Use in Technology[edit]
Generativity in technology refers to cases where a technology supports the creation of novel
products. Such technologies are referred to as generative systems. Canonical examples are the PC
and the Internet.[2] From its inception, the Internet has acted as a generative force allowing users to
create and communicate in ways unimagined but foreseen by its creators who for this purpose built-
in an openness and hardware and software agnosticism. [8]
Zittrain was first to apply this term outside psychology, in cases where a generative technology leads
to "unanticipated change through unfiltered contributions from broad and varied audiences." [9] Zittrain
has also highlighted that precarious nature of generative technology: arguing that features which, for
instance, may enhance security and stability may, even unintentionally reduce or destroy a
generativity in a system. He highlighted cases in which apparently innocuous producer, consumer,
and government actions from a move away from PCs to one-way systems such as "smart"
appliances cause a decline in generativity.[2] As a result, he emphasised the need to be clear about
treating generativity, rather than apparent means supporting this as the key valued characteristic of
the system. In the case of the internet/PC complex this is its capacity as a generative networked
grid, rather than traits associated with this, such as "open internet" or “network neutrality”. He termed
a focus on these mere-means to the end of generativity a "myopic" "end-to-end theory" which
confused means with ends. Zittrain argued:
focusing on “network” without regard to a particular network policy’s influence on the design of
network endpoints such as PCs. As a result of this focus, political advocates of end-to-end are too
often myopic; many writers seem to presume current PC and OS architecture to be fixed in an
“open” position. If they can be persuaded to see a larger picture, they may agree to some
compromises at the network level. If complete fidelity to end-to-end network neutrality persists, our
PCs may be replaced by information appliances or may undergo a transformation from open
platforms to gated communities to prisons, creating a consumer information environment that
betrays the very principles that animate end-to-end theory. ([2] p. 1978)