AMZ pay you? Payment Report
 AMZ pay you payment on 14 days interval
 You can download the payment report by clicking on
"Transaction View" Tab and choose your statement period and
click download
 To view all statement then click on "All Statement" tab

 You can download report in any formal (PDF, XLS, XML)

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V19P10

Key Ideas
○ Business Reports Business Report
 It will give Sales report
 You can view your reports with different view by clicking on any
type of report you want on left side

 You can view your sale by date, weeks filter etc. by selecting any
date range in date drop down
 If you wants to download any report, click on Download on right
side
 If you want to view the sales by listing or by product wise then
click on "Detail Page Sale and Traffic by Parent Item" for parent Detail Page sale & Traffic
listing and "Detail Page Sale and Traffic by Parent Item" for
variation listing. You can even apply date filter

○ Advertising Reports
 Which KW making you more sale on Auto and Manual campaign
in PPC on AMZ, it related to Advertising Reports
SC > Advertising > Campaign Manager
○ Return Repots
 It will gives you reports on returns on your product Return Reports

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V19P11

Key Ideas
Handling Hijackers
• Already discuss in earlier sessions
• Hijackers are the one that do me too to your listing
• To stop hijacker from being doing me too to your list then you need Handling Hijackers
○ To register brand with AMZ through AMZ
○ AMZ only register your brand when you have trade mark of your
product from government
• If your trademark registration is on way and if any hijacker attach to your
listing then you can send him severe warning message that you going to
open case with AMZ and this lead to his account suspension OR in worst and Handling Hijacker by
genuine scenario we will call our army to purchase items in bulk from yourself
hijacker (by clicking Hijacker buybox) and return them and open A-Z Claims
and AMZ will suspend their account
• You can do brand registry for your account by
○ Once you got your trademark
○ To register brand with AMZ, go to Brand registry with AMZ
SC > Advertising > A+ Content

• And register your brand by clicking on brand registry and provide all details
to get your brand register with AMZ and it will open new page for brand
registry. Some benefits of brand registry are
○ You will get brand representation in documentation
○ You will get powerful search tools Benefits of Brand Registry
○ You will get proactive brand protection that if anyone attack your
account then his account will be suspended
• Keep in mind that whatever you enter in brand registry field/Application
must match your trademark field/application
• Once your brand register with AMZ then
○ You can remove Hijacker and you can open case with AMZ that
product brand belong to you then AMZ remove hijacker and in some
cases AMZ suspend Hijacker accounts
○ You can create EBC content on your listing
• You can only communicate to your Hijacker from your SC by clicking Hijacker
account and contact him directly

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V19P12

Key Ideas

• It was newly introduce by AMZ where AMZ is helping you to register the
trademark
• AMZ IP Accelerator control the IP of your brand
• You can get to by clicking on AMZ IP Accelerator website

• Once you click on Get started it will open new interface in SC where you can
get IP accelerator + other services offer by AMZ

○ You can check details, description, review and rating for law firms
before contacting them
○ Check law firms prices and time before proceeding to work on your Law firms
case
○ Once you contact them then you will get response with 48 hours

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V19P13

Key Ideas
Questions & Answers Main Idea
Sub Ideas
Negative Reviews
• If army of competitors are attacking your list then chase AMZ that they are
attacking your list
• If your customer is not convince to remove the negative review by any mean
then leave it and move on
• Never request customer to remove negative review BUT convince him that
you are here to serve to the best of yourself and later ask him if he is satisfy
or not and if buyer got any other problem
• In case of me too if hijacker send wrong product to buyer then buyers
reviews will be shown on your listing and it will affect your BSR

Case Handling
• Try your best to contact AMZ in your own writing and get idea for writing
cases on Google and other people cases OR seek case help from EC group

A-Z Claims
• If you got A-Z claims and you lose the claim then it affect your BSR and AMZ
put you on penalty
• You have to respond to customer within 72 hours, resolve may takes time

Reports
• You can see Tax report in Reports > Tax Reports
○ Tax will be deduct on product wise

Trademark & Brand Registry

• Registering your brand on AMZ is free, you just have to get trademark
• Your trademark attorney will tell you that what requirement is needed to
register the trademark

Others
• Seller Feedbacks mostly use in FBM
• Red flag is notification from AMZ which is next to SC
• You can’t threat the customer, can't share your personal info BUT you need
to talk to him politely and diplomatically

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V20
Topic Amazon Cases and Reports Handling
Trainer Muhammad Ali
Duration 2:55:02
Date 11-Jan-2020
S1V20P1

Amazon Cases & Report Handling by Muhammad Ali (11th Jan 2020):
Key Ideas

• To resolve any problem in AMZ is known as AMZ cases

• Report is use to check the situation of your account that how much progress
had made, use for payment, taxation
• Feedback is use for seller where review is use for product
• You can see the feedback for seller on me too listing by clicking on Hijacker
account

• If you get positive feedback then it good and great

• Rating and it meaning are
○ 5 Stars - Positive Feedback rating overview
○ 3 Stars - Neutral
○ 1-2 Stars - Negative
• You can remove negative and neutral feedback in some cases to keep seller
rating up
○ Seller rating have no major impact in PL model but it have huge impact
on dropshipping and wholesale
• Negative feedback can be remove by two ways Removing Negative
○ Through Amazon feedback
○ With customer

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V20P2

[Link]/rafiquesaad
S1V20P5

Key Ideas
A-Z Guarantee Claims

• This claims is mostly a Buyer dispute to seller

• These claims are more related to FBM
• Whereas in FBA, AMZ deal with all matter for you. But if in FBA customer
really want to talk to you then AMZ set a communication for them with you
and you need to resolve the issue with customer by giving him favor
otherwise if buyer go for return, refund and it will affect your ranking and it
will affect your seller performance and it impact negative on your reporting
so try your best to facilitate the customer with alternate product or refund
but in FBA this rarely happen
• Buyer have 90 days to take A-Z claim with seller or with AMZ
• A-Z claims have 3 reasons A-Z Claim reasons
○ Not receive Package with 3 days past of deliver date and customer can
go for A-Z claim for getting late package
○ Different or low quality product
○ Return the item But didn't receive the refund from seller
• In some cases some buyer contact you prior to A-Z Claims so try your best to
provide the customer support that match to AMZ customer support and try
your best to respond these customer as soon as possible
• Try to bear the loss of buyer who trying to abuse or spoil you
• For big/costly product, you need to send return label to customer
• AMZ suspend account if your A-Z claims increase from 1% in seller
performance

Make commitment with your client that we both bear loss by providing
customer support to customer if we ever need to give favor to customer

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V20P6

Key Ideas
Main Idea
Sub Ideas

Charge Back Claim

• It is relate to buyer where transaction (hack or un ethically use) happen on

buyer bank details or card and buyer contact bank and bank provide charge
back to AMZ and AMZ send chargeback to you
• Charge back is only between AMZ and bank, You don't need to do anything
here as AMZ deal with by itself

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V20P7

Key Ideas
Gated Category Applications

• Gated categories are category where AMZ don't allow you to sell
• In order to sell in gate category
○ You need to sell from brand selling via Me too listing, if AMZ ask for Tip for Selling in gate
invoices then provide the invoices to sell your product THAN this way category
AMZ un gate your category
• If your listing is established one with great feedback & rating and your voice
of customer is excellent and order defect and return are minimum than AMZ
accept your request for un gated request very soon without asking thing
from you
• If you are newly to AMZ and earning little and if you go into gate category
then AMZ will ask
○ To provide invoices
○ Product Certificate
• You will see gated headline when you adding the product, To view gated
category on you SC, Add gated ASIN in add a product
SC > Inventory > Add a Product
And click on request approval

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V20P8

Key Ideas
Different Report Generation
You can view and generate different report by clicking on SC > Reports

[Link]/rafiquesaad
S1V20P11

Key Ideas
• Payment Report (Date Range Report Tab)

• Important Report for you is Sales & Traffic on left side which you can view by
date and ASIN and even view them in detail

[Link]/rafiquesaad
S1V20P18

Key Ideas
Tax Document Library

• This is relate to tax that you collect from buyer

• In case of FBA, it is not much use because AMZ collect itself FBA Sales from
your FBA and submit return and don't give you Sale Tax
• But in case of FBM, if client collecting Tax by himself then he have to
generate Tax report from here and record it in his own Book keeping OR he
can provide list to Accountant that how much tax was collect from buyer
over course of one year

• You will generate tax (Collected from Buyer) report from here and give it to
accountant so he submit for it return
• If you got LLC in USA and you working in USA then you get Tax exemption
and you need to provide certificate for it in Tax-Exemption Certificates Tab

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V20P19

Key Ideas
Handling Hijackers

• Anybody who do un authorize me too on your listing by reselling your items

are known as Hijackers
• To get rid of Hijacker
○ You need to register the trademark
○ You need to register your brand (after getting trademark) with AMZ
• Once you register with AMZ then if any Hijacker attach to your listing then
AMZ ask hijacker for authorization letter and invoices Warning tips
• In case your brand is not register with AMZ and your brand is establish then
we need to hunts for buyers (5 to 15) so that they do the purchasing on the
hijacker list and later return the product and open A-Z claims that they didn't
get the right product
• In case your brand is not register with AMZ and your brand is new then we
give them warning
○ You will get appeal template for warning (3 Warning) in EC group in fil
section
 We warn them that our brand is register and we warn Hijacker
that they selling illegally on your listing
 We keep giving multiple warning and if they don't get rid of you
then you need to do above buyers techniques

Summary:

Feedback
• If any buyer gave you positive product review in your feedback then you
don't need to remove it
• Count 90 days from day of order placement

