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Mass Customization vs. One-to-One Marketing

This document discusses a group activity to analyze brands that have used mass customization or one-to-one marketing. Students are asked to discuss in their group examples of brands that have implemented these strategies, whether they were effective, and to provide one example of each type of marketing program.

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Darsina Kuberakusalan
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5 views1 page

Mass Customization vs. One-to-One Marketing

This document discusses a group activity to analyze brands that have used mass customization or one-to-one marketing. Students are asked to discuss in their group examples of brands that have implemented these strategies, whether they were effective, and to provide one example of each type of marketing program.

Uploaded by

Darsina Kuberakusalan
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Topic 5 – Group Activity

1. Discuss your experience with brands that have done mass customization and one-to-one
marketing. What has been done by the brand? Do you think it’s effective?

Discuss this activity in the group.


You have to discuss both mass customization and one-to-one marketing. It can be both by
same brand or different brands. Provide one example for each type of the marketing
programme.

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