VIDEO

SUPPLY
SCRIPTS
Plan, Outline And Write
Successful Videos
INTRODUCTION
Successful videos do not happen by accident.

Behind the scenes there are always formulas and strategies closely followed to

ensure videos actually work.

If you’re reading this guide, I imagine you’ve struggled with knowing how to plan,

outline and script videos that actually deliver results - make money, increase

authority, build awareness and share impactful stories.

This resource will help you understand how to make successful videos,

specifically everything that must happen up until you hit record.

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HOW TO USE THIS GUIDE

Print it out

If you’re 100% digital, open up a notes app

Get ready to take action

And, if you have any questions along the way…

Meet Dallin Nead.

He’s the Founder of Content Supply and a

quick phone call away as you review this guide.

He’s the Founder of Content Supply and a

quick phone call away as you review this guide.

Contact Dallin anytime:

EMAIL CALL

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VIDEO STRATEGY
People don’t buy videos. They buy the results that videos produce.

No matter if it’s a sales video, Hollywood movie or home video.

Videos deliver a story and invite the viewer to act… at least videos that are

actually good!

Videos that drive the biggest impact put customers first.

Videos with messaging that show understanding of customer pains, stories

and desires will be most effective.

Consider where your customer is in their journey and how to create specific

messages to be relevant and targeted. This will increase how much your

customers know, love and trust you.

And lead to more sales!

To simplify your strategy it’s best to focus on the 3 P’s of video marketing.

Purpose. People. Platform.

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PART 1

PURPOSE
Purpose should be at the forefront of your video strategy.

What result do you want your videos to create for your business?

Don’t overwhelm your audience with more than one purpose (or topic) per

video, especially for awareness on social media.

And make sure you’re clear on your message so you can know how to talk

about what you do and why in a simple yet powerful way.

Download Story Supply™ for more help with your brand messaging.

D O W N LO A D S T O R Y S U P P LY

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PART 2

PEOPLE
People should be the primary focus of your video messages. 

People are your ultimate buyers and will determine the success of your

business.

So know exactly who you’re talking to in your videos.

What do they want? What are they struggling with? What stories can you

share in order to help them transform beliefs?

Who are your customers?

Narrowing down your audience to a specific person will help you create a far

more targeted and successful video.

Don’t include everyone. Know who you’re talking to and use their name and

language to make the messaging about them.

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PART 3

PL ATFORM
Optimize each video for the platform of distribution. Each platform requires

different sizes, lengths and design changes.

Keep your videos short and to the point because attention span is limited.

Add a call to action at the end of your video. Let them know what they

should do next.

You want to increase engagement, CTR, likes, shares, comments and so

much more so your videos are successful!

Planning your videos is vital to a successful video. Most of the work should

happen before you even hit record.

Beyond the three P’s, your video strategy should consider the following

during the planning phase.

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 CHECKLIST
This is your official video planning checklist:

People: Know who your message is for.

Purpose: What do you want your video to do?

Platform: What’s your distribution channel?

Budget: Don’t cut costs. Quality is in the message but if all you do film on
smartphones then your business can only grow so far. Use quality camera
equipment, hire a crew, rent a location and more.

Equipment (camera, storage, tripod, mic, lights)

Location: Decide on a dedicated place to film videos with no distractions.

Script: Guided by this resource write scripts and outlines with one
clear purpose.

Hook: Grab the attention of viewers in the first 7 seconds so they feel like
your message is relevant to them.

Location: Decide on a dedicated place to film videos with no distractions.

Length: In knowing your platform, understand how long your videos

should be to drive the biggest impact.

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 CHECKLIST

Authenticity: Be conversational and present yourself as if you’re

talking to a friend.

Storyboard / Shot List: Map out what your shots and visuals will be.

Pattern Interrupts: Maintain engagement with pattern interrupts

like tone of voice changes, graphics, jump cuts, different camera
angle, jokes, color changes and more.

SEO Optimize: Use proven link building and search optimization

strategies to be discovered.