Reporting
• If you have numbers of items/bulk in unfulfillable inventory then you can
create removal order for all of them. If product is small size then it will ship
in single box otherwise if size is big than it will be ship partially
• As a VA your client may request you to create a report for 6 months in order
to calculate the net profit. For this, you need to enter dates in Date range
report tab in Payments report option to get the report
• If your client request you to work on ranking then you must look and share
report in Business report in Detail Page Sales and Traffic
• You session improve with VVRO and PPC
• Session also improve when you do more KW's ranking

Hijacker
• In case of FBM Hijacker, if your buyers go for A-Z claim then it do impact the
Hijacker account BUT if in case of FBA hijacker, Hijacker can open case with
AMZ that they can inspect their inventory for any problem and if AMZ found
everything Okay then AMZ reinstate their account. In case of FBA hijacker,
best way is to register your trade mark
○ If your hijacker rating is good then it take energy and time but if rating
is not good then it is quick process
○ Normally when you send the message, they won't get the message so
to make your communication happen you need to send message from
buyer account on their account regarding product info, once they
respond to you, then you can give them warning, keep in mind change
the pattern of message so bot can catch you
• You need to provide invoices from brand if you doing Hijacking to the brand
• Hijacker only do "Me Too" to the ranked listing
• Customer will send message to you if product was shipped from Hijacker
• Your hijacker can make a A-Z claims on you

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V20P24

Key Ideas
Gate Category
• Ask for product certification from your supplier to un gate the category
• If you google the gated category list then you will see all categories/products
in the list and if you are not sure about it then you can open case with AMZ

Order
• You can search for customer order detail by searching it order in detail in
Orders > Manage Order and search order ID in search box

• If you need to send the customer a free product or send a replacement then
you need multi channel fulfillment order; for this go on SC > Orders >
Manage order and select the product and in action drop download click on
Create Fulfillment Order

○ And add all customer detail to send him replacement or free product

• You can even fulfill the order from AMZ if you get order from ebay or other
ecommerce store that you own and payment will be deduct from your FBA
account or from your charge method and it come in MCF (Multi Channel
Fulfillment as discuss above) where you will not cost any referrer fee BUT
you will cost bit costly FBA fee and AMZ will ship your product to your
customer
• AMZ have no issue that If you ask customer number from customer for
shipping the product

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V20P25

Key Ideas
Brand Registry
• If you have brand registry and somebody copy your images, content the you
can file infringement case for him on AMZ

Listing
• While your inventory is on the way you can edit and change your listing and
all changes and editing are instantly change within 15 minutes
• If any hijacker do me too to your listing (In case you are not brand register)
then your privilege for editing is over because AMZ consider listing as a
public property. In order to do editing on listing then both of you and
hijacker need to open a case with AMZ (SC > Help > Request a Product detail
Page Change)
• Dummy listing is listing is not active listing with no exact product images,
description etc. and this listing can convert to professional listing at later
stage

Tax
• For tax, make sure where ID base in, Than for two kind of tax
○ Sale Tax - AMZ collect itself and report it to tax authorities, you don't
need to deposit any return
○ Income Tax - You just need to submit the return If your ID is US base
then you need to justify your revenue, profit, Marketing (PPC cost,
Paypal Refund, FB Ads), Net profit (Profit - All expenses) including your
starting investment on statement.
• It's all depend country to country and you need to justify your ID accordingly
• In first two year, you may not face any tax or return during to massive
bleeding and loss

Others
• Never use the translation tools/software for translating your listing
• Because we get SC and Amazon access in tough and hard way, we need to
take super extreme care of our account by following all policy, terms, TOS of
AMZ
• You can do me too on any listing as much as you can
• If any wholesaler come to know that you going to sell on AMZ they won't
happy to help or work with you BUT they happy to serve you if you got
physical store
• Deep analysis of product is done by looking at stats, SV, Revenue, brand
dominancy, AMZ dominancy
• Deep analysis of ranking is looking for secondary KW's, Long tail KWs and
make decision that which KW we need to work initially

AMZ policy is violated when you seek for reviews from customer, cash
exchange reviews,

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V21
Topic Advertisement on Amazon
Trainer Muhammad Ali
Duration 1:52:15
Date 18-Jan-2020
S1V21P1

Advertisement on Amazon by Muhammad Ali (18th Jan 2020):

Key Ideas
• Advertisement can be done by any mean from external source like Facebook
ads, coupons sites etc. BUT on AMZ it is done by following

PPC Setup & Management

• PPC stand for Pay per Click so when anybody click on your ads then you pay
for it and AMZ will not charge you if your ads didn't get any click
• AMZ have setup a portal for you to advertise your product on AMZ by
Showing your result on AMZ search result
○ You can see such product on AMZ search result with a tag on it with
"Sponsor" product because they got in first page with PPC and they
got less reviews and not rank yet and they haven't work much on BSR
• To access PPC
SC > Advertising > Campaign Manager

○ Initially you don't have any campaign showing here in PPC, you need
to click on create campaign

• AMZ will ask you about campaign type to do advertisement on [Link]

○ Sponsored Product Types of PPC
 Show your product on top 3 spot in KW search result OR on
product detail page
○ Sponsored Brands
 Show your brand on top of search result with brand name
 Brand registry is required
○ Sponsored Display
 Currently it is in beta version which isn't mature yet
 It is use to drive traffic from external source which can be any
site or affiliate
 Brand registry is required

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V21P2

Key Ideas
• So we need to choose sponsored Product if our brand is not register

Automatic Targeting

• In Create Campaign, we need to name the campaign name

• Enter your starting and end date for campaign, if you have on going product
then choose "No End date" and it will stop when you stop campaign by
yourself. If you have seasonal product then enter your end date.
• Set your daily budget
• Choose your targeting type
○ AMZ will target your product KWs, description, title and show your
product on products display page similar to your product
○ It is use when you are not sure where to advertise so AMZ collect &
suggest KW (Primary, secondary, Long tail, generic) for you that are
related to your product
○ You just need to enter bid here

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V21P3

Key Ideas
Automatic Targeting

• AMZ give you three bidding strategy

○ Fix bids Fix Bids
 AMZ will not lower or increase your bid
 AMZ show result when your bid got space, AMZ will show your
ads on product KW and show your ads as possible as it can
 AMZ will not show your ads where your product KW bid is high
 AMZ do KW bidding calculation different on different products
base on KW SV
 High bidding KW will be shown on top position and similarly
medium and lower bidding KW will get medium and bottom
position search result. Now it depend on you that if you want to
show your result on top then your bidding price must match
with top bid
 EC recommend Fixed bids
○ Dynamic Bids - up & Down
 AMZ will set your bid 100% above and 100% down depending on Dynamic Bids - up & Down
time, traffic (KW SV), Space (How many seller targeting that KW)
 You give authentication to AMZ for bidding. AMZ fluctuate your
bid by itself so if you enter AMZ suggested bid then if it required
to increase bid by double then AMZ do it for you and show your
ads on that bidding space and charge you double
 AMZ give you suggestion
□ Suggested bid - All of your KW will be manage here
□ Top bid - During peak hours, you will bid on top to show
your result on top
□ Lower bid - Show your result on product detail page, show
your ads on bottom of your KW search result
 Bid change by timing so bid will be high during peak time and bid
will be lower when you have normal timing
 It also depend on number of advertising product so if the high
number of advertising product then they have high bid and if
they got lower number of advertising products then they have
low bid

Summary:

[Link]/rafiquesaad
S1V21P6

Key Ideas

• Negative Keyword Targeting Negative KW targeting

○ We add KW/ASIN here for which we don’t wants to target or they are
irrelevant
○ In report we see that some of KW get click but they didn't make any
sale and that KW is not relevant to your product so we add them here
 If KW are exact KW, we will check the negative exact button
 If KW are phrase then we will check the negative phrase button
 If KW is phrase and exact then we check both button
○ We will add ASIN and all KW here in which our product is showing and
getting click but no body buy and hence our ACOS is getting higher Higher ACOS reason
ACOS is getting sale against Spending on product
• Click on launch campaign to launch campaign successfully
• You can view this campaign in SC > Advertising > Campaign Manager

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V21P7

Key Ideas
Manual Targeting

• In manual we provide KW by ourselves, we use KW from

○ Extracted H10
○ Take report from Automatic campaign and pick the most conversion
KW's that making sale
• Enter data same like Automatic targeting and choose Manual Targeting in
Targeting section

• Bidding strategy is same like Automatic Targeting

• Biding is control by Dynamic and fixed bids and placement will be control in
later part
• EC recommend Down Only and Fixed Bid in manual bidding

• Add your product group name

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V21P8

Key Ideas
• Select your product for manual PPC

• Select your targeting type

• Deal is offer
○ By you
 AMZ inform you about black Friday, holiday week, cyber
Monday etc.
 It is also known as prime exclusive discounts (SC > Advertising >
Prime Exclusive Discounts)
 You can run it any time as it specially design for prime buyer (as
they got prime buyer account with free shipping) to offer them
discount
 It is mostly use when KW rank decrease, decrease ranking,
disturb BSR and you seeing small sales then you choose this deal
by AMZ for 2 to 5 days, you get visibility and get traffic and
hence your ranking, BSR and sales start getting improve

 In order to create prime exclusive deal, click on "Create

Discount" button
□ Name your discount
□ Choose discount start and end period (On end period date,
AMZ don’t offer any discount)
□ AMZ is giving you time control here
□ Click "Save and Add Products"

 AMZ provide you the template (Prime Price Loader) to add the
product
□ Set minimum discount prime price with 20% off on your
product price

