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PVC Company Case Study Analysis

The document is a case study submission from Hamza Hussain regarding PVC Limited. It includes: 1. An internal and external SWOT analysis of the company using the SWOT tool. 2. Identification of leadership, management, and planning as key factors for business success. 3. A draft sales pitch and arguments to counter customer objections. 4. Suggestions for sales force incentives like bonuses and profit sharing to encourage training and sales. 5. A determination that the company needs more sales employees, around 1000-3000 per salesperson, for effective operations. 6. An assessment that a "triple glazed windows for the price of double glazing" promotion may

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Zeeshan ch 'Hadi'
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62 views3 pages

PVC Company Case Study Analysis

The document is a case study submission from Hamza Hussain regarding PVC Limited. It includes: 1. An internal and external SWOT analysis of the company using the SWOT tool. 2. Identification of leadership, management, and planning as key factors for business success. 3. A draft sales pitch and arguments to counter customer objections. 4. Suggestions for sales force incentives like bonuses and profit sharing to encourage training and sales. 5. A determination that the company needs more sales employees, around 1000-3000 per salesperson, for effective operations. 6. An assessment that a "triple glazed windows for the price of double glazing" promotion may

Uploaded by

Zeeshan ch 'Hadi'
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

SUBMITTED TO

SIR SAMI
SUBMITTED BY:
HAMZA HUSSAIN
ROLL NO:
1004
SECTION:
A
TOPIC:
CASE STUDY
DEPARTMENT :
DOMS

UNIVERSITY OF OKARA
(Question & Answers)

1. ■ Conduct an internal and an external diagnosis of the company. Use


the SWOT tool to synthesize this information.
STRENGTH:The company have a lot of experience in making PVC pipe .People
know about our quality work and trust on our [Link] company has advance
technology for producing PVC .Our company provide double PVC window gazed
glass.
WEAKNESS:
We do not have proper marketing stategy which is a big loss for [Link]
company does not cover a large [Link] for manage the marketing and customer
are not enough 3000C per sales man.
Opportunity:
The company have opportunity of taking advantage by using technology because by
use of technology improvement in PVC will come.
Threat: Like other companies the PVC Limited also have threat of losing customer
[Link] in the rate of tax e.t.c.
2. ■ Identify the Key Factors for Success from the diagnosis
Leadership,Management and planning are the key factors for the success of a business
3. ■ Write a sales pitch for the company. Prepare sales claims to be presented
to sellers. Remember to take into account the potential objections of
customers: provide the employees with arguments to counter customers’
misconceptions
Most reliable key source of our sales pitch is our staff and other resources and social
media, which area helpul for the sales man .Sales claim are prepared and products are
changed after a period of time.

4. ■ Suggest incentives to stimulate the sales force (bonuses,


collective or individual incentives, etc.) to encourage their
continued training and to support sales of this product.
If you want to encourage people to work hard, you should offer them both a reward
for good work and a consequence for poor performance. The consequence is often
that if you do poor work, you will get fired and lose your income and benefits. But
how do you encourage a person to do their best work? The answer depends on the
culture of the business, the needs or preferences of the individual, and the options
available.

What Are Incentives at Work?

 Compensation incentives may include items such as raises, bonuses, profit


sharing, signing bonus, and stock options.
 Recognition incentives include actions such as thanking employees, praising
employees, presenting employees with a certificate of achievement, or announcing an
accomplishment at a company meeting.
Incentive plans have the potential to raise morale and increase job satisfaction in a
company. Employees see a direct correlation between their work effort and their
earning potential.

5. ■ Determine the optimum size of a business team for an


agency, using the infor-mation provided in the case study.
Consider the effectiveness of an agency’s sales team and the
commercial influence that the agency can exercise in its area
of operation.
The current team of our agency is very less about 3000C/Sales man it should be at
least 1000/C Sales [Link] we need more employees for the company to raise our
production

6 .Assess the feasibility of a commercial promotion


offering “triple-glazed win- dows for the price of
double glazing” for the product launch.
However, triple glazing products are much more expensive to purchase,
and the acoustic insulation offered is not necessarily better than that of “acoustic
double glazing”.

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