ACTS COMPUTER COLLEGE
P. Guevara Avenue cor. A Bonifacio Street
4009 Sta. Cruz, Laguna
DEPARTMENT OF COMPUTER STUDIES
ENG1-Purposive Communication
MODULE
Module 12 – Coping with the Challenges of Intercultural Communication Learning
Week 12
Learning Outcomes
At the end of the lesson, the students will be able to:
identify the barriers of Intercultural Communication
apprize the value of understanding how cultural differences affect communication;
formulate ways or approaches to overcome the challenges of Intercultural Communication
LO4 Determine culturally appropriate terms, expressions, and images (sensitivity to gender, race,
class, etc.)
Activities Duration Delivery Assessment Support Services
The students will describe the 10 Motivation performance-based online library and
picture below. minutes assessment subscriptions
(45 Quiz and written guidance and
minutes) Lecture activity counselling
Discussion
online technical
Communicating to the people support staff/ help
around us is crucial in our desk
everyday life. We convey and Content/learning
gather information, thoughts, materials:
opinions, as well as ideas
through communication. Learning Objects (LOs) online assessment
Communication in other words and grades
is the act of conveying printed or electronic monitoring
meanings from one entity or modules, powerpoint
group to another through the presentation
use of mutually understood
signs, symbols, and semiotic
rules. Our culture affects the
way of our communication,
which means that different
culture is equivalent to different
communication style. And one‘s
way of communicating may
have the same or different
interpretation to the other. This
may lead to miscommunication
between the participants
involved.
What is Intercultural
Communication?
Intercultural communication (or
cross-cultural communication)
is a discipline that studies
communication across different
cultures and social groups, or
how culture affects
communication.
It describes the wide range of
communication processes and
problems that naturally appear
within an organization or social
context made up of individuals
from different religious, social,
ethnic, and educational
backgrounds.
In this sense, it seeks to
understand how people from
different countries and cultures
act, communicate and perceive
the world around them. Many
people in intercultural business
communication argue that
culture determines how
individuals encode messages,
what medium they choose for
transmitting them, and the way
messages are interpreted. With
regard to intercultural
communication proper, it
studies situations where people
from different cultural
backgrounds interact. Aside
from language, intercultural
communication focuses on
social attributes, thought
patterns, and the cultures of
different groups of people.
It also involves understanding
the different cultures,
languages and customs of
people from other countries.
Intercultural communication
plays a role in social sciences
such as anthropology, cultural
studies, linguistics, psychology
and communication studies.
Intercultural communication is
also referred to as the base for
international businesses.
Several cross-cultural service
providers assist with the
development of intercultural
communication skills. Research
is a major part of the
development of intercultural
communication skills.
Intercultural communication is
in a way the 'interaction with
speakers of other languages on
equal terms and respecting
their identities'.
Identity and culture are also
studied within the discipline of
communication to analyze how
globalization influences ways of
thinking, beliefs, values, and
identity, within and between
cultural environments.
Intercultural communication
scholars approach theory with a
dynamic outlook and do not
believe culture can be
measured nor that cultures
share universal attributes.
Scholars acknowledge that
culture and communication shift
along with societal changes and
theories should consider the
constant shifting and nuances
of the society.
The study of intercultural
communication requires
intercultural understanding,
which is an ability to understand
and value cultural differences.
Language is an example of an
important cultural component
that is linked to intercultural
understanding.
Functions of Intercultural
Communication:
A. Private Functions - are
functions that indicated
communication through the
communication behavior
originating from an individual.
1. Express Social Identity - in the
process of intercultural communication
are some of the communication
behavior of individuals who used to
express the behavior of social identity
is expressed through the act of
speaking both verbal and non-verbal of
language behavior that is knowable
and social identity.
2. Declares the Social Integration - core
concept of social integration is to accept
the unity between individuals, between
groups but still recognizes the
differences of every element. It should
be understood that one of the goals of
communication is to give the same
meaning for the message shared
between the communicator and the
communicant.
3. To the Knowledge - often
interpersonal and intercultural
communication increase knowledge
together, to learn the culture of each.
Social Function- means the relation
between social action and the systems
of which the action is a part,
alternatively, as the result of social
action.
1. Supervision - practice intercultural
communication between different
communicators and communicant
culture of mutual monitoring functions. In
any process of intercultural
communication function is useful to
inform the "development" of the
environment.