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V21P14

Key Ideas

 Upload that template in prime deals and click validate product

 Review your uploaded template and see if you need any change,
sometimes if you change minimum price, AMZ gives you error
then click on submit discounts button

• Your discount will be schedule for discount

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V21P15

Key Ideas
○ By AMZ
 AMZ offer campaign throughout the year
 To create a deal go to
SC > Advertising > Deals
 AMZ suggest you all deals (Discount) here with date for deal and
AMZ will charge you for deal fee, fee will be double during peak
holidays
 Lightning deals are good for ranked product and not good for
new product
 Click on Select button to select product for deal

 AMZ will give you date for deal with it fee

 Click on "Continue to next step"

 AMZ giving you option to control the discount, adjust your

discount rate and click on "Continue to next Step"

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V21P16

Key Ideas
• Review your deal and click on submit deal

• Keep in mind this deal is only active only on one day within your date range
○ Here you have no time control over the deal

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V21P17

Key Ideas
Early Reviewer Program (ERP) ERP

• AMZ start a program for reviews to get the initial reviews from buyer for you
• It is good for newbie seller
• AMZ send email to seller who buy your product (organically or random) to
give review on your product
○ AMZ will take honest review for you
• To access ERP go to
SC > Advertising > Early Reviewer Program
• You are only eligible for 5 reviews only
• To enroll in it, you need to enter your ASIN to check if you are eligible for
ERP

• If you are eligible, AMZ will show your product in next step where you
review it and click on continue to avail the benefit of ERP
• AMZ will charge you $60 for this service
• Once you get review from buyer then you will see a ERP tag next to buyer
review
• It is recommend to use this program if your product quality is excellent

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V21P18

Key Ideas
Digital Coupons
Coupons
• We use coupon when our ranking is bit affected, reduce BSR
• You can see coupons on product in product search result with green tag on it

• To create coupon, go to
SC > Advertising > Coupons
○ Click on create coupon

○ Add your ASIN and click on continue to next step

Summary:

[Link]/rafiquesaad
S1V22
Topic Advertisement on Amazon
Trainer Owais Amin
Duration 2:27:23
Date 18-Jan-2020
S1V22P1

Advertisement on Amazon by Owais Amin (18th Jan 2020):

Key Ideas
• By Advertisement in AMZ, we mean it as PPC
• PPC benefits are
○ Drive sales PPC Benefits
○ Increase your visibility on AMZ
○ Help you identify the KW's
○ AMZ highlight your presence on lightning deals periods like Black
Friday, Cyber Monday and AMZ prime day
○ You will get presence in AMZ deal page where products are offer on
discount
○ AMZ highlight deal on your listing
○ You will get both simple and digital coupons
 You will get highlights on your listing about discount

Advertisement Content
• You can access your advertising/PPC related content on SC > Advertising

• Important one are

○ Early Reviewer Program
○ Deals
○ Digital Coupons
○ Campaign Manager/PPC

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V22P2

[Link]/rafiquesaad
S1V22P5

Key Ideas
• In third step
○ You need to enter coupon title
○ Pick up your target customers
○ Set schedule date for your coupons

• In fourth step, you can review your coupons and submit it. Within 15
minutes AMZ will show coupon on your listing

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V22P6

Key Ideas
• And your coupons will show like this on product so when anybody search
KW and anybody can avail this coupon and it give public attraction with
more visibility

Coupon example

• Anybody can use promotional code to get more discount if they got
promotion code

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V22P7

Key Ideas
PPC (Auto)

• To access PPC you need SC > Advertising > Campaign Manager and click on
"Create Campaign"

• It will give you three options to choose

Key Ideas
○ In set bids by targeting group, you can use multiple strategies to match
your ads to buyers looking for your products. As a VA you can use this
if your client have PPC syndrome or his product have high SV that can
be rank with PPC.
 Close match - AMZ will show buyer your product if they have
any matching KW's related to your product. AMZ will show your
product (Quick Car phone Charger) if anybody search car
charger. Here it have high bid with high conversion
 Loose match - AMZ will show buyer your product if anybody use
KW loosely related to your product. AMZ will show your product
(Quick Car Charger) if anybody search iPhone charger. Here it
have low bid with low conversion
 Substitutes - AMZ will show substitute product on detail page. If
your product "Wooden box" then AMZ will show buyer your
product if they search "Steel box". Here it have low bid with low
conversion
 Complements - AMZ will show complement product to buyer
like AMZ will show your product (Eraser) to buyer who search
pencil. Here it have low bid with low conversion

• Negative KW Targeting
○ It is not necessary and recommended
○ It is use when any KW is not performing well
○ If any KW showing you different product then you can use this option
• If you click on Launch Campaign then it will launch your auto PPC

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V22P11

Key Ideas
PPC (Manual)

• Manual targeting have two type

Key Ideas
Product Targeting Main Idea
Sub Ideas

• It is recommended to use individual products in product targeting

○ It is preferable to use this where your competitors has less reviews
and rating than yours OR overall competitors listing is not attractive as
yours so whenever any buyer land on your competitors listing then
can see your ads

• You can even exclude brand or product here in manual PPC

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V22P15

Key Ideas
How to Run PPC?
• Ideally we need to run Auto PPC at start and let keep it running and if your Start with auto PPC
campaign is not giving you success then lower the bid to minimum bid Then Manual PPC
• Along with this when you got 7-8 reviews at start then go with manual PPC
by targeting top 10 KW
• If you think that you listing is well optimize with catchy images then you can
run campaign with high review competitors
○ You need to do PPC both with ASIN and KW
• You need to check your campaign every day to see the progress
SC > Advertising > Campaign Manager
○ You need to analyze and study ACOS on daily basis
 You can view data by any date range
 You can apply filter to see more accurate result but we are more
concern to ACOS

• In above table, if you see the first campaign is not making any sale then it
not means that your KW is wrong but instead it is because your competitors
are doing more biding on that KW and hence your visibility is not seen. So
you need to increase spending gradually on bid until you get the orders or at
least your product get some clicks
○ If on 20 clicks you didn't get a single order than this product is not
suitable for you and you need to lower down the bid
○ Once you get a sale , AMZ make your product more visible with more
time and if you get more sales then AMZ improve rank of ads with
more visibility on more pages and it keep improving your ACOS

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V22P16

Key Ideas
○ If you want to see detail of any campaign then click on campaign, you
can view total targeted ASIN and total targeted KW in Total targets
column and by clicking your total target numbers you can view ASIN
and KW that you have enter during campaign creation and you can
analyze here that which ASIN or KW is performing well and change
biding rate if ACOS is not performing good

Advertising Report
• You can view advertising report from
SC > Advertising > Campaign Manager > Advertising Report (Tab)
○ Choose your report type - BUT we will use Search term as we already
extract KW from H10,
 That is why we keep Auto PP on in order to get report here on
monthly basis to extract important KW from here and use them
in manual PPC
 If you keep observe your PPC then over time you will get to
know that which generic KW is working well for your sponsor
ads
○ In order to get organize in report, rename the report name with date
in it
○ Click on "Create Report"

• Your report will be generate in xlsx which you can download from file
column
• Once you open excel then it hard to read whole report as it have irrelevant
data in it so we focus more on Seeing ACOS data
• You can apply filter on ACOS in excel to get refine data
• Apply colors on rows that give you good result and later you can analyze

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V22P17

Key Ideas

You need to study report every week and after one month so you can
optimize your listing and PPC. Most important thing is that you optimize your
PPC

[Link]/rafiquesaad
S1V23
Topic Product Launching & Ranking - I
Trainer Sohail Tariq
Duration 1:39:04
Date 25-Jan-2020
S1V23P1

Product Launching and Ranking by Sohail Tariq (PART-I) 25th Jan

2020: Key Ideas

• Launch stage initiated when product is about to reached (3-7 Days left) in
FBA warehouse (After sourcing) and product production is over
○ Before that we working on KW's and it give away
• AMZ take 3-4 days to make your listing live
• Once AMZ receive your inventory for your listing, then next 14 days are
known as Honeymoon period because it is great time rank as AMZ give you
relaxation

Launch SOP

• Identify 3-5 KWs to rank

○ You can take more than these KWs but up to 5 are optimum
○ Type of KWs
 Related KW Related KW
□ When you search for product on AMZ, you will get your
own product in 70% cases
 Relevant KW Relevant KW
□ When you search for product on AMZ, you get your own
product in 30% cases
○ In launch phase we will focus on related KWs because customer is
looking for your product
○ You can identify the KWs by using Magnet in H10
○ On H10 search your KW and apply filter for SV with minimum of 500
and sort your SV
 Start deleting the KW that are not related
□ It is not recommended to pick relevant KWs because they
consume high budget for it
 Keep researching and you will get your all related KW

[Link]/rafiquesaad
S1V23P4

Key Ideas
Launch have two strategy that either client give you power to decide
so we go with ManyChat, if your client request to work on his desire
plate form then go with it. For example, ZonPages, ZonJump,
RebateKey & Manychat

• Reviews
○ ERP
Reviews
 If client is sure about his product good quality then you can go
ahead to take review from ERP
○ Friends & Family
 Client can take reviews from his friends & Family

• Social Campaign
○ To get more reviews, you can suggest client to hire someone on
Social Campaign
freelancing site for photos & Videos editing of product
○ Using shoutcart and other influencer sites to get more sale velocity

• Editorial Review
○ Write blog on honest review of your product
Editorial Review
• Heavy PPC
○ Some time you keep giving away on certain KWs then AMZ put that
KW in Timestamp that it won't work so make sure about timestamp
Heavy PPC
KWs before going in PPC
○ When you running PPC on some KW and meanwhile if you are running
campaign on Manychat then try to remove KW from PPC so it won't
cost you more, once your product get rank, then add back in PPC to
get the double visibility
○ Use H10 Keyword tracker to see your how give away going on your KW
and which KW is not index and timestamp

