Southeast University
School of Business
Course: International Business
Faculty: Kazi Subrina Ehsan
Fall 2019
Submission Deadline: Last Day of Class. The faculty would never accept any assignment after the
submission date.
Students are required to submit their assignments in printed, not handwritten form. This
is a group work and the group should consist of 4 members.
Please ensure that your assignments and written work comply with the following guidelines:
Format and presentation
White A4 paper (80gsm)
Single sided
All margins 2.5cm
Font Size: 12, Style: Times New Roman
Header: put the title of the report in the header of each page
Footer: put the page number in the footer of each page
Line spacing minimum 1.5 lines
Ensure that correct referencing is used
Ensure that spelling and expression is correct (using a spell checker is useful)
Text to be printed in black
Attach a Cover Page that include your Group Members ID and Name to the front of the
assignment
Include Title Page, Acknowledgement, Executive Summary, Table of Content, Reference
and Bibliography. (This will not contribute in the word count)
Include the Word Count in the cover page.
Staple at the top left/ Use Ring Binder
Write a report on the following topic Total Pts: 10 pts
Word Count: 4000 -
4500
Part A:
1. You have to choose a product which is produced in the domestic market
2. Give a brief discussion about the product
3. Explain the reasons behind choosing the product
Part B:
Now select a foreign country in which you want sell your product
Analyze the stated factors of the country
I. Demography
II. Politics
III. Economic
IV. Religion
V. Culture
VI. Market conditions of your selected products
Provide an in depth analysis of your chosen country highlighting the costs, benefits and risks of
doing business there.
Part C:
On the basis of your analysis now you have to choose a strategy by which you will enter in to the
foreign market and give an explanation for choosing this strategy.
Note: Try to apply as much relevant theory as possible from the text books.