Principles & Practices of

Marketing

INTRODUCTION
Moser Baer Entertainment Limited (MBEL) is a
wholly owned subsidiary of Moser Baer India
Limited.
 Moser Baer India Limited, incorporated in 1983,

is headquartered in New Delhi, India.

 The Entertainment company is based in Mumbai.

 Moser Baer successfully developed cutting edge

technologies to become the world's second largest

manufacturer of Optical Storage media like CDs and DVDs

MILESTONES
1983
Established
 1985
Production of 8.0"/5.25" Disks
 1987
Production of 3.5" Disks
 1998
ISO 9002 Certification
 1999
Production of CD-R
 2000
Production of CD-RW
 2002
Completely Integrated Manufacturing
 2003
Production of DVD-R
Production of DVD-RW
 ISO Certification for all Facilities
Launch of 'Moserbaer' Brand in Indian Market

CORPORATE OFFICE
Corporate & Head Office
43B, Okhla Industrial Estate,
New Delhi - 110020. India.
Tel +91 11 40594444, 91 11 26911570 - 74
Fax +91 11 41635211, 91 11 26911860
Email:info @mo s e r bae r .in

SWOT ANALYSIS
 Economic Factors

 Political Factors

 Technological Factors

 Competition Factors

 Consumer Choice Decision Factors

 Legal Factors

 Product Factors

 Price Factors
 Positioning Factors

 Distribution Factors

 CRM Factors

MARKET SIZE:-
THE SIZE OF THE BLANK OPTICAL MEDIA MARKET IN
INDIA ISOVER ONE BILLION DISCS

15 32 53

ECONOMIC FACTORS
Strengths
‡Strong and well known brand
‡India is one of the fastest growing

markets for Optical Media.

Weakness
‡Tough competition from other brand and
from piracy
Opportunity
‡Company continues its strategy to
straddle the value chain, using innovation
and product development to develop new
markets.
Threat
‡Turnover may be impacted during the
year by the strengthning of rupee and
difficult business environment

POLITICAL
The Company's manufacturing
facilities are situated in the SEZ
notified areas. As a result, the
company receives direct and indirect
tax benefits applicable to SEZs on its
manufactured products i.e., storage
media and photovoltaic cells
POLITICAL FACTORS
Strength
Strength
‡Most of the units of Moser baer situated
in SEZ areas
‡ .
Opportunity
‡The company receives direct and indirect
tax benefits applicable to SEZs on its
manufactured products i.e., storage media

TECHNOLOGICAL
 A Compact Disc (also known as aCD) is an
optical disc used to store digital data. It was
developed to store music at the start, but later it
also allowed the storing of other kinds of data.
CD have been available since October 1982.
 Standard CDs have a diameter of 120 mm and

can hold up to 80 minutes of audio (700 MB of

data). The Mini CD has various diameters
ranging from 60 to 80 mm; they are sometimes
used for CD singles or device drivers, storing up
to 24 minutes of audio
TECHNOLOGICAL FACTORS
Strengths
‡The Company has a strong Brand and
presence in the channel in INDIA
‡Its lead as a technology developer

through its relentless efforts on R&D.

Weaknesses
‡Low storage capacity
‡Does not include any serious copy

protection mechanism.
Opportunity
‡Develop strategic alliances for efficient
raw material supplies.
Threat
‡Continuously launch new innovative
products for customers, in conjunction
with new drive launches

COMPETITION FACTORS
Strengths
‡World second largest optical storage
media manufacturer.
‡It has already established itself as a

pioneering manufacturer of optical media

products in the world.
Opportunity
‡Due to low price distribution it has
ability to capture the global market
Threats
‡May be competitors strategy
‡From Piracy

CONSUMER CHOICE DECISION

 Consumer demand for the CDR/RW Format
continues to grow in BRIC and Middle Eastern
markets, somewhat compensating for the decline
in the developed markets. There are however,
certain niche applications and professional
segments, which continue to witness growth in
the CDR space