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V23P5

Key Ideas
Questions & Answers

ManyChat
• Don’t take review from MC but take reviews from VVRO. MC is use for sale
velocity

Reviews
• Don't take more than 3% reviews from your contact as it will create problem
for you

Client
• Avoid client who want to rank with PPC
• When any client approach you for ranking then ask these questions to him
○ Ask for his KWs and check how they will perform on H10 and suggest
him KW that are best fit of his listing
○ Once KWs are finalize, ask for budget

Summary:

Notes Prepare By Saad Rafique

• ASIN:
○ Ask client for his ASIN and check and analyze client listing
 Check rating & Reviews
 Age of listing ASIN
 Listing optimization
□ Title
□ Description, it content and it spelling
□ Optimize images that are comparable with top
competitors
• Landing Cost
○ Ask for landing cost of the client product
 How much it cost to reached to AMZ warehouse?
Landing cost = Manufacturing cost + Shipping Cost Landing Cost

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V24P7

Key Ideas
○ Calculate the product FBA and AMZ commission fee from Amazon FBA
Revenue Calculator and enter landing cost in it to get the profit margin
because at start we do give away we set them at high price and don't
do give away on low price Profit margin
 If profit margin is low then as a VA educate him that it is not
possible to launch because at end of day it not giving any profit

• Top 10 KW
○ We use H10 Cerebro to see which KW is index on listing
○ Extract KW from top 5 ASIN (top Competitors) in H10 Cerebro,
 Apply filter for SV (minimum of 10) to hide un identifiable SV
 Apply filter on Organic Rank (maximum of 40) so H10 pick only Top 10 KW
those KW that are rank on one spot with top 40
 Pick organic in Match Type
○ Analysis
 Sort the KW by SV
 Check the organic rank in last column
□ Organic rank must be greater than 10
 Check the KW on AMZ to make sure if it showing relevant
product and do the reverse ASIN on it
□ Check which KW result is matching with pervious Reverse
ASIN
□ Exclude the generic KWs as it won't show relevant product
□ Skip the brand name product as that KW focus on brand
and not the KW

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V24P8

Key Ideas
 Once your identify all 10 KW then inform your client to give
aggressive give away by giving more giveaway in CPR 8 Days

 There two Strategies are used to get rank here which your client
have to pick
□ Either pick high SV KW
□ OR pick low SV KW
○ Give knowledge and honest opinion to your client for KW and let him
Spending on KWs
decide to pick right
 If client is rich then tell him to go in High SV
 If client is not rich then tell him to go in low SV
○ And then rank other KWs

EC recommend to target high search volume product

The more aggressive you are the more market share you will capture
H10 give you estimated number and not the accurate

○ Discuss the budget with client

 Budget can be calculate by
Price of product X CPR 8-Days Giveaway (Set few figure
above to round number)
Launching Budget
 Also share Facebook and MC budget for average single
conversion, so total budget for this will be calculate as
Average Conversion rate X CPR 8-Days Giveaway (Set few
figure above to round number)
 Total budget will sum of above two budgets and that is active
phase of launch and once you get rank, we will go into soft
launch (With some organic and some giveaway) until your
product start getting 100% organic sales, soft launch budget is
half of aggressive launch
○ Refuse the offer if he got less budget and he want to goes into high SV
KW

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V24P9

Key Ideas
• Inventory Available
○ Launch expense will be calculated here
○ Inventory planning is based on CPR 8 Days + Organic order Inventory Available for
 Decide the least inventory in stock for now and for future and launching
this determine the expense of the launch
 Keep in mind that inventory must not be out of stock otherwise
chances are losing the rank and journey will restart again

• Pixelfy
○ Go to
[Link]
○ Click on Create Campaign Pixelfy

○ Name your campaign name and click on create campaign

○ Click on Show link in next page

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V24P10

Key Ideas
○ Click on Create Tracking Link

○ Important Tracking Link type are

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V24P13

Key Ideas

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V24P14

Key Ideas
Questions & Answers

Launch & Ranking

• In triangle review, AMZ can't track your activity
• Most client have activate both FBA and FBM and they set high rate in FBM
and your will get order in FBM via buy box
○ When you turn on FBM condition for few hours to do triangle reviews
then AMZ still can't track your activity
• Super URL can also be created from AMZ by using
[Link]/s?KW/ASIN
○ But because it is not timestamp therefore Pixelfy URL is recommended
• Social proof always increase the conversion so you need to gather more
reviews to get more conversions
• AMZ even don't track your courier Tracking ID (Either you ship it or you
enter your friend from eBay shipping order tracking number) in triangle
review, AMZ is only concern with your product and mamu Tracking number.
AMZ just want you to enter Tracking number in SC
• Platinum includes all main relevant KWs
• In search term you just add main KWs without comma, is, and etc.
• Competitors is define as any seller that you can replace him with reviews,
sale etc.

[Link]/rafiquesaad
S1V25P4

Key Ideas
 Try to make message short as it is convenient specially sharing
policy with buyer
□ Policy must have text that show state of urgency
□ Sometime some buyer don't process the payment so we
only pay buyer within 72 hours when we see Order ship in
SC (SC > Order Summary)

 You can even set variable type that chat bot can call buyer with
name etc.
 Using perform action will save buyer data in MC
 Randomizer is use to target two KWs at a same time

○ Setting
 Set your time zone to US marketplace we are targeting US
market Setting
 Sometime MC show get started and not working correctly or
page connection is lost then just go to setting > and click Refresh
Permission in Refresh Facebook Permissions session and some
client pay for it for fixing the problem

 You can integrate email for email marketing in integration tab,

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V25P7

Description Day Amount Invoice #
Inventory
Shipping
Buyer Refunds
EBC
VVRO

• Daily/Monthly Sales & Profit

○ Unit cost is landing cost ((Cost of product + Shipping Cost)/Units)
○ FBA Fee/unit (It include following cost in total) Sale & Profit Calculation
 FBA fee will be calculate from FBA calculator
 Referrer fee is selling on AMZ fee (15% of product price)
 Storage fee
○ PPC Cost
 Taken from PPC report for each product
○ Total Cost
 Unit Cost + FBA Fees + PPC Cost
○ Revenue
 Unit Sold X Sell Price
○ Profit
 Revenue - Total Cost

• Other Expenses
Description Month Amount Invoice #
Sunday $ 500

Total $ 500

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V26P4

Key Ideas
Automatic Bookkeeping

• Your client request you to use his bookkeeping software, which you can
learn by yourself on YouTube
• We can use any bookkeeping software
○ Quickbooks - Book handling
○ Fetcher
• But we need to choose the tools that is integrate with AMZ SC
○ Fetcher
○ ProfitLake (Previous name was AMZ profit)
• We use ProfitLake and it is recommended to use this software ProfitLake
[Link]
○ It automatically calculates orders, promos, refunds Profit etc

 Orders have multiple units

 Net margin is net profit
□ Revenue - All Expense (VVRO, Marketing & Other
expenses)
○ Profit lake show data in Graphical Chart to analyze them easily

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V26P5

Key Ideas
• Operating expenses will be calculated by other tool which you need to
purchase
○ Operating expenses are EBC, PM, Facebook & ManyChat cost

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V26P6

Key Ideas
• Not everything is fetch from SC, so we need to enter those manually here in
Setting like operating expense , VAT

• Profit lake will integrate with SC by MWS Credentials in setting

○ Once your account is integrated, it takes 2 to 3 days to fetch data from
SC

• You can see other details here by clicking on any options

• This tools give you revenue of each product

• KPI show each stats in graphical form

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S1V26P7

Key Ideas
Questions & Answers Main Idea
Sub Ideas
Bookkeeping
• Only referrer fee change when you change the product price
• Client will get net profit after 2 to 3 years
• If you know other skill then you can offer to client like tax return, book
keeping

upWork
• Don't send readymade proposal to client but rather read the job description
and prepare proposal accordingly and inspire your client with your
knowledge
• Never show your client fantasies but rather talk on stats and figures
• To win the job on upWork
○ Start with $4 per hour
○ Attractive Proposal
○ Profile must be complete
○ Apply for job from 12AM to 9 AM
• Try your best and put the rest on God

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S2: Freelancing
S2V1
Topic upWork Session
Trainer Sohail Tariq
Duration 1:26:36
Date 27-Sep-2019
S2V1P1

upWork Session #1 by Sohail Tariq:

Key Ideas
• How many hours do you have available for work each week?
○ Choose more than 30 hrs/week
• What type of project are you interested in?
○ Long Term Project (3+ Months)
 So you kitchen money keep running for next 3 to 6 months
• Address
○ Provide your Pakistan Original address
- If you didn't get the response in 24 hours then post in group and seek help
from Sohail Tariq
- Never try YouTube Trick to open Upwork Accounts
• Security Question
○ Never forget the answer of question
• Time tracker
○ Download it on your PC and add user name & password in it

Data for Your Profile

• To collect data for your account, go to [Link]
• Never copy paste data for your profile, upWork algorithm track all data
• Click on Post a Job
○ Login to account
○ Click Hire for a project
 Provide that you need FBA expert
 Add other details
 In Type of project choose OnGoing Project as we will work under
same circumstances
 Choose Freelancer in What you looking to hire
 Choose 1 to 3 Months in Expect project to last
 Make "Only Upwork Talent" in who can see your job in visibility
section
 Choose one Freelancer in how many freelancer needed?
 Choose Pay by the Hour in Budget section
○ Once everything is done go to [Link] and search following term
on daily basis and look for it jobs
Amazon Amazon FBA Amazon Keyword Amazon Keyword Ranking
Shipping Seller Central Amazon Launch Amazon Product sourcing
Helium10 Amazon Listing Amazon Photography Alibaba sourcing
○ Look for the job and see it details and base of below following
activities you need to decide that if you have to apply for it or not
 Interviewing
 Invites Sent
 UnAnswered Invites
○ Golden hours on upwork is 1Am to 7Am and you can earn upto $20 in
this time, Other than this time you will hard time to get the client