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VIDEO SCRIPT TEMPL ATES

I use the word “script” lightly as not every video will require a word-for-word

script as you may be comfortable with the message that needs to be

delivered and so an outline will simply work great for you.

But, if you’re like most people...you tend to ramble without organized

thoughts.

So these scripts are meant to guide you in how to outline, plan and even

create detailed scripts for the next videos you’ll create.

The following “scripts” are videos that support each step of your customer’s

journey, a.k.a - sales funnel.

COMMERCIAL TEMPLATE

Create a social video using the following format.

The following outline is for brand awareness and direct response.

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 SCRIPTS

Hook: Grab the attention of your viewer with a relevant question or statement

that gets them to recognize that what you will share is beneficial to them.

Problem: What one problem are you customers experiencing right now?

Talk about this issue simply (make sure it’s the problem that your product

or service is solving).

Agitate: Appeal to the emotions and costs of this problem in simple

language your ideal customer will understand.

Story: Guide the emotions by sharing a personal or customer story who

also experienced the problem before finding the solution you will be

introducing. Consider reviewing The Story Supply™ Process.

Solution: Introduce the solution naturally from the story. This is your offer

and any product or service that supports it. Show your customer that you

can help them out of the goodness of your heart relevancy of your story.

Call To Action #1: Tell the audience exactly what to do.

Authority: Position your authority, credential and why someone

should trust you.

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 SCRIPTS

Social Proof: Deepen trust with your customer through sharing examples of

how your solution has gotten results for others through testimonials, quotes,

stats, pictures.

Call To Action #2: What happens next for viewers to get similar results for

themselves. Do they click a button on the page, email you, pay for the

product, book a call, etc. Also, emphasize bonuses, discounts and scarcity.

Recap: Review the benefits for your customer and why now is the time to act.

RETARGETING VIDEO TEMPLATE

Retargeting video ads should be quick.

You want customers to know exactly what to do with a direct call to action.

At this step in their journey they’ve already seen one of your videos and now

they’re ready to take action.

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 SCRIPTS

Consider the following best practices and give yourself 60 seconds or less to

re-engage your customers and get a direct response…

Combat sales objections

Show products you know your customer will be interested in

Encourage action with urgency

Offer discounts and one time offers

Remind customers of how much they love your brand

CLICK HERE TO PL AY SAMPLE

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 SCRIPTS

Social Proof: Deepen trust with your customer through sharing examples of

how your solution has gotten results for others through testimonials, quotes,

stats, pictures.

Call To Action #2: What happens next for viewers to get similar results for

themselves. Do they click a button on the page, email you, pay for the

product, book a call, etc. Also, emphasize bonuses, discounts and scarcity.

Recap: Review the benefits for your customer and why now is the time to act.

VIDEO SALES LETTER TEMPLATE

A sales letter is a marketing message written to influence a customer to

purchase a product or service.

A video sales letter (VSL) is the same thing, done as a video.

Video becomes even more powerful to put a face to what’s being offered. The

VSL replaces the written sales copy exploring the customer’s problem and

introducing a specific product or service.

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 SCRIPTS

A face is best but not the only way - animations, whiteboards, slideshows can

work too.

The Video Sales Letter framework can be almost exactly the same as the

commercial script but with further emphasis on the detailed features and

benefits of the product or service being offered.

CLICK HERE TO PL AY SAMPLE

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 SCRIPTS

GENERAL SCRIPT TEMPLATE

AUDIO VISUALS
Narration / SFX / Music Shots / Graphics / Ideas

This is where you put the words of your script - what will be Enter your creative and visual direction here.

said.
Match up each visual with a specific part in the narration
You can assign numbers, use matching colors or align the
such as ideas for shots, graphics, etc.
words to the supporting visual.

Consider including timecode to map out the pacing of the

video.

Hi, my name is...! 0:00 - [Link] Talking head.

STORYBOARD

Storyboards are a powerful tool to map out shot by shot, scene by scene, line by

line what the viewer will see in a video.

This is a common and useful practice for Hollywood movies and even the videos

you will be creating.

