ASSIGNMENT ON COMMUNICATION PROCESS
BY
Adnan Hussain
An assignment submitted to the IBMS, agriculture university Peshawar in partial fulfillment of
the requirements for the current semester.
Program
Bachelor of business administration
(IBMS)
INSTITUTE OF BUSINESS MANAGEMENT SCIENCES
FACULTY BUSINESS AND ECONOMICS
THE UNIVERSITY OF AGRICULTURE, PESHAWAR
KHYBER PAKHTUNKHWA-PAKISTAN
29, June 2020
Communication Process Definition
The term communication process refers to the exchange of information (a message) between two
or more people. For communication to succeed, both parties must be able to exchange
information and understand each other. If the flow of information is blocked for some reason or
the parties cannot make themselves understood, then communication fails.
The Sender
The communication process begins with the sender, who is also called
the communicator or source. The sender has information a command, request, question, or
idea that he or she wants to present to others. For that message to be received, the sender must
first encode the message in a form that can be understood, such as using a common language or
industry jargon, and then transmit it.
The Receiver
The person to whom a message is directed is called the receiver or the interpreter. To
comprehend the information from the sender, the receiver must first be able to receive the
sender's information and then decode or interpret it.
The Message
The message or content is the information that the sender wants to relay to the receiver.
Additional subtext can be conveyed through body language and tone of voice. Put all three
elements together sender, receiver, and message and you have the communication process at its
most basic.
The Medium
Also called the channel, the medium is the means by which a message is transmitted. Text
messages, for example, are transmitted through the medium of cell phones.
Feedback
The communication process reaches its final point when the message has been successfully
transmitted, received, and understood. The receiver, in turn, responds to the sender, indicating
comprehension. Feedback may be direct, such as a written or verbal response, or it may take the
form of an act or deed in response (indirect).
Example of communication process
Brenda wants to remind her husband, Roberto, to stop by the store after work and buy milk for
dinner. She forgot to ask him in the morning, so Brenda texts a reminder to Roberto. He texts
back and then shows up at home with a gallon of milk under his arm. But something's amiss:
Roberto bought chocolate milk when Brenda wanted regular milk.
In this example, the sender is Brenda. The receiver is Roberto. The medium is a text message.
The code is the English language they're using. And the message itself is "Remember the milk!"
In this case, the feedback is both direct and indirect. Roberto texts a photo of milk at the store
(direct) and then came home with it (indirect). However, Brenda did not see the photo of the
milk because the message didn't transmit (noise) and Roberto didn't think to ask what kind of
milk (context).