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S2V1P2

Key Ideas
• If you see interview = 0 then apply it
• If you send him invite, he will call you for sure
• Never apply for the job where job posting is unverified
• Always see the Payment Verified and see how much he have spent so far
○ Always choose these guy to work with
• Try your best not to go into deep technical work, specially it is not
recommended for fresh people
• Also check other clients detail like what his reviews are, where he lives, how
many jobs he have posted (If it is above 50% hire rate then it very good and
10% is very bad rate), check his hourly pay rate too and also see since when
he is active on upWork

Part 2:
• It is craft of the UpWork
• Go to [Link]
• Below your picture
• Click on Setting
○ User Setting> Membership & Connects
 View or Edit Membership Plan
□ Basic
□ Plus @ $15
 For each job you need to have 2 to 6 Connect which need to
purchase any way so it is highly Recommended to purchase plus
membership as it have many advantages
□ 70 Connects/Months
□ Rollover Connect and never be wasted
□ upWork take care of your account and hence you have
less chances of A/c suspension
• Never use stories for clients in cover letter but instead mentions your
expertise that you are excel in
○ Never explain your skills beyond believe and never show yourself as a
top 1% if you seriously are not
○ These sort of people hardly get jobs
• Do mention that you are hardworking and know the value of time
• It better to mentions your skills as that why they must hire you?
• If you are real and serious worker on upWork, then upWork issue you badge
like Rising Talent
• Try to make a introductory and closing paragraph and mentioned your skills
in between them in bullet points
• Your upwork content must be attractive
• Try to change your cover letter compare with upWork Content
• Please don't provide your contact info unless clients ask for it
• Tell you client that you got Amazon Choice for your client
○ Share screenshot as a evidence of proof
○ Share screenshot of BSR too
• Share PPC graph screenshot, One Customer review with 5 Start screenshot
too

Summary:

Notes Prepare By Saad Rafique

Key Ideas
• Once your account is verify, upWork will ask for further detail for your Account creation
account like
○ Your type of Service, Select Admin Support as you are working as Service type
Virtual Assistance, it will show you types of support so checkmark the
VA, Project Management and Other - Admin Support
○ Your Skill; Write Amazon PPC, FBA, Ranking, Listing & all detail will be Skill
share later, you can write as many as you but at least one skill is
enough. Try to mention the one that you know very well. If any time
you want to edit skill, you edit them later anytime Experience level
○ Experience Level; always choose Intermediate or Expert level and
never select entry level, best and recommend level is expert
○ Hit "Save & Continue"

• In next window you will be requested to upload your own picture, your
professional title and professional overview
○ Your picture must be profession and in proper attire that your
employer really wants you to look like, it must be decent and your
picture depict as a real assistance. Upload one picture and if he like
you then he will invite you on Skype or other video call source
○ In professional title, write Amazon FBA Expert, it not necessary that
you write expert, you can write word similar to Expert or write
Consultant. Then add / and write Amazon PPC Expert, Amazon
Sourcing Expert, Remember you will not be hire base on these title but
on your cover letter and interview
○ In professional overview, mention general overview, once you got
experience over upWork, you can write your skill set and experience of
100 or 300 hours in detail later in professional way. Recommended is
to write in great English free from grammatical error that what your
name and where you from.

Summary:

[Link]/rafiquesaad
S2V2P11

Key Ideas
Do and Don’t
• Don’t apply for the job where payment is not Unverified
○ These sort of people are stuck in some problem and once their
problem got solved they disappear and never show up again

• Do apply for the job where payment is Verified

• Don't apply for job where hires is already done via invites send

• Do check client detail and see if he is serious about the job posting

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S2V2P12

Key Ideas
• Verified clients are serious about business with you, they always come with
two or more question and provide you work right away without sorting
numbers of Freelancer

Part 2
Personalize the upWork Account
• Once your account get approve, please purchase a membership plan of $15
○ Upwork will issue you 70 Connects
 Without connects you can't apply for job

○ Other than this you will benefits like

○ Plus membership is useful if you going to run a agency

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S2V2P13

Key Ideas
Sample Cover Letter for FBA job

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S2V2P14

Key Ideas

• Few points from this cover letter

○ Talk and discuss strategy of bringing review in a clever and smart way
○ You can mention any other skill like you can do content writing, you
can work on ManyChat, you can do ranking etc.
○ Share your successful launches and client you have work with in past,
if you have web link for them then mention them in letter

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S2V2P18

Key Ideas
• Your proposal must be good enough to give you a good job
○ Never copy content of job posting from client post instead use his
words to show that you got those skills in hand
• Your clients paying you in hope that you will provide value to him
• Read clients job description and share your experience and solution that
how your services can sort the problem out for him
• First learn and practice and get some experience to work with your client
because they are smart and knowledge person
• If you evidence of your words then share it with client
• You must know and understand KPI (Key Performance Indicators) like
spending on one campaign can lead how many clicks, what will be profit etc.
• You must have specialize knowledge and experience to get a job on upWork

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S2V3
Topic How to Get Work From upWork &
Understanding Moral & Ethical Values
Trainer Sohail Tariq
Duration 1:07:57
Date 15-Feb-2020
S2V3P1

How to get work from Upwork and understanding moral and ethical
values by Sohail Tariq (15th Feb 2020): Key Ideas

Account creation is discuss in S2V1 and S2V2. BUT let take a quick overview for
creating account

Freelancer Account
• Go to upWork website
• Click on login
• Click on Sign Up

• Enter your First and Last Name and enter your email and click Sign me Up

• Choose your country and password Click on Work as a Freelancer and

checkmark useful email from upWork and term of service, user agree
agreement & Privacy policy options.

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S2V3P2

Key Ideas
• If upWork ask for solving the captcha, then solve it and click on "Create my
Account"

• You will receive email from upWork then click on Verify Email button to
verify you upWork Account

• Your account will be created instantly and start posting the job on upWork

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S2V3P9

Key Ideas
• Write your job title and choose your Job Category (Order processing is
recommended)

• Choose your category as Admin Support / VA and hit Save

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S2V3P10

Key Ideas
• In Description write simple/long about job that you wants to do from
freelancer and click on next

• Choose Ongoing project in type of project, Freelancer in looking to hire and

Choose project duration in Project duration

Summary:

Notes Prepare By Saad Rafique

• Check all details of client that how his hiring payment history is

• Apply for job where interviews, invites sent are zero, try your to be on top 5
candidate

[Link]/rafiquesaad
S2V3P18

Key Ideas
Cover Letters

• Always write relevant points in your cover letter

• Write related points from job description from your cover letter
• Don't write extra years experience in your cover letter, writing 1 or 2 years
experience is good too
• Do mention about tools specially Helium 10, Viral Launch and Jungle Scout
• Mention about the problem that you can solve for client
• Mention about what time and how many hour you available in a day
• Share your success story from past
• Write bit about that how you will use strategy to do the job effectively
• Don't shy in telling your client that you got new profile
• If you have multiple PPC strategies then mention in cover letter
• Try your best that he reply you in inbox
• Your cover letter must be in bullet
• Your client have only 3 to 5 minute to read the cover letter

Sample

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S2V3P19

Key Ideas

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S2V3P20

Key Ideas
• Regarding attachment, you need to a attach
○ PPC management screenshot like showing your ACOS less than 15%

○ Attach your past and most recent client sale summary (Keep at least
10 screenshot with you)

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S2V3P21

Key Ideas
• Also attach overall PPC record showing your ACOS

• Show your tools screenshot with desktop date and time (1 month Old)

• Upload a Amazon Certificate from Online Teaching company like Udemy

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S2V3P22

Key Ideas
• Your client may need A-Z Amazon expert so you need to do product hunting
for him so Attach Jungle Scout image with 8 score

• Attach Helium10 Amazon Choice KW Screenshot

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S2V3P23

Key Ideas
Tips & Trick for upWork

• On your job posting, read the reviews about your client and you will see his
name on it, use it in cover letter and this way your client will feel happy

• Best techniques is read all job one by one but once you get experience then
apply filter while searching job specially on
○ Payment verified
○ Less than 5 bids
• Best time for bidding is 2AM to 7AM Pakistan standard time

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S2V3P24

Key Ideas
Dealing with Clients

• Read the job description again and again to gain knowledge about that what
jobs is about
• Understand the question of your client
• Be courtesy with your clients
• Don't reply to your client in paragraph but rather reply with to the point
• If you are not sure about the answer, then tell your client that you are not
sure about the answer and you know your specific job
• Don't share any negative word about anyone, any person, any country, any
religion in entire world, if he say negative words then ignore it and just focus
on your job
• Two type of client
○ Rich
 Discuss more about job/task than about money
○ Poor
 Talk directly on money (when he contact you first time) and start
bargain
• If you know about AMZ FBA case studies then use and discuss those case
studies with your client . At least you must know 5 case studies regarding
ManyChat, reviews, ranking, PPC etc.
• If your clients become frank with you then do follow him
• If he go personal about issue relate to countries then tell him that because
of Indian rash and enmity attitude toward Pakistan then they start spreading
fake news about us but never start negative word about Indian or any
countries from your side
• Inform your client that you can come on video call if needed
• Your English language may not be fluent in speaking but try to convey the
message that he wants to hear from you + you can convince him very well
• Never say to your client that no one is better than you instead if you know
the answer then reply it on demand
• Be confidence with your client and work confidently with him and believe in
yourself