CONSUMER CHOICE DECISION FACTORS

Strengths
‡ Strongest brand
‡ Effective Distribution
‡ Low Price
Weakness
‡ Not much impact in rural areas
Opportunity
‡Ability to capture global market in
storage media
Threat
Availability of pirated CD and local
‡

Brands

LEGAL
 Moser Baer has received the prestigious ISO
14001 and OHSAS 18001 certification for its two
largest plants in Noida and Greater Noida. Our
systems and processes were analyzed and
audited by a team from Det Norske Veritas
(DNV), prior to the award of the certification on
Environmental Management System (ISO 14001:
1996) and Occupational Health and Safety
Management System (OHSAS 18001:1999). The
DNV team put both plants through the rigorous
evaluation procedures and eligibility criteria
LEGAL FACTORS
Strength
‡Moser Baer has received the prestigious
ISO 14001 and OHSAS 18001
certification.
Threat
‡Not so much concentration on to stop the
piracy

PRODUCT
 Moser Baer takes pride in setting benchmarks in
terms of product quality. All their products are
not only compliant to national and international
standards but we also consider product disposal
impacts while designing our products. Their
evidence of our high product quality is that we
now supply to all the top 12 major global tech
optical media brands of the world

PRODUCT FACTORS
Strength
‡Moser Baer takes pride in setting
benchmarks in terms of product
quality.
Weakness
A small technological innovation can
‡

make a product irrelevant.

Opportunity
‡Moser Baer has strong R&D department.
That's why they can make a bit changes
in their products for increase selling era.
Threat
‡This is a market which is full of
disruptive innovations . One can never
predict the lifecycle of a product

PRICE AVAILABILITY:-
SR. No
Product Rate per
CD
Profit on
each CD
1.
Pro CD-R Rs 10
Rs 2
2.
Pro CD-
RW
Rs 25
Rs 3
3.
Mini CD-
Recordab
le
Rs 20
Rs 2

PRICE FACTORS
Strength
‡Moser Baer takes pride in setting
benchmarks in terms of product
quality.
Weakness
‡Sometime lack of sale, revenue may be
decreased
Opportunity
‡They can capture the market because of
their good quality and low price
Threat
‡ Lack of sale because of competitors's
price strategy

POSITIONING
 Among the top two media manufacturers in the
world. Lowest-cost manufacturer of optical
media in the world. Highly R&D-focused
Company. It has a presence in over 82 countries.
They have successfully developed cutting edge
technologies to become the world·s second largest
manufacturer of optical media

POSITIONING FACTORS
Strengths
‡Much more impact in domestic
market.
‡Among the top two media

manufacturers in the world.

Opportunity
‡The company has ability positioned to
dominate captive market.
Threat
‡From other survive competitors plan and
strategies
DISTRIBUTION
 Moser Baeris the world's 2nd largest optical
storage media manufacturer and supplies to the
world's top dozen brands. They now make CD-R's
for Memorex (2004, 2007-2008),TDK(2004,
2006) andVe r batim(2006-). They used to make
CD-R's forImatio n(2004-2006) and Staple s
(2003-2006). The company was founded inNew
Delhiin 1983. 75% of its revenue comes from
exports. Although most of that is fromOEM
products

DISTRIBUTION FACTORS
Strength
‡ Strong distribution chain cycle
Opportunity
‡They have ability to reach at 1st place in
optical media market

CRM
 Moser Baer has added value to its products and services
by customizing them according to its customers· needs.
It has consistently succeeded in meeting diverse client
requirements. The company has been described by its
customers as the ¶most flexible, reactive and innovative
supplier·. Moser Baer serves 11 out of the 12 largest
OEM customers in the world; it has not lost a single
OEM customer till date. The company has implemented
a comprehensive e-CRM program. Moser Baer·s deep
understanding of business cycles and markets has
helped the company to make productive investments,
thereby increasing its returns and giving it a
competitive edge

CRM FACTORS
Strengths
‡Strong Corporate Social
Responsibility
‡It has consistently succeeded in

meeting diverse client requirements.

Opportunity
‡Profit of each year is increasing compare
to last year
Threat
‡Decision of customer may be changed due
to new technology