• 2.2.
4: Good Business Means Good Ethics
Executives and organizations that maintain a good corporate image, practice equitable dealings with
customs and employees and earn profits by legitimate, legal means are de facto ethical
However,
Organizations pursuing profit making cannot be expected to display moral characteristics like
honesty, considerations and sympathy and usually, there is no correlation between
‘goodness’ and ‘material success’
• 2.2.5 Information is Neutral and Amoral
Information and computing are considered amoral as forms of control, power and
manipulation and open access to information results in questionable use of data bases,
violation of privacy, targeting of consumers for fraudulent advertising, pirating of intellectual
property, exposure of children to pornography and the like.
But information and computing have productive and positive dimensions, too: Exposure to
information can help empowerment and enlightenment and increased efficiency