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S2V3P25

Key Ideas
Questions & Answers

UpWork
• UpWork is best freelancer website as compare to other freelancing websites
• If you haven't use your upWork for long time, login into it and start bidding
• Focus on your profile rate
• Be honest with your work

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S2V4
Topic How to Get Work From upWork &
Understanding Moral & Ethical Values
Trainer Owais Amin
Duration 1:41:15
Date 15-Feb-2020
S2V4P1

How to get work from Upwork and understanding moral and ethical
values by Owais Amin (15th Feb 2020): Key Ideas

Moral and Ethics for VA Freelancer

• Consistency
○ Respond to your client on time and show sense of energy inside
Consistency
yourself
○ If you committed with your client for numbers of hours that you will
give him than be consistence with those hours and never change it
until and unless client stop contacting you
○ Try your best to work with long term or account handling client and
try not to work with short term or task base clients
○ Try not to hurt or make your client bankrupt because over time if you
work with him and if he see any improvement in your work then he
will keep working with you and one day he will build empire with you
○ Client was to spend on you in order to buy your working hours

• Trustworthiness
○ Some client blind believe on you and they give you task, try not to hide
anything from him. In case he gave you task to outsource (Logo,
images, EBC) it then at start try to convince him that you going to refer
Trustworthiness
him to that outsource guy, if he still not agree then create invoice from
outsource guy and present it to client
○ Try your best that your integrity won't affect

• Good Listener
○ Listen to your client and try to educate him rather than start giving
him long lecture. Properly answer his questions and remove all of his
Good Listener
doubt and fear Once he get knowledge from you, he can better make
his own decision
○ Develop the habit of listening client

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S2V4P2

Key Ideas
• Loyalty
○ Be loyal to your client and try not to cheat him in back
○ Like if you hunt the product for him then keep it between both of you
and try not to share this product to any other client. Just one product
for one client
○ Always give good and advice to your client
○ Your client will share rules book or right of VA and Client book with
you at start
 That you will keep client info confidential Loyalty
○ In order to make client clear from your side, Create your own term and
services page for each task that you going to do on Client project like
 You will hunt one product for one client
 Tell him which tools you going to use
 Which category you don't wants to hunt the product
Listen to your client and note down all of his query and save them in
order to follow him with consistency

• Competence
○ If your delivery is not of high quality and you can't deliver the high
quality work then don't pick the project
○ Try to make mamu to client by telling him that you work extra hours Competence
for him in order to do the task get done
○ If you provide excellent service compare to other freelancers then
your client can convert to long term or you may get full time job offer
from client

• Timely delivery & Time Management

○ Only quality and time delivery will make you on top of freelancing,
deliver the work on time without a single minute delay
○ Follow the time management rules because if you do this then you can
work with multiple client at a time whereas if you don't follow time
management then you will get bore on single client and you will feel Timely Delivery & Time
energy less for working with more client Management
○ Define your working hours, define your availability with client that
better suit with your client
○ Tell your time that you free to work with client and during your own
sleeping hours tell your client that you will reply him as soon as
possible
○ Create your daily to do list for each client task and job you going to
perform
○ Divide the client working and work with them accordingly
○ Provide your client with buffer time, if task is taking 2 hours, tell him
that it will take 4 hours etc.
○ Keep discipline in your VA life
○ Give extra time to rich client and add poor client to pending list
○ If you want more rich client with you then create a team of VA with
yourself

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S2V4P3

Key Ideas
• Communication
○ If you have done the work then deliver the work to client
○ Write the task and define process of task to complete Communication
○ Set your goals to get the client work done
○ Keep client report open with him that what happen on his account
○ Keep your client along with you and keep him posted about task you
doing or going to do

• Availability
○ You need to have discipline in your life
○ Share your available slot that you can work for client
○ If any task is time consuming and you do that task in minutes then tell Availability
your client that you did it in show period of time and you will charge
him a fix rate and not the hourly rate
○ Follow the best practices in VA, including best practices for product
hunting

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S2V4P4

Key Ideas

• Delivery oriented Delivery Oriented

○ It is already discuss in previous pages

• Presentation Matters
○ Present your work in detail to your client that how you did that task
 How you optimize the listing using KW in title, description and
how and which KW you use in bullets? How you use H10 to get Presentation Matters
right KW for listing
 If your client request you for Product hunt then present him all
data result from MW, JS, H10, VL, KP, GT and present the top
best KW to client and educate him that why you pick that
product for him and why the product best for him?
○ Leave good impression of your work on your client
○ Present your attractive work in Excel or Google Sheet to clients
showing all details of your work that he requested you to do so
○ If anything you think that is required from client side then ask him in
small PDF file that what and why you need like
 You need paid ManyChat and Pexify
 Client card must be link to Facebook

• Theft of Time? Or Fixed Job

○ In world of freelancer, freelancers do corruption in shape of theft of
time and it is consider as a crime in freelancing Theft of Time Or Fixed Job
○ Ethically you can't tell your client that you did task in buffer time BUT
the best solution for this to tell your client that you took less time to
work on this task and you need Fixed rate for it and you will not go for
hourly rate
○ Focus on one client work at a time during upWork time tracker and
forget the rest because it will not show the impact that your clients
hoping from you

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S2V4P5

Key Ideas
• Always give best advice to the client
○ Give your client sincere advice whenever needed like if you seeing that Give Best advice to client
client is going to be out of stock and he is launching then it will affect
great that rank will fall and he will be out of stock leading him more
cost on him then advise him that not to go for launch as it will not
good in long term and will not give benefit at all. If product is going not
well then advise him to change the product
 Even if it goes against your interest, try your best to give best
advise

• Don't discuss your client's products with others

○ Some client will ask tricky question to reveal what you working with Client Privacy
other client so please don't share other client business detail with him
○ You can share other client business stats by hiding client name, client
business and product details, KW etc. i.e. Sale summary
○ Convince him that he won't ask these tricky questions

• Don't do character assassination of other freelancers

○ Never do any character assassination of any other freelancer that you Respect other freelancer
found that he work past with the client even if anyone/freelancer
doing character assassination of your own self. Freelancer can be from
anywhere in the world including Pakistan

• Have the courage to lose Money

○ If your client is busy or he procrastinating on the projects and you
keep doing the job and when return back after months and if he argue Courage to Lose money
with that he don't wants you to do this task etc. and if he demand
refund from you then develops the guts and refund him on spot
○ Develop sense and courage of losing money and win client heart, your
client will return back in future for more project to work with you

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S2V4P6

Key Ideas
How to get work from upwork

• Appropriate time for bidding

○ You will find majority client from USA and Europe Bidding Time
○ Your time zone may affect so try your best to work on client time
○ Best time for bidding where you can get more conversion is 3 Am to 7
Am OR if you are early raiser then you can start working late night
because that time your client will be sitting in the office to hire
someone for the FBA project

• Analysis of Job Post Job Posting Analysis

○ You may get client from any country in the world, including Good
Pakistani client
○ To do job analysis, search for AMZ job search term on upWork

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S2V4P7

Key Ideas
○ Open the job that is related to you and do analysis

[Link]/rafiquesaad
S2V4P11

Key Ideas
Questions & Answers

Freelancing
• If you see that any EC member giving anyone his expert opinion then try
your best not to engage in that post and think that he got his right to add
comment
• If any task is not related to you then you can outsource it to other freelancer
to get the work done and inform your client that you are AMZ expert and
client need to hire third party to get that task done
• It is productive way that you make a team of 3 and work with one client in
order to do practice on AMZ

UpWork
• On upWork if you upload only one AMZ journey from Product hunting to
launching then it is good enough
• At start try to charge $4-$5 per hour
• If you got old upWork profile then you can change it and you will get client
for sure, it all depend on you attitude that how much time and energy
required to get the work done
• Set fixed rate/job for product hunting and ranking, for example for small
product (SV=5000) with profit up to $1000 then $500 is decent rate
• Try not to use your mamu upWork profile

Client
• If you witnessing that your task is demanding more money then go with
medium and decent rate
• Always ask client about his budget and preferred market and category and
what profit he is expecting
• If client request you that he looking for $3000 per months then tell him that
you need to work on product that give you revenue of $10000 and to earn
$10000 you must have $25000 in budget, So multiplication work like
○ Revenue = Multiply 3 times of profit
○ Budget = Multiply 6 times of profit
• If your client ask you that what strategy you going to follow to rank his listing
then tell him 3 ways
○ Using Many Chat bot & Facebook Ads
○ Extract Competitor KW and recommend client give away for it
• Try your best not to give your client technical insight or rules that you going
to follow BUT if he ask about it then do educate him
○ Client will get surprise that how to source from china, so educate him
that how it all happen BUT don't tell him that how to pick the right
supplier with right rate or art of negotiating

Others
• Backend optimization is a process in inventory management we have a tab
of KW where we add search term, subject matter, attributes. It is related to
content writing
• Improve your English language specially improve your ascent

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S2V5
Topic upWork Session + Winning Client
Trainer Sohail Tariq
Duration 1:34:24
Date 2-Feb-2020
S2V5P1

Product Launching and Ranking by Sohail Tariq (PART-II) Feb, 02

2020: Key Ideas

Tips for applying

• Read the client post and see which term your client is repeating
○ Write down the task that he wants VA to do
• Any client who request for ranking is a learnt person and he know all stuff
BUT if anybody request to increase his sale then he don't know much about
Amazon
• Show your client your action and work and not the stories and tales