2. Connection Between Culture - in the
process of intercultural communication,
the communication function is carried out
between two people of different cultures
was a bridge over the differences
between them. The bridging functions
can be controlled via messages they
exchanged, the two are explaining the
differences of interpretation on a
message that produces the same
meaning.
3. Value Socialization - socialization
function is a function to teach and
introduce the cultural values of a society
to another society.
4. Entertainment - entertaining functions
are often performed in the process of
intercultural communication. For
example, the arrival of outside artists
shows the differences between their
cultures so that people learn the
language and follow their style.
Barriers to Intercultural Communication
1. Anxiety - when you are anxious
because of not knowing what you are
expected to do, it is only natural to focus
on that feeling and not be totally present
in the communication transaction. For
example, you may have experienced
anxiety on your very first day on a new
college campus or in a new job. You
may be so conscious of being new—
and out of place—and focus so much of
your attention on that feeling that you
make common mistakes and appear
awkward to others.
2. Assuming Similarity Instead of
Dissimilarity - when people are acting in
a home manner in the different culture it
might cause a lot of problems. In order to
prepare yourself for various
circumstances it is very important to
assume laws, habits, and attitudes of
another society.
3. Ethnocentrism – ethnocentrism or
negatively judging aspects of another
culture by the standards of one‘s own
culture. To be ethnocentric is to believe
in the superiority of one‘s own culture.
Everything in a culture is consistent to
that culture and makes sense if you
understood that culture. For example,
assume that global warming is a fact
and, as a result, assume that summers
in the United States average 43° C
(109° F). It would be logical to make
adjustments: Rather than air condition
buildings all day, you might close
schools and businesses in the
afternoons to conserve energy. Such
adjustments would make sense. Why
then do some people attribute sensible
midday siestas in hot climates to
laziness?
4. Language Problems - according to
Jandt (2000) the definition of language is
the set of symbols shared by a
community to communicate meanings
and experiences. There are five actual
factors that generally produce the
difficulties in the translation. They are
lack of equivalences in vocabulary,
idioms, grammar and syntax,
experiences, and concepts. Indonesian
students are having a lot of
inconveniences with studying foreign
languages for the reason that in
Indonesian language there is no gender
rules. That is very complicated for them
to understand why for example the
French word ―une table‖ is feminine.
5. Nonverbal Misinterpretations - as
another barrier to communication, it can
be stated that in a conversation this is
more problematical to understand the
nonverbal symbols without sharing the
ame nonverbal codes. There are more
than a few types of nonverbal
interaction: proxemics, kinesics,
chronemics, paralanguage, olfactics,
clothing appearance, haptics, oculesics,
etc. All of them are very different in every
culture. As an example, in a society
where people don‘t kiss when they great
each other, a kissing person might be
judged as a vulgar and without manners.
6. Stereotypes and Prejudices – both of
them are to make a judgment about
individuals according to group
membership. Stereotypes are the
perceptions about that certain people
have particular qualities or abilities
because they belong to a particular race,
sex, or social class. They can be positive
and negative.
Challenges of Intercultural
Communication
Any moment that we‘re dealing with
people different from ourselves, the
likelihood is that they carry a similar list
of hopes and fears in their back pocket.
Culture" is often at the root of
communication challenges.
Six Fundamental Patterns of Cultural
Differences
Different Decision Making Styles.
Different Attitudes towards Disclosure.
Different Approaches to Knowing
Different Communication Styles.
Different Attitudes toward Conflict.
Different Approaches toward Completing
Tasks.
Students Activity
Quiz
Assignment
References:
Kinyanjui, N. (2015, April 14). Cross Cultural Communication Challenges. LinkedIn SlideShare. Retrieved from
[Link]/njambikinyanjui9/cross-cultural-communication-challenges.
Maharjan, P. (2018, February 15). Intercultural Communication. Businesstopia. Retrieved from
[Link]/communication/intercultural-communication.
Prepared by: Checked/Approved by: Approved by:
PROF. ABIEKHAY CAMILLEE U. LAVASTIDA ENGR. RANDIE IAN A. VILLATUYA PROF. RUBEN F. MACALINAO, MBA, MM
Faculty Academic Head President/Director
Date Submitted: ___________________ Date: _____________________ Date: ____________________