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Consumer Behavior and Product Differentiation

The document is a homework submission from a student named Moupia Saha for a Consumer Behavior course. It discusses three types of products - mobile phones, cars, and perfumes - that relate to multiple levels of Maslow's Hierarchy of Needs. For each product type, it examines how two brands differentiate themselves from competition in terms of price, features, security, and branding/marketing strategies.

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Moupia Saha (191051014)
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8 views2 pages

Consumer Behavior and Product Differentiation

The document is a homework submission from a student named Moupia Saha for a Consumer Behavior course. It discusses three types of products - mobile phones, cars, and perfumes - that relate to multiple levels of Maslow's Hierarchy of Needs. For each product type, it examines how two brands differentiate themselves from competition in terms of price, features, security, and branding/marketing strategies.

Uploaded by

Moupia Saha (191051014)
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Homework - 1

Submitted by:
Name: Moupia Saha
ID: 191051014
Department: MBA
Course name: Consumer Behavior

Submitted to:
Name: Moinak Kanungo
University of Liberal Arts Bangladesh
Submission Date: 10.08.2020
 What are three types of products related to more than one level of Maslow’s Hierarchy of
Needs?

Products Mobile Phone Car Perfume


Brands Apple & Oppo BMW & Tata Nano Dior & Axe
Needs Safety & Security Safety & Security Self- Actualization
Needs Psychological Needs Psychological Needs Psychological Needs
Needs Self Esteem Needs Self Esteem Needs Self Esteem Needs

 For each type of product, consider two brands. How do marketers attempt to differentiate
their product from the competition?

Mobile Phone Apple Oppo


Differentiate High Price Low price
Differentiate Best security & features Moderate security & features
Differentiate They promote luxurious brand They promote their beautification selfie
value with their logo camera
Car BMW Tata Nano
Differentiate High Price Low price
Differentiate Best security & features Moderate security & features
Differentiate They promote luxurious brand They promote budget friendly car
value with their logo
Perfume Dior Axe
Differentiate High Price Low price
Differentiate They promote luxurious brand They promote budget friendly & odor free
value with their fragrance 24 hours
&logo

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