Writing Cover Letter

• Remove all irrelevant term in your cover letter and insert the terms that
your client is asking for
○ Write 3 to 4 lines for only those points that your clients asking for and
don't exaggerate with your skills & learning
• Avoid ego terms like that I am expert etc. BUT rather use the phrase by
saying that you need this type of person, you are looking for this, you wants
to be successful then you are here… this way client can see value in you
• Avoid copying any other cover letter, otherwise you are in risk of suspension
of upWork account

Attachment
• Never miss a chance that you didn't attach the attachment, always attach
the attachment whenever you send proposal to client
• Send the attachment of sales summary that is most recent
○ Attach the sales summary with different figures

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S2V5P2

Key Ideas
• Attach the screenshot of monthly subscription of the tools that you have and
inform him that you will not charge him for it

Product Research Criteria

• Attach the Product research excel sheet in order to share your criteria
regarding product hunting with him. This excel sheet is use in Product
hunting phase

Demo of Product Research

• Attach the PowerPoint file to give a demo of you do product research to
sourcing, your slides must have content of
○ Product image
○ Competitor Listing image
○ JS Analysis report screenshot; your research, comment and
recommendation on it
○ VL Market Trend Tab Screenshot + your conclusion on it
○ VL Analysis Tab screenshot + your conclusion on it
○ H10 Analysis Report from H10 Xray + your conclusion on it
○ MW Search Volume Report
○ Ali baba sourcing
○ Recommendation
 Market Competition
 Manufacturing Vs Selling Price
 Sales Trend
 Average Review
 Review Trends
 SV Assessment
 You Final Recommendation on product

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S2V5P3

Key Ideas
Budget
• During ranking discuss budget with your client
• Write top 10 KW on left side in table along with all KW from cerebro in box
next to table

• Write about sourcing and shipping budget

• Write about first 30 days estimation

○ Share him giveaway budget for first week

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S2V5P4

Key Ideas
• Share listing detail with your client before launch

• Share this report with your client on daily basis to count the working hours
with clients

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S2V5P5

Key Ideas
Questions & Answers

Bamboo Launch
• Bamboo launch have two way
○ Hyper Launch - 1
 For $25 or less price product
○ Hyper Launch - 2
 For $30 or above price product
 Run this first to bring 306 to 100
• Don't use hyper launch 2 in other listing otherwise your listing will be in risk
• Once you jump from last page to 10-12 then we use search, find and buy
method

ManyChat
• Never ask for review on ManyChat bot, MC purpose is only to create sale
velocity

UpWork
• Never collect attach documents from upWork client account
• Send customize proposal to each job you applying
• Your letter must be so much attractive that your client invite you in inbox
• If you are sure that you can't do the project then leave that project and
never over commit

Others
• COGS is cost of goods sold or landing cost
• If you are not getting sale on AMZ and from Facebook ads then check the
images and images of your competitors (top seller)
• For bulk and expensive product take from FBA to FBM and take help from
client family & friends to get the reviews and sale velocity
• Brand analytic is tool to check brand registry
• Use timer (Time Doctor) for client outside upWork
• If you client wants to increase sale then educate him to do reverse ASIN of
competitors and pick the high SV related KW and rank your product with
that KW's

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S2V6
Topic Questions & Answers
Trainer Owais Ameen
Duration 1:45:58
Date 18-Mar-2020
S2V6P1

Q/A by Owais Amin (18-3-2020):

Key Ideas
Fiverr Main Idea
• Do at least 10 bids a day on Fiverr and do it regularly and keep improving Sub Ideas
your profile
• Bid only on relevant post
• Do VVRO on your

Product
• Check for certification on
○ Competitors listing in title, description, EBC, Bullet point
○ Ask supplier for certification on Ali Baba
○ Google it
○ Purchase UPC code and create dummy listing with everything fill on it
and open case with AMZ that you are selling on FBA and ask 3 times in
3 different time
 Some product have already have certification with it BUT AMZ
don't bother to ask
○ If you ship the product with certification than you will get competitive
edge as compare with buyer
• Check for at least one year data of the product to get a clear idea

Listing
• Listing optimization
○ Check title
○ Well optimize images
 Main image background must be white
 Minimum of 1000x1000
 Maximum of 10,000x10,000
 Cover 80% of product
 Infographic images
 Life style images
○ Bullet points must have KW
○ Description must have KWs
○ Backend must be well fill (Subject matter, Attributes etc.)
 You need to take account access from client
• If you want to change the brand name in listing and if it not changing then
you need to create the brand name website and use UPC code and open
case with AMZ to open change the name

KW
• When picking top 10 KWs exclude the brand name KW as it is irrelevant

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
S2V6P2

Key Ideas
Virtual Assistance Main Idea
• VA selling his hours Sub Ideas
• Responsibilities
○ 360 Coverage of whole AMZ
 Daily reporting
 Account Handling
 Sourcing & talk to supplier
 Patent Checking
 EBC Profession Contact
 Negative Feedback Removal
 KW ranking
 Handling ManyChat
 Refund
 Data Entry

Freelancing
• Freelancer just sell his tasks
• You just the work and get fix paid for it, like product hunting, Launch,
Particular product sourcing, Handling PPC

Summary:

Notes Prepare By Saad Rafique

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
B1P4

Key Ideas
• In Education Click on "Skip this step for now" Main Idea
• In Employment Click on "Skip this step for now" Sub Ideas
• In Language Click English as Fluent

• Set $20 for hourly rate

• Google "Game Developer CV templates" & "Mobile App Developer CV

templates"
Copy Title and description from google search result templates

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
B1P5

Key Ideas
• Write title and Description in Professional Overview box Main Idea
Sub Ideas

• Upload high resolution that show your face clearly with white background

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
B1P6

Key Ideas
• Add your complete home address as per you NIC Card + Zip code (Google Main Idea
Your city ZipCode) Sub Ideas

• Enter your cellphone number and click Preview Profile

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
B1P9

Key Ideas
• Enter Security Question and when you enter save button, upWork will ask Main Idea
for password, enter it Sub Ideas

• Check your time zone in contact info tab

• Click Profile Setting Tab and Select Long term project in Project preference

• Close browser and reopen browser and login again to upWork and now edit
your profile and enter all data about AMZ, including skill category,
description and title

Summary:
,

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
B1P10

Key Ideas
• Once your profile as per AMZ Virtual Assistance, check if your profile is 100% Main Idea
complete, if it's complete then use following method Sub Ideas

METHOD 1
+60% (60%) Profile Photo + Profile Title + Profile Overview + Employment History +
At Least 1 Skill Tag
+10% (70%) Additional Employment History
+20% (90%) 2 X Education
+10% (100%) 2 X Portfolio Items

METHOD 2
+60% (60%) Profile Photo + Profile Title + Profile Overview + Employment History +
At Least 1 Skill Tag
+10% (70%) Profile Video
+10% (80%) Education
+15% (95%) 3 X Portfolio Items
+5% (100%) Certification

Summary:

Notes Prepare By Saad Rafique

[Link]/rafiquesaad
Bonus: 2

Points to Remember

upWork
Never copy paste anyone (Client + Freelancer) content BUT rather change he words or replace the word or
add new word in your own content
Never over commitment with your client, try to serve one for practice for at least 3 to 4 months then move
to next
Never apply for job BUT rather figure out what you know what job best fit for you and check if job relate to
you or not and if you don't know then skip that job, what if you can't able to do the job and your clients give
you bad review
Don't be rush and quick for job but read description word by word
Never apply for the job where client already hire somebody
Check your Client profile for his hiring and payment history
Mention about tools in your cover letter]
Re-phrase your cover letter every time for the job you applying
Don't do more biding

Tips & Tricks for VA

If you are not sure about any term or skill then check on
• EC Facebook Search box
• Post in EC and tag relevant person in it
• YouTube it
Use Google Sheet to keep everything organize
Use OneDrive for MS excel work so you can access both on PC and online
Dedicate one folder full of all templates
Dedicate one folder with all client data and details and client screenshots
Notes Prepare By Saad Rafique
[Link]/rafiquesaad
Bonus: 3

Things to Do

Virtual Assistance
Due to massive power outage in Pakistan we keep disconnected from Internet so do following
Keep a spare battery (100% Charge) of laptop with you
Purchase Router UPS (~ Rs. 1500) to keep internet running
Purchase Data Sim and Data device in case of emergency internet
Download Following on Chrome
Gmail Checker Plus - so you will get prompt email notification without checking email by your self
Download Following on your Phone
Trello - For managing clients efficiently and effectively
Asana - If you working as a team
Google Keep - For to do List with reminder
upWork - so you can talk to your client anywhere
To manage your time effectively
Download Pomodone app for pomodore Technique for managing time
Start using Google Calendar both on PC and cellphone
Keep all notification off (Facebook, YouTube, Instagram) which are useless, only turn on notification
(upWork, Email) on which are important
Learn shortcut keys of most frequent use software
Bookmark all important links on Chrome that you use most
Keeping Health and Stress minimum
Drink plenty of water
Download any Fitness App
Listen Surah Rehman in Qari Abul Basit voice at start of day to Keep stress away
Notes Prepare By Saad Rafique
[Link]/rafiquesaad
Bonus: 4

Checklist for VA
Online Account
Payoneer/Transferwise Account
UpWork Freelancer Account
UpWork Client Account
Fiverr Account
Guru Account
[Link] Account
Ali Baba Account
Pinterest Account

Documents
NADRA NIC Card in English (Not necessary but making thing easy in future)
Scan all educational documents if any time required

Templates
Product Research
Supplier Research
Notes Prepare By Saad Rafique
[Link]/rafiquesaad
Topics Tags