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 CONCEPTS

This may include a mix of visuals from the mood-board below or script templates

above. 

Or, you can try sketching what you envision the video to look like on paper or with

the starter guide below.

1 2

Script or dialogue here “Welcome to the show…”

MOODBOARDS + CONCEPTS

Curating a small library of images and links of other videos and visuals that

inspire you in the videos you’re planning to make is a common practice for

achieving a specific look in your videos.

This will help with your creative vision and inspiration for your videos and the
team involved.

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 CONCEPTS

Think of it like a Pinterest board where you can organize a collection of ideas that

inspire you and put it all in one place for the videos you’ve scripted.

Give your concept a title and description like the sample below. Even insert a

picture or video link of the style and approach you'd like and explain the reason

why it inspires you for the video(s) you’ll be creating.

Example Concept

Credit: Story & Heart

In the launch of the new online course I think a mix of documentary style interviews

and workshop presentation will be best to convey the emotion, story and information

we need to deliver in the video.

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PRODUCTION CHECKLIST

Now that all videos are planned and scripted, it’s time to film.

Here’s a quick checklist to consider to level up the production value and efficiency

of your filming time.

But first, ask yourself (and be honest!)… Is learning the technical side of video

creation of interest to you? If no, then hire out the rest of these steps to be

completed by a talented team of video experts!

If yes, the proceed with this QuickStart Checklist.

Organize equipment, appearance and scripts days before shoot

Setup equipment the day before filming if possible

Equipment (Camera)

Camera body

Lense

Camera batteries

Camera card

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 PROD CHECKLIST

Equipment (Lighting)

3 point lighting kit (including natural or household lights)

Light stands

Lighting cables

Equipment (Audio)

Microphone: shotgun or lavalier

Audio ables

Stands, clips or other audio attachments for camera

Equipment (Support)

Tripod, with camera mounting plate

Teleprompter

Food and water (you need the energy boost!)

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 PROD CHECKLIST

Location

Book a filming location in advance of film day (dedicated office, room in

home, Airbnb, Peerspace studio rentals)

Plan backdrop and props for style and look of videos

Scripts

Scripts or content planning guide available through print, phone or computer

to provide clear direction while filming

Appearance

Do you know what you’ll wear?

Do you have multiple outfits ready?

Do you know how you’ll do your hair and makeup?

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 RESOURCES
To help you in the entire video creation process, I’ve compiled the following

resources for planning, filming, editing and promoting videos.

Training

Video Production Quickstart: A FREE, introductory course to learn

the 3 essential and technical elements of professional videos: camera,
lighting and audio.

Video Editing Course: An online course to learn how to edit, design

and optimize videos for success on social, funnels, courses, events…

VIDEO CREATORS: Everything you need to know to plan, film, edit

and market videos to grow your income and impact online. This
includes our entire library of courses on creating videos.
CLICK HERE TO JOIN

Video Supply Guide: A step-by-step Content Supply Guide for using

video marketing in any business to scale your authority and profits.

AC C E S S A L L R E S O U R C E S AT

[Link]
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 RESOURCES

Stock

Envato: stock licensing marketplace for photos, videos, music, sound

effects, design and more.

Motion Array: video stock marketplace

Filmpac: video stock marketplace

Art List: premium music stock licensing

MusicBed: premium music stock licensing, my personal favorite

that I have playing all the time!

Software + Apps

Adobe Premiere Pro: video editing software supported

Adobe After Effects: video graphics and animation software

Final Cut Pro: video editing software support by Apple

DaVinci Resolve: color correction and video editing software

[Link]: Dedicated video and content review and approve library for all
your brand assets.

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To create videos that help you grow your business,
you need a proven framework that gets results.

Apply now to become a partner in our services program. During this 3-

month experience you’ll develop a video strategy and create and
promote videos for ads, funnels and products that’ll help you become
the go-to leader in your market. And, it’s all done completely for you!

A P P LY T O W O R K W I T H U S

[Link]
Email us for any questions: support@[Link]

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C O N T E N T S U P P L Y . C O M