SunZi Assignment
External Oppurtunities by Samsung Electronics.
Samsung is planning to make the air-condition product category more strong with
unique technology called ‘Triple protection proposition’
Samsung is the India’s official ‘Olympic partner’ for the 2012 London Olympic and
recently launched ‘Olympic Ratna Program’. This will result enhance brand
awareness and increase the sales
Samsung Mobile and Home appliance has future plans of launching Customized
products for Indian market. This will improve the market share in rural market
The Indian youth population is growing and mobile phone sales is expected to
increase due to lesser call rates
Its financial position is strong and there is a scope of entering into
unrelated diversification
The Indian smartphone market is growing – People are becoming more tech
dependent and smartphone became the most used communication tool in this era. As a
result , the demand of smart phone is increasing.
The demand for technologically advanced phones is growing - As the smart
phones are becoming the near alternative of computers , the demand of smartphones is
increasing.
Strong financial position for future. As the samsung has been doing business for a
long period of time , it has been able to secure a strong financial position in the
market. As a result , it will be able to make more investment in the future.
The growth of table market . The growth of table market is in negative phase for
which these users will be switching to smart phones.
Acquisition of new companies. Samsung has been acquiring companies. It is
ensuring its future growth. Recently, Samsung bought the audio giant , Harman for $8
billion USD .Also it acquired Viv, an AI platform from the makers of Siri and
completed the acquisition of NewNet communication Technologies ( Canada ) , Inc ,
recently.
Samsung should make an active effort to offer unique products to customers, to grab
more market share.
Samsung could start creating software’s for their hardware devices and reduce
outsourcing.
Samsung could launch sub brands to the company, with new and improved strategies.
Samsung could launch in countries to tap the needs of consumers.
Samsung could open more stores to serve more customers.
Samsung could try to launch creative products first, rather than after its competitors.
Samsung could increase its product variation in its products.
Samsung should participate in product development and attract more customers. It
should also consider participating in various events to attract attention.
Samsung could offer additional services to retain existing customers and attract new
ones.
Increase in the need for mobile phones, Samsung could exploit this need well.
Samsung could introduce its separate low end smartphone brand to counter the
expansion of Xiaomi , Huawei and Lenovo smartphones.
The Internet of Things market is expected to grow significantly over the next decade.
Enter the growing wireless chipset market.
Positive growth forecast for smart TV allow Samsung to further expand its high end
smart TV product portfolio.
Growing demand for gesture recoginition , sensors , displays , and cameras.