Virtual Assistance & Freelancing

Goals for VA Freelancer S1V1P1
Realistic Expectation for VA S1V2P1
VA Responsibilities S1V7P4
Successful Traits of VA S1V2P3
S1V4P2
S1V4P6
Leave VA for Following Reason S1V4P1
Kitchen Money for VA S1V2P2
Ethical Moral Values of VA S1V4P2
S2V4P1
Do's of VA S1V4P4
Don't of VA S1V4P5
Standard Procedure for VA S1V4P7
Q&A Related to VA S1V4P10
S1V5P5
S1V6P26

Client
Benefit of Working with Rich Client S1V1P1
Rich Vs Poor Client S1V1P1
Working with Client S1V4P1
Pre Requirement from Client S1V7P4
Dealing with Clients S1V4P1
S2V3P24
Detail requirement from Client for Launching S1V24P6

Business
Successful Traits of Unicorns S1V2P3

Amazon
Selling Model on Amazon S1V6P1
Q&A related to Amazon ID S1V6P26

Amazon FBA
Amazon FBA definition S1V6P1
Vendor Seller Central S1V15P17

Product Hunting
Product Hunting
Merchant Words S1V8P1
S1V9P1
Jungle Scout S1V8P1
S1V9P2
Helium 10 S1V8P3
S1V9P3
Viral Launch S1V8P8
S1V9P13
Other Tools S1V9P15
Category Analysis S1V8P11
S1V9P16
Keyword Research S1V8P12
S1V9P17
Product Criteria S1V8P13
S1V9P18
Product Hunting Techniques S1V8P15
Q&A Related to Product Hunting S1V5P5
S1V8P17
S1V9P23
S1V10P4

Brand
Trade Mark S1V19P11
S1V20P20
Registering Brand with AMZ S1V14P19
S1V19P11
S1V20P20
AMZ IP Accelerator S1V19P12
S1V20P22
Patent S1V8P16

Sourcing
Sourcing S1V11P1
S1V12P1
Q&A Related to Sourcing S1V12P16

Seller Center (SC)

Seller Center (SC)
SC Overview from Inside S1V6P2
SC Home Page S1V6P7
SC Tabs S1V6P10
Getting SC for Practice on Free of Cost S1V3P1
User Permission S1V5P2
S1V6P6
S1V6P25
Activate Tabs for VA in User Permission S1V5P3
Important Tabs for Client S1V7P1
Account Health S1V18P9
Q&A Related to SC S1V5P5
S1V7P5

Listing
ASIN S1V8P5
Listing Explanation S1V15P1
Adding Product in SC S1V6P10
S1V7P1
Add variation in SC for FBM S1V6P11
Manage Inventory S1V6P10
Listing Creation S1V14P1
Creating Dummy Listing S1V14P3
S1V15P2
Gated Category S1V19P8
S1V20P7
Buy Box S1V5P2
S1V7P4
S1V9P22
Winning Buy Box S1V6P8
S1V6P14
S1V14P16
S1V15P16
Hijackers S1V9P22
S1V19P11
S1V20P19
Buy Box Automate Pricing S1V6P14
EBC Overview S1V6P19
EBC/A+ Content S1V14P18
S1V15P17
Suppressed Listing S1V14P14
Adding Variation in Listing S1V14P7
S1V14P23
S1V15P5
Listing Images S1V14P12
S1V15P8
Listing Description S1V14P13
S1V15P9
Suppress Listing S1V14P14
S1V15P13
Changing Fulfillment Channel S1V14P15
S1V15P19
Merge Variation S1V14P23
S1V15P18
Stranded Inventory S1V14P24
S1V15P20
Browse Tree Guide (BTG) S1V15P21
Gate Category S1V19P8
Thing to Do on Listing S1V14P25
Thing Not to Do on Listing S1V14P26
Listing Optimization S1V15P15
Listing Q&A S1V6P25
S1V7P6
S1V14P27

Orders
Manage Order S1V5P2
S1V6P16
S1V7P2
S1V17P1
S1V18P1
FBM Open Order S1V6P7
FBM Order S1V6P16
S1V17P1
Order Payment S1V7P2
Invoicing S1V17P3
S1V18P4
Return Management S1V17P4
S1V18P6

Inventory
Inventory Overview S1V6P10
S1V7P1

Shipping
Shipping Setting S1V6P5
S1V18P11
Shipping Status S1V6P16
Shipping Timing S1V17P1
Shipping Timing S1V17P1
Shipment Plan Creation S1V17P6
S1V18P13
Shipping Types S1V18P1
Buy Shipping S1V17P2
S1V18P2
Confirm Shipment S1V17P3
S1V18P3
Shipment Delay S1V17P5
Shipment Plan Creation S1V17P6

Return
Return Setting S1V6P4
Manage Return S1V6P17
Repackage of Return Product S1V6P6

PPC
PPC Introduction S1V5P3
P1V22P1
PPC Stand for S1V7P4
Campaign Manager S1V6P18
S1V7P2
S1V21P1
S1V21P10
Automatic Targeting S1V21P2
S1V22P7
Manual Targeting S1V21P7
S1V22P11
Keyword Targeting S1V21P8
S1V22P11
Product Targeting S1V21P12
S1V22P7
S1V22P14
Running PPC S1V22P15
Deal S1V6P19
S1V21P13
S1V22P3
ERP S1V21P17
S1V22P2
Coupons S1V21P18
S1V22P4
ACOS S1V21P6
How ACOS work? S1V7P4
Tip for ACOS S1V7P2
Strategies for PPC S1V21P10
Strategies for PPC S1V21P10
PPC Report S1V21P10
PPC Analysis S1V21P11
Q&A Related to PPC S1V7P5

Promotions
Manage Promotion Overview S1V6P13

Report
Report Introduction S1V5P4
Report Overview S1V6P21
Report Generation S1V19P9
Payment Reports S1V19P9
S1V20P8
Business Reports S1V19P10
S1V20P14
Fulfilment Report S1V20P15
Advertising Reports S1V19P10
S1V20P16
S1V21P10
S1V22P16
Return Reports S1V19P10
S1V20P17
Tax Document Library S1V20P18
Order Reports S1V6P17
AMZ selling Coach S1V20P13

Sales
Sale Summary S1V6P8
S1V7P3

Amazon Cases
AMZ Cases Overview S1V19P1
S1V19P3
S1V20P1
Negative Feedback Removal S1V19P1
S1V20P2
Opening case with AMZ S1V19P3
S1V20P4
A-Z Claims S1V19P4
S1V19P6
S1V20P5
Reinstate AMZ account S1V19P5
AMZ Seller Support S1V19P6
Chargeback claim S1V19P7
Chargeback claim S1V19P7
S1V20P6

Performance
Account Health S1V623
S1V7P3
Q&A Related to Performance S1V6P27

Seller
Seller Feedback S1V6P8
Removing Negative Feedback S1V19P1
S1V20P2

Buyer
Buyer Message S1V6P8
S1V7P3
Customer Support S1V17P5
S1V18P8

Launching and Ranking

Related & Relevant KW's S1V23P1
Basic Ranking Strategies S1V24P1
Type of Ranking S1V24P2
Hyper Launch 1 Phase 1 S1V24P3
Hyper Launch 1 Phase 2 S1V24P4
Bamboo Launch S1V24P5
Ranking Strategies for Product with Price Range S1V24P5
Launching Budget S1V24P9
Pixelfy S1V24P10
ManyChat S1S25P1
Facebook Ad S1V25P5

Bookkeeping & Record Handling

Account Handling S1V26P1
Manual Bookkeeping S1V26P2
Automatic Bookkeeping S1V26P4
Profit Lake S1V26P4

upWork
Creating upWork Account S2V1P1
S2V2P1
S2V3P1
Creating Client Account S2V2P7
S2V3P8
S2V3P8
upWork job search S2V2P10
S2V3P6
upWork job posting S2V2P8
S2V3P9
Do on upWork S2V2P11
S2V3P14
Don't on upWork S2V2P11
S2V3P15
UpWork membership S2V3P16
Job search term for upWork S2V3P17
Job Posting Analysis S2V4P6
Cover Letter tips for upWork S2V3P18
S2V5P1
Cover Letter Sample for upWork S2V3P18
Attachment for upWork S2V3P20
Tips & Trick for upWork S2V3P23
Dealing with clients on upWork S2V3P24
Q&A Related to upWork S1V4P10
S1V7P5
S2V3P25

Overseas Pakistani
Advise for Overseas Pakistani S1V2P2

Table of Contents
Important EC Websites
2
Video Title From EC VBC VA
3
Course Information
4
Introduction
5
S1 - Amazon Virtua

(http://sunnyali.com/sunnyali) (http://sunnyali.com/tools) (http://sunnyali.com/roadmap) (http://sunnyali.com/vbcjourney) (h

(onenote:BSCR348.one#Topics%20Tags&section-id={4D0925D3-12E2-4854-9860-8A1CDB720F73}&page-id={30E47887-8394-475D-8338-38C6FB

(http://www.extremecommerce.org/) (https://w (https://www.youtube.com/c/ExtremeCommerce/videos)ww.facebook.com/ExtremeCommer

Virtual Assistance
1.
Freelancing
2.
Extreme Commerce Virtual Assistance have two sections
SVP
Section #, Video #, Page#
S1

S1V1
Topic
Message for VA/Freelancers - Set a
realistic strategy for next 2 years
Trainer
Sunny Ali
Duration
0:07:15
Date
1-

(http://www.facebook.com/rafiquesaad)Message for VA Freelancers - Set a realistic strategy for next 2 years
Don't think of e

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