Identify any five indian market research companies .
find out 1)activities 2)career prospects 3)nature
of work.
IMRB
ICMR
TNS
CROSS TAB
MARKET PULSE
IMRB(INDIAN MARKET RESEARCH BUREAU):
IMRB solutions provide a comprehensive response to our client’s needs, not packaged data but custom
solutions for clients. They offer services with the integration of qualitative and quantitative tools.
They are designed in India for India, their measures and scales are created to maximize
sensitivity. They work together with TGI, Web-I, IMRB Retail, Market Pulse, ITOPS and ICUBE. Their
passion is to drive the business growth by combining consumer understanding and brand knowledge with
intuition and innovation.
Their work mostly on
Advertising and promotional research
Corporate and sales research
Product and packaging research
Customer satisfaction research
Strategic market research
B2B and industrial research
Brand research
Mystery shoppers insights
Channel and retail research
Pricing research
IMRB works with different sectors like
Education and training
Telecom
Health care
Agriculture and agro products
It and software
Automative
E-governance
FMCG
IMRB career goals:
IMRB has demonstrated its vision and leadership in the Indian market by establishing several
industry wide measurement and rating systems. Notable amongst these is our pioneering role in
establishing India’s first TV rating system (TAM) and the creation of social economic
classification (SEC) system in India.
CLIENTS:
INTEL
ITC GROUP
CADBURY
INDIAN AIRLINES
HEINZ
NESTLE
PEPSI GROUP AND SO ON
ICMR(INDIAN COUNCIL FOR MARKET RESEARCH)
ICMR provides complete marketing solutions package with great emphasis on the core
marketing issues. ICMR helps you know, understand, and analyze the processes holistically and
makes marketing a complete knowledge oriented process
There areas of works includes
Brand and consumer research
Applied economic research
Social sector research
Conducting large scale survey
Their alliaces are
IIPM
GREAT INDIAN DREAM FOUNDATION
PLANMAN MEDIA
CLIENTS:
SLEEPWELL
HERO HONDA
AKAI
AIRTEL
CASTROL
BOSE
FUJITSU ETC
CROSS TAB:
The company emerged as a leader in providing offshore outsourcing services and is presently
supporting global market research organizations to transform their businesses.
There work include
End-to-end management of multinational market research project
Online and CATI data collection in 65 countires and 25 languages
Outsourcing for major market research process
Secondary research and business analysis
Sample procurement
Building and managing respondent panels
Our suite of services takes care of all operational and project management aspects of the market
research business while our clients focus on research design, insights generation and consultation
Services performed by Cross-Tab include:
Localizing and translating the final questionnaire, if required
Sample procurement
Survey programming and hosting
Managing Online CATI fieldwork including quota achievement and survey fulfillment
Data processing and analytics as per your requirements
Reporting survey results in PowerPoint, Excel, or Word formats
CLIENTS:
Cross-Tab has a constantly growing list of satisfied global customers, across sectors, who use our
research, analysis, outsourcing, and panel services. Our customers include:
Market Research Companies
7 of the Honomichl Top 25 Global Market Research Agencies
3 of the Top 10 Global Panel Companies
3 of the Top 10 Internet Portals
Other Market Research Agencies, Online Panels, and Consulting Firms
TNS INDIA:
TNS India offers clients a wide range of customised quantitative and qualitative market research
techniques and solutions, including proprietary market feedback models covering areas of brand
health, tracking, segmentation and advertising effectiveness.
TNS India has 4 full client service offices, as well as 21 field centres. This gives us
comprehensive coverage of both urban and rural India.
They operate on differnet sectors like
FMCG
Automative
Technology
Finance
B to B
Finance
Media
Health care
Political&social
Their social research unit is one of the largest social research agencies in indiacovering 16
locations across the country.
There research services expertise is in following three ways
Specialist research expertise
Global insight brands
More insight services
There clients include
P&G
Toyota
Microsoft
Hsbc
Vw
Renault
Barclays
MARKET PULSE
Market Pulse is a fast growing marketing research and analytics company. The company is
privately held, with headquarters in Delhi, India.
Market Pulse is the only organization to have adopted the Zero-tolerance Quality Process in
data collection, processing, analysis and reporting.
There research activites include in
Mobile telephony
Mobile handsets
Broadband internet services
Retailing
Telecom services
There key services comprises of
Retail audit
Brand research
Market analytics
Indian market entry research
Customer satisfaction measurement
There key clients include
Telecom(nokia,spice,airtel,Vodafone,reliance communications )
Automobiles(Honda,Hyundai,piaggio,gm)
Building materials(phillip,daiken,Schneider,Crompton grooves)